市場調查報告書
商品編碼
1219888
面霜全球市場規模、份額、行業趨勢分析報告按應用(住宅、商業)、最終用戶(女性、男性)、分銷渠道(線下、線上)、地區展望和預測2022-2028Global Face Balm Market Size, Share & Industry Trends Analysis Report By Application (Residential, and Commercial), By End Use (Women, and Men), By Distribution Channel (Offline, and Online), By Regional Outlook and Forecast, 2022 - 2028 |
在預測期內,全球面霜市場規模預計將以 8.7% 的複合年增長率增長,到 2028 年將達到 3.345 億美元。
面霜市場的預計增長是由於全球範圍內對該產品的不同需求。 此外,隨著無水美容潮流的興起,化妝品的銷售也在蓬勃發展。 獨立公司為推進無水化妝品的理念做了很多工作。 消費者的積極反應進一步鼓勵了無水美容業務向奢侈品和大眾市場產品的擴張,刺激了面霜行業的擴張。
此外,有吸引力的營銷策略和新的包裝趨勢是推動面霜市場需求的主要因素。 此外,使用天然成分製造對皮膚無害的化妝品和麵部護理產品是製造商為吸引更多顧客而經常採用的策略。 這有助於增加在該行業運營的公司的收入。 製造商聯合採用這些技術增加了面霜市場趨勢。
COVID-19 影響分析
COVID-19 大流行導致工廠、商店和其他企業立即關閉,以遏制病毒在世界範圍內的傳播。 非必要市場也受到旅行限制和供需急劇下降的打擊。 由於全球封鎖導致工人短缺,一家護膚品製造商被迫關閉生產基地。 此外,大流行迫使許多化妝品店關門。 由於嚴格的封鎖措施,零售店關閉對銷售造成了影響,銷售額大幅下降。 隨著消費者減少在化妝品和個人護理產品上的支出,公司通過擴大產能和提供洗手液和清潔用品來積極應對。
市場增長因素
主要參與者的支出增加
化妝品業務背後的驅動力是研發、廣告和促銷。 領先的公司在這些因素上投入巨資,以影響客戶的購買行為並增強產品在零售環境中的吸引力。 此外,欠發達國家越來越多地使用互聯網正在改變大公司的廣告預算方式。 為了應對社會的全球化,出現了一個“大轉變”,主要參與者在廣告和宣傳方面投入更多。 預計這些將擴大全球市場。
提高對護膚品成分的認識
有許多局部療法,例如可以治療或預防衰老跡象的香膏。 視黃醇對於減少老化的影響非常重要。 視黃醇是維生素 A 的活性形式,是另一種可檢測的類型。 視黃醇和視黃酸補充人體的維生素A,促進細胞更新,產生膠原蛋白,減少黑斑和皺紋的出現。 抗氧化劑是抗衰老護膚品中的另一種關鍵成分,有助於治愈和修復老化的皮膚。 然而,抗衰老的主要作用是預防。 所有這些都有望在預測期內推動全球市場擴張。
市場約束
使用劣質產品的副作用
體面的護膚霜通常價格合理,但某些知名品牌因其卓越的功效而長期從事面部護膚業務。 “我從事面部護膚業務已經很長時間了,因為一些知名品牌的面霜效果很好。一些面霜含有阻止水分蒸發的油。,這會堵塞毛孔並導致粉刺。此類油包括凡士林和羊毛脂等。這些可能會限制面霜的使用並阻礙市場增長。
應用展望
面霜市場按應用分為商業和住宅。 到 2021 年,住宅部分將在面霜市場中佔據最高的收入份額。 隨著人們越來越意識到使用面霜的好處,家庭個人使用化妝品的情況正在增加。 我們鼓勵顧客每天使用面霜,以保護皮膚免受灰塵、空氣污染和陽光直射造成的傷害。 即使從全球範圍來看,個人自用也佔化妝品行業的很大比重。
結束使用 Outlook
面霜市場根據最終用途分為男性和女性。 在 2021 年的面霜市場中,男士細分市場的收入份額很大。 男士護膚品市場正在擴大,這主要是由於可支配收入增加、產品推出、名人代言以及男性消費者對個人衛生和定期美容的意識增強。 因此,除了除臭劑、剃須刀和洗面奶等一般美容產品外,男性對抗衰老和防曬霜等專業護膚產品也越來越感興趣。 在不久的將來,男性對防曬和抗衰老產品的需求預計將大幅增加。
分銷渠道前景
面霜市場按分銷渠道分為線上和線下。 2021 年,線下細分市場在面霜市場產生了最大的收入份額。 製造商一直在努力提高其產品在商店中的知名度,因此他們主要關注線下銷售。 因此,面霜和其他面部護理產品越來越多地線下銷售。 市場也在擴大,因為面霜現在可以在線下化妝品店買到。
區域概覽
按地區劃分,我們分析了四個地區的面霜市場:北美、歐洲、亞太地區和 LAMEA。 亞太地區在 2021 年的面霜市場中以最大的收入份額引領面霜市場。 憑藉其高度發達的基礎設施和強大的研發基礎,預計該地區在預測期內的收入方面將主導全球市場。 全球化妝品行業是最多樣化和最具活力的市場之一。 護膚品、防曬霜、保濕霜和各種面霜是該地區最受歡迎的化妝品類別。
The Global Face Balm Market size is expected to reach $334.5 Million by 2028, rising at a market growth of 8.7% CAGR during the forecast period.
Face balm is a type of thick balm that is used to nourish, heal, and protect the skin on the face. There are many different face balm formulations available to treat different skin types and skin issues. Face balms are frequently gender-neutral, but those that do contain fragrance are designed to appeal to both men and women who enjoy different kinds of scents. The weight and thickness of the face balm allow it to be identified from other forms of moisturizers.
The strongest moisturizer is usually a balm, which is made of wax or oil and normally doesn't include any water. In order to address blemishes, abrasions, and skin damage brought on by aging, exposure to the sun or weather, and other reasons, face balms are applied to the skin. In order to give the face a more beautiful appearance, face balms are also used as face cleaners. Face cleansing products help remove unwanted dead cells and impurity materials by clearing the cell pour as they are being used. To improve facial beauty, cleansing balms moisturize and nourish the skin.
The predicted growth of the face balm market is due to the proliferation of the product's demand on a global scale. Additionally, as the waterless beauty trend gains hold, sales of cosmetics have soared. Independent companies have done a lot to advance the idea of waterless cosmetics. Positive consumer reactions further encouraged luxury and mass-market businesses to broaden their business horizons in waterless beauty, which in turn fueled the face balm industry's expansion.
Additionally, appealing marketing strategies and new packaging trends are the main factors driving the face balm market demand. Additionally, using natural ingredients in the creation of skin-safe cosmetics and facial care products is a frequent strategy employed by manufacturers to attract more clients. This helps to increase the revenue of companies operating in this industry. The makers' collaborative employment of these techniques has led to an increase in market trends for face balm.
COVID-19 Impact Analysis
In many parts of the world, the COVID-19 pandemic compelled an immediate lockdown to stop the virus from spreading, leading to the swift shutdown of factories, stores, and other businesses. Travel restrictions and a sharp decline in demand and supply have hurt the market for non-essential goods. Due to a manpower scarcity brought on by the global lockdown, manufacturers of skincare products were forced to close their production facilities. Additionally, a lot of cosmetics stores had to close due to the pandemic. Retail store closures brought about by severe lockdown measures also had disastrous effects, with sales falling by a significant amount. As consumers spent less on cosmetics and personal care items, businesses positively addressed the situation by expanding their production capabilities and providing hand sanitizers and cleaning supplies.
Market Growth Factors
Rising expenditure from major market players
Research and development (R&D), as well as advertising and promotions, are what drives the whole cosmetics business. Key parties are making significant investments in these components to affect customer purchasing behavior and raise product appeal in the retail environment. Additionally, the growing use of the internet in underdeveloped countries has changed how major corporations approach their advertising budgeting. The "major shift" that the main players are undergoing is causing them to spend more on advertising and promotions in reaction to the globalization of society. During the projection period, all of this is expected to assist the market expansion around the world.
Rising awareness of skincare products constituents
There are many topical treatments like balms that treat or stop the signs of ageing. Retinol is crucial for minimizing the effects of ageing. Retinol, an active form of vitamin A, is another type that can be detected. By replenishing vitamin, A in the body, retinol and retinoic acid aid to improve cell regeneration, build collagen, lessen discoloration, and repair wrinkles. Another key ingredient in anti-aging skincare products, antioxidants support skin healing and repair in aged skin. However, prevention is the main anti-aging benefit. During the projection period, all of this is expected to assist the market expansion around the world.
Market Restraining Factors
Side effects of using low grade products
A decent face cream will often cost a little bit more, but certain well-known brands have been in the facial skincare business for a long time because of their excellent outcomes. The user may experience skin irritation and dryness when they use the wrong face balm or when it's difficult to discover one that's perfect for them. Some facial balms have oils in them that stop water from evaporating, which can clog pores and lead to acne. These oils include petrolatum and lanolin. All of this may limit the use of face balms and hence limit market expansion.
Application Outlook
Based on application, the face balm market is categorized as commercial and residential. The residential segment held the highest revenue share in the face balm market in 2021. As people become increasingly aware of the advantages of using face balms, household use of cosmetics for personal use is increasing. Customers have been urged to use face balm every day to shield their skin from damage caused by dust, air pollution, and direct sun exposure. Worldwide, the personal use of people by individuals dominates a sizeable percentage of the cosmetics industry.
End Use Outlook
On the basis of end use, the face balm market is segmented into men and women. The men segment recorded a significant revenue share in the face balm market in 2021. The market for men's skincare is expanding mostly due to rising disposable income, product releases, celebrity endorsements, and male consumers' increasing awareness of personal cleanliness and regular grooming. As a result, men are increasingly interested in specialty skincare products like anti-aging and sun protection creams in addition to more general grooming essentials like deodorants, razors, and face wash. In the near future, men's demand for sunscreen and anti-aging products is anticipated to increase significantly.
Distribution Channel Outlook
Based on distribution channel, the face balm market is divided into online and offline. The offline segment generated the maximum revenue share in the face balm market in 2021. Manufacturers consistently strive to increase the visibility of their products on store shelves; as a result, they concentrate primarily on offline sales. As a result, face balms and other facial care products are available offline in greater numbers. Additionally, the market is expanding as a result of the widespread accessibility of face balms at offline cosmetic stores.
Regional Outlook
On the basis of region, the face balm market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia-Pacific region led the face balm market by generating maximum revenue share in the face balm market in 2021. With a highly developed infrastructure and a sizable research and development base, the region will be able to control the global market in terms of revenue for the predicted amount of time. The worldwide cosmetics industry is one of the most diverse and active markets. Skin care, sun protection, moisturizers, and various types of face balms are some of the most popular cosmetic product categories in the region.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC (REN Clean Skincare), L'Oreal Group (CeraVe), Weleda AG, Pangaea Holdings, Inc., Naturium, Pinch of Colour LLC, UpCircle Beauty, and W.S. Badger Company, Inc.
Market Segments covered in the Report:
By Application
By End Use
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures