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市場調查報告書
商品編碼
1775430

孕婦裝市場：2025-2030 年預測

Maternity Wear Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 141 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

孕婦裝市場預計將從 2025 年的 131.85 億美元成長到 2030 年的 196.24 億美元，複合年成長率為 8.28%。

本研究報告對全球孕婦裝市場進行了全面分析，為行業專業人士提供有關市場動態、新興趨勢和競爭策略的關鍵見解。本研究報告深入探討了不斷變化的孕婦裝格局，這些格局是由消費者偏好變化、技術進步以及主要市場參與者的策略舉措所驅動的。動態重點關注產品創新、材料偏好和分銷管道，相關人員提供可操作的資訊，幫助他們在這個充滿活力的領域中探索。

市場概況和研究範圍

孕婦裝市場研究報告將孕婦裝市場定義為包括專為孕婦設計的服裝，例如外套、上衣、下裝、內衣、睡衣、連身裙、罩衣和其他特殊服裝。該研究按產品、材料、分銷管道和地區細分市場，並對成長機會和挑戰進行了詳細分析。研究涵蓋北美、歐洲、亞太、南美、中東和非洲等地區，並分析了美國、中國、德國和巴西等主要國家。報告中還詳細檢驗了市場促進因素，例如對舒適時尚孕婦裝日益成長的需求，以及永續材料高昂的生產成本等限制因素。

商業和技術格局

孕婦裝市場研究報告探討了影響該行業的關鍵商業因素。市場促進因素包括人們對孕婦時尚的認知不斷提高、可支配收入不斷增加以及電子商務平台的不斷發展。相反，尺寸標準化有限和某些地區的經濟波動等阻礙因素帶來了挑戰。機會在於永續和包容性的設計、迎合不同體型的需求以及有環保意識的消費者。該研究還包括波特五力分析、產業價值鏈分析，重點在於供應商公司的議價能力以及技術進步在生產和零售中的作用。可拉伸、透氣材料等技術創新和人工智慧主導的設計工具的使用正在改變孕婦裝市場，使品牌能夠提供個性化和功能性的服裝。

市場區隔洞察

孕婦裝市場研究報告根據產品、材質和分銷管道對市場進行了分類。雖然連身裙和罩衣等產品類型因其多功能性而越來越受歡迎，但內衣和睡衣仍然對舒適性至關重要。按材質分類，棉因其透氣性而占主導地位，而聚酯纖維和尼龍也因其耐用性和成本績效而廣受歡迎。對分銷管道的分析顯示，雖然線下零售在北美和歐洲等地區仍佔據強勁地位，但由於線上平台的便利性和產品種類的多樣性，消費者正明顯轉向線上平台。從地理位置來看，亞太地區人口眾多，購買力不斷上升，是一個高成長地區，而北美則在高階和永續孕婦裝方面處於領先地位。

競爭格局與分析

競爭格局是孕婦裝市場研究的重點，本研究對主要企業進行了詳細的分析並制定了相應的策略。 Seraphine、H&M 和 Pinkblush Maternity 等主要市場參與者正在推動創新和市場擴張。例如，Seraphine 透過與知名設計師和名流進行策略合作，提高了品牌知名度並吸引了追求時尚的消費者，從而鞏固了其市場地位。該公司最近推出了一個永續孕婦裝系列，該系列採用有機棉和再生材料，以滿足消費者對環保服裝日益成長的需求。同樣，H&M 也利用其全球供應鏈擴展了其孕婦裝系列，提供價格實惠且時尚的選擇，並在最近推出了一個膠囊系列，其設計適用於產後穿著。這些發展突顯了競爭對手對永續性和多功能性的關注。該研究還檢驗了併購和夥伴關係，例如 Asos 收購了一些較小的孕婦裝品牌以加強其線上產品組合，這反映了為搶佔市場佔有率而進行的整合趨勢。競爭力儀錶板提供了市場定位的簡介，並重點介紹了公司如何透過產品創新、定價策略和數位行銷來實現差異化。

公司簡介和策略見解

孕婦裝市場研究詳細介紹了 Asos、Mamacouture、Hotmilk Lingerie 和 HATCH Collection 等主要企業。這些公司簡介分析了每家公司的產品系列、策略舉措和市場表現。例如，HATCH Collection 專注於高階經典的設計，目標客戶是富裕階層，而 Hotmilk 女用貼身內衣強調功能性和時尚的內衣。研究重點介紹了這些公司如何適應區域偏好，例如在中東提供低調的孕婦裝，在亞太地區提供豐富多彩且價格實惠的款式。策略建議包括投資全通路零售，並利用數據分析預測消費者趨勢。

本報告的主要優點

  • 深入分析：深入了解主要和新興地區的市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場。
  • 競爭格局：了解全球主要企業所採用的策略策略，並了解正確策略帶來的潛在市場滲透。
  • 市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
  • 可行的建議：利用洞察力進行策略決策，在動態環境中開闢新的業務流和收益。
  • 適用範圍廣：對於新興企業、科學研究機構、顧問公司、中小企業、大型企業都有利且划算。

它有什麼用途？

產業與市場考量、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

研究範圍

  • 2022 年至 2024 年的歷史數據和 2025 年至 2030 年的預測數據
  • 成長機會、挑戰、供應鏈前景、法律規範與趨勢分析
  • 競爭定位、策略和市場佔有率分析
  • 收益成長和預測包括國家在內的細分市場和地區分析
  • 公司概況（特別是財務狀況和關鍵發展）

目錄

第1章執行摘要

第2章市場概述

  • 市場概覽
  • 市場定義
  • 研究範圍
  • 市場區隔

第3章 商業景氣

  • 市場促進因素
  • 市場限制
  • 市場機會
  • 波特五力分析
  • 產業價值鏈分析
  • 政策法規
  • 策略建議

第4章 技術展望

第5章 孕婦裝市場（依產品）

  • 介紹
  • 外套
  • 最高額
  • 下裝
  • 內衣
  • 睡衣
  • 洋裝和罩衣
  • 其他

第6章 孕婦裝市場（依材質）

  • 介紹
  • 棉布
  • 聚酯纖維
  • 尼龍
  • 其他

第7章 孕婦裝市場通路

  • 介紹
  • 離線
  • 線上

第8章 孕婦裝市場區域分佈

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 西班牙
    • 其他
  • 中東和非洲
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 其他
  • 亞太地區
    • 中國
    • 日本
    • 韓國
    • 印度
    • 泰國
    • 台灣
    • 印尼
    • 其他

第9章競爭格局及分析

  • 主要企業和策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭儀錶板

第10章 公司簡介

  • Seraphine
  • Asos
  • H&M
  • Mamacouture
  • Hotmilk Lingerie
  • Pinkblush Maternity
  • Belabumbum
  • House of Napius
  • GAP
  • Marquee Brands
  • HATCH Collection

第11章 附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益
  • 調查方法
  • 簡稱
簡介目錄
Product Code: KSI061613149

The Maternity Wear Market is expected to grow from USD 13.185 billion in 2025 to USD 19.624 billion in 2030, at a CAGR of 8.28%.

The Maternity Wear Market Study provides a comprehensive analysis of the global maternity wear industry, offering industry experts critical insights into market dynamics, emerging trends, and competitive strategies. This study delves into the evolving landscape of maternity apparel, driven by shifting consumer preferences, technological advancements, and strategic moves by key market players. With a focus on product innovation, material preferences, and distribution channels, the Maternity Wear Market Study equips stakeholders with actionable intelligence to navigate this dynamic sector.

Market Overview and Scope

The Maternity Wear Market Study defines the market as encompassing clothing designed specifically for pregnant women, including outerwear, top wear, bottom wear, innerwear, nightwear, dresses, gowns, and other specialized apparel. The study segments the market by product, material, distribution channel, and geography, providing a granular view of growth opportunities and challenges. It covers regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa, analyzing key countries like the USA, China, Germany, and Brazil. The scope includes an in-depth examination of market drivers, such as increasing demand for comfortable and stylish maternity wear, and restraints, including high production costs for sustainable materials.

Business and Technological Landscape

The Maternity Wear Market Study explores key business factors shaping the industry. Market drivers include rising awareness of maternity fashion, growing disposable incomes, and the expansion of e-commerce platforms. Conversely, restraints such as limited sizing standardization and economic fluctuations in certain regions pose challenges. Opportunities lie in sustainable and inclusive designs, catering to diverse body types and eco-conscious consumers. The study also includes a Porter's Five Forces Analysis and an industry value chain analysis, highlighting the bargaining power of suppliers and the role of technological advancements in production and retail. Technological innovations, such as the use of stretchable, breathable fabrics and AI-driven design tools, are transforming the maternity wear market, enabling brands to offer personalized and functional apparel.

Market Segmentation Insights

The Maternity Wear Market Study segments the market by product, material, and distribution channel. Product categories like dresses and gowns are gaining traction due to their versatility, while innerwear and nightwear remain essential for comfort. Cotton dominates the material segment for its breathability, though polyester and nylon are popular for their durability and cost-effectiveness. The distribution channel analysis reveals a significant shift toward online platforms, driven by convenience and a broader product range, although offline retail retains a strong presence in regions like North America and Europe. Geographically, Asia Pacific is a high-growth region due to its large population and increasing purchasing power, while North America leads in premium and sustainable maternity wear.

Competitive Environment and Analysis

In the Maternity Wear Market Study, the competitive environment is a focal point, with detailed analysis of major players and their strategies. Key market players like Seraphine, H&M, and Pinkblush Maternity are driving innovation and market expansion. For instance, Seraphine has strengthened its position through strategic collaborations with high-profile designers and celebrities, enhancing brand visibility and appealing to fashion-forward consumers. Their recent launch of a sustainable maternity collection, incorporating organic cotton and recycled materials, aligns with growing consumer demand for eco-friendly apparel. Similarly, H&M has expanded its maternity line by leveraging its global supply chain to offer affordable yet stylish options, recently introducing a capsule collection with adaptive designs for postpartum wear. These developments underscore the competitive focus on sustainability and versatility. The study also examines mergers, acquisitions, and partnerships, such as Asos's acquisition of smaller maternity brands to bolster its online portfolio, reflecting the trend of consolidation to capture market share. The competitive dashboard provides a snapshot of market positioning, highlighting how companies differentiate through product innovation, pricing strategies, and digital marketing.

Company Profiles and Strategic Insights

The Maternity Wear Market Study includes detailed profiles of key players like Asos, Mamacouture, Hotmilk Lingerie, and HATCH Collection, among others. These profiles analyze each company's product portfolio, strategic initiatives, and market presence. For example, HATCH Collection focuses on premium, timeless designs, targeting affluent consumers, while Hotmilk Lingerie emphasizes functional yet stylish innerwear. The study highlights how these companies adapt to regional preferences, such as offering modest maternity wear in the Middle East or vibrant, affordable options in Asia Pacific. Strategic recommendations include investing in omnichannel retail and leveraging data analytics to anticipate consumer trends.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Market Segmentation:

By Product

  • Outerwear
  • Top Wear
  • Bottom Wear
  • Innerwear
  • Nightwear
  • Dresses & Gowns
  • Others

By Material

  • Cotton
  • Polyester
  • Nylon
  • Others

By Distribution Channel

  • Offline
  • Online

By Geography

  • North America
  • The United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • Spain
  • United Kingdom
  • France
  • Others
  • Middle East and Africa
  • UAE
  • Saudi Arabia
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Thailand
  • Taiwan
  • Indonesia
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. MATERNITY WEAR MARKET BY PRODUCT

  • 5.1. Introduction
  • 5.2. Outerwear
  • 5.3. Top Wear
  • 5.4. Bottom Wear
  • 5.5. Innerwear
  • 5.6. Nightwear
  • 5.7. Dresses & Gowns
  • 5.8. Others

6. MATERNITY WEAR MARKET BY MATERIAL

  • 6.1. Introduction
  • 6.2. Cotton
  • 6.3. Polyester
  • 6.4. Nylon
  • 6.5. Others

7. MATERNITY WEAR MARKET BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Offline
  • 7.3. Online

8. MATERNITY WEAR MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. USA
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. United Kingdom
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East & Africa
    • 8.5.1. UAE
    • 8.5.2. Saudi Arabia
    • 8.5.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. China
    • 8.6.2. Japan
    • 8.6.3. South Korea
    • 8.6.4. India
    • 8.6.5. Thailand
    • 8.6.6. Taiwan
    • 8.6.7. Indonesia
    • 8.6.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Seraphine
  • 10.2. Asos
  • 10.3. H&M
  • 10.4. Mamacouture
  • 10.5. Hotmilk Lingerie
  • 10.6. Pinkblush Maternity
  • 10.7. Belabumbum
  • 10.8. House of Napius
  • 10.9. GAP
  • 10.10. Marquee Brands
  • 10.11. HATCH Collection

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key benefits for the stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations