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市場調查報告書
商品編碼
1335486
全球強制門戶市場規模、佔有率、行業趨勢分析報告:按產品(平台和服務)、最終用途、地區、展望和預測,2023-2030 年Global Captive Portal Market Size, Share & Industry Trends Analysis Report By Offering (Platform and Services), By End-Use, By Regional Outlook and Forecast, 2023 - 2030 |
到 2030 年,強制門戶市場規模預計將達到 23 億美元,預測期內市場年複合成長率率為 13.8%。
然而,強制門戶可能存在安全漏洞。用戶可能會試圖透過冒充受信任的強制門戶來連接到惡意或詐騙網路,從而可能使資料面臨風險。此外,如果消費者將敏感資訊輸入不安全的強制門戶,他們就會面臨資料外洩的風險。由於這種結構,攻擊者可以執行中間人 (MITM) 攻擊,從而允許他們監視並可能修改使用者和入口網站替換的資料。用戶必須及時表示同意,公司必須安全地處理和儲存資料,公司必須向用戶提供有關資料處理的清晰透明的資訊。因此,由於考慮到隱私問題,市場可能會下跌。
服務展望
市場區隔將市場分為平台和服務。 2022 年,領域在市場中佔據了重要的收入佔有率。服務包括託管服務和專業服務。專門從事強制門戶解決方案的專業營運商還提供強制門戶專業和託管服務。這些服務旨在幫助企業成功推出、營運並充分利用其專屬入口網站。專業服務是由專業人員、專家和專家為支援企業提供的服務。
按用途的展望
依最終用途分為旅遊/交通、酒店/休閒、購物中心/零售、娛樂、ISP 和其他最終用戶。 2022 年,飯店與休閒領域以最大的收入佔有率主導市場。由於強制門戶的用途極具吸引力,許多飯店、連鎖飯店和獨立飯店已決定使用它們為其住宿提供 Wi-Fi 連線。住宿在住宿期間經常會為了自己的嗜好和工作而尋求網路連線。
區域展望
從區域來看,我們對北美、歐洲、亞太地區和拉丁美洲/中東/非洲的市場進行了分析。 2022年,北美地區佔據市場最大的收入佔有率。強制門戶有助於 Wi-Fi 網路上物聯網裝置的安全連線和管理。在北美,購物中心、體育場、機場和交通樞紐等公共場所的激增增加了對為遊客提供 Wi-Fi 服務的解決方案的需求。
The Global Captive Portal Market size is expected to reach $2.3 billion by 2030, rising at a market growth of 13.8% CAGR during the forecast period.
As hotels or restaurants render Wi-Fi access simple, give personalized experiences, make communication easier, collect visitor feedback, provide data insights, and open prospects for monetization, captive portals are widely sought in the hospitality sector. The Hospitality & Leisure segment will capture more than 25% share in the market by 2030. The event's guest WiFi network is immediately made more secure by the presence of a captive portal. Users may be configured to provide a passcode or other personal information on captive portal authentication pages before being granted network access. Wi-Fi networks can be simply maintained by hotel or restaurant personnel due to reliable Wi-Fi solutions and services' consistent, affordable, and centrally managed networking. Some of the factors impacting the market are Increasing marketing activities via the captive portal, Wi-Fi analytics will benefit from a captive portal's increased customer insights, and Ensuring compliance with privacy laws.
Through gathering client information, the presentation of tailored advertising, promotion of special offers, administration of surveys, integration with social media, and the implementation of loyalty programs, captive portals can be a potent instrument for enhancing marketing initiatives. Captive portals let organizations provide users with a branded and immersive experience by utilizing brand colors, logos, and messaging. This delivers a consistent and memorable user experience while supporting brand identity. Moreover, Wi-Fi analytics employ Wi-Fi networks to gather information on gadgets like laptops and smartphones and provide in-depth insight into how the devices behave. Such device behavior data contains details about the Wi-Fi network's coverage area and the activities carried out when connected to the internet via the Wi-Fi network. By obtaining user data during authentication, captive portals present considerable prospects for Wi-Fi analytics. Thus, the market will grow as a result of the benefit of sending users specific messages and the growing acceptance of Wi-Fi analytics in public Wi-Fi and the user-friendliness of its data collection.
However, Security vulnerabilities may be present on captive portals. Users may be tempted to connect with harmful or fraudulent networks that impersonate trustworthy captive portals, putting their data at risk. Additionally, consumers risk data breaches when they enter critical information on an unprotected captive portal. As a result of this configuration, attackers can conduct man-in-the-middle (MITM) attacks, monitoring and maybe changing the data that users and the portal exchange. Users must give their consent promptly, businesses must handle and keep their data securely, and they must provide users with clear and transparent information about the processing of their data. Thus, the market will experience a decline as a result of the privacy concerns considerations.
Offering Outlook
Based on offering, the market is segmented into platform, and services. The services segment recorded a remarkable revenue share in the market in 2022. Services include managed and professional services. Specialized businesses that concentrate on captive portal solutions also offer professional and managed services for captive portals. These services are intended to support companies in successfully setting up, running, and maximizing their captive portal. Professional services are those provided to support enterprises by professionals, specialists, or experts.
End-Use Outlook
By end-use, the market is classified into travel & transportation, hospitality & leisure, shopping malls & retail outlets, entertainment, ISPs, and other end-use. In 2022, the hospitality & leisure segment dominated the market with the maximum revenue share. Due to the captive portal's compelling applications, many hotels, chains, and independent properties have decided to use it to provide guest Wi-Fi connections. During their stay, guests often ask for internet connectivity for pleasure or business needs if they are on the road for work.
Regional Outlook
Region wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region witnessed the largest revenue share in the market. Captive portals contributed to the safe connection and management of IoT devices on Wi-Fi networks as their usage spread across numerous industries in this region. The growth of public spaces like malls, stadiums, airports, and transportation hubs in North America has fueled a rise in demand for these solutions that provide Wi-Fi services to visitors.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Cisco Systems, Inc., Aruba Networks (Hewlett Packard Enterprise Company), Juniper Networks, Inc., Arista Networks, Inc., Extreme Networks, Inc., Enea AB, Netgear, Inc., WatchGuard Technologies, Inc. (Vector Capital Plc), Boingo Wireless, Inc. (DigitalBridge Group, Inc.) and Grandstream Networks, Inc.
Strategies Deployed in Captive Portal Market
May-2023: Juniper Networks, Inc. made enhancement in the Juniper Mist Access Assurance service, an AI-driven enterprise portfolio. The enhanced service would further influence Mist AI and the latest microservices cloud to deliver a complete suite of network access control and policy management functions through the same adjustable and easy framework already consisting of Juniper's wired access, indoor location, wireless access, SD-WAN, and secure client-to-cloud suite.
Mar-2023: Netgear, Inc. introduced the NETGEAR Nighthawk RS700 Router, the first WiFi 7 router. The launched product poses unparalleled power and delivers up to 19Gbps-alpha blazing-fast WiFi, beyond double the speed of previous generations.
Mar-2023: Boingo Wireless, Inc. joined hands with Shopoff Realty Investments, a real estate investment company. With this collaboration, both companies would build, design and manage extensive DAS and Wi-Fi 6E networks at Dream Las Vegas.
Mar-2023: Arista Networks, Inc. announced the launch of the Arista WAN Routing System. This launch would further integrate three new networking portfolios which include enterprise-class routing platforms, the CloudVision Pathfinder Service, and carrier/cloud-neutral internet transit capabilities, to enhance and simplify customer broad area networks.
Jun-2023: Grandstream Networks, Inc. intoduced GWN7661, an 802.11ax Wi-Fi 6 access point. The launched product would offer an In-Wall Wi-Fi 6 Access Point ideal for hotels, homes, offices, and commercial facilities, etc.
Sep-2022: Grandstream Networks, Inc. unvieled GWN7624, an 802.11ac Wave-2 Wi-Fi access point. The launched product would allow advanced QoS, captive portals, mesh networks, and Wi-Fi speeds up to 2.03Gbps, Wi-Fi access points for hotels, commercial facilities, residential complexes and offices, etc.
Nov-2022: Aruba Networks, a subsidiary of Hewlett Packard Enterprise, collaborated with Lookout, Inc., the endpoint to the cloud security company. This collaboration aims to combine the HPE Aruba EdgeConnect Enterprise SD-WAN platform with Lookout's security service edge platform to deliver customers with a best-of-quality secure access service edge architecture that mixes network security with the combined security stack supporting secure web gateway, zero-trust network access, cloud access security broker and data loss protection.
May-2022: Extreme Networks partnered with Verizon Business for developing best-in-class network and connectivity insight solutions for stadiums and large venues across EMEA. Large venues and stadiums can create immersive, next-generation fan experiences while getting network insights for driving better business and operational decisions through utilizing the combination of Extreme's Wi-Fi and Wi-Fi Analytics solutions and Verizon's private 5G solution.
Jun-2022: Enea AB unveiled the Enea Aptilo Wi-Fi Service Management Platform as a Service (SMP-S). The service is launched to monetize Wi-Fi services for Communication Service Providers.
Dec-2022: Boingo Wireless, Inc. rolled out a property-wide Wi-Fi network at the Armed Forces Recreation Center Edelweiss Lodge and Resort situated in Germany's Bavarian Alps. The launched product would install, create, and manages the Wi-Fi network around the sprawling resort, including rooms, spa, restaurants, meeting spaces, etc.
Apr-2022: Netgear introduced WAX615 to its managed wireless access point offerings. The new product aimed to offer a robust WiFi 6 Release 2 technology-based WiFi solution. The new solution would deliver twice the output in contrast to WiFi 6 Release 1 at a more affordable to its immediate predecessor.
Oct-2020: Enea AB completed the acquisition of Aptilo, a provider of policy and access control solutions for carrier Wi-Fi and IoT. This acquisition aimed to empower Enea AB's data management suite which would further widen their range with new and existing customers and build interesting business opportunities in the area of 5G, SaaS, and Internet of Things.
Jun-2019: Aruba Networks, a subsidiary of Hewlett Packard Enterprise, released a wireless product portfolio completely focused on the requirement of SMB customers which would be aimed at the likes of Cisco's Meraki line and small business Wi-Fi vendors.
Jul-2019: Cisco Systems, Inc. partnered with Google LLC, an American multinational technology company. Under this partnership, both companies would launch free high-speed Wi-Fi zones around India through Google's gStation. Moreover, Cisco Systems, Inc. would enable free, open, high-quality public Wi-Fi to groups across the nation with the gStation platform.
Market Segments covered in the Report:
By Offering
By End-Use
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures