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1425129

體驗最佳化平台市場－2024年至2029年預測

Experience Optimization Platforms Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 147 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

體驗最佳化平台市場預計在預測期內複合年成長率為 9.65%。

體驗最佳化平台通常稱為 DXP（數位體驗平台），是一種綜合軟體解決方案，旨在編配和增強跨不同數位接觸點的數位體驗。這些平台充當集中樞紐，簡化數位旅程的創建、管理和最佳化。此體驗最佳化平台的多面向功能包括內容管理、電子商務功能、個人化使用者體驗和實驗工具。 DXP 從傳統的 Web 內容管理系統演變而來，針對整個客戶旅程進行策略性客製化。

負責人可以利用 DXP 作為強大的技術堆棧，為客戶提供卓越的數位體驗。該平台提供對用戶行為、工作流程和互動的分析洞察。透過利用巨量資料分析和內容智慧等技術，DXP即時監控使用者行為，實現主動提案並持續最佳化使用者體驗。領先的數位體驗平台的標誌之一是數位實驗能力的整合。這使用戶能夠無縫地進行 A/B 測試其數位體驗的不同元素，從而更輕鬆地做出資料主導的決策以獲得最佳結果。

介紹

快速成長的體驗最佳化平台市場已經經歷了顯著的成長，並有望在可預見的未來成為關鍵的收益來源。這些平台經過專門設計，旨在幫助企業在不同的數位接觸點上建立、監督和微調其數位化旅程。這些平台為內容管理、電子商務便利化、個人化和實驗提供了集中中心，為企業在複雜的數位環境中導航提供了強大的套件。數位行銷策略的加速採用正在推動市場的崛起，因此企業必須跨多個管道無縫地提供個人化和最佳化的用戶體驗。

值得注意的是，這些平台的最新版本無縫整合了數位實驗功能，允許用戶對數位介面進行 A/B 測試。而且，這個市場的相關性延伸到不同的領域，涵蓋企業對消費者（B2C）、企業對企業（B2B）和企業對員工（B2E）應用程式，使其具有高度的通用性和適應性。隨著企業越來越重視向客戶提供無與倫比的數位體驗，這個市場將繼續成長，並在不斷發展的數位環境中發揮關鍵作用。毫無疑問，這一目標將會實現。

促進因素

  • 更多地採用數位行銷策略：隨著越來越多的公司採用數位行銷策略，跨多個管道個性化和最佳化的用戶體驗的需求變得至關重要。
  • 需要在所有接觸點提供更好的客戶體驗：企業正在認知到在所有接觸點（包括網站、行動應用程式和其他數位管道）提供無縫、個人化客戶體驗的重要性。體驗最佳化平台使企業能夠透過託管實驗和動態體驗交付來改善客戶體驗。
  • 技術進步與基礎設施發展：新興企業的出現和技術進步正在推動市場對體驗最佳化平台的需求。這些平台利用資料分析和用戶回饋來最佳化網站、行動應用程式和其他數位接觸點，以提高用戶參與度、轉換率和整體客戶滿意度。
  • 跨行業數位基礎設施的擴展：服務供應商、金融服務、內容和數位媒體、醫療保健和生命科學等行業正在經歷數位基礎設施的擴展以及對體驗最佳化平台的需求不斷增加。這些平台幫助企業提供個人化內容、產品推薦和特別優惠，以改善每個接觸點的客戶體驗。
  • 產品創新和策略合作夥伴關係：體驗最佳化平台市場的主要參與者專注於產品創新以及與區域供應商的策略合作夥伴關係，以協作並提供先進的客戶體驗解決方案。對產品開拓和協作的關注有助於公司提供更好、更個人化的數位體驗，推動市場成長。

主要企業提供的產品

  • SAS 為銀行業提供一整套客戶體驗 (CX) 解決方案，旨在幫助銀行為其客戶提供個人化、有吸引力且盈利的體驗。這些解決方案跨越整個客戶生命週期，從入職到保留，並涵蓋廣泛的功能。
  • Adobe Experience Platform (AEP) 是一個客戶體驗管理 (CXM) 平台，可協助企業收集、組織和分析來自不同來源的客戶資料，以便在每個接觸點創建個人化且相關的客戶體驗。它提供了一個用於資料管理、資料豐富和即時分析的集中中心，幫助企業就其行銷、銷售和客戶服務策略做出明智的決策。

