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市場調查報告書
商品編碼
1374412
全球純素巧克力市場規模、佔有率、產業趨勢分析報告:2023-2030年按配銷通路、類型和地區分類的展望和預測Global Vegan Chocolate Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores), By Type, By Regional Outlook and Forecast, 2023 - 2030 |
到2030年,純素巧克力市場規模預計將達到 18 億美元,預測期內年複合成長率為 12.4%。2022年市場規模為12,419.0噸,成長率為6.1%(2019-2022年)。
根據 KBV Cardinal 矩陣中的分析,雀巢公司是市場上的領導者。2021年 2月,雀巢推出了 KitKat V,這是 KitKat 巧克力棒的純素食者版本。此次推出的目的是滿足奇巧糖果的純素替代品的需求。 Mondelēz International、The Hershey Company和 Lindt & Sprüngli AG 等公司是該市場的主要創新者。
市場成長要素
人們對健康和保健的認知不斷增強
人們越來越認知到植物來源飲食對健康的益處,這推動消費者對純素巧克力的興趣。純素食者巧克力的飽和脂肪含量較低,並且可能不含乳製品和乳糖等過敏原,這使其被許多人視為傳統牛奶巧克力的健康替代品。消費者健康意識的提高推動對這些產品的興趣和需求。隨著消費者優先考慮健康並做出更資訊的食品選擇,市場將從這一趨勢中受益,進一步推動成長和創新。
素食人口的擴大
素食人口的擴大對市場成長有重大影響。隨著越來越多的人採取純素生活方式,對純素友善產品(包括純素巧克力)的需求日益增加。純素食者的增加直接擴大了純素巧克力的潛在客戶群。隨著越來越多的人出於各種原因接受純素和植物來源生活方式,對純素巧克力產品的需求預計將繼續增加,推動市場的進一步創新和擴張。因此,純素食者人口的擴大是市場成長的關鍵驅動力。
市場抑制因素
溢價的負面影響
純素食者巧克力的高昂價格使許多消費者難以負擔,尤其是那些預算吃緊的消費者。這限制了市場成長潛力,因為許多潛在客戶可能會選擇更實惠的非素食巧克力替代品。如果純素巧克力比傳統巧克力貴得多,它可能會被視為奢侈品或利基產品。因此,潛在消費者可能會猶豫是否考慮純素食選擇。高價格阻礙了對植物來源巧克力感興趣但因成本而猶豫的消費者對這些巧克力的接受。採用率緩慢將阻礙市場成長。
配銷通路展望
依配銷通路,市場分為超市/大賣場、便利商店、專賣店、網路商店等。在2022年的市場中,便利商店佔了很大的收益佔有率。便利商店分佈廣泛且普及便利,是接觸廣泛且多樣化客戶群的理想配銷通路。便利商店經常光顧各種背景和偏好的人們,因此很容易將這種巧克力介紹給更廣泛的受眾。便利商店領域透過為多樣化的消費者群體提供可及性、可見性和便利性來推動市場發展。透過策略性地定位和行銷純素巧克力產品,製造商和零售商可以抓住零食和糖果零食產業對植物來源產品日益成長的需求。
依類型分類的展望
依類型分類,市場分為黑咖啡、牛奶和其他。2022年,深色細分市場佔據了最高的銷售佔有率。黑巧克力被認為是牛奶巧克力的健康替代品。美國國家醫學圖書館將黑巧克力歸類為具有抗發炎、糖尿病和抗菌特性的機能性食品。由於消費者偏好的變化以及優質巧克力和手工巧克力的日益普及,黑巧克力產業預計將大幅擴張。
區域展望
從區域來看,對北美、歐洲、亞太地區和拉丁美洲地區的市場進行了分析。2022年,歐洲地區以最高的收益佔有率引領市場。在歐洲,出於對動物福利、健康和永續性的擔憂,越來越多的消費者開始採用素食和植物性飲食。這一趨勢推動對純素巧克力的需求。許多歐洲消費者擔心動物的道德待遇以及傳統乳製品巧克力生產對環境的影響。純素巧克力使用植物來源,認為是更道德、更永續。
The Global Vegan Chocolate Market size is expected to reach $1.8 billion by 2030, rising at a market growth of 12.4% CAGR during the forecast period. In the year 2022, the market attained a volume of 12,419.0 tonnes, experiencing a growth of 6.1% (2019-2022).
The adoption of specialty stores is pivotal in leading the market. Hence, the Specialty Stores segment will register more than 15% share in the market by 2030. Specialty stores exclusively offer high-quality and unique products, providing an ideal environment for promoting and selling vegan chocolate. Specialty stores attract a niche audience of consumers actively seeking out unique and premium products. These consumers are often more willing to explore vegan options and appreciate the quality and craftsmanship of specialty vegan chocolates. Specialty stores create a unique and immersive experience for customers seeking premium vegan chocolate products. Their ability to curate, educate, and offer exclusive items positions them as influential players in driving the growth of the market, particularly among discerning and ethically conscious consumers.
The major strategies followed by the market participants are Product Launches as the key developmental strategy in order to keep pace with the changing demands of end users. For instance, In January, 2021, Alter Eco launched two super-dark chocolate bars to its Blackout range, Total Blackout, and Raspberry Blackout. These new flavor bars contain Mint Blackout, Classic Blackout, and Super Blackout. In November, 2022, Mondelez International, Inc. rolled out the Cadbury Plant Bar, a new chocolatey confection for those looking for a vegan alternative to the classic.
Based on the Analysis presented in the KBV Cardinal matrix; Nestle S.A is the major forerunner in the Market. In February, 2021, Nestle introduced KitKat V, a vegan version of its KitKat bar. This launch aimed to fulfill the demand for a vegan substitute for KitKat candy. Companies such as Mondelez International, Inc., The Hershey Company (Hershey Trust Company), and Lindt & Sprungli AG are some of the key innovators in the Market.
Market Growth Factors
Rising health and wellness consciousness
Increasing awareness of the health benefits associated with plant-based diets has driven consumer interest in vegan chocolate. Many individuals perceive vegan chocolate as a healthier alternative to traditional milk chocolate due to its lower saturated fat content and potential absence of allergens like dairy and lactose. Consumers' increasing health and wellness consciousness has increased interest and demand for these products. As consumers prioritize their health and make more informed food choices, the market will likely benefit from this trend, further promoting its growth and innovation.
Expanding vegan population
The expanding vegan population has significantly impacted the growth of the market. As more people adopt vegan lifestyles, the demand for vegan-friendly products, including vegan chocolate, has increased. The increase in the number of vegans directly expands the potential customer base for vegan chocolate. As more individuals embrace vegan and plant-based lifestyles for various reasons, the demand for vegan chocolate products is expected to continue to rise, prompting further innovation and expansion within the market. Thus, the expanding vegan population is a significant driver of growth in the market.
Market Restraining Factors
Adverse effect of price premium
The higher price of vegan chocolates makes them less accessible to many consumers, especially those on a tight budget. This limits the market's growth potential because many potential customers may opt for more affordable non-vegan chocolate alternatives. When vegan chocolates are significantly more expensive than traditional chocolates, they may be perceived as a luxury or niche product. This may deter potential consumers from even considering vegan options. Higher prices slow the adoption of these chocolates among consumers who are curious about plant-based options but are hesitant due to cost concerns. Slower adoption rates impede market growth.
Distribution Channel Outlook
Based on distribution channel, the market is classified into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others. The convenience stores segment acquired a substantial revenue share in the market in 2022. Convenience stores are widespread and easily accessible, making them an ideal distribution channel to reach a broad and diverse customer base. People of all backgrounds and dietary preferences frequent convenience stores, introducing this chocolate to a wider audience easier. The convenience store segment drives the market by providing accessibility, exposure, and convenience to a diverse consumer base. By strategically positioning and marketing vegan chocolate products, manufacturers and retailers tap into the growing demand for plant-based options in the snacking and confectionery sector.
Type Outlook
By type, the market is categorized into dark, milk and others. In 2022, the dark segment held the highest revenue share in the market. It is frequently regarded as a healthier alternative to milk chocolate. The National Library of Medicine classifies dark chocolate as a functional diet due to its anti-inflammatory, anti-diabetic, and antimicrobial properties. The dark chocolate segment is predicted to expand significantly due to shifting consumer preferences and the rising popularity of premium and artisanal chocolates.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe region led the market by generating the highest revenue share. Europe has seen a rise in consumers adopting vegan or plant-based diets, driven by concerns about animal welfare, health, and sustainability. This trend has boosted the demand for vegan chocolate. Many European consumers are concerned about the ethical treatment of animals and the environmental impact of traditional dairy chocolate production. Vegan chocolate, which uses plant-based ingredients, is considered more ethical and sustainable.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include The Hershey Company (Hershey Trust Company), Nestle S.A, Mars, Inc., Alter Eco (Nextworld Evergreen), Mondelez International, Inc., The Barry Callebaut Group, Plamil Foods Ltd, Lindt & Sprungli AG, Ludwig Weinrich GmbH & Co. KG, and Purdys Chocolatier
Recent Strategies Deployed in Vegan Chocolate Market
Acquisitions and Mergers
Jan-2021: Mondelez International acquired Hu Master Holdings, the parent company of Hu Products. This acquisition of Hu would complement Mondelez International's snacking portfolio in North America.
Product Launches and Product Expansions
Jun-2023: The Barry Callebaut Group released Callebaut NXT and SICAO Zero, a delicious and creamy milk-flavored chocolate that contains no dairy products. The launched products would be created to provide customers with choices that would support health without sacrificing indulgence.
Mar-2023: The Hershey Company announced the launch of the Plant-based Extra Creamy Oat Chocolate Bar and Reese's Plant-Based Peanut Butter Cups, two new vegan chocolates in the US to serve a growing number of consumers seeking dairy-free chocolates.
Nov-2022: Mondelez International, Inc. rolled out the Cadbury Plant Bar, a new chocolatey confection for those looking for a vegan alternative to the classic. The launched product would be available in two flavours which include Chocolatey Smooth and Salted Caramel which provides Canadians even more choice when searching for a moment of indulgence.
May-2022: Lindt & Sprungli rolled out Lindt Classic Recipe OatMilk bars. The new product is made up of oat milk and would offer the same creamy and smooth experience as the company's vegan Lindt Classic Recipe milk chocolate.
Nov-2021: Lindt & Sprungli AG unveiled a duo of upmarket vegan chocolate bars namely Lindt Classic Recipe Vegan Smooth and Lindt Classic Recipe Vegan Hazelnut. The launched products are created from an integration of high-quality cocoa blended with gluten-free oat drinks and smooth almond paste.
Sep-2021: Purdys Chocolatier announced the launch of vegan chocolate bars, to help vegans and those with dietary preferences. The launched vegan bars consist of Vegan Mylk Chocolate, Vegan Mylk Trail Mix, and Vegan Dark Trail Mix, to add to serve an Evolving Consumer Market.
Feb-2021: Nestle introduced KitKat V, a vegan version of its KitKat bar. This launch aimed to fulfill the demand for a vegan substitute for KitKat candy. In addition, the new product is made up of a rice-based formula as a milk substitute, crispy wafers, and 100% sustainable cocoa sourced.
Jan-2021: Alter Eco launched two super-dark chocolate bars to its Blackout range, Total Blackout, and Raspberry Blackout. These new flavor bars contain Mint Blackout, Classic Blackout, and Super Blackout.
Partnerships, Collaborations & Agreements
Jun-2022: Mars, Inc. came into partnership with Perfect Day, Inc., a food technology startup company based in Berkeley, California. This partnership aimed to launch CO2COA, the first 'earth-positive' animal-free chocolate.
Market Segments covered in the Report:
By Distribution Channel (Volume, Tonnes, USD Million, 2019-2030)
By Type (Volume, Tonnes, USD Million, 2019-2030)
By Geography (Volume, Tonnes, USD Million, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research