市場調查報告書
商品編碼
1219745
羽毛球設備和產品的全球市場規模、份額和行業趨勢分析報告:按產品(球拍、鞋、線、服裝、羽毛球、配件)、分銷渠道、地區、展望和預測,2022-2028 年Global Badminton Equipment And Products Market Size, Share & Industry Trends Analysis Report By Product (Racquets, Shoes, Strings, Apparel, Shuttlecocks and Accessories), By Distribution Channel, By Regional Outlook and Forecast, 2022 - 2028 |
預測期內,全球羽毛球裝備及產品市場規模預計將以 4.9% 的複合年增長率增長,到 2028 年將達到 46 億美元。
除了羽毛球,球拍還用於許多運動,例如壁球、網球、板球拍,用於擊球和打毽子。 球拍和球拍是其他一些通用術語,用於描述沒有網狀弦線但具有實心或穿孔擊球面的球拍。 但是,羽毛球是專門用來形容用來打毽子的球拍的。 多年來,羽毛球設計不斷發展。
COVID-19 影響分析
羽毛球產品和設備市場受到 COVID-19 大流行的不利影響。 在此期間,由於封鎖和隔離導致商店關閉,大多數消費品的銷售額大幅下降。 此外,在許多國家,社會隔離和居家政策阻礙了羽毛球裝備的線下銷售。 然而,羽毛球本質上是一項非接觸性運動,這意味著參賽者在比賽中不會發生身體接觸,因此社交距離法的放寬對這項運動非常有利。僅此而已。 結果是一項更安全、對體力要求更低的運動。 結果,在線銷售渠道恢復後,市場出現了積極增長。
市場增長因素
國際國內羽毛球聯賽數量增加
隨著全球地區、地區、省、國家和國際羽毛球聯賽的不斷增加,羽毛球裝備供應商的潛力大大增加。 此外,鼓勵人們通過在其中一個體育協會註冊來開始打羽毛球。 許多體育俱樂部都由合格的教師提供羽毛球拍指導,並提高人們對各種可用設備選項的認識以及練習比賽。 此外,在大流行之後,公眾更有動力利用他們的空閒時間參加運動隊。 因此,在眾多羽毛球聯賽的影響下,人們對這項運動的參與度增加,極大地促進了羽毛球裝備和產品市場的增長。
提高在線銷售渠道的滲透率
特別是在疫情之後,羽毛球產品和消耗品通過線上渠道的銷售增長對市場產生了積極的影響。 此外,電子商務領域的發展正在為市場上的供應商和製造商創造巨大的潛力。 為了服務世界各地的終端客戶,羽毛球器材經銷商和製造商都專注於在電子商務網站上銷售他們的產品。 所有這些因素都在推動羽毛球裝備和產品市場的擴張。
市場萎縮因素
羽毛球在各國的普及度不高
因為羽毛球運動員人口少,可能很難增加運動員人口。 羽毛球運動認知度低,裝備獲取知識匱乏,也制約了市場拓展。 原材料價格波動導致的球拍等羽毛球裝備價格波動,也導致羽毛球運動熱度進一步下滑。 而且,由於種種原因,羽毛球在許多發達國家和西方國家已經成為一項冷門運動。 與其他獲得奧運冠軍的運動相比,缺乏成功也是這項運動萎靡不振的原因之一。 因此,這項運動缺乏知名度已成為抑制羽毛球裝備及產品市場增長的突出因素。
產品展望
羽毛球設備和產品市場按產品細分為服裝、鞋類、球拍、線、羽毛球和配件。 到 2021 年,羽毛球設備和產品市場在球拍領域的收入份額將最高。 消費者對高品質、高品質球拍的需求不斷增長,正在推動該行業的擴張。 行業參與者還投資於實質性的球拍創新,以開發耐用且靈活的球拍,幫助您以更大的力量擊球。 此外,新興經濟體的高球拍進口也有助於維持市場。
分銷渠道前景
羽毛球設備和產品市場按分銷渠道分為大賣場/超級市場、專賣店/體育用品店等。 2021 年,專賣店和體育用品商店在羽毛球設備和產品市場中佔據了很大的收入份額。 隨著更大的分銷網絡和更高的產品可用性,該細分市場的增長前景明顯更加有利,特別是隨著電子商務平台越來越受歡迎,因為大多數專賣店也已建立在線業務。預計 這些因素會影響製造商關於在線銷售其產品的決策。
區域展望
羽毛球設備和產品市場按地區分析,橫跨北美、歐洲、亞太地區和 LAMEA。 2021年北美市場羽毛球裝備及產品市場增速顯著。 越來越多的人參與羽毛球運動以及許多著名羽毛球運動員的出現是推動這一細分市場增長的主要因素。 此外,喜歡具有獨特品質和品牌價值的裝備和商品的玩家集中導致產品需求增加。 此外,羽毛球器材對美國的進口有所增加,擴大了市場。
The Global Badminton Equipment And Products Market size is expected to reach $4.6 billion by 2028, rising at a market growth of 4.9% CAGR during the forecast period.
Badminton is a common sport, which is played in either singles or doubles in the tournament, indoor, and outdoor settings. Equipment such as rackets, shuttlecocks, grips, strings, shoes, and netting are necessary for playing badminton. They come in a variety of forms and sizes, according to the need.
In this game, each side hits the shuttlecock once against the net before it lands on the ground. The sides are demarcated by the net tied in the middle of the court. The game is known to have many benefits, like improving a player's lung health, flexibility, and muscle strength. A shuttlecock is a sports object that is used in badminton. A racquet is made up of a handle frame, an open hoop that is stretched tautly, and strings.
Apart from badminton, racquets are used in many sports like racket ball, tennis, and paddle to hit a ball or shuttlecock. Bats and paddles are some other common terms used to describe racquets without networked strings and with solid or perforated hitting surfaces. However, badminton is specifically used to describe the racquets used to play with a shuttlecock. Over the years, badminton's design has evolved.
COVID-19 Impact Analysis
The badminton products and equipment market was adversely affected by the COVID-19 pandemic. Sales of most consumer products drastically dropped during the period as a result of store closures imposed by lockdown and quarantine procedures. Additionally, the pandemic hampered offline sales of badminton gear and items in numerous nations due to social isolation and other policies encouraging people to stay at home. But the relaxation in the social distancing laws was highly beneficial for the sport as this is essentially a non-contact sport, meaning that there is no physical contact between the participants while the game is being played. It is safer and less physically demanding as a result. As a result, after the restoration of online sales channels, the market grew positively.
Market Growth Factors
Rising number of international and national badminton leagues
The rising presence of more badminton leagues at the district, regional/province, national, and international levels around the world has greatly increased the potential for suppliers of badminton equipment. In addition, people are being encouraged to begin playing badminton by enrolling in any one of the sports groups. Numerous sports clubs provide instruction on badminton racquets by qualified teachers and also increase the awareness of a variety of available equipment options in addition to game practice. Additionally, after the pandemic, the general populace is motivated to make use of their free time and join sports teams. Hence, the increasing participation of people in this sport influenced by the numerous badminton leagues is boosting the growth of the badminton equipment and products market significantly.
Increasing penetration of online distribution channels
The increase in the sales of badminton products and supplies through online channels, especially after the pandemic, is positively influencing the market. Additionally, the growth of the e-commerce sector has created the excellent potential for suppliers and manufacturers in the market. In order to serve end customers all over the world, distributors and manufacturers of badminton equipment are concentrating on selling their goods on e-commerce websites. All these factors are bolstering the expansion of the badminton equipment and products market.
Market Restraining Factors
Low popularity of the sport in many nations
Due to the low popularity of the badminton sport, many aspiring players could have trouble breaking into the spotlight. The market's expansion is also constrained by the low awareness of the existence of the sport as well as a lack of knowledge regarding the availability of equipment. Additionally, the fluctuating price of badminton equipment like racquets as a result of changes in the cost of raw materials further decreases the popularity of the sport. Moreover, for a number of reasons, badminton is not the preferred sport in many developed or western nations. Another factor contributing to the sport's stagnation in comparison to other Olympic-winning sports is its lack of success. Therefore, the lack of popularity of the sport is a prominent factor hampering the growth of the badminton equipment and products market.
Product Outlook
Based on product, the badminton equipment and products market is categorized into apparel, shoes, racquets, strings, shuttlecocks, and accessories. The racquet segment garnered the highest revenue share in the badminton equipment and products market in 2021. Growing consumer demand for high-quality, material-based racquets fuels the expansion of the segment. Industry participants are also investing in substantial racquet innovation to develop a highly durable and flexible racquet that aids in powerful delivery. In addition, the significant racquet imports into the developed economies also helped in maintaining the market.
Distribution Channel Outlook
On the basis of distribution channel, the badminton equipment and products market is divided into hypermarkets/supermarkets, specialty & sport stores, and others. The specialty and sports stores segment witnessed a significant revenue share in the badminton equipment and products market in 2021. Due to a bigger distribution network and increased product availability, the segment's growth prospects are expected to be quite favorable, especially as e-commerce platforms gain popularity since most specialty stores have a well-established online presence as well. These elements affect manufacturers' decisions to sell their goods online.
Regional Outlook
Based on region, the badminton equipment and products market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured a remarkable growth rate in the badminton equipment and products market in 2021. The population's increasing involvement in badminton and the presence of many well-known badminton players are the main factors responsible for the growth of the segment. In addition, the large concentration of players who favor gear and goods with distinctive qualities and brand value has led to an increase in product demand. The market is also expanding as a result of the increased imports of badminton equipment into the United States.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Mizuno Corporation, ASICS Corporation, YONEX Co., Ltd., Li Ning (China) Sports Goods Co., Ltd., Babolat, Apacs Sports (M) Sdn Bhd, FELET International Holdings Sdn. Bhd., VICTOR RACKETS IND.CORP., GOSEN CO., LTD., and Yehlex (UK).
Market Segments covered in the Report:
By Product
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures