![]() |
市場調查報告書
商品編碼
1866468
全球眼鏡產品市場-2025-2030年預測Global Eyewear Market - Forecasts from 2025 to 2030 |
||||||
全球眼鏡產品市場預計將從 2025 年的 1,318.17 億美元快速成長到 2030 年的 1,894.16 億美元,複合年成長率為 7.52%。
受老齡化相關視力障礙導致處方眼鏡和隱形眼鏡需求增加以及眼鏡產品作為時尚配件日益普及的推動,全球眼鏡產品市場預計在預測期內將持續成長。主要市場促進因素包括技術進步、網路普及率提高以及消費者偏好轉向線上購物。然而,矯正手術的日益普及以及品牌產品與非品牌產品之間的價格差異等挑戰可能會阻礙市場擴張。
市場促進因素
老花眼、遠視、近視和散光等視力障礙的快速成長是主要促進因素,而這又與年輕一代長時間接觸電子螢幕密切相關。電腦視覺綜合症(CVS)和數位眼睛疲勞的日益增多,尤其是長時間使用電腦導致的眼睛疲勞,推動了人們對視力矯正和緩解眼睛疲勞眼鏡的需求。此外,消費者越來越注重時尚和形象,也凸顯了眼鏡產品作為時尚配件的作用。網路普及率的提高和智慧型手機的廣泛使用促進了眼鏡產品眼鏡銷售。電子商務平台提供豐富的產品選擇和便捷的支付方式,推動了這一向線上零售的轉變,而人均收入的成長和消費者在時尚產品上的支出增加也起到了重要作用。為了滿足不斷變化的消費者需求,製造商也在投資研發具有更強紫外線防護和減少眩光功能的創新產品。
The Global Eyewear Market is expected to surge from USD 131.817 billion in 2025 to USD 189.416 billion in 2030, driven by a 7.52% CAGR.
The global eyewear market is poised for growth during the forecast period, driven by increasing demand for prescription spectacles and contact lenses due to age-related vision impairments and the rising popularity of eyewear as a fashion accessory. Key growth drivers include technological advancements, growing internet penetration, and shifting consumer preferences toward online purchasing. However, challenges such as the adoption of corrective surgeries and pricing disparities between branded and unbranded products may hinder market expansion.
Market Drivers
The surge in vision impairments, such as presbyopia, hyperopia, myopia, and astigmatism, is a primary driver, fueled by prolonged exposure to digital screens among younger generations. The increasing prevalence of Computer Vision Syndrome (CVS) or digital eye strain, particularly from extended computer use, is boosting demand for vision correction and anti-fatigue glasses. Additionally, eyewear's role as a fashion statement is gaining traction, driven by consumer focus on style and image. The rise in internet penetration and smartphone usage has accelerated online eyewear sales, with e-commerce platforms offering diverse product portfolios and convenient payment options. This shift toward online retail is a significant tailwind, supported by rising per capita income and consumer spending on fashion products. Manufacturers are also investing in innovative products with enhanced UV protection and reduced glare to meet evolving consumer needs.
Market Segmentation
The eyewear market is segmented by product type (spectacles, sunglasses, contact lenses, and others), end-user (men, women, unisex), distribution channel (offline and online), and geography (North America, South America, Europe, Middle East and Africa, Asia Pacific). These segments reflect the diverse applications and purchasing channels driving market growth, catering to both functional and aesthetic demands.
Impact of Global Trends
The market experienced disruptions from supply chain challenges during past global health crises, which limited product availability. However, the shift to remote work and increased screen time for work and entertainment has heightened demand for vision correction and anti-fatigue eyewear. Virtual events and digital marketing strategies have helped companies maintain market presence in a slow-growing environment, with expectations of gradual recovery driven by advanced product offerings.
Challenges
The market faces challenges from the growing adoption of corrective surgeries like LASIK and PRK, which reduce demand for traditional eyewear. Additionally, significant price differences between branded and unbranded products in price-sensitive regions shift consumer preference toward low-cost alternatives, particularly among middle-class populations. The sale of illegal decorative lenses also poses a risk to market integrity.
Competitive Landscape
Key players in the eyewear market are employing strategies such as product innovation, partnerships, and investments to gain a competitive edge. Companies are focusing on expanding online presence and developing advanced eyewear solutions to meet consumer demands for both functionality and style.
The eyewear market is set for steady growth, driven by vision correction needs, fashion trends, and the rise of online retail. While corrective surgeries and pricing challenges may impede progress, technological advancements and increasing digital adoption offer significant opportunities. Strategic innovation and market adaptation will be crucial for sustained growth.
What do businesses use our reports for?
Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence
Segmentation