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市場調查報告書
商品編碼
1456950

加烈葡萄酒市場－2024年至2029年預測

Fortified Wine Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 144 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

加烈葡萄酒市場預計將從2022年的189.21億美國成長到2029年的291.01億美元，複合年成長率為6.34%。

近年來，由於行業相關人員在葡萄酒中添加大麻，出現了一種酒精濃度較高、風味獨特的新類別加烈葡萄酒。這項創新是對北美各州大麻合法化的直接回應，吸引了渴望探索新的尖端酒精飲料的年輕客戶群。

對加烈葡萄酒的需求受到優質化趨勢的強烈影響。隨著可支配收入的增加和勞動力的成長，消費者開始選擇優質加烈葡萄酒而不是本地品牌。預計未來幾年新興國家的這種溢價趨勢將持續下去。

此外，隨著研究強調適度飲酒對健康的潛在益處，人們對加烈葡萄酒的興趣也增加。抗氧化劑和潛在的心血管益處等因素使得加烈葡萄酒作為平衡生活方式的一部分很有吸引力。 S. Renaud 和 M. De Lorgeril 在《刺胳針》雜誌上進行了一項名為「里昂飲食心臟研究」的著名研究，調查了補充紅酒的地中海飲食對心血管健康的影響。這項研究以及類似的研究都支持適量飲用葡萄酒（包括加烈葡萄酒），因為它對心血管有益。

市場驅動力

  • 優質化支持市場擴張

優質加烈葡萄酒越來越受到消費者的青睞，因為它們被認為與更高的品質、獨特的風味和更精緻的飲用體驗有關。這種正面的看法導致市場不斷成長，越來越多的人希望投資這些高級產品。社群媒體影響者的影響力，尤其是年輕人的影響力，也促使人們對加烈葡萄酒的興趣日益濃厚。

此外，加烈葡萄酒貿易正在擴大，特別是在新興經濟體，這為整體市場的成長做出了貢獻。美國農業部的資料顯示，美國向日本出口的葡萄酒及相關產品的需求正在穩步成長。據報道，2020年出口額為7,964萬美元，2022年迅速成長至1,0892萬美元，與前一年同期比較增28.3%。這種上升趨勢預示著全球市場上加烈葡萄酒領域的廣闊前景。

  • 不斷變化的消費者偏好

消費者對產品創新的需求不斷增加，例如額外的風味選擇，正在推動對加烈葡萄酒的需求。釀酒師正在生產具有新穎和異國風風味的加烈葡萄酒，以滿足不斷變化的消費者偏好。隨著製造商尋求差異化產品並增加市場佔有率，這種模式預計將持續下去。

對不同口味和酒精型態的加烈葡萄酒的渴望也受到了年輕消費者對多樣性和獨特口味的吸引的推動。客戶需求促使釀酒師透過開發混合不同葡萄酒品種、口味和酒精飲料的新產品來創新市場。

阻礙因素

  • 可用性和分發有限

它可能並非在所有零售店和餐廳都能買到，尤其是在專賣店和具有既定加烈葡萄酒文化的地區之外。此外，消費者可能會發現加烈葡萄酒的品質和價格不一致，並且不同品牌和類型之間差異很大，這可能會讓他們感到困惑並阻止他們購買。

加烈葡萄酒市場依類型分為波特酒、雪莉酒、馬德拉酒、苦艾酒、Muscat和馬薩拉酒。

市場區隔按類型分為波特酒、雪莉酒、馬德拉酒、苦艾酒、Muscat和馬薩拉酒。在加烈葡萄酒市場的波特酒細分市場，隨著新口味的開發和高度發達的全球分銷網路，波特酒產品的優質化不斷推進，中國、印度等新興國家被其甜美華麗的風味所吸引由於波特酒在顧客中越來越受歡迎，因此預計會出現成長。

預計北美將在加烈葡萄酒市場中佔據主要佔有率。

隨著單一烈酒酒吧的採用，加烈葡萄酒在美國越來越受歡迎。雪莉酒和波特酒等年份加烈葡萄酒在這些酒吧尤其受歡迎。公司已經開始積極的品牌推廣工作和社群媒體廣告，以提高品牌知名度。在美國，2021 年居民人均葡萄酒消費量為 3.18 加侖。人均葡萄酒消費量增加的主要原因是大麻合法化。

加拿大也是該市場僅次於美國的第二大國家，這得益於人們對葡萄酒文化的興趣日益濃厚、精釀飲料行業不斷擴大、當地酒莊和葡萄園的興起以及葡萄酒旅遊的日益普及等因素。

公司產品

  • Liberty Wines Limited 的卡布拉爾白波特酒（Cabral White Port）（18.99 美元）來自葡萄牙。卡布拉爾生產的這款葡萄酒源自杜羅河谷地區。
  • GOLD MEDAL PORT 1970 - Mazuran's Vineyards Limited 出品的 GOLD MEDAL PORT 1970 採用 750 毫升瓶裝，售價為 495.00 紐西蘭元。

目錄

第1章 簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益

第2章調查方法

  • 研究設計
  • 調查過程

第3章執行摘要

  • 主要發現
  • 分析師觀點

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第5章加烈葡萄酒市場：依類型

  • 介紹
  • 港口
    • 市場機會和趨勢
    • 成長前景
    • 地域盈利
  • 雪莉酒
    • 市場機會趨勢
    • 成長前景
    • 地域盈利
  • 馬德拉
    • 市場機會和趨勢
    • 成長前景
    • 地域盈利
  • 苦艾酒
    • 市場機會趨勢
    • 成長前景
    • 地域盈利
  • Muscat
    • 市場機會和趨勢
    • 成長前景
    • 地域盈利
  • 馬沙拉
    • 市場機會和趨勢
    • 成長前景
    • 地域盈利

第6章加烈葡萄酒市場：依地區

  • 介紹
  • 北美洲
    • 按類型
    • 按國家/地區
  • 南美洲
    • 按類型
    • 按國家/地區
  • 歐洲
    • 按類型
    • 按國家/地區
  • 中東/非洲
    • 按類型
    • 按國家/地區
  • 亞太地區
    • 按類型
    • 按國家/地區

第7章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第8章 公司簡介

  • Liberty Wines Limited
  • Sogevinus Fine Wines SL（Kopke）
  • Taylor's Port
  • Albina & Hanna
  • Backsberg
  • Mazuran's Vineyards Limited
  • Lombardo winery
  • Curatolo Arini
  • EMILIO HIDALGO SA
  • McWilliam's Wines Group Ltd
簡介目錄
Product Code: KSI061611789

Fortified Wine Market is expected to grow at a CAGR of 6.34% from US$18.921 billion in 2022 to US$29.101 billion in 2029.

In recent years, a new category of fortified wines has emerged, featuring higher alcohol content and distinct flavors, thanks to industry players infusing cannabis into wine. This innovation is a direct response to the legalization of marijuana in various North American states, attracting a younger customer base eager to explore novel and cutting-edge alcoholic beverages.

The demand for fortified wines is significantly influenced by the trend of premiumization. With a rise in disposable income and an expanding working population, consumers are increasingly opting for luxurious fortified wines over local brands. This inclination towards premium options is expected to persist in emerging nations in the coming years. Click here

Additionally, the interest in fortified wines has been fueled by studies highlighting potential health benefits associated with moderate wine consumption. Factors such as antioxidants and potential cardiovascular advantages contribute to the growing appeal of fortified wines as part of a balanced lifestyle. A noteworthy study conducted by S. Renaud and M. De Lorgeril in The Lancet, known as the Lyon Diet Heart Study, explored the impact of a Mediterranean diet supplemented with red wine on cardiovascular health. This research, along with similar studies, supports the enthusiasm for moderate wine consumption, including fortified wines, for potential cardiovascular benefits.

Market Drivers

  • Premiumization to boost the market expansion-

Premium fortified wines are increasingly gaining favor among consumers due to their perceived higher quality, distinctive flavors, and association with a more sophisticated drinking experience. This positive perception has led to a growing market, with more individuals willing to invest in these premium products. The influence of social media influencers, particularly in younger demographics, is also contributing to the rising interest in fortified wines.

Furthermore, the trade of fortified wines is expanding, especially among developed economies, contributing to the overall market growth. According to data from the USDA, there has been a steady increase in the demand for wine and related products exported from the United States to Japan. In 2020, the export value was reported at US$ 79.64 million, and by 2022, it had surged to US$ 108.92 million, marking an impressive 28.3% gain in the previous year. This upward trend indicates a promising outlook for the fortified wine segment in the global market.

  • Evolving Consumer preferences-

An increase in consumer demand for product innovations, such as additional flavor options, is driving the demand for fortified wine. Wine manufacturers produce novel and exotic flavors of fortified wine to meet changing customer tastes and preferences. This pattern is anticipated to persist as manufacturers try to distinguish their goods and gain market share.

The desire for fortified wines with various flavors and forms of alcohol is also being driven by young customers drawn to the diversity and distinctive taste. Due to client demand, winemakers have innovated the market by developing new products that blend various wine varieties, flavors, and alcoholic beverages.

Restraint-

  • Limited availability and distribution-

Fortified wines face challenges related to their limited availability and distribution, which may result in them not being easily found at all retail outlets or dining establishments, particularly outside of specialty stores or regions with established fortified wine cultures. Moreover, consumers may encounter inconsistency in quality and pricing, as well as significant variations in these aspects across different brands and types of fortified wines, leading to confusion and reluctance to make purchases.

The fortified wine market is segmented based on type into port, sherry, Madeira, vermouth, muscat, and marsala.

The fortified wine market is segmented based on type into port, sherry, Madeira, vermouth, muscat, and marsala. The port segment of the fortified wine market is expected to grow due to the premiumization of port wine goods, together with new flavor developments and highly developed global distribution networks and the rising popularity of port wine among customers in developing nations like China and India, who are drawn to its sweet and opulent flavor.

North America is anticipated to hold a significant share of the fortified wine market.

Fortified wines have increased in popularity across the US due to the introduction of single-spirit bars. The love of vintage fortified wines like sherry and port is especially evident in these pubs. Businesses have started aggressive branding initiatives and social media advertising to increase brand recognition. In the United States, the consumption of wine per resident in 2021 was 3.18 gallons per person. The main reason behind the increase in per capita consumption of wine was the legalization of marijuana.

Canada is another country that holds a significant share of this market after the United States, supported by factors such as the growing interest in wine culture, the expanding craft beverage industry, the emergence of local wineries and vineyards, and the rising popularity of wine tourism.

Market Developments

  • March 2023- As per the press release by Mazurans, a fortified wine producer with a New Zealand base, announced the launch of its New Yellow Label Sparkling Chardonnay. According to its description, the barrel-fermented beverage is "delightfully dry, with fruity overtones of creamy peach and perfumed nectarine. It costs $19 for each single or double gift package.
  • September 2022- Taylor's announced the launch of its Very Very Old Tawny Port (VVOP). This is the most recent in a series of limited rolls out of extremely rare and high-quality Ports. As described in Taylor's new release, it is a "rare privilege" It can also draw in new clients searching for a distinctive and private wine experience.
  • January 2022- The Rose Vermouth, produced by Maison Mirabeau, was introduced in the UK. It is an 'aromatic' aperitif that honors southern French botanicals called rose vermouth.

Company Products

  • Cabral White Port - The Cabral White Port by Liberty Wines Limited, priced at $18.99, is from Portugal. Produced by Cabral, it originates from the Duoro Valley region.
  • GOLD MEDAL PORT 1970- Mazuran's Vineyards Limited offers the GOLD MEDAL PORT 1970 in a 750ml bottle, priced at NZ$495.00.

Market Segmentation

By Type

  • Port
  • Sherry
  • Madeira
  • Vermouth
  • Muscat
  • Marsala

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Japan
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key benefits to the stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. FORTIFIED WINE MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Port
    • 5.2.1. Market opportunities and trends
    • 5.2.2. Growth prospects
    • 5.2.3. Geographic lucrativeness
  • 5.3. Sherry
    • 5.3.1. Market opportunities and trends
    • 5.3.2. Growth prospects
    • 5.3.3. Geographic lucrativeness
  • 5.4. Madeira
    • 5.4.1. Market opportunities and trends
    • 5.4.2. Growth prospects
    • 5.4.3. Geographic lucrativeness
  • 5.5. Vermouth
    • 5.5.1. Market opportunities and trends
    • 5.5.2. Growth prospects
    • 5.5.3. Geographic lucrativeness
  • 5.6. Muscat
    • 5.6.1. Market opportunities and trends
    • 5.6.2. Growth prospects
    • 5.6.3. Geographic lucrativeness
  • 5.7. Marsala
    • 5.7.1. Market opportunities and trends
    • 5.7.2. Growth prospects
    • 5.7.3. Geographic lucrativeness

6. FORTIFIED WINE MARKET BY GEOGRAPHY

  • 6.1. Introduction
  • 6.2. North America
    • 6.2.1. By Type
    • 6.2.2. By Country
      • 6.2.2.1. United States
        • 6.2.2.1.1. Market Trends and Opportunities
        • 6.2.2.1.2. Growth Prospects
      • 6.2.2.2. Canada
        • 6.2.2.2.1. Market Trends and Opportunities
        • 6.2.2.2.2. Growth Prospects
      • 6.2.2.3. Mexico
        • 6.2.2.3.1. Market Trends and Opportunities
        • 6.2.2.3.2. Growth Prospects
  • 6.3. South America
    • 6.3.1. By Type
    • 6.3.2. By Country
      • 6.3.2.1. Brazil
        • 6.3.2.1.1. Market Trends and Opportunities
        • 6.3.2.1.2. Growth Prospects
      • 6.3.2.2. Argentina
        • 6.3.2.2.1. Market Trends and Opportunities
        • 6.3.2.2.2. Growth Prospects
      • 6.3.2.3. Others
        • 6.3.2.3.1. Market Trends and Opportunities
        • 6.3.2.3.2. Growth Prospects
  • 6.4. Europe
    • 6.4.1. By Type
    • 6.4.2. By Country
      • 6.4.2.1. Germany
        • 6.4.2.1.1. Market Trends and Opportunities
        • 6.4.2.1.2. Growth Prospects
      • 6.4.2.2. France
        • 6.4.2.2.1. Market Trends and Opportunities
        • 6.4.2.2.2. Growth Prospects
      • 6.4.2.3. United Kingdom
        • 6.4.2.3.1. Market Trends and Opportunities
        • 6.4.2.3.2. Growth Prospects
      • 6.4.2.4. Spain
        • 6.4.2.4.1. Market Trends and Opportunities
        • 6.4.2.4.2. Growth Prospects
      • 6.4.2.5. Others
        • 6.4.2.5.1. Market Trends and Opportunities
        • 6.4.2.5.2. Growth Prospects
  • 6.5. Middle East and Africa
    • 6.5.1. By Type
    • 6.5.2. By Country
      • 6.5.2.1. Saudi Arabia
        • 6.5.2.1.1. Market Trends and Opportunities
        • 6.5.2.1.2. Growth Prospects
      • 6.5.2.2. UAE
        • 6.5.2.2.1. Market Trends and Opportunities
        • 6.5.2.2.2. Growth Prospects
      • 6.5.2.3. Israel
        • 6.5.2.3.1. Market Trends and Opportunities
        • 6.5.2.3.2. Growth Prospects
      • 6.5.2.4. Others
        • 6.5.2.4.1. Market Trends and Opportunities
        • 6.5.2.4.2. Growth Prospects
  • 6.6. Asia Pacific
    • 6.6.1. By Type
    • 6.6.2. By Country
      • 6.6.2.1. China
        • 6.6.2.1.1. Market Trends and Opportunities
        • 6.6.2.1.2. Growth Prospects
      • 6.6.2.2. India
        • 6.6.2.2.1. Market Trends and Opportunities
        • 6.6.2.2.2. Growth Prospects
      • 6.6.2.3. South Korea
        • 6.6.2.3.1. Market Trends and Opportunities
        • 6.6.2.3.2. Growth Prospects
      • 6.6.2.4. Taiwan
        • 6.6.2.4.1. Market Trends and Opportunities
        • 6.6.2.4.2. Growth Prospects
      • 6.6.2.5. Thailand
        • 6.6.2.5.1. Market Trends and Opportunities
        • 6.6.2.5.2. Growth Prospects
      • 6.6.2.6. Indonesia
        • 6.6.2.6.1. Market Trends and Opportunities
        • 6.6.2.6.2. Growth Prospects
      • 6.6.2.7. Japan
        • 6.6.2.7.1. Market Trends and Opportunities
        • 6.6.2.7.2. Growth Prospects
      • 6.6.2.8. Others
        • 6.6.2.8.1. Market Trends and Opportunities
        • 6.6.2.8.2. Growth Prospects

7. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 7.1. Major Players and Strategy Analysis
  • 7.2. Market Share Analysis
  • 7.3. Mergers, Acquisition, Agreements, and Collaborations
  • 7.4. Competitive Dashboard

8. COMPANY PROFILES

  • 8.1. Liberty Wines Limited
  • 8.2. Sogevinus Fine Wines SL (Kopke)
  • 8.3. Taylor's Port
  • 8.4. Albina & Hanna
  • 8.5. Backsberg
  • 8.6. Mazuran's Vineyards Limited
  • 8.7. Lombardo winery
  • 8.8. Curatolo Arini
  • 8.9. EMILIO HIDALGO SA
  • 8.10. McWilliam's Wines Group Ltd