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市場調查報告書

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1775395

空氣清新劑市場：未來預測（2025-2030）

Air Freshener Market - Forecasts from 2025 to 2030

出版日期: 2025年06月25日 | 出版商:

Knowledge Sourcing Intelligence | 英文 153 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

空氣清新劑市場預計將從 2025 年的 193.12 億美元成長到 2030 年的 231.2 億美元，複合年成長率為 3.66%。

空氣清新劑市場分析報告對全球空氣清新劑市場進行了全面分析，幫助行業專業人士深入了解其市場動態、趨勢和競爭格局。報告分析了市場的成長軌跡，其驅動力源自於消費者對舒適室內環境和創新產品日益成長的需求。空氣清新劑市場分析涵蓋了各種產品類型、最終用戶、分銷管道和地區，相關人員提供了切實可行的洞察，幫助他們駕馭這個不斷發展的行業。

市場概況和範圍

空氣清新劑市場分析報告將市場定義為一個涵蓋旨在透過中和或遮罩異味來改善室內空氣品質的產品市場。該市場涵蓋電動式、噴霧、凝膠、蠟燭和其他類型的空氣清新劑，並按最終用戶（住宅、商業、汽車）和配銷通路（線上、線下）進行細分。報告按地區涵蓋北美、南美、歐洲、中東和非洲以及亞太地區。報告分析了市場促進因素（例如日益增強的衛生意識）、市場限制（例如環境問題）以及環保產品創新等機會。報告還結合了波特五力模型和產業價值鏈分析，以提供整體業務前景。

技術和細分洞察

技術進步正在再形成空氣清新劑市場，智慧空氣清新劑和永續配方等創新產品日益普及。空氣清新劑市場分析報告詳細分析了各類型的市場細分，並強調儘管電動式因其自動化和便利性而日益普及，但噴霧式空氣清新劑因其價格實惠，在住宅環境中仍然佔據主導地位。終端用戶分析顯示，受生活方式變化的推動，住宅市場需求強勁，商業和汽車應用也穩定成長。分銷管道正在發生變化，線上平台的市場佔有率因電子商務的成長而不斷擴大，但超級市場和便利商店等線下管道依然重要。

競爭格局與分析

空氣清新劑市場分析報告對競爭格局進行了深入分析，重點關注主要企業及其策略。寶潔、利潔時、莊臣和漢高等主要企業透過技術創新、品牌忠誠度和廣泛的分銷網路佔據主導地位。最近的發展證實了該行業的動態性質。例如，寶潔公司透過新的環保噴霧配方擴展了其 Febreze 品牌，以滿足消費者對永續產品的需求。這些配方使用生物分解性的成分，符合環境法規並吸引具有環保意識的消費者。同樣，利潔時旗下的 Air Wick 品牌推出了整合物聯網技術的智慧空氣清新劑，使用戶可以透過行動應用程式控制氣味釋放，從而增強用戶體驗並使其產品在高階市場中脫穎而出。

競爭分析也著重於併購等策略措施。莊臣公司（SC Johnson & Son）近期收購了一個專注於天然精油基產品的利基空氣清新劑品牌，並增強了其在有機領域的產品組合。此次收購反映了主要企業為搶佔日益成長的永續和健康空氣清新劑市場所採取的舉措。此外，Godrej Consumer Products 加強了對亞太市場的關注，在印度和印尼推出了價格實惠的凝膠空氣清新劑，以滿足注重價格的消費者的需求。這些發展表明，領先企業正在利用技術創新和策略夥伴關係關係，在競爭激烈的環境中保持市場佔有率。空氣清新劑市場研究還包括市場佔有率分析和競爭儀表板，以揭示這些策略如何影響行業定位。

地理和戰略洞察

空氣清新劑市場研究報告按地區分析了市場動態，並強調亞太地區由於中國和印度等國家的都市化和可支配收入的提高而呈現強勁成長。北美和歐洲仍然是主要市場，主要原因是消費者對高級產品的高支出。策略建議包括投資永續產品線，並利用電子商務趨勢擴大線上分銷。報告還涵蓋了影響全球產品配方的法律規範，例如揮發性有機化合物 (VOC) 法規。

本報告的主要優點

深刻分析：獲得涵蓋主要地區和新興地區的深入市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場。
競爭格局：了解全球主要企業所採用的策略策略，並了解正確策略帶來的潛在市場滲透。
市場促進因素和未來趨勢：探索動態因素和關鍵市場趨勢以及它們將如何影響市場的未來發展。
可行的建議：利用洞察力進行策略決策，在動態環境中開闢新的業務流和收益。
適用範圍廣：對於新興企業、研究機構、顧問公司、中小企業和大型企業來說，它都是實用且具有成本效益的。

它有什麼用途？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

分析範圍

歷史資料（2022-2024）和預測資料（2025-2030）
成長機會、挑戰、供應鏈前景、法規結構、顧客行為、趨勢分析
競爭對手定位、策略和市場佔有率分析
按部門和地區（國家）分類的收益成長和預測分析
公司概況（策略、產品、財務資訊、主要趨勢等）

The Air Freshener Market Study provides a comprehensive analysis of the global air freshener market, offering industry experts a detailed understanding of its dynamics, trends, and competitive landscape. This study examines the market's growth trajectory, driven by increasing consumer demand for pleasant indoor environments and innovative product offerings. Covering various product types, end-users, distribution channels, and geographical regions, the Air Freshener Market Study equips stakeholders with actionable insights to navigate this evolving industry.

Market Overview and Scope

The Air Freshener Market Study defines the market as encompassing products designed to enhance indoor air quality by neutralizing or masking odors. The scope includes electric, spray, gel, candle, and other air freshener types, segmented by end-users (residential, commercial, automotive) and distribution channels (online, offline). Geographically, the study spans North America, South America, Europe, Middle East and Africa, and Asia Pacific. It explores market drivers such as rising hygiene awareness, restraints like environmental concerns, and opportunities including eco-friendly product innovations. The study also incorporates Porter's Five Forces and industry value chain analyses to provide a holistic business landscape perspective.

Technological and Segmentation Insights

Technological advancements are reshaping the air freshener market, with innovations like smart air fresheners and sustainable formulations gaining traction. The Air Freshener Market Study details market segmentation by type, highlighting electric air fresheners' growing popularity due to automation and convenience, while sprays remain dominant in residential settings for their affordability. End-user analysis reveals strong demand in the residential sector, driven by lifestyle changes, alongside steady growth in commercial and automotive applications. Distribution channels are shifting, with online platforms gaining share due to e-commerce growth, though offline channels like supermarkets and convenience stores remain significant.

Competitive Environment and Analysis

The Air Freshener Market Study provides an in-depth examination of the competitive environment, focusing on major players and their strategies. Key market players, including Procter & Gamble, Reckitt Benckiser, S.C. Johnson & Son, and Henkel AG & Co. KGaA, dominate through innovation, brand loyalty, and extensive distribution networks. Recent developments underscore the dynamic nature of this sector. For instance, Procter & Gamble has expanded its Febreze brand with new eco-friendly spray formulations, responding to consumer demand for sustainable products. These formulations use biodegradable ingredients, aligning with environmental regulations and appealing to eco-conscious consumers. Similarly, Reckitt Benckiser's Air Wick brand has introduced smart air fresheners integrated with IoT technology, allowing users to control scent release via mobile apps, enhancing user experience and differentiating their offerings in the premium segment.

The competitive analysis also highlights strategic moves such as mergers and acquisitions. S.C. Johnson & Son recently acquired a niche air freshener brand specializing in natural essential oil-based products, strengthening its portfolio in the organic segment. This acquisition reflects a broader trend among key players to capture the growing market for sustainable and health-focused air fresheners. Additionally, Godrej Consumer Products has intensified its focus on the Asia Pacific market, launching affordable gel-based air fresheners tailored for price-sensitive consumers in India and Indonesia. These developments illustrate how major players are leveraging innovation and strategic partnerships to maintain market share in a competitive landscape. The Air Freshener Market Study further includes a market share analysis and competitive dashboard, offering a clear view of how these strategies impact industry positioning.

Geographical and Strategic Insights

The Air Freshener Market Study analyzes regional market dynamics, noting strong growth in Asia Pacific due to urbanization and rising disposable incomes in countries like China and India. North America and Europe remain key markets, driven by high consumer spending on premium products. Strategic recommendations include investing in sustainable product lines and expanding online distribution to capitalize on e-commerce trends. The study also addresses regulatory frameworks, such as restrictions on volatile organic compounds (VOCs), which influence product formulations globally.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2022 to 2024 & forecast data from 2025 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Air Freshener Market Segmentation:

By Type

Electric
Spray
Gel
Candle
Others

By End-Use

Residential
Commercial
Automotive

By Distribution Channel

Online
Offline
Supermarket
Convenience Store
Others

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Spain
Others
Middle East and Africa
Saudi Arabia
Israel
Others
Asia Pacific
China
Japan
South Korea
India
Indonesia
Taiwan
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study
2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. AIR FRESHENER MARKET BY TYPE

5.1. Introduction
5.2. Electric
5.3. Spray
5.4. Gel
5.5. Candle
5.6. Others

6. AIR FRESHENER MARKET BY END-USER

6.1. Introduction
6.2. Residential
6.3. Commercial
6.4. Automotive

7. AIR FRESHENER MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction
7.2. Online
7.3. Offline
- 7.3.1. Supermarket
- 7.3.2. Convenience Store
- 7.3.3. Others

8. AIR FRESHENER MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. USA
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. Germany
- 8.4.2. France
- 8.4.3. United Kingdom
- 8.4.4. Spain
- 8.4.5. Others
8.5. Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Others
8.6. Asia Pacific
- 8.6.1. China
- 8.6.2. India
- 8.6.3. Japan
- 8.6.4. South Korea
- 8.6.5. Indonesia
- 8.6.6. Thailand
- 8.6.7. Others