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市場調查報告書
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頸闊肌成形術治療的全球市場規模、佔有率和行業趨勢分析報告:按性別、最終用途、地區分類的展望和預測,2023-2030 年Global Platysmaplasty Treatment Market Size, Share & Industry Trends Analysis Report By Gender (Female & Male, and Others), By End Use (Cosmetic Surgery Clinics and Hospitals), By Regional Outlook and Forecast, 2023 - 2030 |
2030年,全球頸闊肌治療市場規模預計將達18億美元,預測期內年複合成長率為7.3%。
然而,對於許多潛在患者來說,頸闊肌成形術的費用可能令人望而卻步。需要大量的財務投資,包括外科醫生費用、麻醉費用、設施費用和術後護理費用。這種經濟負擔使患者不願考慮手術。由於其成本高昂,頸闊肌成形術僅適用於某些社會經濟群體。這種有限的可用性造成了接受整容手術的差異,並阻止了一些人從中受益。整形手術和其他整容手術被視為選擇性治療,通常不包括在健康保險範圍內。因此,患者必須自掏腰包支付全部費用,這使得其比保險承保的醫療必要手術更難取得。
COVID-19大流行對醫療保健產業產生了重大影響,包括頸闊肌成形術等擇期手術和美容手術領域。疫情階段和感染率高的地區,許多整容機構被迫關閉或暫時限制服務。結果,頸闊肌成形術的數量減少了。由於擔心病毒感染、醫療保健系統能力和居家令,考慮頸闊肌成形術和其他擇期手術的患者往往會延遲治療。疫情導致患者對整容手術的聯絡方式和諮詢減少。在大流行期間,許多患者已將財務資源轉移到基本醫療保健需求。
性別觀點
從性別來看,市場分為男性和女性。到 2022 年,男性細分市場將在市場中佔據重要的收益佔有率。男性市場已顯著擴大,而這種擴張是由男性美容過程的日益接受和標準化所推動的。隨著社會態度的改變和男性越來越接受追求美感改善,對頸闊肌整形治療的需求急劇增加。
最終用途展望
根據最終用途,市場分為整容手術診所和醫院。 2022年,整容診所細分市場佔據最大的銷售佔有率。此細分市場的成長可歸因於多種因素,包括對非侵入性和微創美容手術的需求不斷增加以及技術和方法的進步。隨著人們越來越重視改善外表,整容診所透過服務不斷擴大的尋求安全有效的頸部年輕化和美容增強選擇的客戶群來保持其市場主導地位。我們處於有利地位。
區域展望
從區域來看,我們對北美、歐洲、亞太地區、拉丁美洲、中東和非洲的市場進行了分析。 2022年,亞太地區在市場中獲得了顯著的收益佔有率。對整容手術(包括椎板成形術等與臉部美容相關的手術)需求的增加是由於可支配所得的增加和生活水準的提高。亞太地區對整容手術的認知和接受度不斷提高,也推動了需求的成長。
The Global Platysmaplasty Treatment Market size is expected to reach $1.8 billion by 2030, rising at a market growth of 7.3% CAGR during the forecast period.
Cosmetic Surgery Clinics play a pivotal role in the thriving Market, offering a range of services to patients seeking to enhance the appearance of their neck and jawline. Therefore, the Cosmetic Surgery Clinics segment would generate more than 60% share of the market by 2030. Many individuals seek cosmetic procedures, including platysmaplasty, for aesthetic reasons and to boost self-confidence and mental well-being that can come with improved appearance. Many individuals bothered by the appearance of sagging skin or neckbands experience declining self-esteem and self-confidence. These cosmetic concerns can affect how they perceive and believe others perceive them. Platysmaplasty can address these concerns, leading to improved self-esteem. Some of the factors impacting the market are rising proportion of aging population, advancements in surgical techniques, and high treatment cost.
As the global population ages, there is an increasing demand for cosmetic procedures like platysmaplasty. Aging often leads to changes in the neck area, such as sagging skin and visible neck bands, which can drive interest in neck rejuvenation procedures. Older individuals are often more aware of their cosmetic concerns and are more accepting of the idea of undergoing cosmetic procedures to address them. This increased awareness and acceptance contribute to a higher rate of consultation and treatment. Additionally, advanced surgical techniques for platysmaplasty have improved this procedure's safety, effectiveness, and patient experience. These advancements aim to achieve better cosmetic outcomes while minimizing discomfort and downtime. Endoscopic techniques involve using a tiny camera (endoscope) and small incisions, typically in the hairline or behind the ears. Surgeons can visualize the neck muscles and perform precise adjustments, reducing the need for larger incisions and resulting in minimal scarring. This approach often leads to quicker recovery times and less postoperative discomfort. These advancements in surgical techniques will lead the expansion of the market in the coming years.
However, the cost of platysmaplasty can be prohibitive for many potential patients. It requires a substantial financial investment, including surgeon's fees, anaesthesia costs, facility fees, and postoperative care expenses. This financial burden can discourage individuals from considering the procedure. Due to the high cost, platysmaplasty can only be accessible to a specific socioeconomic group. This limited accessibility can create disparities in access to cosmetic surgery, preventing some individuals from benefiting. Health insurance often does not cover platysmaplasty and other cosmetic processes since they are considered elective. This means that patients must bear the full cost out of pocket, making it less accessible than medically necessary procedures covered by insurance.
The COVID-19 pandemic had a significant impact on the healthcare industry, including the field of elective and cosmetic surgeries like platysmaplasty. During the early stages of the pandemic and in regions with high infection rates, many cosmetic surgery facilities had to close or limit their services temporarily. This led to a decline in the number of platysmaplasty procedures performed. Patients considering platysmaplasty or other elective surgeries often postponed their treatments due to concerns about contracting the virus, uncertainty about the healthcare system's capacity, and stay-at-home orders. The pandemic led to a decrease in the number of patient inquiries and consultations for cosmetic procedures. Many patients shifted their focus and financial resources toward essential healthcare needs during the pandemic.
Gender Outlook
By gender, the market is bifurcated into male and female. The male segment covered a considerable revenue share in the market in 2022. The male segment is expanding significantly, and this expansion is fueled by men's rising acceptance and normalcy of cosmetic processes. The demand for platysmaplasty treatments has increased dramatically as society's attitudes change and men become more receptive to pursuing aesthetic improvements.
End-use Outlook
Based on end-use, the market is classified into cosmetic surgery clinics and hospitals. In 2022, the cosmetic surgery clinics segment witnessed the largest revenue share in the market. This segment's growth can be attributed to several factors, including the rising demand for non-invasive and minimally invasive cosmetic procedures and technological and methodological advancements. With the increased emphasis on improving physical appearance, cosmetic surgery clinics are well-positioned to maintain their market dominance by serving the steadily expanding clientele seeking safe and efficient neck rejuvenation and aesthetic enhancement options.
Region Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region acquired a significant revenue share in the market. The increase in demand for cosmetic procedures, including those related to facial esthetics such as platysmaplasty, is attributable to increased disposable income and improved living standards. The increase in demand has also been influenced by Asia Pacific's increased awareness of and acceptance of aesthetic procedures.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Westlake Dermatology & Cosmetic Surgery, Cadogan Clinic, Nazarian Plastic Surgery, Piedmont Plastic Surgery & Dermatology, New York Plastic Surgical Group, PC (Long Island Plastic Surgical Group, PC), Dr. Cat Plastic Surgery, Avenue Plastic Surgery, Istanbul Aesthetic Center, The Esthetic Clinics, and UK Aesthetic.
Market Segments covered in the Report:
By Gender
By End Use
By Geography
Companies Profiled
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