市場調查報告書
商品編碼
1184322
雜誌廣告全球市場規模,份額和行業趨勢分析報告:各垂直領域(房地產,零售,汽車,快速消費品,金融服務,媒體和娛樂,教育,其他)展望和預測2022-2028Global Magazine Advertising Market Size, Share & Industry Trends Analysis Report By Vertical (Real Estate, Retail, Automotive, FMCG, Financial Services, Media & Entertainment, Education and Others), By Regional Outlook and Forecast, 2022 - 2028 |
2028 年,全球雜誌廣告市場規模預計將達到 93 億美元,預測期內復合年增長率為 -3.7%。
雜誌廣告在廣告界越來越受歡迎,因為它們可以提高品牌知名度並補充公司的其他廣告活動。 相信這將支持雜誌廣告市場的擴張。 然而,隨著智能手機的普及和互聯網的普及,網絡媒體平台正在迅速發展,限制了市場的擴張。
COVID-19 影響分析
大流行病嚴重影響了大多數行業,並對全球經濟產生了負面影響。 隨著感染 COVID-19 的人數增加,受影響國家的政府施加了各種限制。 其中,除了與重要工作相對應的工作場所外,大部分工作場所都被鎖定或關閉。 因此,許多雜誌出版商被迫暫時停止運營。 市場上的貿易和流動也受到限制。 所有這些因素都導致供應鏈中斷並對市場產生不利影響。 此外,在大流行期間,對雜誌廣告的需求也有所下降,因為大多數企業的銷售額下降,並因政府規定而暫時關閉。
市場增長因素
提高品牌和產品知名度
廣告是宣傳現有產品的競爭優勢以及現有產品和服務的改進和新功能的有效手段。 這不僅僅是為了提高您公司的知名度。 廣告,尤其是社交媒體廣告等數字廣告解決方案,可以快速構建和執行廣告活動,特別是實現需要目標客戶快速響應的折扣和追加銷售。可用於
同時吸引現有和新客戶
廣告在激勵目標客戶方面發揮著額外的作用,這些客戶超越認知階段並通過吸引現有客戶和潛在客戶與您的公司互動來進入您的銷售渠道。可以實現。 通過在廣告中突出顯示貴公司的位置信息並宣布新店或分店的開業,您可以為您的店或分店帶來更多客流量。
市場約束
靈活的營銷對於應對市場環境和趨勢的快速變化是必要的。
由於準備雜誌廣告需要時間,而且為了確保時間和空間的交付時間較長,因此在出版前幾個月做出的設計是信息和預算的製約因素。 借助數字廣告,您可以更快地開展活動並在必要時進行更改。 這樣,從雜誌廣告到數字廣告的轉變正在取得進展。 因此,未來市場增長可能放緩。
行業展望
雜誌廣告市場根據垂直行業細分為汽車、金融服務、快速消費品、媒體和娛樂、零售、房地產、教育等。 到 2021 年,汽車行業將在雜誌廣告市場中佔據重要的收入份額。 市場增長的一個障礙是,汽車運營商正在轉向數字雜誌,以在全球範圍內推廣新產品並突出產品。 另一方面,由於成本上升、可信度下降和社交媒體的發展,雜誌在全球範圍內的讀者人數正在下降,因此雜誌正處於衰退的邊緣。
區域概覽
雜誌廣告市場按地區劃分為北美、歐洲、亞太地區和 LAMEA。 亞太地區將在 2021 年以最高的市場份額引領市場。 市場增長受到各行業在互聯網廣告上花費的資金不斷增加的限制。 市場潛力受到日益城市化和通過多種廣告方式增加消費者對特定產品品牌的了解的限制。
The Global Magazine Advertising Market size is expected to reach $9.3 billion by 2028, rising at a market growth of -3.7% CAGR during the forecast period.
The advertisements that readers see throughout magazines are known as magazine advertising. A number of things affect the launch or continuation of a magazine, but one of the most crucial is advertising. A magazine's ad sales may make or break it, and almost all publications rely on the money its advertisers bring in to continue in business.
It's crucial to have magazine advertising set up before a new publication hits the shelves. The first ad income may cover employee salaries and contribute to start-up expenditures. In addition, the correct kind of advertising run in a magazine may increase the publication's sales. Advertisers are likewise aware of the many benefits a well-placed advertisement in the ideal magazine may have on their bottom line.
As a result of its ability to enhance brand recognition and complement a company's other advertising efforts, magazine advertising is becoming more and more popular in the world of advertising. This is expected to fuel the market for magazine advertising's expansion. But as smartphones become more widely used and internet access becomes more accessible, an online media platform is growing more quickly, which in turn is putting limits on the market's expansion.
COVID-19 Impact Analysis
The pandemic had severely impacted the most of industries resulting in an adverse impact on the world's economy. With the rising cases of COVID-19, governments of affected nations imposed various restrictions. These restrictions included lockdown and closure of most of workplaces except of those which counts under essential services. As a result of this, most of the magazine companies had to temporarily stop their work. Also, the market witnessed trade and movement restrictions. All these factors resulted in supply chain disruptions, thereby negatively affecting the market. Besides this, the demand for magazine advertising also declined during the pandemic period because most of the businesses were witnessing decline in sale or were temporarily closed due to government restrictions.
Market Growth Factors
Raising awareness of the brand and its offerings
Advertising is a viable option to emphasize competitive advantages in already-existing items, as well as improvements or new features that have been introduced to already-existing products or services. It's not only about raising awareness of your company. Advertising, particularly digital advertising solutions such as social media ads that take less time to build and run advertising campaigns, may be used to accomplish specific offers of discounts or upselling offers that demand rapid replies from the targeted clients.
Attracting both existing and new clients
Advertising may play a further role in motivating targeted clients to go through your sales funnel beyond the awareness phase by enticing both existing and future customers to interact with your company. By emphasizing your company location information in your advertisements and letting people know about the launch of a new shop or branch, you may increase traffic to your stores or branches. Increasing lead generation via marketing initiatives. The market for magazine advertising is expected to grow over the projected period since the advertising may motivate consumers to purchase items.
Market Restraining Factors
Rapid changes in market circumstances and trends need flexible marketing.
The message and budget suffer from being trapped into a design that was made months before it will be published due to the length of time it takes to prepare a magazine advertising and the lengthy lead periods needed to acquire time or space. Digital campaigns may be put into action considerably more swiftly and, if necessary, changed as they go. These and other issues are causing magazine advertising to be increasingly replaced by digital advertising methods. As a result, market growth may slow down in the years to come.
Verticals Outlook
Based on Verticals, the magazine advertising market is divided into automotive, financial services, FMCG, media & entertainment, retail, real estate, education, and others. In 2021, the automotive segment accounted for the considerable revenue share in the magazine advertising market. Market expansion is being hampered by the increasing use of digital magazines by car businesses to promote their new launches and highlight goods throughout the world. The magazine business, however, has been experiencing a steady decline as a result of declining readerships worldwide, brought on by increasing costs, dwindling credibility, and the development of social media and other channels.
Regional Outlook
Based on region, the magazine advertising market is classified into North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region led the market with the highest revenue share in the market in 2021. The market's growth is being constrained by the increasing amount of money that various sectors are spending on internet advertising. The market's potential is being constrained by increased urbanisation and growing consumer knowledge of a particular product's branding thanks to multiple advertising techniques.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include News Corporation, Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated), Global Business Leaders Mag., Gannett Co., Inc., Axel Springer SE, Nine Entertainment Co. Holdings Limited, and Conduit, Inc.
Market Segments covered in the Report:
By Vertical
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures