行動醫療（行動醫療）應用市場：2025-2030 年預測

行動醫療（行動醫療）應用市場預計將從 2025 年的 420.9 億美元成長到 2030 年的 871.22 億美元，複合年成長率為 15.66%。

智慧型手機和網路連線的日益普及推動了行動醫療醫療應用市場的蓬勃發展，這促進了健康相關數據的收集和追蹤。消費者對健康監測意識的不斷增強，加上生活方式的改善，正在推動對健身和醫療應用的需求。慢性病的日益普及和老年人口的不斷成長，使得持續的健康追蹤成為必要，這也為行動醫療應用市場帶來了新的成長動力。此外，不斷發展的應用功能，例如即時症狀監測和與穿戴式裝置的整合，正在提升用戶參與度並推動市場擴張。政府積極主動的舉措，推廣數位健康解決方案並確保合規性，也進一步推動了市場的成長。

監管和行業發展

監管環境對行動行動醫療市場有重大影響。 2022年12月，美國衛生與公眾服務部與聯邦貿易委員會 (FTC)、民權辦公室 (OCR)、國家衛生資訊科技協調員辦公室 (ONC) 以及美國食品藥物管理局(FDA) 合作，更新了其行動醫療應用互動工具。該工具透過針對應用功能、資料收集和使用者服務提出有針對性的問題，幫助開發者了解其在《健康保險流通與責任法》(HIPAA) 和其他法規下的法定義務。此類舉措確保行動醫療應用符合嚴格的隱私和安全標準，從而提升信任度和採用率。

市場機會

行動醫療市場蘊含著巨大的機會，尤其是在解決醫療服務可近性差距方面。例如，桑福德健康公司（Sanford Health）於2022年8月5日啟動的虛擬護理中心，就是該公司努力將遠端醫療服務擴展到醫療資源匱乏的農村地區的一個例證。這座佔地6萬平方英尺（約5,600平方公尺）的設施配備了遠端醫療工作站，克服了距離診所較遠等障礙，並改善了偏遠地區居民的就醫體驗。網路的普及（超過90%的美國人已上網）支撐著行動醫療市場的快速成長。此外，消費者對健康監測的興趣推動了對健康和健身應用的需求不斷成長，這為開發者提供了創新和搶佔市場佔有率的機會。

地理視角

北美在行動醫療應用市場佔據主導地位，這得益於慢性病高發病率、人口老化以及智慧型手機的廣泛普及。該地區強大的技術基礎設施和支援性法規環境進一步推動了市場成長。行動醫療應用的便攜性和無線功能支援遠端使用，提高了可近性並鼓勵主動健康管理。儘管北美佔據領先地位，但由於消費者意識的增強和政府支持的健康舉措，全球市場仍在不斷擴張。

競爭和策略考慮

行動醫療醫療應用市場競爭激烈，產品不斷創新。開發者致力於提升應用的品質和功能，以滿足不斷變化的消費者需求。本報告重點介紹了醫療保健專業人員在推廣行動行動醫療應用方面發揮的作用，以及政府和私營部門對行動醫療應用在生活方式和健康管理方面益處的倡導。

本報告的主要優點

• 深刻分析：獲得深入的市場洞察，重點關注客戶細分、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場，涵蓋主要地區和新興地區。
• 競爭格局：了解主要企業採用的策略策略，並了解正確策略的市場滲透潛力。
• 市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
• 可行的建議：利用洞察力來提供策略決策，在動態環境中開闢新的業務流和收益。
• 受眾範圍廣：對於新興企業、研究機構、顧問、中小企業和大型企業來說都是有益且具成本效益的。

它有什麼用途？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

調查範圍

• 2020 年至 2024 年的實際數據和 2025 年至 2030 年的預測數據
• 成長機會、挑戰、供應鏈前景、法律規範與趨勢分析
• 競爭定位、策略和市場佔有率分析
• 收益成長和預測細分市場和區域分析（包括國家）
• 公司概況（策略、產品、財務、主要發展等）

目錄

第1章執行摘要

第2章市場概述

• 市場概覽
• 市場定義
• 調查範圍
• 市場區隔

第3章 經營狀況

• 市場促進因素
• 市場限制
• 市場機會
• 波特五力分析
• 產業價值鏈分析
• 政策法規
• 策略建議

第4章 技術展望

第5章行動醫療（行動醫療）應用程式市場（按作業系統）

• 介紹
• Android
• iOS

第6章行動醫療（行動醫療）應用市場（按應用）

• 介紹
• 健康與健身管理
• 遠端監控
• 診斷與諮詢
• 其他

第7章行動醫療（行動醫療）應用程式市場（按最終用戶）

• 介紹
• 一般消費者
• 醫療保健提供者
• 其他

第8章行動醫療（行動醫療）應用市場（按地區）

• 介紹
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他
• 歐洲
  • 德國
  • 法國
  • 英國
  • 西班牙
  • 義大利
  • 其他
• 中東和非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 其他
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 印尼
  • 泰國
  • 其他

第9章：競爭格局及分析

• 主要企業和策略分析
• 市場佔有率分析
• 合併、收購、協議和合作
• 競爭對手儀表板

第10章：公司簡介

• Johnson & Johnson
• Airstrip Technologies Inc.
• Omron Healthcare Inc.
• Koninklijke Philips NV
• Medtronic Plc
• Alivecor Inc.
• iHealth Lab Inc.（Andon Health Co., Ltd.）
• OSP Labs
• Teladoc Health Inc.
• My Mhealth limited

第11章 附錄

• 貨幣
• 先決條件
• 基準年和預測年時間表
• 相關人員的主要利益
• 調查方法
• 簡稱

The Mobile Health (mHealth) App Market is expected to grow from USD 42.090 billion in 2025 to USD 87.122 billion in 2030, at a CAGR of 15.66%.

The mHealth app market is propelled by the rising use of smartphones and internet connectivity, which facilitate the collection and tracking of health-related data. Growing consumer awareness of health monitoring, coupled with lifestyle improvements, drives demand for fitness and medical apps. The market benefits from the increasing prevalence of chronic diseases and a growing geriatric population, which necessitate continuous health tracking. Additionally, advancements in app functionality, such as real-time symptom monitoring and integration with wearable devices, enhance user engagement and market expansion. Favorable government initiatives further accelerate growth by promoting digital health solutions and ensuring regulatory compliance.

Regulatory and Industry Developments

The regulatory landscape significantly influences the mHealth market. In December 2022, the U.S. Department of Health and Human Services, in collaboration with the Federal Trade Commission (FTC), the Office for Civil Rights (OCR), the Office of National Coordinator for Health Information Technology (ONC), and the Food and Drug Administration (FDA), updated the Mobile Health Apps Interactive Tool. This tool assists developers in navigating legal obligations under HIPAA and other regulations by posing targeted questions about app functionality, data collection, and user services. Such initiatives ensure that mHealth apps meet stringent privacy and security standards, fostering trust and adoption.

Market Opportunities

The mHealth market presents significant opportunities, particularly in addressing healthcare access gaps. For instance, Sanford Health's virtual care center, established on August 5, 2022, exemplifies efforts to expand telehealth services to underserved rural areas. This 60,000-square-foot facility, equipped with telemedicine workstations, enhances access for remote populations, overcoming barriers such as long distances to clinics. The proliferation of internet access, with over 90% of Americans connected, supports rapid market growth. Additionally, the increasing demand for wellness and fitness apps, driven by consumer focus on health monitoring, creates opportunities for developers to innovate and capture market share.

Geographical Outlook

North America dominates the mHealth app market, fueled by a high incidence of chronic diseases, an aging population, and widespread smartphone penetration. The region's robust technological infrastructure and supportive regulatory environment further bolster market growth. The portability and wireless capabilities of mHealth apps enable remote usage, enhancing accessibility and encouraging active health management. While North America leads, the global market is expanding due to rising consumer awareness and government-backed health initiatives.

Competitive and Strategic Insights

The mHealth app market is characterized by intense competition and continuous product innovation. Developers are focusing on improving app quality and functionality to meet evolving consumer needs. The report highlights the role of healthcare practitioners in promoting mHealth apps, alongside government and private sector advocacy for their benefits in lifestyle and health management.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2020 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Mobile Health (mHealth) App Market Segmentation

By Operating System

• Android
• iOS

By Application

• Wellness & Fitness Management
• Remote Monitoring
• Diagnosis & Consultation
• Others

By End-User

• General Consumers
• Healthcare Providers
• Others

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Italy
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Thailand
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. MOBILE HEALTH (MHEALTH) APP MARKET BY OPERATING SYSTEM

• 5.1. Introduction
• 5.2. Android
• 5.3. iOS

6. MOBILE HEALTH (MHEALTH) APP MARKET BY APPLICATION

• 6.1. Introduction
• 6.2. Wellness & Fitness Management
• 6.3. Remote Monitoring
• 6.4. Diagnosis & Consultation
• 6.5. Others

7. MOBILE HEALTH (MHEALTH) APP MARKET BY END-USER

• 7.1. Introduction
• 7.2. General Consumers
• 7.3. Healthcare Providers
• 7.4. Others

8. MOBILE HEALTH (MHEALTH) APP MARKET BY GEOGRAPHY

• 8.1. Introduction
• 8.2. North America
  • 8.2.1. USA
  • 8.2.2. Canada
  • 8.2.3. Mexico
• 8.3. South America
  • 8.3.1. Brazil
  • 8.3.2. Argentina
  • 8.3.3. Others
• 8.4. Europe
  • 8.4.1. Germany
  • 8.4.2. France
  • 8.4.3. United Kingdom
  • 8.4.4. Spain
  • 8.4.5. Italy
  • 8.4.6. Others
• 8.5. Middle East and Africa
  • 8.5.1. Saudi Arabia
  • 8.5.2. UAE
  • 8.5.3. Others
• 8.6. Asia Pacific
  • 8.6.1. China
  • 8.6.2. India
  • 8.6.3. Japan
  • 8.6.4. South Korea
  • 8.6.5. Indonesia
  • 8.6.6. Thailand
  • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 9.1. Major Players and Strategy Analysis
• 9.2. Market Share Analysis
• 9.3. Mergers, Acquisitions, Agreements, and Collaborations
• 9.4. Competitive Dashboard

10. COMPANY PROFILES

• 10.1. Johnson & Johnson
• 10.2. Airstrip Technologies Inc.
• 10.3. Omron Healthcare Inc.
• 10.4. Koninklijke Philips N.V.
• 10.5. Medtronic Plc
• 10.6. Alivecor Inc.
• 10.7. iHealth Lab Inc. (Andon Health Co., Ltd.)
• 10.8. OSP Labs
• 10.9. Teladoc Health Inc.
• 10.10. My Mhealth limited

11. APPENDIX

• 11.1. Currency
• 11.2. Assumptions
• 11.3. Base and Forecast Years Timeline
• 11.4. Key Benefits for the Stakeholders
• 11.5. Research Methodology
• 11.6. Abbreviations