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1775438

乾洗手劑市場：2025-2030 年預測

Hand Sanitizer Market - Forecasts from 2025 to 2030

出版日期: 2025年06月27日 | 出版商:

Knowledge Sourcing Intelligence | 英文 140 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計乾洗手劑市場規模將從 2025 年的 64.8 億美元成長到 2030 年的 87.9 億美元，複合年成長率為 6.52%。

本研究報告對全球乾洗手劑市場進行了全面分析，為行業專業人士提供有關市場動態、技術進步和競爭策略的實用見解。報告深入探討了關鍵細分市場，包括產品類型、成分類別、產能、分銷管道和地區，旨在幫助相關人員深入了解成長機會和挑戰。該研究專為尋求策略資訊的專業人士而設計，重點關注塑造產業未來的新興趨勢和競爭態勢。

市場概況和研究範圍

乾洗手劑市場研究報告考察了全球乾洗手劑市場，並將其定義為含酒精、不含酒精或草本成分的產品，旨在消除手部細菌和病菌。產品類型包括凝膠、泡沫、噴霧、液體、擦拭巾等，並按成分類型、產能和銷售管道進行細分。報告涵蓋了北美、歐洲、亞太、南美以及中東和非洲等主要地區，從而深入了解了區域需求模式和監管影響。這種細分使行業專家能夠識別高成長市場並制定相應的策略。

商業和技術見解

該研究分析了市場促進因素，例如疫情後衛生意識的增強和攜帶式消毒劑需求的不斷成長，以及市場限制因素，例如皮膚敏感性問題和原料價格波動。此外，研究也詳細探討了環保配方轉型等機會。波特五力分析和產業價值鏈分析提供了對競爭壓力和供應鏈動態的洞察。本市場研究報告還評估了長效抗菌塗層和天然成分穩定性等技術進步，這些技術進步正在重新定義產品功效和消費者偏好。

競爭格局與分析

乾洗手劑市場格局研究用很大篇幅論述了競爭格局，分析了主要企業、他們的策略和最新發展。研究介紹了利潔時集團、聯合利華和寶潔公司等主要企業，以及他們的策略舉措和市場定位。值得注意的發展包括套件潔時將於 2024 年推出永續的無酒精洗手液系列，利用草本萃取物吸引歐洲和亞太地區具有環保意識的消費者。這項舉措與對天然產品日益成長的需求相吻合，正如該研究的成分細分分析所強調的那樣。同樣，聯合利華於 2025 年擴大了其 Lifebuoy 品牌，推出了一款具有保濕配方的旅行裝凝膠洗手液，瞄準印度和巴西等新興市場的 50 毫升至 250 毫升細分市場。這些發展凸顯了競爭對產品差異化和區域客製化的重視。

研究也檢驗了漢高股份公司（Henkel AG & Co. KGaA）收購中東某消毒劑品牌（2024年）作為其在高銷量細分市場立足的案例。市場佔有率分析和競爭態勢分析清楚展現了各參與者的優勢和策略敏捷性。這些洞察使行業專業人士能夠預測競爭態勢並發現合作機會。

市場區隔與區域洞察

乾洗手劑市場研究報告按產品類型（凝膠、泡沫、噴霧、液體、擦拭巾、其他）、成分類型（含酒精、不含酒精、草本/天然）、容量（50毫升以下、50毫升-250毫升、250毫升以上）和配銷通路（線上、線下）對市場進行了分類。受亞太地區和北美電商蓬勃發展的推動，線上通路實現了顯著成長。依地區分類，北美引領酒精類洗手液的需求，而亞太地區，尤其是印度和中國，草本配方洗手液的需求則呈現強勁成長。這些研究結果將有助於相關人員優先考慮其產品開發和分銷策略。

本報告的主要優點

深刻分析：獲得涵蓋主要地區和新興地區的深入市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場。
競爭格局：了解全球主要企業所採用的策略策略，並了解正確策略帶來的潛在市場滲透。
市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響市場的未來發展。
可行的建議：利用洞察力進行策略決策，在動態環境中開闢新的業務流和收益。
適合廣泛的使用者：對於新興企業、研究機構、顧問公司、中小企業和大型企業來說都是有益且具有成本效益的。

它有什麼用途？

產業和市場考量、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

研究範圍

2022 年至 2024 年的歷史數據和 2025 年至 2030 年的預測數據
成長機會、挑戰、供應鏈前景、法律規範與趨勢分析
競爭定位、策略和市場佔有率分析
收益成長和預測包括國家在內的細分市場和地區分析
公司概況（特別是財務狀況和關鍵發展）

The Hand Sanitizer Market Research Study provides a comprehensive analysis of the global hand sanitizer industry, offering industry experts actionable insights into market dynamics, technological advancements, and competitive strategies. This study delves into key market segments, including product types, ingredient categories, capacities, distribution channels, and geographic regions, to equip stakeholders with a robust understanding of growth opportunities and challenges. Designed for professionals seeking strategic intelligence, the study emphasizes emerging trends and competitive developments shaping the industry's future.

Market Overview and Scope

The Hand Sanitizer Market Research Study examines the global hand sanitizer market, defined as products designed to eliminate germs and bacteria on hands through alcohol-based, alcohol-free, or herbal formulations. The scope encompasses various product forms-gels, foams, sprays, liquids, wipes, and others-segmented by ingredient type, capacity, and distribution channels. The study covers major geographic regions, including North America, Europe, Asia Pacific, South America, and the Middle East and Africa, providing a granular view of regional demand patterns and regulatory influences. This segmentation enables industry experts to identify high-growth markets and tailor strategies accordingly.

Business and Technological Insights

The study analyzes market drivers, such as heightened hygiene awareness post-pandemic and rising demand for portable sanitizers, alongside restraints like skin sensitivity concerns and raw material price volatility. Opportunities, including the shift toward eco-friendly formulations, are explored in detail. A Porter's Five Forces Analysis and Industry Value Chain Analysis offer insights into competitive pressures and supply chain dynamics. The Hand Sanitizer Market Research Study also evaluates technological advancements, such as innovations in long-lasting antimicrobial coatings and natural ingredient stabilization, which are redefining product efficacy and consumer preferences.

Competitive Environment and Analysis

The Hand Sanitizer Market Research Study dedicates a pivotal section to the competitive landscape, analyzing major players, their strategies, and recent developments. Key market players, including Reckitt Benckiser Group plc, Unilever Plc., and The Procter & Gamble Company, are profiled for their strategic initiatives and market positioning. Notable developments include Reckitt Benckiser's launch of a sustainable, alcohol-free sanitizer line in 2024, leveraging herbal extracts to appeal to eco-conscious consumers in Europe and Asia Pacific. This move aligns with growing demand for natural products, as highlighted in the study's ingredient segmentation analysis. Similarly, Unilever Plc. expanded its Lifebuoy brand in 2025 with a travel-size gel sanitizer featuring a moisturizing formula, targeting the 50 ml to 250 ml segment in emerging markets like India and Brazil. These developments underscore the competitive focus on product differentiation and regional customization.

The study also examines mergers, acquisitions, and collaborations, such as Henkel AG & Co. KGaA's 2024 acquisition of a regional sanitizer brand in the Middle East to strengthen its foothold in the bulk capacity segment. Market share analysis and a competitive dashboard provide a clear view of player dominance and strategic agility. These insights enable industry experts to anticipate competitor moves and identify partnership opportunities.

Market Segmentation and Regional Insights

The Hand Sanitizer Market Research Study segments the market by product (gel, foam, spray, liquid, wipes, others), ingredient type (alcohol-based, alcohol-free, herbal/natural), capacity (up to 50 ml, 50 ml to 250 ml, above 250 ml), and distribution channels (online, offline). The online channel has seen significant growth, driven by e-commerce penetration in Asia Pacific and North America. Regionally, North America leads in alcohol-based sanitizer demand, while Asia Pacific shows robust growth in herbal formulations, particularly in India and China. These findings help stakeholders prioritize product development and distribution strategies.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2022 to 2024 & forecast data from 2025 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Key Market Segmentation:

By Product

Gel
Foam
Spray
Liquid
Wipes
Others

By Ingredient Type

Alcohol-Based
Alcohol-Free
Herbal/Natural

By Capacity

Travel Size/ Pocket Size (Up to 50 ml)
Personal Use (50 ml to 250 ml)
Bulk (Above 250 ml)

By Distribution Channel

Online
Offline
Departmental Store
Pharmacy Store
Others

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
UK
Germany
France
Spain
Italy
Others
Middle East and Africa
UAE
Saudi Arabia
Others
Asia Pacific
Japan
China
India
South Korea
Thailand
Indonesia
Taiwan
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study
2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. HAND SANITIZER MARKET BY PRODUCT

5.1. Introduction
5.2. Gel
5.3. Foam
5.4. Spray
5.5. Liquid
5.6. Wipes
5.7. Others

6. HAND SANITIZER MARKET BY INGREDIENT TYPE

6.1. Introduction
6.2. Alcohol-Based
6.3. Alcohol-Free
6.4. Herbal/Natural

7. HAND SANITIZER MARKET BY CAPACITY

7.1. Introduction
7.2. Travel Size/ Pocket Size (Up to 50 ml)
7.3. Personal Use (50 ml to 250 ml)
7.4. Bulk (Above 250 ml)

8. HAND SANITIZER MARKET BY DISTRIBUTION CHANNEL

8.1. Introduction
8.2. Online
8.3. Offline
- 8.3.1. Departmental Store
- 8.3.2. Pharmacy Store
- 8.3.3. Others

9. HAND SANITIZER MARKET BY GEOGRAPHY

9.1. Introduction
9.2. North America
- 9.2.1. USA
- 9.2.2. Canada
- 9.2.3. Mexico
9.3. South America
- 9.3.1. Brazil
- 9.3.2. Argentina
- 9.3.3. Others
9.4. Europe
- 9.4.1. Germany
- 9.4.2. France
- 9.4.3. United Kingdom
- 9.4.4. Spain
- 9.4.5. Others
9.5. Middle East and Africa
- 9.5.1. Saudi Arabia
- 9.5.2. UAE
- 9.5.3. Others
9.6. Asia Pacific
- 9.6.1. China
- 9.6.2. India
- 9.6.3. Japan
- 9.6.4. South Korea
- 9.6.5. Indonesia
- 9.6.6. Thailand
- 9.6.7. Others