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市場調查報告書
商品編碼
1918101

全球馬飼料市場－2026-2031年預測

Global Horse Feed Market - Forecast from 2026 to 2031
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 149 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

全球馬飼料市場預計將從 2025 年的 120.98 億美元成長到 2031 年的 158.79 億美元，複合年成長率為 4.64%。

全球馬飼料市場預計將穩定成長，這主要得益於圍繞馬匹健康、專業營養以及馬術運動經濟效益等一系列因素的共同推動。馬飼料繁多，從牧草、乾草到濃縮營養飼料，是馬匹照護的基礎組成部分。動物健康意識的提高、馬匹數量的成長以及商業性和競技馬術運動的蓬勃發展，都為市場擴張提供了支撐。

市場成長的關鍵促進因素是馬主、騎師和馴馬師對馬匹營養的認知和理解不斷提高。為了最佳化動物的健康和性能，人們越來越傾向於選擇專家客製化的營養方案。這得歸功於學術機構和國際組織提供的詳細營養指南，這些指南幫助馬匹飼養者了解動物營養的基本原理。這種不斷發展的知識體係正促使市場需求從通用飼料轉向滿足特定營養需求的專業化、高品質產品，進而提升市場價值和規模。

全球馬匹數量的成長本身就對飼料產生了根本性的需求。隨著馬匹數量的增加，其生存、生長和維持所需的飼料量也隨之增加。馬匹數量的持續成長所帶來的需求為市場成長提供了穩定的基礎，飼料產品的需求與飼養和管理的馬匹數量直接相關。

專業馬飼料固有的健康益處進一步推動了市場發展。現代飼料配方旨在提供必需能量、提升運動表現並預防肌肉疾病和其他健康問題。尤其重要的是，人們認知到每匹馬的營養需求會因其年齡、品種、活動水平和健康狀況而異，這促使市場對客製化、專業化的飼料配方產生需求。這種向個人化營養的轉變為生產者帶來了巨大的價值創造機會。

馬術運動的普及和商業化是成長要素。隨著馬場馬術、耐力賽和賽馬等賽事的知名度不斷提高，競技馬匹的性能標準也隨之提升。這直接催生了對高性能飼料的需求，這類飼料能夠支持高強度訓練、促進恢復並助力馬匹取得競技佳績。與在著名賽事中獲勝的馬匹相關的品牌所擁有的市場優勢，進一步加劇了飼料行業的競爭和創新，從而創造出一個以性能為導向的高階市場。

這種充滿活力的市場環境為新參與企業提供了巨大的機會。持續的產品配方創新，旨在促進健康和提升運動表現，使新企業能夠開闢利基市場。對有助於運動員快速恢復的飼料的特殊需求，為企業提供了一條精準的發展路徑。與成功的馬術運動員合作，能夠顯著提升品牌知名度，這對於敏捷且富有創新精神的企業而言，是一種強大的行銷槓桿。

競爭格局中既有Royal Horse、BASF SE）和科漢森（CHR Hansen）等老牌企業，它們憑藉自身專業知識提供多元化的產品系列，包括針對運動、育種和休閒的特種產品線。飼料分析和配方數位化解決方案的整合，順應了整個行業向精準營養和數據驅動型動物護理發展的趨勢，凸顯了市場持續的技術進步及其與先進馬匹管理實踐的契合度。

本報告的主要優勢：

  • 深入分析：取得以客戶群、政府政策和社會經濟因素、消費者偏好、垂直產業和其他細分市場為重點的深入市場洞察，涵蓋主要地區和新興地區。
  • 競爭格局：了解主要企業採取的策略舉措，並了解透過正確的策略打入市場的潛力。
  • 市場促進因素與未來趨勢：探索動態因素和關鍵市場趨勢，以及它們將如何塑造未來的市場發展。
  • 可執行的建議：利用洞察力為策略決策提供訊息，從而在動態環境中開拓新的業務管道和收入來源。
  • 受眾範圍廣：對新興企業、研究機構、顧問公司、中小企業和大型企業都有益處且經濟高效。

它是用來做什麼的？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範及其影響、新產品開發、競爭影響

分析範圍

  • 歷史資料（2021-2025 年）和預測資料（2026-2031 年）
  • 成長機會、挑戰、供應鏈前景、法規結構、客戶行為和趨勢分析
  • 競爭對手定位、策略和市場佔有率分析
  • 按業務板塊和地區（國家）分類的收入成長和預測分析
  • 公司概況（策略、產品、財務資訊、關鍵趨勢等）

馬飼料市場的主要發展動態：

  • 2023年2月，Bluegrass Horsefeed推出了Mare Prepare，這是一款專為種母馬和有生育問題的馬匹設計的新產品。本產品含有ω脂肪酸、DHA和EPA，對生育能力和生殖健康有益。
  • 2020年10月，Nutrena®在飼料中引入了「回彈技術」。這項技術有助於馬匹從高強度訓練和激烈比賽中恢復。此外，它的研發理念與人類運動員在連續比賽日後恢復體力的訓練方法類似。
  • 2020 年 9 月，Saracen Horse Feed 為其 2019 年推出的 Recovery Mash 增加了 1.5 公斤旅行裝。本產品非常適合在旅行、比賽和運動後補充能量，能夠有效維持水分和後腸健康。

目錄

第1章執行摘要

第2章市場概述

  • 市場概覽
  • 市場定義
  • 分析範圍
  • 市場區隔

第3章 商業情境

  • 市場促進因素
  • 市場限制
  • 市場機遇
  • 波特五力分析
  • 產業價值鏈分析
  • 政策和法規
  • 策略建議

第4章 技術展望

5. 全球馬飼料市場（按類型分類）

  • 介紹
  • 粗飼料
  • 濃縮飼料
  • 乾草
  • 其他

6. 全球馬飼料市場（依品種分類）

  • 介紹
  • 美國夸特馬
  • 純種馬
  • 阿拉伯馬
  • 其他

7. 全球馬飼料市場（依形式分類）

  • 介紹
  • 顆粒
  • 立方體
  • 粉末

8. 全球馬飼料市場（按地區分類）

  • 介紹
  • 北美洲
    • 按類型
    • 按品種
    • 按形狀
    • 按國家/地區
      • 美國
      • 加拿大
      • 墨西哥
  • 南美洲
    • 按類型
    • 按品種
    • 按形狀
    • 按國家/地區
      • 巴西
      • 阿根廷
      • 其他
  • 歐洲
    • 按類型
    • 按品種
    • 按形狀
    • 按國家/地區
      • 德國
      • 法國
      • 英國
      • 西班牙
      • 其他
  • 中東和非洲
    • 按類型
    • 按品種
    • 按形狀
    • 按國家/地區
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國
      • 以色列
      • 其他
  • 亞太地區
    • 按類型
    • 按品種
    • 按形狀
    • 按國家/地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 印尼
      • 泰國
      • 台灣
      • 其他

第9章 競爭格局與分析

  • 主要企業和策略分析
  • 市佔率分析
  • 企業合併、協議、商業合作
  • 競爭對手儀錶板

第10章：公司簡介

  • Royal Horse
  • DSM-Firmenich
  • Alltech
  • Associated British Foods Plc
  • Purina Animal Nutrition LLC
  • Archer Daniels Midland
  • Mars, Incorporated
  • Kemin Industries
  • Kent Nutrition Group
  • Triple Crown Nutrition

第11章附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要收益
  • 分析方法
  • 簡稱
簡介目錄
Product Code: KSI061615549

The global horse feed market, with a 4.64% CAGR, is projected to increase from USD 12.098 billion in 2025 to USD 15.879 billion in 2031.

The global horse feed market is positioned for steady growth, driven by a confluence of factors centered on equine health, specialized nutrition, and the economics of equestrian sports. Horse feed, encompassing a range of products from pasture and hay to concentrated nutritional mixes, is fundamental to equine care. The market's expansion is underpinned by an increased awareness of animal health, a rising equine population, and the growing commercial and competitive footprint of horse-related sports.

A primary driver of market growth is the heightened awareness and sophistication regarding equine nutrition among horse owners, riders, and trainers. There is a growing trend towards seeking customized nutritional plans from experts to optimize animal health and performance. This is supported by the availability of detailed nutritional guidelines from academic and international institutions, which educate owners on the principles of animal nutrition. This evolving knowledge base is shifting demand from generic feed towards specialized, high-quality products tailored to meet specific dietary requirements, thereby driving value and volume in the market.

The expanding global horse population itself creates a foundational demand for feed. A larger population necessitates a greater volume of feed for basic survival, growth, and maintenance. This consistent, population-driven demand provides a stable base for market growth, with the requirement for nutritional products directly correlated to the number of horses being maintained and cared for.

The intrinsic health benefits of specialized horse feed further propel the market. Modern feed formulations are designed to provide essential energy, enhance performance, and protect against muscular disorders and other health issues. Critically, the understanding that dietary requirements vary significantly between individual horses-based on age, breed, activity level, and health status-is fueling demand for customized and specialized feed palates. This move towards personalized nutrition represents a significant value-creation opportunity for manufacturers.

The popularity and commercialization of horse-related sports represent a major growth vector. The visibility of events such as dressage, endurance riding, and horse racing is increasing, elevating the performance standards for competitive animals. This creates a direct need for high-performance feeds that can support intense training, enhance recovery, and contribute to competitive success. The marketing advantage for brands associated with winning horses at prestigious events further intensifies competition and innovation within the feed sector, creating a premium segment driven by performance outcomes.

This dynamic market environment presents substantial opportunities for new entrants. Continuous innovation in product formulation, with a focus on delivering improved health and performance benefits, allows new players to carve out niches. The specific demand within the competition segment for feeds that aid in rapid recovery presents a targeted avenue for development. The potential for significant brand recognition through association with successful equine athletes offers a powerful marketing lever that can be leveraged by agile and innovative companies.

The competitive landscape includes established players such as Royal Horse, BASF SE, and CHR Hansen. These companies leverage their expertise to offer a diversified portfolio, including specialized lines for sports, breeding, and leisure. The integration of digital solutions for feed analysis and formulation underscores a broader industry trend towards precision nutrition and data-driven animal care, highlighting the market's ongoing technological advancement and its alignment with sophisticated equine management practices.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2021 to 2025 & forecast data from 2026 to 2031
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information), and Key Developments among others.

Horse Feed Market Key Developments:

  • In February 2023, Bluegrass Horse Feed launched a new product Mare Prepare specifically for broodmares and horses with fertility issues. It consists of omega fatty acid, DHA, and EPA which provide benefits in fertility and reproductive health.
  • In October 2020, Nutrena(R) launched Rebound Technology in its feed. This technology helps horses in recovering from hard work or strenuous competition. Moreover, it was developed with an approach of comparable measure to human athletic recovery thus, it can provide recovery for consecutive performance days.
  • In September 2020, Saracen Horse Feed launched a 1.5 kg travel pouch addition to its Recovery Mash which was launched in 2019. It is suitable for traveling, competing, and after exertion. It provides hydration and benefits in hindgut health.

Horse Feed Market Segmentation:

  • By Type
  • Roughage
  • Concentrate
  • Hay
  • Others
  • By Breed Type
  • American Quarter Horse
  • Thoroughbred
  • Arabian Horse
  • Others
  • By Form
  • Pellet
  • Cubes
  • Powder
  • By Geography
  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL HORSE FEED MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Roughage
  • 5.3. Concentratae
  • 5.4. Hay
  • 5.5. Others

6. GLOBAL HORSE FEED MARKET BY BREED TYPE

  • 6.1. Introduction
  • 6.2. American Quarter Horse
  • 6.3. Thoroughbred
  • 6.4. Arabian Horse
  • 6.5. Others

7. GLOBAL HORSE FEED MARKET BY FORM

  • 7.1. Introduction
  • 7.2. Pellet
  • 7.3. Cubes
  • 7.4. Powder

8. GLOBAL HORSE FEED MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Type
    • 8.2.2. By Breed Type
    • 8.2.3. By Form
    • 8.2.4. By Country
      • 8.2.4.1. USA
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Type
    • 8.3.2. By Breed Type
    • 8.3.3. By Form
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Type
    • 8.4.2. By Breed Type
    • 8.4.3. By Form
    • 8.4.4. By Country
      • 8.4.4.1. Germany
      • 8.4.4.2. France
      • 8.4.4.3. United Kingdom
      • 8.4.4.4. Spain
      • 8.4.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Type
    • 8.5.2. By Breed Type
    • 8.5.3. By Form
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. UAE
      • 8.5.4.3. Israel
      • 8.5.4.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Type
    • 8.6.2. By Breed Type
    • 8.6.3. By Form
    • 8.6.4. By Country
      • 8.6.4.1. China
      • 8.6.4.2. India
      • 8.6.4.3. Japan
      • 8.6.4.4. South Korea
      • 8.6.4.5. Indonesia
      • 8.6.4.6. Thailand
      • 8.6.4.7. Taiwan
      • 8.6.4.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Royal Horse
  • 10.2. DSM-Firmenich
  • 10.3. Alltech
  • 10.4. Associated British Foods Plc
  • 10.5. Purina Animal Nutrition LLC
  • 10.6. Archer Daniels Midland
  • 10.7. Mars, Incorporated
  • 10.8. Kemin Industries
  • 10.9. Kent Nutrition Group
  • 10.10. Triple Crown Nutrition

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key Benefits for the Stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations