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市場調查報告書

商品編碼

1800301

全球汽車後座資訊娛樂系統市場：2025 年至 2030 年預測

Global Automotive Rear Seat Infotainment System Market - Forecasts fom 2025 to 2030

出版日期: 2025年08月15日 | 出版商:

Knowledge Sourcing Intelligence | 英文 142 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

汽車後座資訊娛樂系統市場預計將從 2025 年的 3.5668 億美元成長到 2030 年的 7.10884 億美元，複合年成長率為 14.79%。

由於消費者對車載娛樂的需求不斷成長以及聯網汽車的普及，汽車後座資訊娛樂市場正經歷強勁成長。這些系統配備了視訊螢幕、音響系統以及藍牙和Wi-Fi等連接選項，提升了乘客，尤其是家庭乘客和遠距旅行者的體驗。觸控螢幕介面和語音辨識等先進功能透過提供無縫互動和增強功能，進一步推動了市場擴張。儘管面臨高成本和資料隱私問題等挑戰，但由於北美先進的汽車工業和消費者對高階資訊娛樂解決方案的偏好，市場仍有望持續成長。

市場促進因素

隨著消費者在車內停留時間的增加，以及對多樣化、高品質娛樂選項的需求，車載娛樂的需求日益成長。後座資訊娛樂系統能夠滿足這項需求，它能夠提供引人入勝的體驗（尤其適合兒童），減少駕駛分心，並提升出行舒適度。整合智慧型手機功能和數位服務的聯網汽車的興起，進一步加速了這項需求。電子遊戲的日益普及也推動了對先進後座系統的需求，因為遊戲開發商需要能夠增強視覺吸引力和遊戲體驗的高品質資訊娛樂內容。汽車製造商正在投資研發創新解決方案，例如可在私人模式和共用模式之間切換的動態顯示螢幕，以解決隱私問題並提升共用和自動駕駛汽車的用戶體驗。

介紹
北美洲
- 按車輛類型
- 螢幕大小
- 連結性別
- 按國家
  - 美國
  - 加拿大
  - 墨西哥
南美洲
- 按車輛類型
- 螢幕大小
- 連結性別
- 按國家
  - 巴西
  - 阿根廷
  - 其他
歐洲
- 按車輛類型
- 螢幕大小
- 連結性別
- 按國家
  - 英國
  - 德國
  - 法國
  - 西班牙
  - 其他
中東和非洲
- 按車輛類型
- 螢幕大小
- 連結性別
- 按國家
  - 沙烏地阿拉伯
  - 阿拉伯聯合大公國
  - 其他
亞太地區
- 按車輛類型
- 螢幕大小
- 連結性別
- 按國家
  - 中國
  - 日本
  - 印度
  - 韓國
  - 台灣
  - 其他

第9章競爭格局及分析

主要企業和策略分析
市場佔有率分析
合併、收購、協議和合作
競爭對手儀表板

第10章：公司簡介

Panasonic Corporation
LG Electronics
Pioneer Corporation
Denso Corporation
Alpine Electronics Inc.
Robert Bosch GmbH
Continental AG
Visteon Corporation

第11章附錄

貨幣
先決條件
基準年和預測年時間表
相關人員的主要利益
調查方法
簡稱

簡介目錄

Product Code: KSI061613140

The Global Automotive Rear Seat Infotainment System Market is expected to grow from USD 356.680 million in 2025 to USD 710.884 million in 2030, at a CAGR of 14.79%.

The automotive rear seat infotainment market is experiencing robust growth, driven by rising consumer demand for in-car entertainment and the increasing prevalence of connected vehicles. These systems, equipped with video screens, audio systems, and connectivity options like Bluetooth and Wi-Fi, enhance passenger experiences, particularly for families and long-distance travelers. Advanced features such as touchscreen interfaces and voice recognition further fuel market expansion by offering seamless interaction and enhanced functionality. Despite challenges like high costs and data privacy concerns, the market is poised for sustained growth, with North America leading due to its advanced automotive industry and consumer preferences for premium infotainment solutions.

Market Drivers

The primary driver is the growing demand for in-car entertainment, as consumers spend more time in vehicles and expect diverse, high-quality entertainment options. Rear seat infotainment systems cater to this need by providing engaging experiences, particularly for children, reducing driver distractions and improving travel comfort. The rise of connected cars, integrated with smartphone features and digital services, further accelerates demand. The increasing popularity of video games also contributes, as game developers seek high-quality infotainment content to enhance visual appeal and gameplay, driving the need for advanced rear seat systems. Automakers are investing in R&D to develop innovative solutions, such as dynamic displays that switch between private and shared modes, addressing privacy concerns and enhancing user experience in shared or autonomous vehicles.

Market Segmentation

The market is segmented by vehicle type and geography. The light vehicle segment, encompassing personal automobiles, is a key growth area due to rising consumer demand for premium in-car entertainment systems. Features like seamless connectivity and high-quality visuals cater to evolving preferences for comfort and entertainment. Geographically, the market spans North America, South America, Europe, the Middle East and Africa, and Asia Pacific. North America holds a significant share, driven by high adoption of connected vehicle technologies and a strong automotive industry. Key countries in the region, particularly the United States, prioritize advanced infotainment systems to meet consumer expectations for entertainment and safety.

Industry Analysis

Porter's Five Forces model evaluates competitive dynamics, analyzing supplier power, buyer influence, and market rivalry. An industry value chain analysis identifies key players in hardware, software, and system integration, highlighting their roles in delivering cutting-edge infotainment solutions. The regulatory framework, including data privacy and vehicle safety standards, ensures system reliability and consumer trust, particularly in connected and autonomous vehicles. These regulations shape market dynamics by emphasizing secure and efficient infotainment systems.

Competitive Landscape

Key players, such as Continental, BMW, and Audi, focus on innovation to enhance infotainment functionality and user experience. The vendor matrix categorizes companies as leaders, followers, challengers, or niche players based on their strategies, with an emphasis on integrating advanced technologies like AI and dynamic displays. Partnerships and R&D investments aim to improve processing power and competitiveness, aligning with the trend toward autonomous and connected vehicles.

Challenges

High development and integration costs for advanced infotainment systems pose barriers, particularly for mass-market vehicles. Data privacy concerns, especially in shared or connected environments, also challenge adoption, requiring robust cybersecurity measures.

The automotive rear seat infotainment market is set for strong growth, driven by consumer demand for entertainment, connected vehicle trends, and technological advancements. North America leads due to its advanced automotive ecosystem, while Asia Pacific shows potential with rising vehicle production. Continued innovation and regulatory compliance will be critical to overcoming cost and privacy challenges, ensuring the market meets evolving consumer needs in the era of connected and autonomous driving.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2020 to 2024 & forecast data from 2025 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Market Segmentation:

By Vehicle Type

Light Vehicle
Heavy Vehicle
Passenger Cars
Commercial Vehicles
Others

By Screen Size

5'' to 7''
8'' to 10''
Above 10"
Below 5"

By Connectivity

Wi-Fi
Bluetooth
HDMI/MHL
USB
4G/5G

By Geography

North America
South America
Europe
Middle East and Africa
Asia Pacific

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study
2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL AUTOMOTIVE REAR SEAT INFOTAINMENT SYSTEM MARKET BY VEHICLE TYPE

5.1. Introduction
5.2. Light Vehicle
5.3. Heavy Vehicle
5.4. Passenger Cars
5.5. Commercial Vehicles
5.6. Others

6. GLOBAL AUTOMOTIVE REAR SEAT INFOTAINMENT SYSTEM MARKET BY SCREEN SIZE

6.1. Introduction
6.2. 5'' to 7''
6.3. 8'' to 10''
6.4. Above 10"
6.5. Below 5"

7. GLOBAL AUTOMOTIVE REAR SEAT INFOTAINMENT SYSTEM MARKET BY CONNECTIVITY

7.1. Introduction
7.2. Wi-Fi
7.3. Bluetooth
7.4. HDMI/MHL
7.5. USB
7.6. 4G/5G

8. GLOBAL AUTOMOTIVE REAR SEAT INFOTAINMENT SYSTEM MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. By Vehicle Type
- 8.2.2. By Screen Size
- 8.2.3. By Connectivity
- 8.2.4. By Country
  - 8.2.4.1. USA
  - 8.2.4.2. Canada
  - 8.2.4.3. Mexico
8.3. South America
- 8.3.1. By Vehicle Type
- 8.3.2. By Screen Size
- 8.3.3. By Connectivity
- 8.3.4. By Country
  - 8.3.4.1. Brazil
  - 8.3.4.2. Argentina
  - 8.3.4.3. Others
8.4. Europe
- 8.4.1. By Vehicle Type
- 8.4.2. By Screen Size
- 8.4.3. By Connectivity
- 8.4.4. By Country
  - 8.4.4.1. United Kingdom
  - 8.4.4.2. Germany
  - 8.4.4.3. France
  - 8.4.4.4. Spain
  - 8.4.4.5. Others
8.5. Middle East and Africa
- 8.5.1. By Vehicle Type
- 8.5.2. By Screen Size
- 8.5.3. By Connectivity
- 8.5.4. By Country
  - 8.5.4.1. Saudi Arabia
  - 8.5.4.2. UAE
  - 8.5.4.3. Others
8.6. Asia Pacific
- 8.6.1. By Vehicle Type
- 8.6.2. By Screen Size
- 8.6.3. By Connectivity
- 8.6.4. By Country
  - 8.6.4.1. China
  - 8.6.4.2. Japan
  - 8.6.4.3. India
  - 8.6.4.4. South Korea
  - 8.6.4.5. Taiwan
  - 8.6.4.6. Others