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市場調查報告書
商品編碼
1374202
全球摩托車頭盔市場規模、佔有率、產業趨勢分析報告:2023-2030 年最終用戶、產品、配銷通路、地區的展望與預測Global Motorcycle Helmet Market Size, Share & Industry Trends Analysis Report By End-user (Rider and Passenger), By Product, By Distribution Channel (Offline and Online), By Regional Outlook and Forecast, 2023 - 2030 |
到 2030 年,摩托車安全帽市場規模預計將達到 36 億美元,預測期內年複合成長率年成長率為 7.0%。
然而,有些摩托車騎士不戴頭盔,儘管頭盔有救生作用。根據美國生物資訊資訊中心的一項研究,不戴頭盔最常見的原因是頸部疼痛、頭部活動受限、窒息以及頭盔重量導致的身體不適。由於產品價格較高,且與高級腳踏車騎士相關,高檔、高級摩托車安全帽的消費群體也較小。因此,所有這些問題預計將阻礙未來年度的市場擴張。
產品展望
依產品分類,市場分為全臉、開放式、負載/賽車等。在2022年的市場中,開放面細分市場獲得了可觀的成長率。沒有下巴桿的全罩式安全帽被稱為開放式安全帽。這款安全帽沒有下巴,因此整體重量比全罩式安全帽輕。由於兒童和成人似乎更喜歡開放式頭盔,因此預計在預測期內對此類頭盔的需求將會增加。此外,賣家正在利用電子商務平台,透過大幅產品折扣和促銷來增加摩托車安全帽的線上銷售。
配銷通路展望
依配銷通路,市場分為線下和線上。 2022年,線下細分市場銷售佔有率最大。在新興國家,超市、便利商店和街頭攤販是主要的通路。一些本地製造商線上下銷售其產品的價格低於奢侈品牌產品。線下零售商通常擁有知識淵博的員工,可以幫助客戶找到合適的頭盔尺寸和貼合度。他們可以測量您的頭部並推薦適合您特定要求的頭盔,確保緊密貼合,以實現最佳的安全性和舒適性。
最終用戶前景
依最終用戶分類,市場分為乘客和乘客。在2022年的市場中,光達細分市場將佔據最大的銷售佔有率。頭盔主要是為了保護騎士的頭部而設計的。提供防衝擊屏障,降低事故和碰撞中頭部受傷的風險。頭盔可顯著降低事故造成腦外傷 (TBI) 的可能性。保護殼和減震襯墊可以緩衝頭部並減少衝擊力。全罩式安全帽有護目鏡或面罩,可保護騎士的臉部和眼睛免受風、碎片、蟲子和惡劣天氣的影響。這可以提高能見度並防止眼睛受傷。
區域展望
從區域來看,我們對北美、歐洲、亞太地區和拉丁美洲地區的市場進行了分析。 2022 年,亞太地區的收益佔有率最高。隨著中國、印尼、印度和越南等國家擁有強大的兩輪車部門,該地區的市場正在擴大。主要製造商正在推出新產品,以實現該地區最大的客戶滲透率。電動二輪車的出現增加了對安全帽的需求。通勤摩托車正在推動安全帽領域的發展,以及更大、更昂貴的兩輪車的興起。此外,農村地區基礎設施的發展刺激了兩輪車的購買,頭盔的需求預計將增加。
The Global Motorcycle Helmet Market size is expected to reach $3.6 billion by 2030, rising at a market growth of 7.0% CAGR during the forecast period.
Different types of motorcycles are available, each with its riding style. This diversity leads to a variety of helmet preferences. For example, cruiser riders may prefer open-face helmets, while sportbike riders may opt for full-face helmets. Hence, the rider segment would acquire more than 83% share of the market by 2030. The market offers a range of helmet types to cater to various riding styles. As the motorcycle ownership base expands, competition among helmet manufacturers intensifies. This competition can lead to innovation, improved helmet technology, and a more comprehensive range of consumer options. Therefore, an increase in motorcycle ownership tends to positively influence the demand for motorcycle helmets and can drive growth in the market. Some of the factors impacting the market are implementation and growing awareness of safety regulations, increasing disposable income and motorcycle tourism, and non-compliance with helmet laws.
Safety awareness is closely intertwined with legislative measures and compliance with helmet laws. In regions where helmet use is mandated by law, heightened safety consciousness reinforces riders' compliance with these regulations. India has stringent helmet safety regulations that require all motorcycle riders and passengers to wear helmets conforming to the Indian Standards Institute (ISI) mark. Helmets must display the ISI mark to indicate compliance with safety standards. Similarly, Brazil has comprehensive helmet safety regulations. Helmets must meet the Brazilian National Standard (NBR 7471) and carry the Inmetro certification mark to ensure they comply with safety standards. When riders understand the life-saving benefits of helmets, they are more likely to adhere to helmet laws, further promoting safety on the road. Additionally, Motorcycle rallies and events, such as the Sturgis Motorcycle Rally in the United States or the Isle of Man TT races, attract riders worldwide. These events contribute to the growth of motorcycle tourism. Some travelers are choosing motorcycles as a more environmentally friendly mode of transport for tourism. Motorcycles typically have lower fuel consumption and emissions compared to cars. Some countries and regions have invested in improving road infrastructure, making it safer and more appealing for motorcycle tourists. Therefore, all these factors will aid in the expansion of the market.
However, some motorcycle riders prefer not to wear helmets despite the life-saving advantages. According to research from the National Center for Biotechnology Information, the most frequent excuses for not wearing a helmet are neck pain, restricted head mobility, asphyxia, and physical discomfort brought on by the heavy weight of the helmet. Due to the high cost of the product and relationships with high-end bike riders, premium and advanced motorcycle helmets also have a small consumer base. Therefore, all of these issues are projected to impede the expansion of the market throughout the coming years.
Product Outlook
Based on product, the market is divided into full face, open face, off-road/racing, and others. The open face segment procured a considerable growth rate in the market in 2022. A full-face helmet that does not have a chin bar is known as an open helmet. This helmet weighs less overall than a full-face helmet because it doesn't have a chin. Given that open-face helmets appear to be more well-liked by children and adults, demand for these types of helmets is anticipated to increase during the projection period. Additionally, merchants are utilizing the e-commerce platform to increase motorcycle helmet sales online through significant product discounts as well as promotions.
Distribution Channel Outlook
On the basis of distribution channel, the market is segmented into offline and online. The offline segment recorded the largest revenue share in the market in 2022. In emerging nations, supermarkets, convenience stores, and street sellers are the main distribution routes. Some local manufacturers offer their goods for sale offline at lower prices than those of upscale brands. Offline retailers often have knowledgeable staff who can assist customers in finding the right helmet size and fit. They can measure the head and recommend helmets that match specific requirements, ensuring a snug and secure fit for optimal safety and comfort.
End-user Outlook
By end-user, the market is bifurcated into rider and passenger. The rider segment witnessed the maximum revenue share in the market in 2022. Helmets are primarily designed to protect the rider's head. They provide a barrier against impact, reducing the risk of head injuries in accidents or collisions. Helmets significantly reduce the probability of traumatic brain injuries (TBI) in accidents. The protective shell and impact-absorbing liner cushion the head, mitigating the impact force. Full-face helmets include visors or face shields that protect the rider's face and eyes from wind, debris, insects, and adverse weather conditions. This enhances visibility and prevents eye injuries.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region procured the highest revenue share in the market in 2022. Due to the substantial two-wheeler sector in nations like China, Indonesia, India, and Vietnam, the regional market is expanding. Major manufacturers are launching new goods to achieve maximum customer penetration in this region. The advent of electric two-wheelers has increased demand for helmets. Commuter motorcycles are driving the rise of the helmet sector and the bigger, more expensive two-wheelers. Additionally, the growth of rural infrastructure is fueling the purchase of two-wheelers, which is expected to increase demand for helmets.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Dainese S.p.A, HJC Helmets, SHOEI Co., Ltd., Alpinestars, Schuberth GmbH, STUDDS Accessories Limited, Caberg S.p.a., Fox Racing, Inc. (Vista Outdoor, Inc.), Manufacturas Tomas helmets (MT Helmets), and Shark SAS.
Strategies Deployed in Motorcycle Helmet Market
Jun-2023: Alpinestars released the Supertech R10, a race helmet developed with exacting standards. The launched helmet is developed to serve MotoGP racers and would be a limited production run for the general public.
May-2023: HJC launched the HJC RPHA 31, Europe's latest helmet with Anti-Fog and anti-scratch features. The launched jet-type helmet utilizes Premium Integrated Matrix shell technology and is suitable for scooter users in urban areas.
Mar-2023: Caberg announced the launch of Levo X, a modular motorcycle helmet. This launch is aimed at the touring market and features a panoramic ultra-wide visor and also has an integrated Double Visor Tech and Pinlock Max Vision anti-fog lens.
Mar-2023: Shark unveiled the Shark Skwal i3, a motorcycle helmet to uses integrated brake lights. This launched product is the latest iteration of Shark's Skwal motorcycle helmet platform that features a combined brake light.
Feb-2023: HJC Helmets introduced the DC Comics RPHA 11 Pro Joker helmet, a helmet designed for road and track usage and comes with an aerodynamic shell structure built of HJC's Premium Integrated Matrix (P.I.M. Plus) shell material.
Jan-2023: HJC announced the launch of THE FULL-FACE I71, the new addition to HJC's Motorcycle Helmet offerings. The launch sports-touring motorcycle helmet comes with updated ventilation in comparison to the i70 and a range of existing sizes.
Jan-2023: Caberg introduced the Horus X, a new flip-up motorcycle helmet with adjustable ventilation and available graphic options. The launch aims at the touring segment and features the chin guard's alternative rotation centre compared to the visor. The feature aims to decrease the sail effect of the chin guard.
Nov-2022: Fox Racing released V1 helmet, the New Standard in helmet safety & fit. The product is engineered and developed with the latest head form and is one of the first to meet he new ECE 22.06 & DOT certifications.
Nov-2022: Schuberth rolled out the Next-Generation E2 Flip-Up Adventure Helmet. The product features the original E1 and improves on them in terms of aerodynamics, aeroacoustics, and safety performance.
Jul-2022: Dainese came into partnership with Momodesign, an Italy-based automobile accessories and parts maker. This partnership aims to broaden Italian design and quality globally providing support for the challenges of modern urban mobility.
Nov-2021: Schuberth unveiled the C5, a Modular Street Helmet. The launched lid sports refinements come with sporting enhancements in ventilation, fit, and safety features putting it above all in the range.
Oct-2020: Studds launched the Urban Super, the latest half-face helmet. The helmet gets a better impact outer shell along with UV-resistant paint, to maximize its longevity by making it durable.
Market Segments covered in the Report:
By End-user
By Product
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research