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市場調查報告書
商品編碼
1302906
AaaS(身份驗證即服務)市場 - 2023 年至 2028 年預測Authentication as a Service (AaaS) market - Forecasts from 2023 to 2028 |
AaaS(身份驗證即服務)是一種基於雲的服務,企業通過將用戶身份驗證管理和授權外包給第三方提供商來提供身份驗證功能。為企業用戶提供各種身份驗證服務。 AaaS 解決方案提供多種身份驗證方法,包括用戶名和密碼、多重身份驗證 (MFA)、生物識別和社交登錄,以確保只有授權用戶才能訪問組織的應用程序和數據。 它還可以實時監控用戶行為並檢測可疑行為,例如從未知設備或位置登錄。 這些身份驗證服務主要以按月付費的訂閱方式向企業提供,降低了管理企業身份驗證基礎設施的成本和復雜性,同時提高了靈活性和可擴展性。 推動 AaaS 市場擴張的關鍵因素是改善安全狀況、簡化用戶身份驗證流程以及遵守與身份驗證和訪問控制相關的法規要求。
隨著越來越多的企業將其應用程序和數據擴展到雲端,雲採用率不斷上升,這推動了對與這些基於雲的應用程序集成的安全、便捷的身份驗證解決方案的需求。 根據世界經濟論壇的數據,全球大約 65% 的企業正在發展其業務結構以納入雲計算。 Flexera還預測,IT部門在雲基礎設施上的支出將增加40%,混合雲網絡的使用量將比2021年增加51%,超過58%的企業將利用混合雲平台。 AaaS 解決方案提供了多種可以方便地部署在雲環境中的解決方案,包括單點登錄 (SSO)、多重身份驗證 (MFA) 以及用戶配置和管理。
由於數據洩露和網絡攻擊事件的增加,各行業的公司都擔心安全問題。 例如,2022 年 9 月 11 日,由於外部訪問提供金融技術服務的初創公司 Revolut 的數據庫,導致約 50,150 名 Revolut 會員的個人數據遭到未經授權的訪問,從而發生了數據洩露事件。 此外,2020年,Zoom、Twitter等大公司都遭遇了數據洩露事件。 2022 年 7 月,約 540 萬 Twitter 用戶的電話號碼和電子郵件地址等個人資訊被洩露。
自大流行以來,網路犯罪分子的活動有所加強,釣魚網站在 2020 年增加了 350%,導致 2020 年至 2021 年間購物欺詐損失達到 2080 萬美元。 根據 Verizon 發布的 2020 年數據洩露調查報告,黑客在暗網上擁有超過 150 億個憑證,為他們提供了進行帳戶接管和其他類型欺詐所需的工具。我們擁有所有工具和技術。 日益增長的安全擔憂預計將推動對 AaaS 產品和解決方案的需求,同時通過簡化用戶身份驗證幫助企業保護對系統和數據的訪問。
AaaS 市場極其分散,多家公司提供具有不同身份驗證方法、協議和功能的產品。 缺乏標準化使得企業很難比較和評估不同的解決方案,並且由於企業之間的不確定性,許多企業不願意將其認證基礎設施外包給第三方提供商,從而導致企業之間的廣泛採用受到限制。
在醫療保健和 BFSI 領域,由於訪問敏感用戶數據而產生的監管要求強制採用強大的身份驗證和訪問控制,以及生物識別和實時威脅檢測等高級安全功能。我們提供對 AaaS 解決方案的訪問通過提供身份驗證功能來幫助公司滿足這些要求。
由於 IT 行業的擴張、基於雲的應用程序的採用率不斷提高以及網絡安全和數據隱私的重要性日益增加,預計該地區的 AaaS 市場需求將會很高。 此外,該地區還是主要 BFSI、醫療保健和零售公司的所在地,預計這些公司將開發 AaaS 市場。 例如,AaaS 市場領導者 OneSpan 發布的一份報告顯示,日本銀行採用基於雲的身份驗證,通過應用內 OTP 和指紋生物識別安裝來為其移動銀行應用程序提供支持。 此外,該地區電子商務行業的快速增長刺激了對有效身份管理、訪問控制系統和身份驗證策略的需求,以防止欺詐,這可以通過應用 AaaS 解決方案來滿足。
Authentication-as-a-Service (AaaS) is a type of cloud-based service that provides authentication capabilities by outsourcing user authentication management and authorization of an enterprise to a third-party provider, who provides a range of authentication services to the enterprise's users. AaaS solutions offer a range of authentication methods, including username and password, multi-factor authentication (MFA), biometric authentication, and social login, to ensure that only authorized users can access an organization's applications and data. They can monitor user behavior in real-time and detect suspicious activity, such as logins from unfamiliar devices or locations. They are majorly provided on a subscription basis to companies by offering monthly fee payments for the authentication services, which reduces the cost and complexity of authentication infrastructure management for companies while simultaneously providing them with enhanced flexibility and scalability. The significant factors promoting the expansion of the AaaS market are the improvement in security posture, simplifying the authentication process for users, and compliance with regulatory requirements related to authentication and access control.
The rise in cloud adoption rate fueled by the increase in companies extending their applications and data to the cloud is creating a need for secure and convenient authentication solutions to be integrated with such cloud-based applications. According to the World Economic Forum, approximately 65% of corporate businesses worldwide are evolving their business structures to incorporate cloud computing. In addition, Flexera projected that the IT sector's expenditure on cloud infrastructure rose by 40%, leading to a 51% increase in the usage of hybrid cloud networks compared to 2021, resulting in more than 58% of businesses using hybrid cloud platforms in 2022. AaaS solutions offer a range of solutions that can be conveniently deployed in cloud environments, including single sign-on (SSO), multi-factor authentication (MFA), and user provisioning and management.
The rise in the number of data breaches and cyber-attack incidents results in security concerns among companies operating in all sectors, encouraging companies to incur expenditure for adopting authentication and identity management solutions to fortify their security levels. For instance, on September 11, 2022, a data breach incident allowed unauthorized access to the personal data of approximately 50,150 Revolut members due to an external party obtaining access to the database of a start-up company providing financial technology services, Revolut. In addition, leading companies like Zoom and Twitter witnessed breaches in their respective data in 2020. In July 2022, personal details such as phone numbers and mail addresses of approximately 5.4 million Twitter users were breached and leaked.
Cybercriminals have intensified their activities since the pandemic by causing a 350% increase in phishing websites in 2020, and the consequent losses from shopping fraud amounted to US$20.8 million between 2020 and 2021. According to a report generated by Verizon on Data Breach Investigations in 2020, hackers possess all the necessary tools and technology to execute account takeover attempts and other types of fraud due to the circulation of more than 15 billion credentials on the dark web. The growing security concerns are expected to drive the demand for AaaS products or solutions aid organizations in securing access to their systems and data by simultaneously simplifying user authentication.
The AaaS market is dominantly fragmented due to several companies' variations in product offerings consisting of different authentication methods, protocols, and features. The lack of standardization makes it difficult for enterprises to compare and evaluate different solutions, limiting their extensive adoption across different companies, driven by the uncertainties among companies, leading to their unwillingness to entrust their authentication infrastructure to a third-party provider.
The regulatory requirements established in the healthcare and BFSI sectors driven by their access to sensitive and confidential user data mandate the employment of strong authentication and access controls, providing an opportunity for usage of AaaS solutions since they assist enterprises to meet these requirements by delivering advanced authentication features such as biometric authentication and real-time threat detection.
The AaaS market in the region is witnessing high demand driven by the expansion of the IT industry, increased adoption rates for cloud-based applications, and the rising importance of cybersecurity and data privacy. Further, the presence of leading BFSI, healthcare, and retail companies in the region will develop the AaaS market. For instance, a report published by OneSpan, a leading company operating in the AaaS market, demonstrated how the adoption of cloud-based authentication features by a Japanese bank helped enhances its mobile banking application through the installation of in-app OTPs and fingerprint biometrics. Further, the massive growth in the e-commerce sector in the region stimulates the demand for effective identity management, access control systems, and authentication strategies to prevent fraudulent activities, which can be fulfilled by the application of AaaS solutions.