動畫外包市場－2024年至2029年預測

Animation Outsourcing Market - Forecasts from 2024 to 2029

出版日期: 2024年02月29日 | 出版商:

Knowledge Sourcing Intelligence | 英文 132 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

預計2029年，動漫外包市場規模將達2,990.28億美元，預測期內複合年成長率為9.35%。這比 2022 年的 1,599.85 億美元大幅成長。

由於多種因素，包括對動畫內容的需求不斷成長、已開發國家動畫製作成本不斷上升以及新興國家擁有熟練動畫師，動畫外包市場正在擴大。根據 openaccessgovernment.org 報導，造成這一趨勢的一個主要原因是已開發國家生活成本的上升，其中技術純熟勞工尤其昂貴。 2020年，所有消費者單位的平均年支出達到61,334美元，其中美國家庭在食品上的支出為7,317美元，在交通上的支出為9,826美元。此外，2022年7月，除食品和能源外的所有商品指數大幅上漲5.9%。這些經濟趨勢迫使動畫產業尋求具有成本效益的解決方案，導致外包需求激增。

值得注意的是，一流動畫的需求是這一外包趨勢的關鍵驅動力。印度的 Toolbox Studio 等動畫外包公司已經出現，並透過為北美、歐洲、亞洲和澳洲等全球客戶完成眾多計劃來證明自己。像 Toolbox Studio 這樣的外包合作夥伴的特點是適應性強，能夠熟練地處理國內和國際不同領域的各種計劃。隨著越來越多的工作室尋求能夠以有競爭力的價格提供高品質動畫的外包商，動畫外包市場未來可能會顯著成長。由於這些企業趨勢，對動畫外包服務的需求預計將會增加。

智慧型手機的普及正在推動動畫外包市場

在電影、電視節目、電玩甚至行銷資料中動畫激增的普及下，動畫產業正在蓬勃發展。各個年齡層的觀眾越來越被動畫提供的身臨其境且具有視覺吸引力的說故事能力所吸引。 Netflix、Hulu 和 Disney+ 等串流媒體巨頭不斷推出新鮮的動畫內容，增加了對高技能動畫師的需求。此外，隨著智慧型手機設備變得普及，需求預計將進一步增加。例如，根據歐盟的資料，在歐洲，85%的智慧型手機設備用於網路連接，對智慧型手機的依賴程度很高。這一趨勢在德國（83%）、法國（85%）和義大利（83%）等個別國家仍在延續。擴大使用智慧型手機訪問網際網路，在推動線上內容需求、迎合不同受眾和不同文化的不同偏好發揮著至關重要的作用。 2021 年 11 月發表在《美國醫學會兒科雜誌》上的一項研究發現，12 至 13 歲的孩子平均每天在校外花在螢幕上的時間為 7.7 小時。這比疫情前每天 3.8 小時的螢幕時間顯著增加，也代表內容消費的大幅成長。隨著觀眾（尤其是年輕一代）更廣泛地使用數位媒體，對動畫相關內容的需求不斷成長，進一步推動了這一激增。

北美地區的全球動畫外包市場預計將穩定成長。

美國美國將佔有很大的市場佔有率，因為它有主要的參與企業。美國動畫外包市場是由外包公司人事費用降低所帶來的成本效益所推動的。可擴展性、彈性和獲得全球人才庫對於工作室滿足不斷變化的工作量和截止日期至關重要。外包公司的技術開發提高了整個製造過程的效率。現代通訊工具促進了國內合作。由於需要滿足對動畫材料不斷成長的需求，同時保持全球品質標準，因此外包在美國動畫業務中的重要性進一步凸顯。

美國動畫師和特效藝術家強勁的就業市場正在推動國內產業的成長和創造性創新。儘管由於需求高峰時間和成本問題，外包仍然是一個可行的選擇，但對頂尖人才的競爭可能仍會促使工作室在國內投資。根據美國勞工統計局的數據，電影和影像業僱用了最多的特效藝術家和動畫師，到 2022 年將有 16,700 名，而軟體發行商則為 4,990 名。還有800名獨立藝術家、作家和表演者。外包動態和國內就業型態正在影響美國動畫業務。此外，數位經濟正在改變動畫外包市場，數位經濟實現了遠端協作、全球連接和專業知識的獲取。數位工具正在推動效率和自動化，而向線上平台的轉變正在推動對適應數位發行的外包內容的需求，從而改變該領域的動態。美國數位經濟創造了3.7兆美元的生產毛額、2.41兆美元的付加價值（佔GDP的10.3%）、1.24兆美元的薪資以及800萬美元的就業機會。通貨膨脹調整後的 GDP（通常稱為「實際」或「鍊式美元」GDP）在 2021 年成長了 9.8%，遠遠超過整體經濟成長 5.9%。美國動畫外包市場的主要市場參與企業採取的策略包括全球採購具有成本效益的專業知識、建立長期合作夥伴關係以提高協作效率以及改進工作流程，其中包括優先考慮技術整合以改進以及使外包合作夥伴多樣化化以降低風險並保持彈性。這些策略考慮到該細分市場的動態性、競爭性以及在全球環境中的適應性需求，將推動國內動畫外包市場的發展。

The animation outsourcing market is increasing by various factors, notably the growing appetite for animated content, escalating production costs of animation in developed nations, and the availability of skilled animators in developing countries. A significant contributor to this trend is the mounting cost of living in developed countries, where the expense of skilled labour is notably high, as reported by openaccessgovernment.org. In 2020, the average annual expenditure for all consumer units reached $61,334, with American households allocating $7,317 for food and $9,826 for transportation. Furthermore, in July 2022, the index for all goods, excluding food and energy, recorded a substantial increase of 5.9%. This economic dynamic is driving the animation industry to seek cost-effective solutions, leading to a surge in outsourcing demands.

Notably, the demand for top-tier animation is a key driver for this outsourcing trend. Companies like Toolbox Studio based in India have emerged to provide outsourced animation services, showcasing their prowess by completing numerous projects for clients across continents, including North America, Europe, Asia, and Australia. The distinguishing factor for outsourcing partners such as Toolbox Studio lies in their adaptability and proficiency to handle diverse projects across different sectors, both locally and internationally. As studios increasingly seek outsourcing collaborators capable of delivering high-quality animation at competitive rates, the animation outsourcing market is likely to witness significant growth in the future. This trend with companies is anticipated to increase demand for outsourced animation services.

The rising Penetration of smartphones propels the animation outsourcing market.

The animation industry is experiencing a surge, propelled by the widespread popularity of animated films, television shows, video games, and even marketing materials. Audiences spanning all age groups are increasingly captivated by the immersive and visually stunning storytelling capabilities that animation offers. Streaming giants like Netflix, Hulu, and Disney+ are consistently rolling out fresh animated content, intensifying the need for highly skilled animators. Further, demand is likely to escalate as the prevalence of smartphone devices continues to rise. According to European Union data. In Europe, for instance, 85% of smartphone devices are used for internet access, reflecting a significant reliance on smartphones. This trend is followed in individual countries such as Germany (83%), France (85%), and Italy (83%). The increasing use of smartphones for internet access plays a pivotal role in driving the demand for online content, meeting the diverse preferences of demographic audiences and various cultures. Highlighting the surge in content consumption, a study published in JAMA Pediatrics in November 2021 revealed that 12- to 13-year-old children spend an average of 7.7 hours per day on non-school screen time. This represents a significant increase from the pre-pandemic screen time of 3.8 hours per day, showcasing a substantial spike in content consumption. This surge further boosts the growing demand for animation-related content as audiences, especially younger demographics, engage more extensively with digital media.

It is projected that the global animation outsourcing market in the North American region will grow steadily.

The United States is expected to hold a substantial share of the market owing to the presence of key players in the nation. The animation outsourcing market in the United States is propelled by cost-effectiveness due to reduced labour costs in outsourced locations. Scalability, flexibility, and access to a worldwide talent pool are essential components that allow studios to fulfil deadlines with fluctuating workloads. Technological developments in outsourcing locations increase the efficiency of manufacturing as a whole. Modern communication tools make it easier for people to collaborate in the nation. The importance of outsourcing to the American animation business is further highlighted by the need to meet the rising demand for animated material while maintaining worldwide quality standards.

Growth in the domestic sector and creative innovation are encouraged by the robust employment market for animators and special effects artists in the United States. For scalability during periods of peak demand and cost concerns, outsourcing continues to be a viable method; nevertheless, competition for top personnel may push studios to invest domestically. As per the U.S. Bureau of Labor Statistics, the highest level of employment in special effects artists and animators was in the motion picture and video industries accounting for 16,700 people in 2022, whereas that for software publishers was 4,990. In addition, the number of independent artists, writers, and performers was 800. The dynamics of outsourcing and domestic employment patterns influence the U.S. animation business. Furthermore, the market for animation outsourcing is being revolutionized by the digital economy, which makes it possible to collaborate remotely, connect globally, and access specialized expertise. Digital tools boost efficiency and automation, while the transition to online platforms promotes the need for outsourced content adapted for digital distribution, altering the dynamics of the sector. The digital economy in the United States was responsible for $3.70 trillion in total output, $2.41 trillion in value-added, or 10.3 per cent of the country's GDP, $1.24 trillion in compensation, and $8.0 million in employment. Price-adjusted GDP, commonly known as "real" or "chained-dollar" GDP, grew by 9.8% in 2021, far faster than the 5.9% increase in the economy as a whole. In the U.S. animation outsourcing market, some of the strategies employed by key market players are global talent sourcing for cost-effective expertise, long-term partnerships for collaborative efficiency, prioritizing technological integration for improved workflows, and diversifying outsourcing partnerships to mitigate risks and maintain flexibility. These strategies consider the dynamic nature of the sector, the need for adaptability in a competitive, and global setting, and boost the animation outsourcing market in the nation.

Market Key Developments

May 2023: Aardman collaborated with Somerset, for a cider maker, Thatchers on a TV commercial, it used stop-motion animation to guide the viewer through the gates of Thatchers' Myrtle Farm home. The industry is proactively responding to this demand by fostering increased creativity and innovation to cater to the preferences of a dynamic and expanding audience.

Segmentation:

By Type:

2D Animation
3D Animation
Motion Graphics
Stop Motion
Others

By Industry:

Media and Entertainment
Education
Healthcare
Others

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Spain
Others
Middle East and Africa
Israel
Saudi Arabia
Others
Asia Pacific
China
Japan
South Korea
India
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

2.1. Research Design
2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. GLOBAL ANIMATION OUTSOURCING MARKET BY TYPE

5.1. Introduction
5.2. 2D Animation
5.3. 3D Animation
5.4. Motion Graphics
5.5. Stop Motion
5.6. Others

6. GLOBAL ANIMATION OUTSOURCING MARKET BY INDUSTRY

6.1. Introduction
6.2. Media and Entertainment
6.3. Education
6.4. Healthcare
6.5. Others

7. GLOBAL ANIMATION OUTSOURCING MARKET BY GEOGRAPHY

7.1. Introduction
7.2. North America
- 7.2.1. USA
- 7.2.2. Canada
- 7.2.3. Mexico
7.3. South America
- 7.3.1. Brazil
- 7.3.2. Argentina
- 7.3.3. Others
7.4. Europe
- 7.4.1. Germany
- 7.4.2. France
- 7.4.3. United Kingdom
- 7.4.4. Spain
- 7.4.5. Others
7.5. Middle East and Africa
- 7.5.1. Israel
- 7.5.2. Saudi Arabia
- 7.5.3. Others
7.6. Asia Pacific
- 7.6.1. China
- 7.6.2. Japan
- 7.6.3. South Korea
- 7.6.4. India
- 7.6.5. Others