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市場調查報告書
商品編碼
1353399
全球可觀測工具和平台市場規模、佔有率、行業趨勢分析報告:按組件、按部署類型、按行業、按地區、展望和預測,2023-2030 年Global Observability Tools and Platforms Market Size, Share & Industry Trends Analysis Report By Component (Solution and Services), By Deployment Type (Public Cloud and Private Cloud), By Vertical, By Regional Outlook and Forecast, 2023 - 2030 |
可觀測工具和平台的市場規模預計到 2030 年將達到 51 億美元,預測期內市場年複合成長率率為 12.3%。
根據 KBV Cardinal 矩陣中發布的分析,AppDynamics 是市場的領導者。 2022 年 1 月,AppDynamics LLC收購Opsani,為思科提供持續最佳化領域的專業知識。 Datadog, Inc.、Splunk, Inc. 和 New Relic, Inc. 等公司是市場上的主要創新者。
市場成長要素
擴大雲端基礎的解決方案的使用
雲端基礎的監控平台允許企業監控雲端基礎的應用程式和服務並檢測其有效性。最終用戶更喜歡來自不同供應商的雲端服務,以避免供應商鎖定。例如,企業依賴亞馬遜、微軟和谷歌等供應商的公有雲端服務來儲存不相關的資料。相較之下,私有雲和本機系統更適合儲存敏感資訊。因此,可觀察的工具和平台可以減少供應商鎖定,同時簡化多重雲端和混合環境的管理,而無需犧牲對關鍵資源的控制。隨著雲端基礎的解決方案的廣泛使用,市場預計將擴大。
數位轉型的興起
收集和分析資料以產生可操作的收入見解的能力是企業數位轉型的主要優勢之一。此前,資料分散在多個不相關的平台上,或者在最壞的情況下,資訊尚未被收集和利用。數位革命也將加快資訊生產和傳播的速度。透過利用具有即時監控功能的可觀察工具和平台,企業可以快速回應新興趨勢、新聞和討論,促進敏捷決策。隨著數位轉型的加速,對可觀測工具的需求預計將增加並推動市場成長。
市場抑制因素
應用程式的可移植性很困難。
可觀察性工具提供基於準確且一致的資料的見解。資料複製延遲、資料儲存機制變化要素可能會導致應用移植過程中資料不一致。您需要能夠管理這些不一致性並提供應用程式效能清晰圖景的工具。雲端供應商可能會對工作負載從一個雲端環境遷移到另一個雲端環境施加限制。因此,工作負載僅限於建置它們的單一雲端提供者。因此,在將工作負載和應用程式從一種環境轉移到另一種環境的同時保持高效能和成本效率是雲端供應商面臨的關鍵挑戰。
組件展望
按組成部分,市場分為解決方案和服務。到2022年,解決方案部門的銷售佔有率最大,並主導市場。可觀測性平台提供了評估和管理雲端服務、應用程式和基礎架構的工具。全面的雲端視覺性、盲點的早期偵測、保護雲端安全的漏洞偵測、更關鍵的見解、成本管理、更快的故障排除、跨雲端的效能追蹤等等。此外,可觀測性解決方案是為各種規模的企業創建的,並且監控工具可以隨著雲端活動的成長而擴展。此外,這些解決方案以訂閱方式提供,從而降低了營運成本。由於這些好處,預計未來需求將會增加。
部署類型展望
根據部署類型,市場分為公共雲端端和私有雲端。在2022年的市場中,私有雲端領域獲得了很大的銷售佔有率。低延遲是私有雲端的特徵。 DevOps 和雲端原生技術增強了私有雲的敏捷性。許多私人公司喜歡私有雲,因為私有公司對其雲端環境有更多的控制權。您可以根據需要擴大或縮小環境,並且您的員工可以存取專用單一組織的高度可存取的雲端。私有雲具有顯著的優勢,讓企業在一定程度上採用退款技術。
產業展望
按行業分類,BFSI、能源和公用事業、政府和公共部門、IT 和通訊、教育、零售和消費品、醫療保健等。 2022 年,零售和消費品領域在市場中佔據了重要的收入佔有率。零售和消費產品領域受益於資料可觀察性,因為它減少了識別資料品質問題所需的時間,並透過可靠的資料增加了收入。在零售和消費品領域,針對眾所周知的業務邏輯(例如第三方資料更新的頻率)的自定義警報、有助於顯示潛在更改影響的字段級沿襲圖以及跨重要表的資料。我們受益於資料可觀察性有多種方式,包括品質指標的自動閾值。
區域展望
從區域來看,我們對北美、歐洲、亞太地區和拉丁美洲地區的市場進行了分析。 2022年,北美地區的市佔率最高。由於技術的進步和發展,北美擁有最新的監控和追蹤設備技術。多年來重要技術的採用推動了多重雲端和混合雲端部署在全部區域的廣泛採用。在北美,市場成熟且穩定成長,有許多參與者提供可觀測工具、平台解決方案和服務。
The Global Observability Tools and Platforms Market size is expected to reach $5.1 billion by 2030, rising at a market growth of 12.3% CAGR during the forecast period.
Data observability provides the data pipeline with an assurance layer of protection by evaluating the data quality and warning companies of expected data outages. Therefore, the BFSI segment would capture approximately 1/4th share of the market by 2030. It has been noted that data may sometimes be insufficient, inaccurate, in error, or out of date. Additionally, data fire drills, a human process, can be time-consuming and expensive. Through operational tools and platforms visibility, guardrails, proactive, timely alerts, and resource reduction, the data observability solution assists businesses in the BFSI vertical in scaling data and analytics platforms. It also helps to maximize data quality while minimizing data outages by monitoring data reliability across frequent transformations.
The major strategies followed by the market participants are Acquisition as the key developmental strategy to keep pace with the changing demands of end users. For instance, In February 2023, LogicMonitor acquired Airbrake to extend LogicMonitor's ITIM platform into developer environments and would allow customers to gain visibility into continuous integration and deployment (CI/CD) workflows. In August 2022, Datadog, Inc. completed the acquisition of Seekret to extend Datadog's unified platform to provide deeper API observability, governance, and automation in the complete API lifecycle.
Based on the Analysis presented in the KBV Cardinal matrix; AppDynamics is the forerunner in the Market. In January, 2022, AppDynamics LLC took over Opsani to offers Cisco an expert in the continuous optimization field. Companies such as Datadog, Inc., Splunk, Inc., New Relic, Inc. are some of the key innovators in the Market.
Market Growth Factors
Growing utilization of cloud-based solutions
The cloud-based monitoring platform enables organizations to measure the effectiveness of their cloud-based apps and services being monitored and demonstrated. In order to avoid vendor lock-in, end users prefer cloud services from a variety of vendors. For example, businesses use public cloud services from suppliers like Amazon, Microsoft, and Google to store irrelevant data. In contrast, private cloud or on-premises systems are preferred to keep sensitive information. As a result, observability tools and platforms reduce vendor lock-in while streamlining the management of a multi-cloud and hybrid environment without sacrificing control over crucial resources. The market is expected to expand as cloud-based solutions become more widely used.
Rising digital transformation
The ability to collect and analyze data that can result in insights used to generate actionable income is one of the primary benefits of digital transformation for businesses. Previously, data had been spread across several irrelevant platforms or worse, information might have yet to be gathered and used. The digital revolution also accelerates the speed at which information is generated and transmitted. Businesses can respond rapidly to new trends, news, and discussions by utilizing observability tools and platforms with real-time monitoring capabilities, which promotes agile decision-making. It is anticipated that as the digital transition accelerates, there will be an increase in demand for observability tools, which will drive market growth.
Market Restraining Factors
The portability of applications is challenging.
Tools for observability rely on accurate and consistent data to provide insights. Factors like data replication delays or data storage mechanism variations may cause data inconsistencies during application portability. Tools that can manage these inconsistencies and give a clear view of application performance are necessary. Cloud vendors could have restrictions while transferring workloads from one cloud environment to another. As a result, workloads are restricted to the single cloud provider on which they were built. Consequently, maintaining high performance and cost-efficiency while changing workloads or apps from one environment to another becomes a key challenge for cloud vendors.
Component Outlook
On the basis of component, the market is segmented into solution and services. The solutions segment dominated the market with the maximum revenue share in 2022. The observability platform offers tools for assessing, evaluating, and managing cloud services, applications, and infrastructure. It provides features like comprehensive cloud visibility, eliminating blind spots early issues, vulnerability detection to secure the cloud, more significant insights, cost control, fast troubleshooting, and performance tracking across the cloud. Additionally, observability solutions are created for businesses of all sizes, and the monitoring tool may scale in parallel with the growth of cloud activity. Also, these solutions are offered on a subscription basis, which lowers operational costs. Future demand for the solutions is anticipated to be fueled by these benefits.
Deployment Type Outlook
Based on deployment type, the market is fragmented into public cloud and private cloud. The private cloud segment garnered a significant revenue share in the market in 2022. Low latency is a feature of private clouds. The agility of a private cloud is increased through DevOps and cloud-native techniques. Because private cloud gives companies more control over their cloud environment, many organizations prefer to use them. Their environment can be scaled up or down according to requirements, and their employees can access a highly accessible cloud dedicated to a single organization. Since private clouds offer a significant advantage, they let businesses employ chargeback technologies at a particular level.
Vertical Outlook
By verticals, the market is classified into BFSI, energy & utilities, government & public sector, IT & telecom, education, retail & consumer goods, healthcare, and others. The retail and consumer goods segment recorded a remarkable revenue share in the market in 2022. The retail and consumer goods segment benefits from data observability because it decreases the time it takes to identify problems with data quality and boosts income by using reliable and trustworthy data. The retail & consumer goods segment has benefited from data observability in several ways, including custom alerting for well-known business logic, such as the frequency of updating third-party data, field-level lineage graphs that help show the effects of changes down the line, and automated thresholding for data quality metrics across critical tables.
Regional Outlook
Region wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region generated the highest revenue share in the market. Due to its technological advancement and development, North America has the most modern technologies for monitoring and tracking devices. The widespread adoption of multi-cloud and hybrid cloud installations throughout the region has been driven by years of significant technological adoption. Due to the large number of players providing observability tools and platform solutions and services in North America, the market there is mature and growing favorably.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include AppDynamics, Dynatrace, Inc., Splunk, Inc., Logic Monitor, Inc., SolarWinds Corporation, Datadog, Inc., ScienceLogic, Inc., Auvik Networks Inc., New Relic, Inc., and GitLab Inc.
Recent Strategies Deployed in Observability Tools and Platforms Market
Partnerships, Collaborations, and Agreements:
Jul-2023: Auvik came into partnership with ConnectWise, a platform of software & services built for technology service providers to run their business. Under this partnership, Auvik aims to smoothly embed its solutions in ConnectWise RMM to allow TSPs to offer its clients the best proactive managed IT services.
Jun-2023: Datadog teamed up with Abstracta, a software testing company engaged in offering end-to-end testing solutions. This collaboration aims to position both companies in all verticals related to DevOps, performance, security, and observability.
Oct-2022: Dynatrace expanded its collaboration with Red Hat, a provider of enterprise open-source solutions. Through this collaboration, both companies would integrate AI and automation abilities to help customers optimize cloud operations and free more time for innovation.
Sep-2022: AppDynamics extended its partnership with Coforge Limited, a global provider of digital services and solutions. Under this partnership, companies would launch a new Performance Monitoring-as-a-Service (PMaaS) portfolio for business-critical applications. Additionally, the PMaaS provides a unique combination of Pega deployment specialization from Coforge with application performance monitoring and observability platform.
Product Launches and Product Expansions:
Feb-2023: LogicMonitor acquired Airbrake, a developer-centric application error and performance monitoring company. This acquisition would extend LogicMonitor's ITIM platform into developer environments and would allow customers to gain visibility into continuous integration and deployment (CI/CD) workflows and decrease risk to make sure that each code release delivers a flawless customer experience.
Oct-2022: Dynatrace came into an agreement to acquire Rookout, an enterprise-ready and privacy-aware solutions provider. Following this acquisition, the addition of Rookout to the Dynatrace platform would help developers boost innovation and delivery of secure and smooth releases.
Oct-2022: ScienceLogic took over Zebrium, a machine learning analytics company. This acquisition aims to automatically find the main cause of modern, complex application problems. Moreover, this decreases the time taken to identify, diagnose, and solve business service-impacting issues, decreasing IT costs and providing better customer and employee experiences.
Oct-2022: Auvik completed the acquisition of Saaslio, a cloud management vendor, and Boardgent, a remote desktop support vendor. Through this acquisition, Auvik plans to broaden its abilities to help managed service providers and internal IT departments effectively manage the end-user experience regardless of location and applications being used.
Aug-2022: Datadog, Inc. completed the acquisition of Seekret, a highly innovative API observability company. Through this acquisition, the addition of Seekret's abilities would extend Datadog's unified platform to provide deeper API observability, governance, and automation in the complete API lifecycle.
Jan-2022: AppDynamics LLC, a subsidiary of Cisco, took over Opsani, a cloud optimization specialist. This acquisition offers Cisco an expert in the continuous optimization field. Furthermore, Opsani offers an advanced ML technology cloud-based platform for 'Continuous Optimization as a Service'.
Dec-2021: GitLab Inc. took over Opstrace, Inc., an open-source observability distribution. Through the acquisition of Opstrace, GitLab proceeds to serve the future of DevOps platforms and anticipates being the first to include an integrated open-source observability solution inside a single application with a single user interface, a unified data store, and security embedded within the DevOps lifecycle.
Feb-2021: Datadog, Inc. took over Timber Technologies, the developers of Vector, a vendor-agnostic, high-performance observability data pipeline. Under this acquisition, through Vector, customers would be able to collect, enrich, and transform logs, and other observability data both on-premises and in cloud environments, and would be able to route this data automatically to the destination as they choose.
Dec-2020: New Relic, Inc. signed an agreement to acquire Pixie Labs, a next-generation machine intelligence observability solution for developers utilizing Kubernetes. Following this acquisition, the addition of Pixie would broaden New Relic's opportunity to deliver the quickly emerging Kubernetes market and propel the speed of observability across businesses of every size.
Nov-2020: Splunk took over Flowmill, a Palo Alto-based cloud network observability company. By acquiring Flowmill, Splunk aimed to expand its available observability capabilities that would provide clients the ability to collect, examine, and act on additional cloud network & infrastructure data to immediately solve network-related problems, minimize network costs, and improve network performance.
Oct-2020: Splunk acquired Plumbr, an application performance monitoring (APM) company, and Rigor, a digital experience monitoring (DEM) company. This acquisition would support Splunk's vision to offer a complete Observability Suite with best-in-class DEM & APM for all applications.
Acquisition and Mergers:
May-2023: New Relic announced the launch of New Relic Grok, a generative AI assistant for observability. The product decreases the toil of manually sifting through data, making observability accessible to everyone regardless of prior experiences, and unleashes insights from any telemetry data source.
Oct-2022: Dynatrace introduced AppEngine, the new platform technology, The AppEngine strengthens customers and partners with an easily usable, low-code approach to build tailored compliant, and intelligent data-driven apps for their security, IT, development, and business teams.
Jun-2022: Splunk announced the launch of Infrastructure Navigator 2.0, from Splunk Infrastructure Monitoring. The launched product offers immediate full-stack visibility across hosts, containers, databases, and services spanning hybrid cloud environments.
May-2022: GitLab launched version 15 of its platform. With this launch, the new features were introduced over the coming year or so. Additionally, the company would focus on observability, security, enterprise planning, and workflow automation.
Oct-2021: New Relic, Inc. released New Relic CodeStream, a unique developer experience that brings observability and code collaboration into the broadly used Integrated Development Environments. This product is an observability solution that connects application telemetry data directly to the relevant code inside the Integrated Development Environments.
Aug-2021: Datadog, Inc. introduced the Datadog Cloud Security Platform, adding full-stack security context to Datadog's deep observability capabilities. The launched portfolio allows businesses to utilize a single platform to correlate security insights with monitoring data across infrastructure, network, and application tiers, offering Security teams the visibility they require to understand and respond to possible threats faster.
Market Segments covered in the Report:
By Component
By Deployment Type
By Vertical
By Geography
Companies Profiled
Unique Offerings from KBV Research