格蘭諾拉麥片棒市場報告：趨勢、預測和競爭分析（至 2031 年）

全球燕麥棒市場前景光明，超級市場/大賣場、百貨公司、便利商店和線上銷售管道市場都存在機會。預計 2025 年至 2031 年期間，全球燕麥棒市場將以 4.9% 的複合年成長率成長。該市場的主要驅動力是消費者對方便健康零食的需求不斷成長、對天然和全穀物成分的偏好日益成長，以及消費者轉向低脂、低糖和更健康的早餐選擇。

• Lucintel 表示，根據產品類型，預計傳統產品將在預測期內經歷最高成長，這得益於便捷、無憂的零食解決方案。
• 從分銷管道來看，超級市場由於超級市場影響力日益增強，可能仍將是最大的分銷管道。
• 由於健康生活方式的興起、健康意識的增強、農產品、電子商務和網上購物的興起，預計北美將在預測期內實現最高成長。

格蘭諾拉麥片棒市場的策略成長機會

受不斷變化的消費者需求、健康趨勢以及推動創新和成長的有利市場力量的推動，燕麥棒市場在關鍵應用領域提供了許多策略成長機會。

• 注重健康的細分市場：一個新興市場專注於注重健康的消費者，他們尋求低糖、高蛋白、天然的零食。研究表明，許多消費者更重視營養而不是傳統的零嘴零食。
• 客製化和個人化：推出允許消費者選擇食材的燕麥棒可能會吸引更多樣化的消費者群體，從而增加消費者互動，提高品牌忠誠度，並增加重複購買的可能性。
• 擴展到新興市場：公司應該考慮針對印度和東南亞地區等新興市場的行銷策略，這些地區的可支配收入正在增加，零食消費者的健康意識也越來越強。
• 利用社群媒體：公司可以利用社群媒體行銷的健康和保健運動，利用有影響力的人並利用社群媒體的動態特性來瞄準年輕族群，向注重健康的消費者推廣他們的產品。
• 包裝創新：新型環保和可重新密封的包裝設計在解決包裝挑戰的同時，也提供了吸引有環保意識的消費者的機會。

這些策略性成長機會將透過培養創造力和加強消費者關係來重新定義燕麥棒市場，使該品牌能夠在以健康和環保意識為首要考慮的市場中更好地定位自己。

格蘭諾拉燕麥棒市場促進因素與挑戰

該報告評估了影響燕麥棒市場成長的因素。推動成長的因素包括技術、經濟和消費者行為模式的變化。

推動燕麥棒市場發展的因素有：

• 不斷增強的健康意識：消費者健康意識的不斷增強導致對更健康零食選擇的需求不斷成長，將燕麥棒定位為營養零食。
• 忙碌的生活方式：當今的消費者生活忙碌，導致市場上缺少像燕麥棒這樣的快速方便的零嘴零食。
• 可支配收入增加：在許多地區，收入的增加使消費者能夠購買高品質的零食產品，從而推動了燕麥棒市場的表現。
• 產品多樣化：品牌正在擴大其產品線，包括更多樣化和異國風風味，以滿足消費者需求並擴大其市場基礎。
• 電子商務的成長：隨著消費者越來越喜歡網路購物，燕麥棒也變得越來越容易買到，您可以透過網路行銷來最大化您的銷售額。

燕麥棒市場面臨的挑戰是：

• 激烈的競爭：燕麥棒市場競爭非常激烈，許多品牌都在爭奪市場佔有率，需要實現差異化。
• 價格敏感度：在某些市場，對價格敏感的消費者正在限制對優質燕麥棒的消費，迫使品牌調整品質和價格。
• 政府監管：對於品牌來說，實施有關食品安全和產品標籤的監管要求可能很複雜，需要堅持不懈地關注合規性並影響消費者信任。

報告中概述的這些促進因素和挑戰將有助於推動燕麥棒市場的發展，影響製造商的策略決策，以及塑造消費行為和市場動態。

目錄

第1章執行摘要

第2章 全球格蘭諾拉麥片棒市場：市場動態

• 簡介、背景和分類
• 供應鏈
• 產業驅動力與挑戰

第3章市場趨勢與預測分析（2019-2031）

• 宏觀經濟趨勢（2019-2024）及預測（2025-2031）
• 全球格蘭諾拉麥片棒市場趨勢（2019-2024）及預測（2025-2031）
• 全球格蘭諾拉麥片棒市場（依產品類型）
  • 有機的
  • 傳統的
• 全球格蘭諾拉麥片棒市場（按分銷管道）
  • 超級市場/大賣場
  • 百貨公司
  • 便利商店
  • 網路銷售管道
  • 其他

第4章區域市場趨勢與預測分析（2019-2031）

• 全球格蘭諾拉麥片棒市場（按地區）
• 北美格蘭諾拉麥片棒市場
• 歐洲格蘭諾拉麥片棒市場
• 亞太地區格蘭諾拉麥片棒市場
• 世界其他地區的格蘭諾拉麥片棒市場

第5章 競爭分析

• 產品系列分析
• 營運整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 全球格蘭諾拉麥片棒市場成長機會（依產品類型）
  • 全球格蘭諾拉麥片棒市場按分銷管道分類的成長機會
  • 全球格蘭諾拉麥片棒市場各區域成長機會
• 全球格蘭諾拉麥片棒市場的新趨勢
• 戰略分析
  • 新產品開發
  • 擴大全球燕麥棒市場的產能
  • 全球燕麥棒市場的企業合併
  • 認證和許可

第7章主要企業簡介

• PepsiCo
• Mars
• John B. Sanfilippo & Son
• Bakery Barn
• Earnest Eats
• The Hershey Company
• Kellogg

The future of the global granola bar market looks promising with opportunities in the supermarket/hypermarket, departmental store, convenience store, and online sales channel markets. The global granola bar market is expected to grow with a CAGR of 4.9% from 2025 to 2031. The major drivers for this market are growing consumer demand for quick and wholesome snacks, increasing inclination towards natural and whole-grain components, as well as, customers moving toward low-fat and low-sugar breakfast options that are healthier.

• Lucintel forecasts that, within the product type category, the convectional is expected to witness the highest growth over the forecast period due to convenient and effortless snacking solutions.
• Within the distribution channel category, the supermarket will remain the largest segment due to the rise in the influence of supermarkets.
• In terms of region, North America is expected to witness the highest growth over the forecast period due to an increase in healthy lifestyles, rising health concerns, production, e-commerce, and online grocery shopping.

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Emerging Trends in the Granola Bar Market

The market for granola bars is changing due to the emergence of various trends indicative of improvements in consumer lifestyles, health, and environmental concerns. These trends are altering people's preferences as well as the products sold worldwide.

• Health and Wellness Focus: There is growing health awareness among consumers, leading brands to create more granola bars with natural ingredients, less sugar, and added nutrients to meet the increasing demand for healthy snacks.
• Clean Label Products: There is a shift toward labeling, with an increasing number of consumers demanding granola bars without artificial ingredients and preservatives. Companies are stepping up to produce clean-label products that focus on natural ingredients free of complex additives.
• Plant-Based Ingredients: The granola bar market is also being affected by the growing popularity of plant-based diets, with more plant proteins and dietary fiber being used. This trend appeals to vegans and health-conscious individuals who want healthy snacks.
• New Product Development: Consumers are craving more attention, fueling the development of granola bars with unique flavors. Products are being developed that include interesting and exotic flavor profiles.
• Eco-Friendly Packaging: The global market's green trends are compelling brands to explore sustainable options. Consumers tend to choose products offered by brands that employ environmentally friendly strategies and materials, making this an important aspect.

Factors motivating changes in the granola bar market include, among others, the market's responsiveness to modern trends and consumer needs for health, individuality, and environmental consciousness, which boosts loyalty and growth.

Recent Developments in the Granola Bar Market

Recent developments in the granola bar industry focus on introducing new products, mergers and acquisitions, and a shift toward health-focused ingredients. These changes highlight the evolving needs of consumers and the competitive landscape.

• Introduction of New Products: Several brands are launching new product lines of granola bars enriched with superfoods and organic ingredients featuring various flavor profiles to appeal to health-conscious consumers and expand their portfolios in a crowded market.
• Brand Partnerships with Health Organizations: Collaborating with health and wellness influencers or organizations has become a common practice for brands aiming to add credibility and reach health-conscious audiences.
• Growth of E-commerce: There has been an increase in online shopping trends, prompting industry participants to improve their e-commerce marketing activities. Consumer readiness for direct purchasing methods and increasing restrictions on retail advertising have made it necessary for brands to reach health-oriented audiences through online retailers.
• Use of Local Ingredients: More companies are sourcing local ingredients to appeal to regional preferences while gaining respect from local employment. This helps organizations with rebranding and meets the consumer desire to support the community.
• Clear Nutrition Labels: Improved labeling practices will ensure that nutritional content and sourcing information are available, helping customers make informed choices and trust brands.

These recent developments are powerfully reshaping the granola bar market, enabling new product development, enhancing customer interaction, and increasing transparency-all in a positive direction with health and sustainable development.

Strategic Growth Opportunities for the Granola Bar Market

The granola bar market has numerous strategic growth opportunities across major applications due to evolving consumer needs, health trends, and favorable market forces promoting innovation and growth.

• Health-Conscious Segments: One emerging market focuses on health-conscious customers seeking low-sugar, high-protein, and natural snacks. Surveys indicate that most consumers prioritize nutrition over traditional snacks available in the market.
• Customization and Personalization: Introducing granola bars where consumers can select their ingredients is likely to attract a diverse audience and improve consumer interaction, boosting brand loyalty and increasing the likelihood of repeat purchases.
• Expansion into Emerging Markets: Companies should consider marketing strategies targeting emerging markets, such as Indian and Southeast Asian regions, where there is increased disposable income and health consciousness among snack consumers.
• Leveraging Social Media: Companies can utilize beliefs in health movements to engage in social media marketing targeted at younger demographics by employing influencers and harnessing the dynamic nature of social media to promote their products to health-conscious audiences.
• Innovations in Packaging: New eco-friendly and resealable packaging designs provide opportunities to attract green consumers while addressing packaging challenges.

These strategic growth opportunities are redefining the granola bar market by fostering creativity and strengthening relationships with consumers, enabling brands to better position themselves in a market where health and environmental friendliness are gaining prominence.

Granola Bar Market Driver and Challenges

This report evaluates the factors influencing the growth of the granola bar market. Some growth drivers include technology, the economy, and changing consumer behavior patterns.

The factors driving the granola bar market include:

• Growing Health Awareness: Increasing health awareness among consumers is translating into greater demand for healthy snack options, positioning granola bars as nutritious snacks.
• Busy Lifestyles: Modern consumers lead busy lives, creating a gap in the market for quick and convenient snacks like granola bars, which are useful for hectic days.
• Rising Disposable Income: In many regions, increasing incomes enable consumers to purchase high-quality snack products, boosting the performance of the granola bar market.
• Product Diversification: Brands are extending their product lines to include diverse and exotic flavors to meet consumer demand and widen their market base.
• E-commerce Growth: Sales can be maximized through Internet marketing as consumers increasingly prefer online shopping, making granola bars more accessible.

Challenges in the granola bar market include:

• Intense Competition: The granola bar market is highly competitive, with many brands vying for market share, necessitating differentiation.
• Sensitivity to Price: In some markets, consumers are price-sensitive, limiting the consumption of premium granola bars, leading brands to adjust quality and pricing.
• Government Regulation: Implementing regulatory requirements regarding food safety and product labeling can be complicated for brands, requiring extensive focus on compliance and affecting consumer trust.

These drivers and challenges within this report help to drive the granola bar market and influence manufacturers' strategic decisions while shaping consumer behavior and market dynamics.

List of Granola Bar Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, granola bar companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the granola bar companies profiled in this report include-

• PepsiCo
• Mars
• John B. Sanfilippo & Son
• Bakery Barn
• Earnest Eats
• The Hershey Company
• Kellogg

Granola Bar by Segment

The study includes a forecast for the global granola bar market by product type, distribution channel, and region.

Granola Bar Market by Product Type [Analysis by Value from 2019 to 2031]:

• Organic
• Conventional

Granola Bar Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

• Supermarket/Hypermarket
• Departmental Stores
• Convenience Stores
• Online Sales Channel
• Others

Granola Bar Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Granola Bar Market

The growing shift in consumer needs toward healthier snacks has triggered significant growth in the granola bar market. Factors such as flavor innovations, ingredient transparency, and packaging have transformed the snack bar market in the USA, Indian, German, Chinese, and Japanese markets, aligning with global trends toward healthy and convenient snack options.

• United States: The granola bar business in the U.S. is steady, with brands focusing on high-protein, low-sugar bars. Consumers are specifically looking for healthy snacks, with a trend toward using superfoods like chia seeds and quinoa.
• China: The granola bar market in Chinese is rising, driven by the increasing middle-class population and a focus on healthy lifestyles. Local product improvements feature plant-based ingredients such as Asian red dates and berries for health promotion.
• Germany: German consumers show growing interest in granola bars made from natural organic ingredients sourced sustainably. Brand owners are responding by launching products with few or no preservatives to target health-conscious consumers.
• India: The granola bar market in India is growing, thanks to urbanization and the rising popularity of functional snacks. Jaggery and nut granola bars target diverse and evolving consumer preferences.
• Japan: The Japanese granola bar market offers a variety of flavors and convenience. Specialty brands have introduced matcha-flavored bars along with portion-controlled options for busy health-conscious individuals.

Features of the Global Granola Bar Market

Market Size Estimates: Granola bar market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Granola bar market size by product type, distribution channel, and region in terms of value ($B).

Regional Analysis: Granola bar market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product types, distribution channels, and regions for the granola bar market.

Strategic Analysis: This includes M&A, new product development, and the competitive landscape of the granola bar market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the granola bar market by product type (organic and conventional), distribution channel (supermarket/hypermarket, departmental stores, convenience stores, online sales channel, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Granola Bar Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Granola Bar Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Granola Bar Market by Product Type
  • 3.3.1: Organic
  • 3.3.2: Conventional
• 3.4: Global Granola Bar Market by Distribution Channel
  • 3.4.1: Supermarket/Hypermarket
  • 3.4.2: Departmental Stores
  • 3.4.3: Convenience Stores
  • 3.4.4: Online Sales Channel
  • 3.4.5: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Granola Bar Market by Region
• 4.2: North American Granola Bar Market
  • 4.2.1: North American Market by Product Type: Organic and Conventional
  • 4.2.2: North American Market by Distribution Channel: Supermarket/Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others
• 4.3: European Granola Bar Market
  • 4.3.1: European Market by Product Type: Organic and Conventional
  • 4.3.2: European Market by Distribution Channel: Supermarket/Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others
• 4.4: APAC Granola Bar Market
  • 4.4.1: APAC Market by Product Type: Organic and Conventional
  • 4.4.2: APAC Market by Distribution Channel: Supermarket/Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others
• 4.5: ROW Granola Bar Market
  • 4.5.1: ROW Market by Product Type: Organic and Conventional
  • 4.5.2: ROW Market by Distribution Channel: Supermarket/Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Granola Bar Market by Product Type
  • 6.1.2: Growth Opportunities for the Global Granola Bar Market by Distribution Channel
  • 6.1.3: Growth Opportunities for the Global Granola Bar Market by Region
• 6.2: Emerging Trends in the Global Granola Bar Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Granola Bar Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Granola Bar Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: PepsiCo
• 7.2: Mars
• 7.3: John B. Sanfilippo & Son
• 7.4: Bakery Barn
• 7.5: Earnest Eats
• 7.6: The Hershey Company
• 7.7: Kellogg