體驗最佳化平台市場中雲端基礎的細分市場顯著成長：

體驗最佳化平台市場中雲端基礎市場的快速成長是一個顯著的趨勢，並受到多種因素的推動，加速了其成長。關鍵因素之一是企業廣泛採用雲端基礎的雲端基礎，這是由其固有優勢（例如成本效率和無縫整合）推動的。雲端解決方案的擴充性、彈性和通用可存取性進一步增強了其吸引力，使其對各種規模和業務的企業都極具吸引力。此外，提供即時資料和分析的雲端基礎的平台的固有功能有助於不斷追求最佳化數位體驗，為該細分市場的擴展做出了重大貢獻。

技術進步，尤其是人工智慧、資料分析和雲端運算等領域的技術進步，為雲端基礎的細分市場的快速成長做出了重大貢獻。世界各地的企業越來越認知到這些技術的變革潛力並將其融入業務中，進一步推動了體驗最佳化平台市場對雲端基礎的解決方案的需求。 COVID-19 大流行帶來的不可預見的挑戰成為加速普及雲端基礎的解決方案的催化劑。隨著公司努力滿足促進遠距工作和加強數位化存在的需求，雲端平台提供的彈性和適應性變得至關重要。這一意想不到的變化對市場動態產生了持久影響，並將雲端基礎的細分市場推向了新的高度。

北美地區預計將在體驗最佳化平台市場中佔據主要佔有率：

北美地區體驗最佳化平台市場的主導地位是由於多種因素共同促成其龐大佔有率。這項優勢的關鍵促進因素是該地區數位原民公司的高度集中。這些公司的普及創造了一個可以快速採用尖端行銷技術的環境，使北美處於利用體驗最佳化平台的最前沿。此外，該地區對改善客戶體驗的堅定承諾進一步推動了市場成長。對提供無與倫比的客戶滿意度的重視增加了對複雜解決方案的需求，而北美以其強勁的市場動態已成為此類平台蓬勃發展的沃土。該地區成熟的供應商在塑造和維持市場方面發揮著至關重要的作用，有助於其整體市場的擴張。

在北美，美國已成為全球體驗最佳化平台市場的產生收入基石。在美國，專注於創新解決方案的新興企業正在迅速發展，這反映了市場形勢。企業家的激增不僅促進了服務產品的多樣性，而且凸顯了市場對新穎和變革性技術的接受度。此外，各產業數位基礎設施的持續擴張也推動了對體驗最佳化平台的需求。金融服務、內容、數位媒體、醫療保健和生命科學等行業正在積極利用這些平台來增強其數位能力。這種擴張顯示了體驗最佳化在重塑各行業業務形勢方面所產生的普遍影響。

目錄

第1章簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表

第2章調查方法

  • 調查資料
  • 調查過程

第3章執行摘要

  • 研究亮點

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析

第5章體驗最佳化平台市場：按解決方案

  • 介紹
  • 體驗最佳化平台
    • 雲端基礎
    • 本地
  • 服務
    • 專業服務
    • 管理服務

第6章體驗最佳化平台市場：依公司類型

  • 介紹
  • 主要企業
  • 中小企業

第 7 章 體驗最佳化平台市場：依最終使用者分類

  • 介紹
  • BFSI
  • 零售與電子商務
  • 資訊科技和通訊
  • 政府
  • 旅行和招待
  • 衛生保健
  • 食品與飲品
  • 其他

第8章體驗最佳化平台市場：按地區

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 其他
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 以色列
    • 其他
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 韓國
    • 印尼
    • 泰國
    • 其他

第9章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作

第10章 公司簡介

  • Salesforce
  • Adobe
  • AB Tasty
  • Oracle
  • SAS
  • Dynamic Yield
  • Kameleoon
  • Optimizely
  • SiteSpect
  • Kibo Commerce
簡介目錄
Product Code: KSI061616603

The experience optimization platforms market is estimated to grow at a CAGR of 9.65% during the forecast period.

Experience Optimization Platforms, commonly known as DXPs (Digital Experience Platforms), serve as comprehensive software solutions designed to orchestrate and enhance digital experiences across diverse digital touchpoints. These platforms act as a centralized hub, streamlining the creation, management, and optimization of digital journeys. Within their multifaceted functionalities, Experience Optimization Platforms encompass content management, e-commerce capabilities, personalized user experiences, and experimentation tools. Evolving from traditional web content management systems, DXPs are strategically tailored to align with the entirety of the customer journey.

Marketers leverage DXPs as robust technological stacks that empower them to craft superior digital experiences for their customers. The platforms offer analytical insights into user behaviors, workflows, and interactions. Leveraging technologies such as big data analysis and content intelligence, DXPs enable real-time monitoring of user activities, allowing for proactive recommendations and continuous optimization of the user experience. One distinguishing feature of advanced digital experience platforms is their integration of digital experimentation functionality. This empowers users to seamlessly conduct A/B tests on various elements of their digital experiences, facilitating data-driven decisions for optimal outcomes.

Introduction:

The burgeoning Experience Optimization Platforms market is poised for substantial growth, poised to become a pivotal revenue generator in the foreseeable future. These platforms are specifically engineered to empower businesses in constructing, overseeing, and fine-tuning digital journeys across a diverse array of digital touchpoints. Offering a centralized hub for content management, e-commerce facilitation, personalization, and experimentation, these platforms constitute a robust toolkit for businesses navigating the complexities of the digital landscape. The market's upward trajectory is propelled by the escalating adoption of digital marketing strategies, underscoring the imperative for businesses to deliver personalized and optimized user experiences seamlessly spanning multiple channels.

Notably, the most advanced iterations of these platforms seamlessly integrate digital experimentation functionality, enabling users to conduct A/B tests on their digital interfaces, a critical feature for refining and enhancing user engagement. Furthermore, the market's relevance extends across various domains, catering to business-to-consumer (B2C), business-to-business (B2B), and business-to-employee (B2E) applications, showcasing its versatility and adaptability. As businesses increasingly pivot towards prioritizing the delivery of unparalleled digital experiences for their clientele, the trajectory of this market is poised to persist in its upward trajectory, solidifying its pivotal role in the ever-evolving digital landscape.

Drivers:

  • Increasing adoption of digital marketing strategies: As more businesses adopt digital marketing strategies, the need for personalized and optimized user experiences across multiple channels becomes crucial. Experience optimization platforms help businesses deliver tailored online journeys, which is essential in today's highly competitive digital landscape.
  • Need for better customer experiences across all touchpoints: Organizations are realizing the importance of providing seamless and individualized customer experiences across all touchpoints, including websites, mobile apps, and other digital channels. Experience optimization platforms enable businesses to improve customer experiences through controlled experimentation and dynamic experience delivery.
  • Technological advancements and infrastructure development: The emergence of startups and technological advancements are driving the market demand for experience optimization platforms. These platforms leverage data analytics, and user feedback to optimize websites, mobile apps, and other digital touchpoints, improving user engagement, conversion rates, and overall customer satisfaction.
  • Expansion of digital infrastructure in various industries: Industries such as service providers, financial services, content and digital media, healthcare, and life sciences are expanding their digital infrastructure, driving demand for experience optimization platforms. These platforms help organizations deliver personalized content, product recommendations, and special offers, enhancing customer experiences across all touchpoints.
  • Product innovation and strategic partnerships: Key players in the experience optimization platforms market are focusing on product innovation and strategic partnerships with regional vendors to collaborate and offer advanced customer experience solutions. This focus on product development and collaboration helps businesses deliver better and more personalized digital experiences, driving the growth of the market.

Products offered by key companies:

  • SAS offers a comprehensive suite of Customer Experience (CX) solutions for the banking industry, designed to help banks deliver personalized, engaging, and profitable experiences to their customers. These solutions span across the entire customer lifecycle, from onboarding to retention, and encompass a wide range of capabilities.
  • Adobe Experience Platform (AEP) is a customer experience management (CXM) platform that helps businesses collect, organize, and analyze customer data from various sources to create personalized and relevant customer experiences across all touchpoints. It provides a centralized hub for data management, data enrichment, and real-time analytics, enabling businesses to make informed decisions about their marketing, sales, and customer service strategies.

Prominent growth in the cloud-based segment within the experience optimization platform market:

The surge in the cloud-based segment within the experience optimization platforms market is a conspicuous trend, propelled by various factors contributing to its accelerated growth. One of the primary drivers is the widespread embrace of cloud-based solutions by businesses, driven by their inherent advantages such as cost-efficiency and seamless integration. The allure of cloud solutions is further magnified by their scalability, flexibility, and universal accessibility, rendering them highly appealing to enterprises of diverse scales and operational scopes. Moreover, the inherent capability of cloud-based platforms to provide real-time data and analytics is proving to be instrumental in the ongoing quest to optimize digital experiences, contributing significantly to the segment's expansion.

Technological advancements, particularly in areas like artificial intelligence, data analytics, and cloud computing, are pivotal contributors to the burgeoning success of the cloud-based segment. Businesses worldwide are increasingly recognizing the transformative potential of these technologies, incorporating them into their operations and further bolstering the demand for cloud-based solutions within the experience optimization platforms market. The unforeseen challenges posed by the COVID-19 pandemic have acted as a catalyst, expediting the widespread adoption of cloud-based solutions. As businesses grappled with the imperative to facilitate remote work and enhance their digital presence, the resilience and adaptability offered by cloud platforms became indispensable. This unforeseen shift has had a lasting impact on the market dynamics, propelling the cloud-based segment to new heights.

The North American region is expected to hold a significant share of the experience optimization platform market:

The dominance of the experience optimization platforms market in the North American region can be attributed to a confluence of factors that collectively contribute to its substantial share. A pivotal driving force behind this supremacy is the notable concentration of digital-native enterprises in the region. The prevalence of these businesses has fostered an environment conducive to the early adoption of cutting-edge marketing technologies, positioning North America at the forefront of experience optimization platform utilization. Moreover, the region's unwavering commitment to enhancing customer experiences further propels market growth. The emphasis on delivering unparalleled customer satisfaction has fueled the demand for sophisticated solutions, and North America, with its robust market dynamics, has become a fertile ground for the flourishing of such platforms. Established providers in the region play a pivotal role in shaping and sustaining the market, contributing to its overall expansion.

Within North America, the United States emerges as the linchpin in revenue generation for the global experience optimization platform market. The nation's landscape has witnessed the burgeoning rise of startups specializing in innovative solutions for experience optimization platforms, reflecting a vibrant and dynamic market ecosystem. This entrepreneurial surge contributes not only to the diversity of offerings but also underscores the receptiveness of the market to novel and transformative technologies. Furthermore, the ongoing expansion of digital infrastructure across various industries accentuates the demand for experience optimization platforms. Sectors such as financial services, content and digital media, healthcare, and life sciences are actively leveraging these platforms to elevate their digital capabilities. This expansion is a testament to the pervasive influence of experience optimization in reshaping the operational landscape of diverse industries.

Market development:

  • In December 2022, The Bank of Thailand (BOT) adopted Oracle Fusion Cloud Human Capital Management (HCM), a comprehensive HR system, to foster a digital workforce and enhance employee experience. Oracle Cloud HCM will enable BOT to streamline manual processes and optimize workflows.
  • In December 2022, Oracle expanded its global cloud infrastructure by opening a new Oracle Cloud Region in Chicago, Illinois. This marks the 41st global region and fourth in the United States for Oracle, further solidifying its position as one of the fastest-growing cloud providers. The new Chicago region provides customers and partners with an additional option to host their infrastructure, applications, and data, ensuring optimal performance and latency.

Sagmentation

By Solutions

  • Experience Optimization Platform
  • Cloud-Based
  • On-premises
  • Services
  • Professional Services
  • Managed Services

By Enterprise Type

  • Large
  • SMEs

By End User

  • BFSI
  • Retail & E-commerce
  • IT & Telecommunication
  • Government
  • Travel & Hospitality
  • Healthcare
  • Food & Beverages
  • Other

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Force Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. EXPERIENCE OPTIMIZATION PLATFORMS MARKET BY SOLUTION

  • 5.1. Introduction
  • 5.2. Experience Optimization Platform
    • 5.2.1. Cloud-Based
    • 5.2.2. On-premises
  • 5.3. Services
    • 5.3.1. Professional Services
    • 5.3.2. Managed Services

6. EXPERIENCE OPTIMIZATION PLATFORMS MARKET BY ENTERPRISE TYPE

  • 6.1. Introduction
  • 6.2. Large
  • 6.3. SMEs

7. EXPERIENCE OPTIMIZATION PLATFORMS MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. BFSI
  • 7.3. Retail & E-commerce
  • 7.4. IT & Telecommunication
  • 7.5. Government
  • 7.6. Travel & Hospitality
  • 7.7. Healthcare
  • 7.8. Food & Beverages
  • 7.9. Other

8. EXPERIENCE OPTIMIZATION PLATFORMS MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. United States
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. United Kingdom
    • 8.4.2. Germany
    • 8.4.3. France
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. The Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Israel
    • 8.5.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. Japan
    • 8.6.2. China
    • 8.6.3. India
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations

10. COMPANY PROFILES

  • 10.1. Salesforce
  • 10.2. Adobe
  • 10.3. AB Tasty
  • 10.4. Oracle
  • 10.5. SAS
  • 10.6. Dynamic Yield
  • 10.7. Kameleoon
  • 10.8. Optimizely
  • 10.9. SiteSpect
  • 10.10. Kibo Commerce