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市場調查報告書
商品編碼
1866359

全球消費者DNA檢測市場預測（2025-2030年）

Global Consumer DNA (Genetic) Testing Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 150 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

全球消費者DNA（基因）檢測市場預計將從2025年的1,813,099,000美元快速成長到2030年的3,161,211,000美元，複合年成長率為11.76%。

全球消費者DNA（基因）檢測市場正經歷加速成長，這主要得益於消費者對直接面對消費者（DTC）服務的需求不斷成長，以及人們對身分探索和尋根溯源的興趣日益濃厚。這些檢測透過分析染色體、基因和蛋白質突變來評估疾病風險、排除某些疾病或揭示家族淵源。推動市場成長的關鍵因素包括大眾對技術進步的認知不斷提高，以及主要企業對創新DTC解決方案的大量投資。 Ancestry和23andMe等主要企業正致力於打造更先進的偵測平台，以提高偵測的準確性和使用者體驗。基因祖源檢測的擴展是推動市場成長的關鍵因素，它超越了歷史記錄的限制，透過口腔拭子和唾液樣本揭示深層的家族連結。該細分市場的吸引力在於其娛樂性和發現隱藏家族連結的潛力，這正推動著市場滲透率的不斷提高。

市場促進因素

基因譜系檢測的激增

基因譜系檢測是蓬勃發展的市場的基礎，它使個人能夠以前所未有的精確度追溯其血統和種族起源。隨著消費者對價格親民的家用檢測套裝的需求日益成長，尤其是在歐洲和北美，市場需求更是飆升，使得這項服務更加普及。這些檢測通常售價約為59美元，提供關於祖先根源、遷徙模式和親緣關係匹配的全面報告，將個人的好奇心轉化為切實可行的見解。領先的供應商維護龐大的DNA資料庫，匯集數百萬份DNA樣本，以最佳化匹配演算法並擴展參考人群。例如，Ancestry和23andMe擁有全球最大的人類DNA資料庫之一，能夠提供可靠的種族估算和系譜整合服務。

DTC模式的成長正在加速這一趨勢，使用戶無需前往診所即可獲得即時結果。 Gene By Gene和MyHeritage等公司貢獻了包含數百萬個使用者資料的龐大祖源資料庫，並支援高解析度地理亞群分析等進階功能，涵蓋數千個地區。這項創新不僅提高了用戶參與度，還透過提供科學支援的個人化訊息，幫助它們贏得市場佔有率。 myDNA和FamilyTreeDNA等基因組公司之間的合併趨勢表明，它們正著力整合DTC和專業級分析，並加強客製化見解的科學基礎。這些發展代表著一個成熟的生態系統，在這個系統中，祖源檢測與健康和保健應用相融合，從而推動了交叉銷售機會和永續的收入成長。

區域展望

亞太地區預計將憑藉Start-Ups的蓬勃發展和人們對DNA祖源研究日益成長的興趣，獲得顯著的市場佔有率。快速的都市化、不斷成長的可支配收入以及人們對具有文化相關性的祖源研究日益濃厚的興趣，正在加速這一領域的普及，使該地區成為高成長的中心。這與歐洲和北美形成鮮明對比，後者成熟的基礎設施為加值服務提供了支援。然而，亞太地區的擴充性為全球企業帶來了尚未開發的潛力。

市場展望

預計到2030年，消費者DNA檢測市場將保持強勁成長勢頭，其中基因祖源分析是創新和消費者接受度的核心。價格親民、以用戶為中心的試劑盒和龐大的資料庫不斷降低進入門檻，而直接面對消費者（DTC）的檢測模式則將祖源分析與預測性健康分析相結合。產業相關人員應密切注意資料隱私和倫理資料來源的監管動態，以降低風險。對人工智慧驅動的分析技術進行策略性投資，並發展區域夥伴關係關係，對於掌握亞太地區的成長勢頭，並在由數據豐富的現有企業主導的競爭格局中實現永續的差異化至關重要。

本報告的主要優勢：

  • 深入分析：獲得主要和新興地區的深入市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、行業垂直領域和其他細分市場。
  • 競爭格局：了解全球主要企業的策略舉措，並了解透過正確的策略進入市場的機會。
  • 市場促進因素與未來趨勢：探討影響市場的動態因素和關鍵趨勢及其對未來市場發展的影響。
  • 可操作的建議：利用這些見解，在動態環境中做出策略決策，並開拓新的商機和收入來源。
  • 受眾廣泛：對Start-Ups、研究機構、顧問公司、中小企業和大型企業都很有用且經濟實惠。

報告的主要用途

產業與市場分析、機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法規結構及影響、新產品開發、競爭情報

報告範圍：

  • 2022-2024年實際數據及2025-2030年預測數據
  • 成長機會、挑戰、供應鏈前景、法規結構與趨勢分析
  • 競爭定位、策略和市場佔有率分析
  • 各業務板塊和地區（包括國家）的收入成長和預測評估
  • 公司簡介（主要包括策略、產品、財務資訊、重大發展等）

目錄

第1章執行摘要

第2章 市場概覽

  • 市場概覽
  • 市場定義
  • 調查範圍
  • 市場區隔

第3章 商業情境

  • 市場促進因素
  • 市場限制
  • 市場機遇
  • 波特五力分析
  • 產業價值鏈分析
  • 政策與法規
  • 策略建議

第4章 技術展望

5. 全球消費者DNA（基因）檢測市場依類型分類

  • 介紹
  • 基因帶原檢測
  • 祖源測試
  • 預測性測試
  • 其他

6. 全球消費者DNA檢測市場（依樣本類型分類）

  • 介紹
  • 唾液
  • 頰黏膜取樣
  • 其他

7. 全球消費者DNA（基因）檢測市場依分銷管道分類

  • 介紹
  • 線上
  • 離線

8. 全球消費者DNA（基因）檢測市場依分銷管道分類

  • 介紹
  • 血緣關係
  • 祖先和家譜
  • 健康與保健檢測
  • 其他

9. 全球消費者DNA（基因）檢測市場（依地區分類）

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 其他
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 以色列
    • 其他
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 印尼
    • 泰國
    • 台灣
    • 其他

第10章 競爭格局與分析

  • 主要企業和策略分析
  • 市佔率分析
  • 併購、協議和合作
  • 競爭對手儀錶板

第11章：公司簡介

  • Quest Diagnostics Inc.
  • Mapmygenome
  • Labcorp
  • Gene by Gene, Ltd
  • Myriad Genetics
  • Color Health Inc.
  • 23andMe Inc.
  • Ancestry
  • Veritas Genetics
  • Nebula Genomics

第12章附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要收益
  • 調查方法
  • 簡稱
簡介目錄
Product Code: KSI061611330

The Global Consumer DNA (Genetic) Testing Market will soar from USD 1,813.099 million in 2025 to USD 3,161.211 million in 2030, with an 11.76% compound annual growth rate (CAGR).

The global consumer DNA (genetic) testing market is experiencing accelerated growth, propelled by escalating demand for direct-to-consumer (DTC) services, identity exploration, and ancestry insights. These tests analyze chromosomal, genetic, and protein variations to assess disease risks, rule out conditions, or uncover familial heritage. Key drivers include heightened public awareness of technological advancements and substantial investments by leading firms in innovative DTC solutions. Major players like Ancestry and 23andMe are channeling resources into superior testing platforms, enhancing accuracy and user accessibility. The expansion of genetic ancestry testing, which extends beyond historical records to reveal deep genealogical connections via cheek swabs or saliva kits, is a pivotal force. This segment's appeal lies in its entertainment value and potential for discovering hidden family ties, fostering broader market penetration.

Market Drivers

Surge in Genetic Ancestry Testing

Genetic ancestry testing represents a cornerstone of market expansion, enabling individuals to trace lineage and ethnic origins with unprecedented precision. Demand has surged particularly in Europe and North America, where consumers seek affordable, at-home kits priced competitively to democratize access. These tests, often costing around US$59, deliver comprehensive reports on heritage, migration patterns, and relative matches, transforming personal curiosity into actionable insights. Leading providers maintain vast DNA databases, aggregating millions of profiles to refine matching algorithms and expand reference populations. For instance, Ancestry and 23andMe boast some of the world's largest human DNA repositories, facilitating robust ethnicity estimates and family tree integrations.

The DTC model's growth amplifies this trend, empowering users to bypass clinical settings for immediate results. Companies like Gene By Gene and MyHeritage contribute through expansive ancestry databases-encompassing millions of profiles-supporting advanced features such as high-resolution geographic subgrouping across thousands of regions. This innovation not only boosts user engagement but also enhances market share by offering personalized, scientifically grounded narratives. The merger dynamics among genomics firms, such as those involving myDNA and FamilyTreeDNA, underscore a strategic focus on bolstering scientific foundations for tailored insights, integrating DTC with professional-grade analytics. Such developments signal a maturing ecosystem where ancestry testing intersects with health and wellness applications, driving cross-selling opportunities and sustained revenue growth.

Geographical Outlook

The Asia-Pacific region is poised to capture a substantial market share, fueled by a proliferation of startups and burgeoning enthusiasm for ancestral DNA exploration. Rapid urbanization, rising disposable incomes, and cultural interest in heritage tracing are accelerating adoption, positioning the region as a high-growth hub. This contrasts with established markets in Europe and North America, where mature infrastructure supports premium services, but Asia-Pacific's scalability offers untapped potential for global players.

Market Outlook

The consumer DNA testing market is on a trajectory of robust expansion through 2030, with genetic ancestry as a linchpin for innovation and consumer adoption. Affordable, user-centric kits and expansive databases will continue to lower barriers, while DTC evolution integrates ancestry with predictive health analytics. Industry experts should monitor regulatory shifts around data privacy and ethical sourcing to mitigate risks. Strategic investments in AI-driven interpretations and regional partnerships will be essential to capitalize on Asia-Pacific's momentum, ensuring sustained differentiation in a competitive landscape dominated by data-rich incumbents.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Market Segmentation:

By Type

  • Carrier Testing
  • Ancestry Testing
  • Predictive Testing
  • Others

By Sample Type

  • Saliva
  • Cheek Swab
  • Others

By Distribution Channel

  • Online
  • Offline

By Application

  • Kinship
  • Ancestry & Genealogy
  • Health & Wellness Testing
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL CONSUMER DNA (GENETIC) TESTING MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Carrier Testing
  • 5.3. Ancestry Testing
  • 5.4. Predictive Testing
  • 5.5. Others

6. GLOBAL CONSUMER DNA (GENETIC) TESTING MARKET BY SAMPLE TYPE

  • 6.1. Introduction
  • 6.2. Saliva
  • 6.3. Cheek Swab
  • 6.4. Others

7. GLOBAL CONSUMER DNA (GENETIC) TESTING MARKET BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
  • 7.3. Offline

8. GLOBAL CONSUMER DNA (GENETIC) TESTING MARKET BY DISTRIBUTION CHANNEL

  • 8.1. Introduction
  • 8.2. Kinship
  • 8.3. Ancestry & Genealogy
  • 8.4. Health & Wellness Testing
  • 8.5. Others

9. GLOBAL CONSUMER DNA (GENETIC) TESTING MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. USA
    • 9.2.2. Canada
    • 9.2.3. Mexico
  • 9.3. South America
    • 9.3.1. Brazil
    • 9.3.2. Argentina
    • 9.3.3. Others
  • 9.4. Europe
    • 9.4.1. Germany
    • 9.4.2. France
    • 9.4.3. United Kingdom
    • 9.4.4. Italy
    • 9.4.5. Spain
    • 9.4.6. Others
  • 9.5. Middle East and Africa
    • 9.5.1. Saudi Arabia
    • 9.5.2. UAE
    • 9.5.3. Israel
    • 9.5.4. Others
  • 9.6. Asia Pacific
    • 9.6.1. China
    • 9.6.2. India
    • 9.6.3. Japan
    • 9.6.4. South Korea
    • 9.6.5. Indonesia
    • 9.6.6. Thailand
    • 9.6.7. Taiwan
    • 9.6.8. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Market Share Analysis
  • 10.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 10.4. Competitive Dashboard

11. COMPANY PROFILES

  • 11.1. Quest Diagnostics Inc.
  • 11.2. Mapmygenome
  • 11.3. Labcorp
  • 11.4. Gene by Gene, Ltd
  • 11.5. Myriad Genetics
  • 11.6. Color Health Inc.
  • 11.7. 23andMe Inc.
  • 11.8. Ancestry
  • 11.9. Veritas Genetics
  • 11.10. Nebula Genomics

12. APPENDIX

  • 12.1. Currency
  • 12.2. Assumptions
  • 12.3. Base and Forecast Years Timeline
  • 12.4. Key benefits for the stakeholders
  • 12.5. Research Methodology
  • 12.6. Abbreviations