![]() |
市場調查報告書
商品編碼
1825369
咖啡生豆市場 - 預測 2025-2030Green Coffee Market - Forecasts from 2025 to 2030 |
預計綠咖啡市場規模將從 2025 年的 17.69 億美元成長到 2030 年的 23.25 億美元,複合年成長率為 5.62%。
綠咖啡,由未經烘焙的咖啡豆(例如阿拉比卡咖啡豆、羅布斯塔咖啡豆、卡尼弗拉咖啡豆和埃克塞爾薩咖啡豆)提取而成,因其綠原酸含量較高而日益受到歡迎。綠原酸被認為比傳統烘焙咖啡更有益於健康。綠咖啡的風味類似花草茶,無需加工即可飲用,保留了其天然特性。受人們健康意識的增強、慢性病發病率的上升以及咖啡消費量的增加等因素推動,全球綠咖啡市場預計將持續成長。然而,咖啡豆價格波動以及缺乏確鑿的科學證據支持其健康功效等挑戰可能會阻礙市場擴張。
市場趨勢
綠咖啡市場的發展得益於人們日益認知到其潛在的健康益處,包括減重、調節血糖、控制高血壓、預防癌症、改善情緒和排毒。這些特性與消費者對更健康食品和飲料的需求一致,尤其是在糖尿病、高血壓和癌症等慢性疾病日益普遍的今天。零售咖啡行業的擴張、手工咖啡口味的日益普及以及專門食品咖啡店的激增進一步支撐了市場。綠咖啡的咖啡因含量低於烘焙咖啡,這吸引了那些注重健康的消費者,他們正在尋找一種天然的替代品。然而,由於全球供需關係、極端天氣和生產成本上升,咖啡豆價格高漲且波動,構成了重大障礙。另一個重大障礙是缺乏明確的科學證據檢驗綠咖啡的健康益處,這導致消費者產生懷疑並限制了市場成長。
成長動力
健康意識的增強和慢性病的流行
消費者對綠咖啡健康益處的認知不斷提高是市場成長的主要驅動力。與烘焙咖啡不同,綠咖啡含有高濃度的綠原酸,可能有助於減重、調節血糖值和高血壓。隨著消費者尋求預防性和治療性食品選擇,慢性病的日益普及正在刺激需求。例如,根據國際糖尿病聯盟的數據,2021 年全球約有 5.37 億人將罹患糖尿病,預計到 2030 年將達到 6.43 億,到 2045 年將達到 7.83 億,導致 2021 年 670 萬人死亡。同樣,倫敦帝國學院和世界衛生組織 (WHO) 2021 年的一項全球分析估計,12.8 億成年人患有高血壓,其中近一半沒有症狀。世界癌症研究基金會報告稱,2020 年將新增 1,810 萬例癌症病例。這些統計數據凸顯了對綠咖啡等健康產品日益成長的需求,推動了市場需求。
咖啡消費和零售店的增加
全球咖啡消費量(尤其是專門食品咖啡和手工咖啡)的不斷成長,正在支撐生咖啡市場。零售通路的不斷擴張以及專門食品咖啡店的日益壯大(尤其是在新興市場),為生咖啡產品創造了商機。消費者對獨特咖啡風味和健康飲品的偏好進一步推動了需求,使生咖啡成為飲料行業的高階功能性產品。
市場限制
價格波動和缺乏科學證據
生咖啡市場面臨咖啡豆價格波動和高企的挑戰,這受到全球供需波動、極端天氣以及生產和運輸成本上升的影響。這些因素推高了生咖啡產品的成本,疏遠了對價格敏感的消費者。此外,由於缺乏確鑿的科學證據來支持生咖啡的健康聲明,例如對糖尿病、高血壓和肥胖症的有效性,導致消費者不願購買。許多聲明依賴傳聞或敘述證據,這損害了市場信任,阻礙了成長。
地理視角
歐洲
歐洲是全球最大的咖啡市場和主要的生咖啡進口地,預計在預測期內將佔據全球生咖啡市場的顯著佔有率。根據CBI數據,歐洲在2021年進口了360萬噸生咖啡,其中310萬噸來自生產國,佔總進口量的86%。需求成長的動力來自德國和義大利等國家的高咖啡消費量,以及波蘭、羅馬尼亞和保加利亞等東歐國家專門食品咖啡店的日益增加。該地區的主要市場包括德國、英國、西班牙和法國,消費者對健康意識強和手工咖啡產品的興趣推動了市場成長。
日益增強的健康意識、慢性病的盛行率上升以及咖啡消費量的不斷成長,共同推動生咖啡市場的發展。歐洲憑藉其高進口量和濃厚的咖啡文化,依然佔據主導地位。然而,價格波動以及健康聲明缺乏科學檢驗,構成了挑戰。相關人員應專注於利用日益成長的專門食品咖啡需求來掌握市場機遇,同時透過透明的行銷和投資研究來證實其健康益處,以消除消費者的疑慮。
本報告的主要優點
它有什麼用途?
產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範與影響、新產品開發、競爭影響
The Green Coffee Market is expected to grow from USD 1.769 billion in 2025 to USD 2.325 billion in 2030, at a CAGR of 5.62%.
Green coffee, derived from unroasted coffee beans such as Arabica, Robusta, Canephora, and Excelsa, is gaining traction due to its high chlorogenic acid content, which is believed to offer health benefits compared to traditional roasted coffee. With a flavor profile resembling herbal tea, green coffee is consumed unprocessed, retaining its natural properties. The global green coffee market is poised for growth, driven by rising health consciousness, increasing prevalence of chronic diseases, and growing coffee consumption. However, challenges such as volatile coffee bean prices and a lack of robust scientific evidence supporting health claims may impede market expansion.
Market Trends
The green coffee market is propelled by growing awareness of its potential health benefits, including weight loss, blood glucose regulation, hypertension management, cancer prevention, mood enhancement, and detoxification. These attributes align with consumer demand for healthier food and beverage options, particularly as chronic diseases like diabetes, hypertension, and cancer become more prevalent. The market is further supported by the expansion of the retail coffee sector, the rising popularity of artisanal coffee flavors, and the proliferation of specialty coffee shops. Green coffee's lower caffeine content compared to roasted coffee appeals to health-conscious consumers seeking natural alternatives. However, high and fluctuating coffee bean prices, driven by global supply-demand dynamics, extreme weather, and increased production costs, pose significant barriers. Additionally, the lack of definitive scientific evidence validating green coffee's health benefits leads to consumer skepticism, limiting market growth.
Growth Drivers
Rising Health Consciousness and Chronic Disease Prevalence
Increasing consumer awareness of green coffee's health benefits is a key driver of market growth. Unlike roasted coffee, green coffee retains high levels of chlorogenic acids, which are associated with benefits such as weight loss, blood sugar regulation, and hypertension control. The rising incidence of chronic diseases fuels demand, as consumers seek preventive and therapeutic food options. For instance, the International Diabetes Federation reports that approximately 537 million people globally had diabetes in 2021, with projections of 643 million by 2030 and 783 million by 2045, contributing to 6.7 million deaths in 2021. Similarly, a 2021 global analysis by Imperial College London and the World Health Organization estimated 1.28 billion adults with hypertension, nearly half unaware of their condition. The World Cancer Research Fund reported 18.1 million new cancer cases in 2020. These statistics underscore the growing need for health-focused products like green coffee, which is perceived to address these conditions, driving market demand.
Growing Coffee Consumption and Retail Expansion
The global rise in coffee consumption, particularly in specialty and artisanal segments, supports the green coffee market. The expansion of retail channels and the increasing presence of specialty coffee shops, especially in emerging markets, create opportunities for green coffee products. Consumers' preference for unique coffee flavors and health-oriented beverages further boosts demand, positioning green coffee as a premium, functional product in the beverage industry.
Market Restraints
Price Volatility and Lack of Scientific Evidence
The green coffee market faces challenges due to volatile and high coffee bean prices, influenced by global supply-demand fluctuations, extreme weather, and rising production and shipping costs. These factors increase the cost of green coffee products, deterring price-sensitive consumers. Additionally, the absence of concrete scientific evidence supporting green coffee's health claims, such as its efficacy in managing diabetes, hypertension, or obesity, fosters consumer reluctance. Many claims rely on anecdotal or narrative evidence, which undermines market confidence and hinders growth.
Geographical Outlook
Europe
Europe is anticipated to hold a significant share of the global green coffee market during the forecast period, driven by its position as the world's largest coffee market and leading importer of green coffee. In 2021, Europe imported 3.6 million tonnes of green coffee, with 3.1 million tonnes from producing nations, accounting for 86% of total imports, according to CBI data. High coffee consumption in countries like Germany and Italy, coupled with the growing presence of specialty coffee shops in Eastern European nations such as Poland, Romania, and Bulgaria, fuels demand. Key markets in the region include Germany, the United Kingdom, Spain, and France, where consumer interest in health-oriented and artisanal coffee products drives market growth.
The green coffee market is set for growth, driven by rising health awareness, increasing chronic disease prevalence, and expanding coffee consumption. Europe remains a dominant market due to its significant import volumes and strong coffee culture. However, price volatility and the lack of scientific validation for health claims pose challenges. Industry stakeholders should focus on addressing consumer skepticism through transparent marketing and invest in research to substantiate health benefits, while leveraging the growing demand for specialty coffee to capitalize on market opportunities.
What do businesses use our reports for?
Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence
Green Coffee Market Segments: