專業頭皮護理:全球市場的概要

本報告提供全球專業頭皮護理 - 薄髮，掉髮，頭皮，敏感性皮膚等相關頭皮問題為目標的沙龍護髮產品 - 的市場相關分析，全球整體的銷售額趨勢，及主要地區、主要國家 (亞洲，巴西，歐洲，美國等) 及各產品種類、各功能詳細趨勢，主要企業的產品系列等彙整資訊，為您概述為以下內容。

目錄

市場概要

各國市場概況 (參照Table 1)

• 頭皮護理:在沙龍用護髮產品的整體銷售額中佔的佔有率
• 頭皮護理的市場規模與成長率 (2020年，2021年)
• 市場區隔:各功能 (Table 2)
• 銷售:各市場區隔 (銷售用 vs 商務用)

頭皮護理的組合

• 產品分類:各產品種類 (Table 3)
• 暢銷/創新的頭皮護理產品的案例

未來展望

The study is a comprehensive overview of the global market for salon hair care products targeting issues related to the scalp, such as hair thinning, hair loss, dandruff, and sensitive scalp.

Regional Coverage: Asia, Europe, Brazil, United States.

Scope

• Sales of scalp care products in key markets globally
• Growth of the segment by country
• Coverage of Asia, Brazil, Europe, and the United States
• Detailed segmentation of scalp care products segment
• Analysis of the scalp care portfolios of key brands globally

Report Benefits

This report will assist material suppliers in identifying opportunities within the global salon scalp care market. It will also serve as an invaluable tool in the strategic planning process and help the subscribers:

• Design their product portfolio by better understanding which market segments are the most promising

• Benchmark their scalp care offerings against other players

• Identify key product claims to better target various markets

Table of Contents^*

Market Overview

Country Snapshots (see Table 1)

• Share of scalp care in overall salon hair care products sales
• Size and growth of scalp care (2020, 2021)
• Market segmentation by function (Table 2)
• Sales by segment (take-home vs. back-bar)

Scalp Care Portfolio

• Product segmentation by product type (Table 3)
• Examples of bestselling and innovative scalp care lines

Outlook

^*Subject to subscriber input.