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市場調查報告書
商品編碼
1918080
電動割草機市場-2026-2031年預測Electric Lawn Mowers Market - Forecast from 2026 to 2031 |
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預計到 2025 年,電動割草機市場規模將達到 150.8 億美元,到 2031 年將達到 203.16 億美元,複合年成長率為 5.09%。
受消費者偏好轉向更永續、更便利的草坪護理解決方案的推動,電動割草機市場預計將穩定成長。這些割草機動力來源,正日益受到住宅的青睞。有線割草機和電池割草機的選擇主要取決於個人需求,其中環境影響、操作便利性和噪音降低是關鍵的購買考量。
主要市場成長要素
電動割草機市場成長的關鍵促進因素之一是其較低的總體擁有成本。無需汽油降低了營運成本,而簡單的機械設計(省去了火星塞和化油器等零件)也降低了長期的維護和維修成本。這種經濟優勢使得電動割草機在長期使用中成為一種極具吸引力的選擇,從而推動了其廣泛普及。
除了成本因素外,消費者日益增強的環保意識也是推動市場發展的主要動力。電動割草機在運作中不會產生任何直接排放,這符合人們對環保草坪護理方式日益成長的需求,有助於減少空氣污染和碳排放。地方政府的補貼、稅額扣抵以及對汽油動力設備使用的限制等措施也進一步支持了這一趨勢,為電動割草機的普及創造了有利的政策環境。
市場機會與限制因素
技術進步,尤其是電池技術的改進,為市場發展提供了巨大的機會。鋰離子電池的創新提升了無線電動割草機的運作時間、功率輸出和充電速度。這些性能和可靠性的提升增強了消費者的信心,並擴大了電動割草機的市場吸引力。
然而,電動割草機市場有許多限制。電動割草機的初始購買價格通常高於傳統的汽油動力割草機,而無線型號則需要額外投資購買電池和充電器。此外,它們的動力不如汽油動力割草機強勁,可能被認為難以應對茂密的草坪或面積巨大的區域。有繩型號的一個實際限制是需要靠近電源插座,這限制了它們在大面積庭院中的使用;而全電動型號則依賴充電基礎設施。
電動割草機的主要終端使用者是住宅使用者。它們適用於中小型花園,加上人口成長和住宅基礎設施的不斷完善,使得這一領域的需求持續強勁。住宅正在尋找一種便捷高效的傳統割草機替代品,而電動割草機恰好滿足了這一需求。
市場由成熟的戶外動力設備製造商和專業品牌組成。主要企業提供多種有線和無線的產品,競爭主要集中在效能、電池續航力、耐用性和以使用者為中心的功能等。這些主要廠商及其廣泛的經銷網路對市場動態和產品供應有顯著的影響。
區域展望
北美市場規模龐大,這主要得益於美國和加拿大住宅的高電動割草機普及率。電動割草機的環保性、易操作性和低噪音是其在該地區的主要賣點,而該地區也是許多主要製造商的所在地。
在歐洲,對環境永續性的高度重視,以及由此帶來的監管和文化變革,正在推動電動割草機的普及。英國、德國和法國等國嚴格的排放法規,加上日益成長的綠色園藝文化,持續推動電動割草機的市場滲透。
亞太地區正在崛起成為需求不斷成長的新中心,快速的都市化、日益增強的環保意識以及政府推廣環保產品的舉措等因素預計將促進日本、中國和韓國等國家的市場成長加速。
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Electric Lawn Mowers Market, with a 5.09% CAGR, is expected to grow to USD 20.316 billion in 2031 from USD 15.080 billion in 2025.
The electric lawn mowers market is projected to experience steady growth, driven by a shift in consumer preference towards more sustainable and user-friendly lawn care solutions. These mowers, which utilize electricity as their power source via either a cord or rechargeable battery, are increasingly favored by homeowners. The choice between corded and battery-powered models is largely influenced by individual needs, with key purchase considerations including environmental impact, operational convenience, and noise reduction.
Primary Market Growth Drivers
A significant driver for market expansion is the lower total cost of ownership associated with electric mowers. Operating costs are reduced by the elimination of gasoline, and the simpler mechanical design-lacking components like spark plugs and carburetors-translates to lower long-term maintenance and repair expenses. This economic advantage makes electric mowers a financially attractive option over time, propelling their adoption.
Concurrent with cost factors, a rise in environmental consciousness among consumers is a major market force. Electric mowers produce zero direct emissions during operation, aligning with the growing demand for eco-friendly lawn care practices and contributing to a reduction in air pollution and carbon footprints. This trend is further supported by government initiatives in various regions, which may include subsidies, tax credits, or regulations limiting gas-powered equipment, thereby creating a favorable policy environment for electric mower adoption.
Market Opportunities and Restraints
Technological advancement, particularly in battery technology, presents a substantial opportunity for market development. Innovations in lithium-ion batteries have led to improvements in runtime, power output, and charging speed for cordless models. These enhancements in performance and reliability are increasing consumer confidence and broadening the appeal of electric mowers.
However, the market faces notable restraints. Electric mowers often carry a higher initial purchase price compared to traditional gas mowers, with cordless models requiring additional investment in batteries and chargers. Furthermore, they can be perceived as less powerful and less capable of handling dense, overgrown grass or very large properties than their gas-powered counterparts. A practical limitation for corded models is the need for proximity to a power outlet, which can restrict usability in larger yards, while all electric models depend on accessible charging infrastructure.
The residential sector is the primary end-user for electric lawn mowers. Their suitability for small to medium-sized yards, coupled with population growth and expanding residential infrastructure, sustains strong demand in this segment. Homeowners seek convenient and effective alternatives to traditional mowers, which electric models readily provide.
The market is served by a mix of established outdoor power equipment companies and specialized brands. Key players offer a diverse range of corded and cordless products, with competition centered on performance, battery life, durability, and user-centric features. The presence of these major companies, along with their extensive distribution networks, significantly influences market dynamics and product availability.
Geographical Outlook
North America represents a significant market, driven by high homeowner adoption in the United States and Canada. The environmental benefits, ease of use, and lower noise levels of electric mowers are key selling points in this region, which is also a hub for several leading manufacturers.
Europe has been a proactive adopter of electric lawn mowers, largely due to a strong regulatory and cultural emphasis on environmental sustainability. Strict emission regulations in countries like the United Kingdom, Germany, and France, combined with a growing culture of green gardening, continue to drive market penetration.
The Asia-Pacific region is emerging as an area of growing demand. Factors such as rapid urbanization, increasing environmental awareness, and government initiatives promoting eco-friendly products are contributing to an expected increase in market growth in countries including Japan, China, and South Korea.
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