市場調查報告書
商品編碼
1148513
個人保養品擦拭巾的全球市場:2022年~2027年Personal Care Wipes Market - Forecasts from 2022 to 2027 |
全球個人保養品擦拭巾的市場規模在2020年達到67億2,900萬美元的規模。
在新興經濟體,人們忙碌的生活方式正在推動對便利產品的需求,因此預測未來五年的市場將增長。此外,由於是一次性的,對環境的影響較小,用於呵護千禧一代女性和嬰兒的肌膚,對它的普及產生了正面影響。個人護理和衛生意識的提高也推動了未來的市場增長。
本報告提供全球個人保養品擦拭巾的市場調查,彙整市場概要,市場成長的各種影響因素分析,市場規模的轉變·預測,各種區分·各地區/主要國家的明細,競爭環境,主要企業簡介等資訊。
The personal care wipes market was evaluated at US$6.729 billion in the year 2020.
Personal care wipes refer to wet or dry wipes made from various materials such as polyester, polypropylene, cotton, wood pulp, or rayon fibres and formed into sheets. These wipes are used for numerous purposes, such as cleansing, disinfecting various surfaces, and cosmetics purposes, among others. The personal care wipes market is projected to witness decent growth over the next five years, primarily on account of the growing demand for these products, especially across the developing economies of the region due to the hectic lifestyle of the people, which has led to an increased demand for convenience products. Additionally, these wipes are disposable and further cause a minimal impact on the environment, which also positively impacts their adoption, especially by the millennial female population and by mothers for the proper care of their baby's skin. The globally growing population, rapid urbanization, and an increase in disposable income are further leading to the change in the living standards of the people. Furthermore, the growing awareness regarding personal care and hygiene is also amplifying the usage of wipes, thus driving the market growth during the next five years.
The development of plant-based products is offering various lucrative opportunities for the market to grow
One of the major factors that are projected to widen the opportunities for the personal care wipes market to grow in the near future is the inclination of the key market players towards the development of numerous products made out of plant-based materials. The companies are aiming to develop the products keeping in view the environmental impacts. Various companies are taking initiatives even to eliminate the use of plastic packaging also. For instance, in October 2019, Huggies, a globally known brand offering baby products under Kimberly-Clark, announced that it has pledged to eliminate the use of plastics from its baby wipe range in the United Kingdom over the next five years. The company also announced to launch of a new product portfolio by the end of 2020 in which the customers will be allowed to return the packaging back to the supermarket for recycling purposes. Furthermore, new product launches by companies made of 100% plant-based materials further provide an impetus for the market to grow in the near future.
The personal care wipes market has been segmented on the basis of product type, distribution channel, and Geography. Based on product type, the segmentation has been done into facial wipes, baby wipes, antibacterial wipes, and others. On the basis of the distribution channel, the personal care wipes market has been segmented into online and offline. Geographically, the classification of the market has been done on the basis of North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.
The Asia Pacific to witness a healthy growth
Geographically, the North American region is anticipated to hold a considerable market share throughout the forecast period on account of the presence of a considerably sizeable health-savvy population base in countries like the United States and Canada, among others. Furthermore, the presence of key players in the region is also supplementing the market growth during the next five years. Moreover, the Asia Pacific region is projected to witness healthy growth for the next five years on account of the rising awareness regarding personal hygiene and the use of personal care products for avoiding skin problems and infectious diseases in the countries like India, China, and Japan, among others. The growing penetration of the internet and rising adoption of smartphones has also led to an upsurge in the sales of various personal care products in the APAC region, thus bolstering market growth during the next five years.
Recent Developments and expansions
COVID-19 Impact
Due to the heightened emphasis on personal hygiene and sanitization during the pandemic, the COVID-19 outbreak had a favourable effect on the market expansion. The market benefited from healthcare facilities using bacterial wipes to prevent any infections. For example, Johnson & Johnson introduced baby wipes. Additionally, a campaign was started by the Australian government's Department of Health to encourage the use of such products and raise people's knowledge of the importance of good hand hygiene.
Competitive Insights
Prominent key market players in the personal care wipes market include Albaad, KCWW, Johnson and Johnson Services Inc., and Procter and Gamble, among others. These companies hold a noteworthy share in the market because of their good brand image and product offerings.
Major players in the personal care wipes market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.
Segmentation
Facial Wipes
Baby Wipes
Antibacterial Wipes
Body Wipes
Others
Online
Offline
North America
South America
Europe
Middle East and Africa
Asia Pacific