市場調查報告書
商品編碼
1261159
全球行為分析市場規模、份額、行業趨勢分析報告:按組件(解決方案、服務)、按部署類型(本地、雲)、按行業、區域展望、預測,2022-2028 年Global Behavior Analytics Market Size, Share & Industry Trends Analysis Report By Component (Solution and Services), By Deployment Type (On-premise and Cloud), By Vertical, By Regional Outlook and Forecast, 2022 - 2028 |
在預測期內,行為分析市場規模預計將以 30.5% 的複合年增長率增長,到 2028 年達到 71 億美元。
將使用機器學習算法的高級分析集成到行為分析中,以及對安全解決方案的不斷增加的投資正在促進行為分析市場的擴展。 公司內部人員犯罪帶來的安全威脅的增加也有助於市場的擴大。
行為分析的主要好處包括更好地了解客戶偏好、確定改善客戶互動的方法、提高客戶保留率、減少客戶流失和提高客戶滿意度。例如增加 行為分析還可以幫助企業了解消費者行為趨勢、深入了解客戶偏好並優化業務運營。 此外,行為分析可以幫助公司提高生產力、降低成本並增強客戶服務。
COVID-19 影響分析
COVID-19 大流行對行為分析業務產生了重大影響。 大流行減少了對行為分析解決方案和服務的需求。 企業專注於減輕大流行的影響。 大流行還減少了公司承擔的 IT 項目的數量。 這是因為組織專注於減輕大流行對其運營的影響。 因此,行為分析市場預計將在 2020 年舉步維艱。
市場增長因素
增加對安全解決方案的投資
許多投資者將房地產等另類投資視為避風港。 這種資產類別提供了許多傳統上與避風港投資相關的優勢。 例如,它具有與股票相關性低、波動性小、市場週期表現強勁等優勢。 此外,這一資產類別有可能產生比更高等級的主權債券更好的回報。 因此,投資者能夠無風險地投資於安全解決方案,這正在推動市場擴張。
行為分析有助於降低風險
通過分析行為,可以發現、標記各種異常行為,並且企業可以採取行動。 工作人員、用戶或第三方實體有意、無意或以妥協方式進行的任何活動都是潛在危險的一個例子。 它還被跨行業用於檢測和預防內部威脅,以及研究和了解用戶習慣以遵守和實現監管要求。 由於行為分析的這種減少錯誤的能力,這些解決方案已在各個行業廣泛採用,支持市場的增長。
市場約束
對安全性的關注日益增加,尤其是對於基於雲的解決方案
基於雲的環境極易受到網絡攻擊。 例如,如果消費者轉向競爭對手,網絡攻擊可能會成為市場動盪事件,預示著一個主要品牌的衰落和最終消亡。 同樣,經過分析,數據的匿名性可能會受到損害,並對企業構成安全風險。 因此,隱私和安全問題是廣泛採用分析解決方案的主要障礙。 預計這將阻礙預測期內行為分析市場的增長。
組件視角
基於組件,行為分析市場細分為解決方案和服務。 到 2021 年,行為分析市場將在解決方案領域佔據最高的收入份額。 由於全球內部攻擊的增加,內部威脅檢測系統市場預計將顯著增長。 十多年來,組織一直受到內部攻擊的威脅。 內部威脅檢測軟件使用高級分析技術來有效地識別和減輕內部攻擊的影響。
部署模式展望
按部署類型,行為分析市場分為本地和雲端。 2021 年,雲業務在行為分析市場中佔據了相當大的收入份額。 由於雲平台的成本效益和安全性不斷提高,預計未來對基於雲的產品的需求將會增加。
行業展望
按行業劃分,行為分析市場分為零售和電子商務、BFSI、醫療保健、IT 和電信、能源和公用事業、政府和國防等。 分析可以通過更好地了解您的客戶來優化營銷支出並降低客戶獲取成本。 使用行為分析,營銷團隊可以瞄準並獲得與最佳客戶具有相似特徵的客戶。 這些潛在客戶更有可能對您的信息和激勵做出積極回應,並且可能具有很高的客戶忠誠度。
區域展望
按地區劃分,對北美、歐洲、亞太地區和拉美地區的行為分析市場進行了分析。 2021 年,北美地區將以最大的收入份額引領行為分析市場。 該地區的網絡安全市場預計將受到該地區強大的雲平台基礎和相關的網絡威脅緩解要求的推動。 一些小型企業正專注於雲計算的潛力及其優勢,如成本效益、可擴展性和靈活性。
The Global Behavior Analytics Market size is expected to reach $7.1 billion by 2028, rising at a market growth of 30.5% CAGR during the forecast period.
Behavior analytics is the application of modern technologies, including artificial intelligence, machine learning, and big data, to analyze and comprehend human behavior. These technologies uncover patterns, trends, and aberrations in human behavior to enhance decision-making, optimize operations, and strengthen security. In addition, the market of behavior analytics facilitates the collection, analysis, and efficient utilization of customer data.
Knowing what drives and motivates customers is a crucial component of this process. Consumers of digital products, such as applications and websites, whose behavior is collected and analyzed through data collection and analysis. With this information, businesses may assess the future advancement of their digital services based on the level of customer involvement with the virtual experience.
Integration of sophisticated analytics with machine learning algorithms into behavior analytics and an increase in investments in security solutions contribute to the expansion of the market for behavior analytics. In addition, the rise in insider security threats within businesses benefits the market's expansion.
The significant benefits of behavior analytics include acquiring a better understanding of client preferences, identifying ways to improve client interaction, enhancing customer retention, decreasing customer churn, and boosting customer happiness. Behavior analytics can also assist firms in identifying consumer behavior trends, gaining customer preference insights, and optimizing business operations. Moreover, behavior analytics can help firms increase productivity, save expenses, and enhance customer service.
COVID-19 Impact Analysis
The COVID-19 pandemic outbreak has had a substantial effect on the behavior analytics business. Demand for behavior analytics solutions and services has decreased due to the pandemic. Companies are concentrating on mitigating the pandemic's impact on their operations. Also, the pandemic has decreased the number of IT projects performed by enterprises. This is because organizations are focused on mitigating the pandemic's impact on their business operations. As a result, the market for behavior analytics is anticipated to suffer in 2020.
Market Growth Factors
Grown investment in security solutions
Many investors are turning to alternative investments, such as real estate, to create a haven for their money. This asset class provides many of the benefits that are traditionally associated with haven investments. These benefits include a lack of correlation to equities, lower volatility, and strong performance throughout market cycles. Additionally, this asset class provides the potential for much better returns than highly rated sovereign bonds. As a result, investors are making it possible for security solutions to have a risk-free investment, which in turn is boosting the expansion of the market.
Behavior analytics helps in mitigating risks
Analytics of behavior can uncover and flag various unusual behaviors for the business to take action on. Activities carried out intentionally, accidentally, or in a compromised manner by a worker, user, or third-party entity are all examples of potential hazards. In addition, it is used in various industries to detect and prevent insider threats and investigate and understand user habits to comply with and fulfill regulatory requirements. Due to this ability of behavior analytics to mitigate errors, these solutions are widely being adopted by the various industry verticals, thereby supporting market growth.
Market Restraining Factors
Growing security concern especially for cloud-based solutions
Cloud-based environments are highly vulnerable to cyberattacks. For example, if consumers flee to competitors, cyber intrusions could become market-altering occurrences that signal major brand names' decline and eventual demise. Similarly, after analysis, the anonymity of the data may be compromised, posing a security risk to the company. Hence, privacy and security issues provide a significant barrier to the widespread adoption of analytics solutions. This is anticipated to hinder the growth of the behavior analytics market during the forecast period.
Component Outlook
Based on component, the behavior analytics market is segmented into solution and services. In 2021, the solution segment held the highest revenue share in the behavior analytics market. Due to the increasing number of insider attacks worldwide, the market for insider threat detection systems is predicted to increase significantly. Organizations have been under threat from insider attacks for more than a decade. Advanced analytics techniques are used by insider threat detection software to efficiently identify and mitigate the effects of insider attacks.
Deployment Mode Outlook
By deployment mode, the behavior analytics market is classified into on-premise, and cloud. The cloud segment garnered a substantial revenue share in the behavior analytics market in 2021. Due to cost-effectiveness and ongoing improvements to the security of cloud platforms, demand for cloud-based products is predicted to rise in the future.
Industry Vertical Outlook
By industry vertical, the behavior analytics market is bifurcated into retail & e-commerce, BFSI, healthcare, IT & telecom, energy & utilities, government & defense and others. Analytics can reduce the cost of client acquisition by optimizing marketing expenditures with a greater understanding of the customer. Using behavior analytics, marketing teams may target & acquire customers with similar profiles to the best customers. These prospects are more likely to respond positively to messaging and incentives and are likely to have high customer loyalty.
Regional Outlook
Region wise, the behavior analytics market is analyzed across North America, Europe, Asia Pacific and LAMEA. In 2021, the North America region led the behavior analytics market by generating the largest revenue share. The region's cyber security market is anticipated to be driven by the region's strong cloud platform basis and the resulting requirement to reduce cyber threats. Several small and medium-sized businesses are concentrating on the potential of cloud computing and its advantages, such as cost-effectiveness, scalability, and flexibility.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Splunk, Inc., IBM Corporation, Microsoft Corporation, NTT Data Corporation, Oracle Corporation, SAP SE, Tibco Software, Inc. (Vista Equity Partners), Varonis Systems, Inc., Cynet Security, and LogRhythm, Inc.
Recent Strategies Deployed in Behavior Analytics Market
Partnerships, Collaborations and Agreements:
Feb-2023: LogRhythm came into partnership with Trend Micro, a Japan-based company operating in the application software industry. The partnership includes supporting companies across the globe in automating threat detection and response. The integrated solution enables security teams to extract the data, correlate, and automate.
Dec-2022: LogRhythm teamed up with SentinelOne, a cloud-based cybersecurity company. The collaboration includes providing authority to security teams to recognize behavior anomalies. The integrated solutions allow security teams to deal with noise and gather insights into cybersecurity threats more effectively and rapidly.
May-2022: LogRhythm came into partnership with REAL security, a Slovenija-based IT company. The partnership includes providing businesses with security tools to develop a defense against increasing cyber threats. Together the companies aim to reinforce the cybersecurity of businesses in Croatia, Bosnia, Slovenia, Serbia, Kosovo, North Macedonia, and Albania.
Mergers and Acquisitions:
Nov-2022: NTT Data completed the acquisition of Aspirent, a US-based provider of management and technology consulting services. The addition of Aspirent reinforces and broadens NTT's advisory and analytics capabilities.
Jul-2022: IBM took over Databand.ai, an Israel-based developer of data observability platform. The addition of Databand.ai reinforces IBM's software portfolio and further enables IBM to provide a full-fledged set of observability capabilities intended for IT across multiple applications, data, and ML.
Jul-2022: SAP took over Askdata, a US-based search-driven analytics company. The addition of Askdata would benefit SAP's clients by allowing them to make better-informed decisions by cashing on AI-driven natural language searches.
Jan-2021: LogRhythm completed the acquisition of MistNet, a US-based developer of multi-entity threat detection and response platform. The acquisition would enable the acquirer to provide ML-based response and detection capabilities that would include user and entity behavior analytics (UEBA), network detection, endpoint detection, and response data (EDR). Further, the addition of MistNet advances the acquirer's market presence in the XDR market.
Product Launches and Expansions:
Nov-2022: IBM introduced Business Analytics Enterprise. Business Analytics Enterprise is a comprehensive suite including business intelligence planning, forecasting, and budgeting, and is equipped with dashboard capabilities that furnish the user with a wide view of data sources across their entire enterprise. The new software is developed to break down silos of data to make data-based decisions. Further, the launch of the software aligns with IBM's strategy to deliver tools that support data-driven decision-making to businesses.
Market Segments covered in the Report:
By Component
By Deployment Type
By Vertical
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures