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市場調查報告書

商品編碼

1918306

全球咀嚼咖啡市場－2026年至2031年預測

Global Chewable Coffee Market - Forecast from 2026 to 2031

出版日期: 2026年01月20日 | 出版商:

Knowledge Sourcing Intelligence | 英文 141 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

全球咀嚼咖啡市場預計將維持 15.79% 的複合年成長率，從 2025 年的 303,012,000 美元成長到 2031 年的 730,335,000 美元。

咀嚼咖啡市場是功能性零食和膳食補充劑領域一個創新且快速發展的細分市場。與傳統的液態咖啡不同，咀嚼咖啡以固態、便攜、方便的形式提供咖啡因和咖啡帶來的益處，主要形式為咀嚼咖啡棒和咖啡軟糖。這些產品旨在提供更易於控制的咖啡因攝取量以及其他功能性成分，目標客戶是那些尋求快速提神、提升認知能力和營養益處，但又不想沖泡新鮮咖啡或飲用液態咖啡的消費者。

成長催化劑和市場促進因素

市場成長的關鍵促進因素是消費者對便捷易用的功能性營養品的需求日益成長。現代生活方式專注於能夠提供特定益處（例如能量、專注力和蛋白質）的產品，並且希望這些產品只需極少的準備和食用時間。咀嚼咖啡產品完美地滿足了這一需求，為能量飲料和咖啡提供了乾淨便捷的替代品，可以隨時隨地享用。這也與營養領域「零食化」的大趨勢相契合。

咖啡成分在健身和健康補充劑行業的日益普及也是推動成長要素。製造商正在開發將咖啡因與蛋白質、B群維生素、適應原和其他生物活性化合物結合的咀嚼型咖啡棒。這些產品定位為運動前能量補充品、運動後恢復輔助劑或有助於提升體能和精神狀態的健康零食。這使得咀嚼型咖啡棒處於運動營養和益智藥市場的交會點，吸引尋求優勢的健身愛好者和專業人士。

此外，消費者對咖啡健康益處的普遍認知也為此奠定了堅實的基礎。適量飲用咖啡與認知功能、新陳代謝健康和身體機能的潛在正面影響之間的密切聯繫，降低了消費者接受這些新型咖啡產品的門檻。市場正利用這種積極的品牌形象，同時提供可精確控制咖啡因攝取量的產品，以滿足那些關注每日咖啡因攝取總量的消費者的需求。

產品細分與創新趨勢

市場區隔可分為兩大類：

咀嚼型咖啡棒：類似營養補充品或蛋白棒，這類產品含有咖啡粉或咖啡萃取物，通常還添加了蛋白質和膳食纖維等關鍵營養素和功能性成分。它們被作為代餐、運動補充劑和能量補給零食進行銷售。
咖啡軟糖：以趣味十足、類似糖果的形式，控制咖啡因攝取量。創新之處在於口味（例如摩卡、香草拿鐵）、口感，以及添加其他促智成分，例如L-茶氨酸，後者可以調節咖啡因的作用，促進平靜和專注。

創新重點在於提升產品功效和消費者體驗。這包括開發能夠提高咖啡因生物利用度的先進輸送系統，採用符合道德規範的有機咖啡原料打造潔淨標示產品，以及去除過量糖分和人工香料等不必要的添加劑。圍繞咖啡採購的永續性故事也正成為品牌脫穎而出的關鍵因素。

地理視角與區域趨勢

南美洲是咖啡種植的歷史中心，以巴西和哥倫比亞主導，佔據著重要的戰略地位。雖然全球大部分咖啡消費集中在北美和歐洲，但南美洲作為重要的生產中心，對整個供應鏈都產生了深遠的影響。位置原料產地的優勢，使其在採購、成本結構以及建構可靠且可追溯的產品體系方面都擁有顯著優勢。此外，南美洲本身也是一個不斷成長的消費市場，當地消費者對高附加價值咖啡產品和健康趨勢的興趣日益濃厚。

北美和歐洲是這些高附加價值成品的主要消費市場，消費者在健康方面的支出很高，保健品文化已經形成，而且健身品牌的強大影響力推動了這些地區產品的早期普及和優質化。

競爭格局與策略考量

競爭格局的特點是：敏捷的Start-Ups公司和專業機能性食品公司，以及成熟的點心棒和營養補充品品牌不斷湧入。成功因素包括：

品牌定位：清楚傳達功能性益處（補充能量、提高注意力、健身益處），並將其與普通糖果甜點分開來。
配方技術：平衡口味、質地和功能效果，特別是掩蓋咖啡濃縮液苦味的能力。
分銷策略：確保在健身房、保健食品店、線上保健品零售商和便利商店等高曝光管道獲得銷售位置。
透明度和品質：透過清楚地展示每份咖啡因含量，並突出我們咖啡原料的品質和來源，來建立信任。

總而言之，咀嚼咖啡市場正利用咖啡的普適性，轉型為便攜、可控份量且多功能的固態產品。便利性、功能性營養和健身這三大趨勢是推動市場成長的主要動力。雖然這種產品形式仍在逐步被主流市場接受，但市場趨勢表明，未來將出現更深入的細分，產品將專注於特定用途，例如提升運動表現、增強認知能力和促進日常健康。成功的關鍵在於不斷改進產品的感官特性，為功能性宣稱提供可靠的臨床支持，並有效應對充斥著創新食用能量產品的零售市場。

本報告的主要優勢：

深入分析：獲取主要和新興地區的深入市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場。
競爭格局：了解全球主要企業的策略舉措，並了解透過正確的策略進入市場的可能性。
市場促進因素與未來趨勢：探討影響市場的動態因素和關鍵趨勢及其對未來市場發展的影響。
可操作的建議：利用這些見解，在動態環境中做出策略決策，並開拓新的商機和收入來源。
受眾廣泛：適用於Start-Ups、研究機構、顧問公司、中小企業和大型企業，且經濟實惠。

企業使用我們的報告的目的是什麼？

產業與市場分析、機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法規結構及影響、新產品開發、競爭情報

報告範圍：

2021年至2025年的歷史數據和2026年至2031年的預測數據
成長機會、挑戰、供應鏈前景、法規結構與趨勢分析
競爭定位、策略和市場佔有率分析
按業務板塊和地區（包括國家）分類的收入和預測評估
公司概況（策略、產品、財務資訊）及主要發展動態。

The chewable coffee market represents an innovative and rapidly evolving niche within the broader functional snacks and dietary supplements sector. This market diverges from traditional liquid coffee by delivering caffeine and coffee-derived benefits through solid, portable, and convenient formats, primarily chewable coffee bars and coffee-infused gummies. These products are designed to offer a controlled caffeine dose alongside other functional ingredients, targeting consumers seeking quick energy, cognitive focus, and nutritional benefits without the need for brewing or liquid consumption.

Growth Catalysts and Market Drivers

A primary driver for market expansion is the increasing consumer demand for convenient and on-the-go functional nutrition. Modern lifestyles prioritize products that deliver specific benefits-such as energy boosts, enhanced concentration, or protein intake-in a format that requires no preparation and minimal consumption time. Chewable coffee products fit this need precisely, offering a discrete, non-messy alternative to energy drinks or coffee cups that can be consumed anywhere, aligning with the broader trend of snackification in nutrition.

The rising integration of coffee ingredients within the fitness and wellness supplement industry is a significant growth vector. Manufacturers are formulating chewable coffee bars that combine caffeine with other bioactive compounds like protein, B-vitamins, and adaptogens. These products are positioned as pre-workout energizers, post-workout recovery aids, or general wellness snacks that support both physical performance and mental alertness. This positions chewable coffee at the intersection of the sports nutrition and nootropic markets, appealing to fitness enthusiasts and professionals seeking an edge.

Furthermore, the established and growing consumer awareness of coffee's health benefits provides a strong foundation. The well-documented association of moderate coffee consumption with potential positive effects on cognitive function, metabolic health, and physical performance lowers the barrier to adoption for these novel formats. The market leverages this positive perception while offering a format that allows for precise caffeine dosing, which appeals to consumers mindful of their total daily intake.

Product Segmentation and Innovation Trends

The market is primarily segmented into two key formats:

Chewable Coffee Bars: Often resemble nutrition or protein bars, incorporating coffee powder or extract, and are frequently fortified with additional macronutrients (protein, fiber) and functional ingredients. They are marketed as meal replacements, workout supplements, or sustained-energy snacks.
Coffee Gummies: Offer a candy-like, enjoyable format with controlled caffeine delivery. Innovation here focuses on flavor profiles (e.g., mocha, vanilla latte), texture, and the inclusion of other nootropics like L-theanine to modulate the caffeine effect and promote calm focus.

Innovation is centered on enhancing product efficacy and consumer experience. This includes developing advanced delivery systems for improved caffeine bioavailability, creating clean-label products with ethically sourced and organic coffee ingredients, and eliminating undesirable additives like excessive sugar or artificial flavors. Sustainability storytelling around coffee sourcing is also becoming a key differentiator for brands.

Geographical Outlook and Regional Dynamics

South America, as the historic heartland of coffee cultivation led by Brazil and Colombia, holds a strategically important position. While a significant portion of global consumption occurs in North America and Europe, South America's role as the dominant production hub influences the entire supply chain. This proximity to raw material sources can provide advantages for ingredient sourcing, cost structure, and the development of authentic, traceable product narratives. The region itself is also a growing consumption market, with rising local interest in value-added coffee products and health trends.

North America and Europe are the primary consumption markets for these finished, value-added products. High consumer spending on wellness, established supplement cultures, and a strong presence of fitness-oriented brands drive early adoption and premiumization in these regions.

Competitive Landscape and Strategic Considerations

The competitive landscape is characterized by agile startups and specialized functional food companies, alongside incursions from established snack bar and supplement brands. Success factors include:

Brand Positioning: Clearly communicating the functional benefit (energy, focus, fitness) and differentiating from mere confectionery.
Formulation Expertise: Balancing taste, texture, and functional efficacy, particularly in masking the bitterness of coffee concentrates.
Distribution Strategy: Securing placement in high-visibility channels such as gyms, health food stores, online supplement retailers, and convenience stores.
Transparency and Quality: Providing clear caffeine quantification per serving and emphasizing quality and sourcing of coffee ingredients to build trust.

In summary, the chewable coffee market capitalizes on the universal appeal of coffee by transforming it into a portable, dose-controlled, and multifunctional solid format. Its growth is fueled by overarching trends in convenience, functional nutrition, and fitness. While product formats are still gaining mainstream recognition, the market's trajectory points toward increased segmentation, with products tailored for specific use cases like athletic performance, cognitive enhancement, or general daily wellness. Success will depend on continuous sensory improvement, robust clinical backing for functional claims, and effective navigation of a retail environment increasingly crowded with innovative edible energy products.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2021 to 2025 & forecast data from 2026 to 2031
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information), and Key Developments among others.

Global Chewable Coffee Market Segmentation

By Product Type
Tablets
Gummies & Cubes
Bars
By Packaging
Single-Serve Packaging
Multi-Serve Packaging
By Distribution Channel
Online
Offline
Supermarket & Hypermarket
Convenience Store
By Application
Household
Fitness Enthusiasts
Others
By Geography
North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Others
Asia Pacific
China
India
Japan
South Korea
Indonesia
Thailand
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study
2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL CHEWABLE COFFEE MARKET BY PRODUCT TYPE

5.1. Introduction
5.2. Tablets
5.3. Gummies & Cubes
5.4. Bars

6. GLOBAL CHEWABLE COFFEE MARKET BY PACKAGING

6.1. Introduction
6.2. Single-Serve Packaging
6.3. Multi-Serve Packaging

7. GLOBAL CHEWABLE COFFEE MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction
7.2. Online
7.3. Offline
- 7.3.1. Supermarket & Hypermarket
- 7.3.2. Convenience Store

8. GLOBAL CHEWABLE COFFEE MARKET BY APPLICATION

8.1. Introduction
8.2. Household
8.3. Fitness Enthusiasts
8.4. Others

9. GLOBAL CHEWABLE COFFEE MARKET BY GEOGRAPHY

9.1. Introduction
9.2. North America
- 9.2.1. USA
- 9.2.2. Canada
- 9.2.3. Mexico
9.3. South America
- 9.3.1. Brazil
- 9.3.2. Argentina
- 9.3.3. Others
9.4. Europe
- 9.4.1. Germany
- 9.4.2. France
- 9.4.3. United Kingdom
- 9.4.4. Spain
- 9.4.5. Others
9.5. Middle East and Africa
- 9.5.1. Saudi Arabia
- 9.5.2. UAE
- 9.5.3. Others
9.6. Asia Pacific
- 9.6.1. China
- 9.6.2. India
- 9.6.3. Japan
- 9.6.4. South Korea
- 9.6.5. Indonesia
- 9.6.6. Thailand
- 9.6.7. Others