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市場調查報告書

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1425046

社群媒體中的人工智慧市場 - 2024 年至 2029 年預測

AI in Social Media Market - Forecasts from 2024 to 2029

出版日期: 2024年01月25日 | 出版商:

Knowledge Sourcing Intelligence | 英文 140 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

2022年社群媒體AI市場規模為126.89億美元。

社群媒體正在以各種方式整合人工智慧技術。一種流行的應用程式是人工智慧生成的內容，它可以創建頭條新聞、部落格報導大綱、社交媒體廣告等。然而，人們對內容的品質和原創性表示擔憂。為了解決這個問題，可以使用工具來檢查您的某些內容是否是由人工智慧創建的。企業也使用人工智慧驅動的聊天機器人在社群媒體平台上提供客戶服務。這些聊天機器人可以回答常見問題並推薦產品。人工智慧還有助於識別和標記圖像和影片，使搜尋結果更加準確。此外，人工智慧還有助於審查社群媒體平台上的內容，消除垃圾郵件、仇恨言論和其他不當內容。人工智慧徹底改變了社群媒體，使其更有效率和有效，但需要解決對人工智慧生成內容的品質和抄襲可能性的擔憂。

介紹

人工智慧 (AI) 的使用正在迅速改變社群媒體市場。社群媒體平台、企業和個人正在利用人工智慧驅動的工具來改善他們的體驗。社群媒體平台正在利用人工智慧來提高推薦相關內容、識別和刪除有害內容以及個人化用戶體驗的能力。例如，人工智慧正在為個人化建議、動態消息和搜尋結果等功能提供支援。此外，人工智慧還可以偵測並刪除垃圾郵件、仇恨言論和其他有害內容。公司正在利用人工智慧來改善社群媒體行銷和客戶服務。人工智慧可以自動執行創建和安排貼文、回覆評論和訊息以及分析社交媒體資料任務。人工智慧也為客戶創建個人化的社群媒體廣告和體驗。人們也使用人工智慧來改善他們的社交媒體體驗。例如，人工智慧驅動的工具用於創建和編輯內容、過濾不需要的內容以及管理多個社交媒體帳戶。人工智慧還可以保護用戶免受網路詐騙和騷擾。

促進因素

內容個人化：社群媒體平台採用人工智慧演算法分析使用者資料、偏好和行為。透過這樣做，該平台可以為用戶提供更個人化的體驗。這些個人化體驗已被證明可以提高用戶參與度，並最終增加在平台上花費的時間，從而增加廣告收入。
高效率的客戶服務：事實證明，由人工智慧技術支援的聊天機器人在管理與大量客戶的互動方面非常有效。這是因為它能夠提供即時、準確的回應，提高客戶滿意度，同時減少人工客戶服務負責人的工作量。
改善用戶體驗：事實證明，人工智慧 (AI) 演算法在識別和準確標記圖像、影片和音訊內容方面非常有用。透過這樣做，這些演算法使用戶能夠更輕鬆地快速有效地搜尋和發現相關內容。此外，人工智慧驅動的內容審核在維護安全和積極的社群媒體環境方面發揮關鍵作用。透過有效識別和刪除有害或不適當的內容，人工智慧可以改善整體用戶體驗，並使人們能夠相互尊重和富有成效地互動。
資料分析與洞察：透過先進演算法和機器學習的應用，人工智慧（AI）徹底改變了企業分析社群媒體資料的方式。透過利用人工智慧工具，企業可以深入了解目標受眾、追蹤趨勢並相應地最佳化行銷策略。
自動化和效率：人工智慧管理在社交媒體中的整合透過實現後期安排、內容最佳化和績效追蹤等各種任務的自動化，徹底改變了行業。事實證明，這項技術非常高效，可以讓社群媒體管理者節省在這些重複性任務上花費的寶貴時間和精力。將這些任務委託給人工智慧助理的能力使管理者有機會專注於更具策略性的活動，從而提高生產力並加強他們的社群媒體影響力。

主要企業提供的產品

Meta 提供了一種新型的生成人工智慧功能，可以擴展和增強人們的聯繫方式。 META AI GenAI 是一個強大的工具，可用於創建新的創新方式來與我們周圍的人和世界聯繫。
AWS 提供的社群媒體儀表板使用 AI 來監控特定推文，並利用串流處理和 ML 服務（例如 Amazon Translate 和 Amazon Comprehend）來提取見解並翻譯推文。

在社群媒體AI市場中，影像識別領域正在快速成長：

在社群媒體市場中，影像識別領域由於人工智慧技術而正在經歷顯著的成長。這些演算法可以分析和識別社交媒體平台上發布的圖像。社群媒體平台廣泛使用該技術來改善用戶體驗、個人化內容並提供有針對性的廣告。人工智慧驅動的影像識別可以識別物件、場景、活動、地標、主色和影像品質。這使得社群媒體平台能夠提供更準確和相關的搜尋結果，使用戶更容易找到他們正在尋找的內容。此外，臉部辨識技術可以辨識影像和影片中的臉部，從而使社群媒體平台能夠提供自動標記、個人化濾鏡和好友提案功能。這些技術在社群媒體中有廣泛的應用，包括用戶身份驗證、隱私設定和照片組織。社群媒體平台還可以使用影像識別人工智慧來審核內容，識別並刪除圖像和影片中潛在的不安全、不適當或不需要的內容，以使其更安全，保證積極的用戶體驗。影像識別人工智慧也應用於其他產業，例如醫療保健、自動駕駛和醫學影像分析。這種跨行業的採用有利於影像識別技術的成長和開拓，並為社交媒體市場的發展做出貢獻。

預計亞太地區將在社群媒體市場中佔據人工智慧的很大佔有率：

亞太地區社群媒體人工智慧市場預計將顯著成長。該地區在人工智慧、機器人和自動化等各個領域擁有良好的技術創新記錄，為人工智慧在社群媒體領域的擴張創造了有利的環境。隨著數位交易的發展，企業和消費者擴大轉向線上平台。這一趨勢為該地區社交媒體平台採用人工智慧功能奠定了堅實的基礎。亞太地區許多國家，包括中國、印度、泰國和越南，中產階級人口正在顯著成長。這個不斷成長的消費市場為社群媒體平台提供了龐大的用戶群，並推動了對人工智慧服務的需求。亞太地區在改善網路連線、資料中心和雲端處理數位基礎設施方面也取得了重大進展，從而實現了更有效率的人工智慧處理。該地區各國政府也致力於促進合作與一體化，以促進互聯互通、金融合作和市場整合。這種支持性環境，加上該地區強大的政府間平台，進一步支持人工智慧在社群媒體中的發展。

主要進展：

2022 年 10 月，Meta 將與 Microsoft 合作，為客戶提供跨多個行業的創新體驗，包括遊戲和未來工作。透過此次合作，微軟將在 Meta Quest 裝置上嵌入其 Microsoft 365 應用程式，使用戶能夠在虛擬實境 (VR) 中存取和使用 Excel、Word、Outlook、PowerPoint 和 SharePoint 等生產力軟體。
2022 年 10 月，Adobe 最近宣佈為所有創新 Cloud 產品提供新的 AI 功能，旨在提高創造力和準確性。 Adobe Express 工具也已升級，為創造高品質、獨特的內容提供一體化解決方案。此外，Adobe 致力於透過利用內容真實性計畫 (CAI) 確保使用生成式 AI 時的透明度。 Adobe Express 的最新 AI 功能包括壓縮圖像和影片以便在社交媒體上輕鬆共用、發現正確的調色板以實現最大的視覺效果以及創建完美的字體。包含可讓您存取超過22,000 種AdAdobe 字體的快速操作。

Social media has integrated AI technology in various ways. One of the popular applications is AI-generated content, which creates headlines, blog post outlines, social media ads, and more. However, there are concerns about the quality and originality of the content. To address this, tools are available to check whether a piece of content was created with AI. AI-powered chatbots are also used by businesses to provide customer service on social media platforms. These chatbots can answer frequently asked questions and provide product recommendations. AI also aids in recognizing and tagging images and videos, making search results more accurate. Additionally, AI helps moderate content on social media platforms, removing spam, hate speech, and other inappropriate content. While AI has revolutionized social media and made it more efficient and effective, concerns about the quality of AI-generated content and possible plagiarism need to be addressed.

Introduction:

The use of Artificial Intelligence (AI) is rapidly transforming the social media market. Social media platforms, businesses, and individuals are utilizing AI-powered tools to enhance their experiences. Social media platforms are utilizing AI to improve their ability to recommend relevant content, identify and remove harmful content, and personalize the user experience. For instance, AI powers features such as personalized recommendations, news feeds, and search results. Additionally, AI detects and removes spam, hate speech, and other harmful content. Businesses are making use of AI to improve their social media marketing and customer service efforts. AI automates tasks such as creating and scheduling posts, responding to comments and messages, and analyzing social media data. AI also creates personalized social media ads and experiences for customers. Individuals are also using AI to improve their social media experience. For example, AI-powered tools are used to create and edit content, filter out unwanted content, and manage multiple social media accounts. AI also protects users from online scams and harassment.

Drivers:

Content Personalization: AI algorithms are employed by social media platforms to analyze user data, preferences, and behaviors. By doing so, the platforms can deliver a more personalized experience to their users, including tailored news feeds, targeted advertisements, and recommended posts. These personalized experiences have been shown to enhance user engagement and ultimately increase the amount of time spent on the platform, leading to an increase in ad revenues. Overall, the use of AI technology has proven to be a valuable tool for social media platforms looking to optimize user experiences and financial success.
Efficient Customer Service: Chatbots that utilize artificial intelligence technology have proven to be highly effective in managing an extensive number of customer interactions. This is due to their ability to provide immediate and precise responses, which enhances customer satisfaction while mitigating the workload of human customer service representatives. Businesses can significantly improve their customer service capabilities and streamline their operations by leveraging AI-powered chatbots.
Enhanced User Experience: Artificial intelligence (AI) algorithms have proven to be incredibly useful in recognizing and accurately tagging images, videos, and audio content. By doing so, these algorithms make it much easier for users to search for and discover relevant content quickly and efficiently. Furthermore, AI-powered content moderation plays a crucial role in maintaining a safe and positive social media environment. By effectively identifying and removing harmful or inappropriate content, AI helps to enhance the overall user experience, allowing people to engage with one another respectfully and productively. This technology has truly revolutionized the way we interact with media and each other online.
Data Analysis and Insights: Through the application of advanced algorithms and machine learning, artificial intelligence (AI) has revolutionized the way businesses analyze social media data. With AI tools, businesses can gain valuable insights into their target audience, tracking trends and optimizing their marketing strategies accordingly. By leveraging this data-driven approach, businesses can make informed decisions and stay ahead of the competition, ensuring that they remain relevant and successful in today's ever-evolving market.
Automation and Efficiency: The integration of AI in social media management has revolutionized the industry by enabling the automation of various tasks such as post-scheduling, content optimization, and performance tracking. This technology has proven to be incredibly efficient, as it allows social media managers to save valuable time and effort that would otherwise be spent on these repetitive activities. The ability to delegate these tasks to an AI-powered assistant provides managers with the opportunity to focus on more strategic activities that can lead to improved productivity and a stronger social media presence.

Products offered by key companies:

Meta offers a new class of generative AI features that expand and strengthen the ways people connect. META AI GenAI is a powerful tool that can be used to create new and innovative ways to connect with people and the world around us.
AWS provides a Social Media Dashboard that uses AI to monitor specific tweets, utilizing stream processing and ML services like Amazon Translate and Amazon Comprehend to extract insights and translate tweets.

Prominent growth in the image recognition segment within AI in the social media market:

In the social media market, the image recognition sector has seen significant growth due to AI technology. These algorithms can analyze and identify images posted on social media platforms. Social media platforms widely use this technology to enhance users' experiences, personalize content, and deliver targeted advertising. AI-powered image recognition can identify objects, scenes, activities, landmarks, dominant colors, and image quality. This allows social media platforms to offer more precise and relevant search results, making it easier for users to find the content they are looking for. Additionally, facial recognition technology can recognize faces in images and videos, making it possible for social media platforms to offer features like automatic tagging, personalized filters, and friend suggestions. These technologies have a wide range of applications in social media, including user verification, privacy settings, and photo organization. Social media platforms also use image recognition AI to moderate content, identifying and removing potentially unsafe, inappropriate, or unwanted content in images and videos to ensure a safer and more positive user experience. Image recognition AI is also being used in other industries, such as healthcare, autonomous driving, and medical image analysis. This cross-industry adoption benefits the growth and development of image recognition technologies, contributing to the social media market's development.

The Asia Pacific region is expected to hold a significant share of the AI in the social media market:

AI in the social media market is expected to see significant growth in the Asia Pacific region. This region has a strong record of innovation in various fields, including artificial intelligence, robotics, and automation, which creates a favorable environment for the expansion of AI in social media. As digital trade develops, businesses and consumers are increasingly turning to online platforms. This trend provides a solid foundation for the adoption of AI-powered features on social media platforms in the region. Many countries in the Asia Pacific area, including China, India, Thailand, and Vietnam, have seen significant growth in their middle-class populations. This expanding consumer market provides a large user base for social media platforms, driving the demand for AI-powered services. The Asia Pacific region has also made strides in improving its digital infrastructure, such as internet connectivity, data centers, and cloud computing, which allows for more efficient AI processing. Governments in the region have also worked to promote cooperation and integration to advance connectivity, financial cooperation, and market integration. This supportive environment, along with the region's strong intergovernmental platform, further encourages the growth of AI in social media.

Key developments:

In October 2022, Meta partnered with Microsoft to offer customers innovative experiences in different industries, including gaming and the future of work. This collaboration will involve Microsoft incorporating its Microsoft 365 applications into Meta Quest devices, enabling users to access and engage with productivity software like Excel, Word, Outlook, PowerPoint, and SharePoint in virtual reality (VR). Additionally, Microsoft aims to introduce Windows 365 to these devices, allowing individuals to stream their complete Windows experience, including their personal apps, content, and settings, via a Windows Cloud PC.
In October 2022, Adobe recently unveiled new AI capabilities for all their Creative Cloud products, which are designed to enhance creativity and accuracy. The Adobe Express tool has also been upgraded to provide an all-in-one solution for creating high-quality and unique content. Additionally, Adobe has expressed its commitment to ensuring transparency when using generative AI by leveraging the Content Authenticity Initiative (CAI). The latest AI features in Adobe Express include Quick Actions, which enable users to compress images and videos for easy sharing on social media, discover suitable color palettes for maximum visual impact, and access over 22,000 Adobe Fonts for the perfect typeface.

Segments:

By Technology

Machine Learning and Deep Learning
Natural Language Processing (NLP)

By Application

Sales and Marketing
Customer Experience Management
Predictive Risk Assessment
Image recognition

By End User

Sales and Marketing
Customer Experience Management
Predictive Risk Assessment
Image recognition

By Geography

North America
United States
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
United Kingdom
Germany
France
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Israel
Others
Asia Pacific
Japan
China
India
South Korea
Indonesia
Thailand
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

2.1. Research Data
2.2. Assumptions

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Force Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. AI IN SOCIAL MEDIA MARKET, BY TECHNOLOGY

5.1. Introduction
5.2. Machine Learning and Deep Learning
5.3. Natural Language Processing (NLP)

6. AI IN SOCIAL MEDIA MARKET, BY APPLICATION

6.1. Introduction
6.2. Sales and Marketing
6.3. Customer Experience Management
6.4. Predictive Risk Assessment
6.5. Image recognition

7. AI IN THE SOCIAL MEDIA MARKET, BY END-USER

7.1. Introduction
7.2. Sales and Marketing
7.3. Customer Experience Management
7.4. Predictive Risk Assessment
7.5. Image recognition

8. AI IN SOCIAL MEDIA MARKET, BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. United States
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. United Kingdom
- 8.4.2. Germany
- 8.4.3. France
- 8.4.4. Spain
- 8.4.5. Others
8.5. Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Israel
- 8.5.4. Others
8.6. Asia Pacific
- 8.6.1. Japan
- 8.6.2. China
- 8.6.3. India
- 8.6.4. South Korea
- 8.6.5. Indonesia
- 8.6.6. Thailand
- 8.6.7. Others