市場調查報告書
商品編碼
1155457
冰沙全球市場規模、份額、行業趨勢分析報告:按產品、按分銷渠道(超市/便利店、餐廳、冰沙吧)、按地區劃分的展望和預測,2022-2028 年版Global Smoothies Market Size, Share & Industry Trends Analysis Report By Product, By Distribution Channel (Supermarkets & Convenience Stores, Restaurants and Smoothie Bars), By Regional Outlook and Forecast, 2022 - 2028 |
全球冰沙市場規模預計到 2028 年將達到 109 億美元,預測期內復合年增長率為 8.4%。
傳統上,冰沙由三部分組成:液體(通常稱為基料)、各種水果和蔬菜以及冰塊。您甚至可以使用冷凍蔬菜和水果製作不加冰的冰沙。一般來說,冰沙的稠度取決於液體與固體的比例,因此您可以添加更少的液體或更多的蔬菜或水果來使您的冰沙配方變稠。
有些人還會在冰沙中添加粉末以增加營養、風味並使冰沙變稠。此類產品包括調味蛋白粉和維生素補充劑。冰沙食譜越來越多地使用新鮮薄荷葉和部分切碎或整個水果(如檸檬圈或檸檬片)作為裝飾。像這樣打扮是出於營銷目的,目的是讓冰沙在廣告中看起來更有吸引力,整體上更美觀。
COVID-19 影響分析
COVID-19 大流行對全球多個經濟體產生了重大影響。世界各地的幾家企業都見證了暴跌。餐館和冰沙吧的關閉擾亂了供應鏈。在 COVID-19 大流行期間,供應鏈中斷影響了市場增長。此外,供需缺口很大,不僅阻礙了冰沙原料的生產,也阻礙了生產。然而,隨著 COVID-19 的影響在全球蔓延,食品和飲料公司正面臨著嚴峻的製造、供應和分銷挑戰。因此,儘管對市場造成了重大破壞,但 COVID-19 大流行也為冰沙市場提供了充足的增長前景。
市場增長因素
健康與美味的融合
含有大量蔬菜和水果的冰沙是健康飲食必不可少的。消費者健康意識的提高以及生活方式和飲食習慣的改變是推動冰沙市場擴張的因素。世界各地的許多人現在都養成了不吃飯而用各種零食代替的習慣。讓您的奶昔不含糖可顯著減少您消耗的碳水化合物數量。
可根據消費者需求改變
選擇哪種冰沙是個好主意,尤其是當消費者有特定的身體或健身目標時。冰沙可以作為零食或代餐飲用,但了解可供選擇的品種很重要。人們普遍錯誤地認為冰沙本身就是低熱量的零食。然而,一些冰沙含有超過 1,000 卡路裡的熱量,具體取決於它們的大小和成分。含有 200-300 卡路裡和 10 克蛋白質的冰沙是一種很棒的零食。
市場抑制因素
冰沙生意需要大量的初始投資。
冰沙企業要求員工準備水果和其他配料以進行混合。然而,通常不可能像在攪拌機中那樣加工水果。一般來說,切水果時會需要用到刀具等工具,所以需要有一定的專業知識,以免受傷。然而,即使是經驗豐富的員工也可能因工作節奏而受傷。此外,如果員工受傷,則必須確保替代人選,並且在某些情況下,必須支付工傷賠償金。
產品展望
根據產品,冰沙市場分為水果類、乳製品類和其他類。 2021 年,水果類細分市場佔據了冰沙市場的最大收入份額。未來幾年,食品和飲料行業的投資不斷增加,預計將推動對水果有機冰沙的需求。預計在預測期內,對維生素的需求不斷增長以及抑制對糖的渴望的需求將推動水果類產品銷量的增長。由於水果中含有多種維生素和營養素,冰沙也迅速流行起來。
分銷渠道前景
冰沙市場按分銷渠道分為“餐廳”、“冰沙吧”以及“超市和便利店”。 2021 年,冰沙棒細分市場在冰沙市場中佔據了相當大的收入份額。由於優質水果和乳製品口味的增加,這一市場細分市場正在增長。隨著政府取消了對公共餐飲場所的所有限制和禁令,冰沙吧的冰沙消費量也迅速增加。這些因素正在加速該領域的市場增長。
區域展望
按地區分析了北美、歐洲、亞太地區和 LAMEA 的冰沙市場。到 2021 年,北美將獲得冰沙市場最大的收入份額。由於加拿大、美國和墨西哥等該地區新興國家的需求不斷增加,這部分市場的增長速度非常快。越來越多的人使用冰沙來維持身體新陳代謝,這推動了市場的擴張。為獲取新型有機飲料而不斷加大的研發力度正在推動區域市場的擴張。
The Global Smoothies Market size is expected to reach $10.9 billion by 2028, rising at a market growth of 8.4% CAGR during the forecast period.
Smoothies consist of fruits, vegetables, or both combined with milk or yogurt. Smoothies are rich in fiber, vitamins, proteins, minerals, healthy carbohydrates, and other essential nutrients. They are the finest substitute for fast food. Smoothies are typically used to maintain fitness and aid in weight loss. A smoothie is a nutritious, complete meal with multiple health advantages. It improves digestion due to its high fiber content. It strengthens the immune system and improves the skin's texture.
Smoothies also aid in body detoxification and depression treatment. Smoothie is a creamy and thick nonalcoholic beverage made from fresh fruits or vegetables and additional ingredients. Other smoothie components include sweeteners, water, ice, chocolate, almonds, dairy products, like milk and yogurt, and nutritional supplements. A smoothie is a thick beverage created by blending a mix of fruits, vegetables, and other ingredients such as milk, ice cubes, seeds, yogurt, sweeteners, as well as nutritional and herbal supplements.
Traditionally, smoothies consist of three components viz. a liquid (commonly referred to as the base), a variety of fruits and/or vegetables, and ice. If frozen fruits and veggies are utilized, it is possible to attain a cool temperature without utilizing ice. Typically, the thickness of a smoothie is dictated by the liquid-to-solids ratio, thus to thicken any smoothie recipe, individuals can reduce the amount of additional liquid or increase the amount of added vegetables or fruits.
Some consumers add powders to smoothies for additional nutrition and flavor, which also boosts the smoothie's consistency. Such products include flavored protein powder and vitamin supplements. In smoothie recipes, fresh mint leaves along with partially chopped or whole fruit, such as lemon wedges or slices, are increasingly used as garnishes. This dressing up has resulted from the marketing of smoothies in order to make them appear more enticing in advertising and more aesthetically pleasing overall.
COVID - 19 Impact Analysis
The COVID-19 pandemic significantly impacted various economies all over the world. Several businesses all over the world witnessed a steep downfall. The shutdown of eateries and smoothie bars has hindered the supply chain. The disturbance in the supply chain had an impact on market growth during the COVID-19 pandemic. Moreover, it also caused a substantial demand-supply gap, which disrupted the production as well as manufacturing of raw ingredients of smoothies. However, as the consequences of COVID-19 are experienced all over the world, food and beverage firms have been confronted with severe manufacturing, supply, and distribution difficulties. Therefore, despite a major disruption to the market, the COVID-19 pandemic also offered a number of growth prospects to the smoothies market.
Market Growth Factors
Offers a blend of health and taste
A healthy diet should include smoothies, which often contain a substantial amount of vegetables and fruits in each serving. A growing awareness of the importance of health and wellness among consumers, as well as shifting lifestyle and dietary patterns, are all factors that are contributing to the expansion of the smoothies industry. At the moment, the majority of people in the world have developed the practice of skipping meals and replacing them with various kinds of snack food. When smoothies are produced without sugar, there is a significant reduction in the number of carbs that are consumed.
Can be altered as per the requirement of the consumer
It is a good idea to know which sorts of smoothies to choose, especially if the consumer has a certain body or fitness composition goal in mind. Smoothies can be consumed as a snack or as a meal replacement, but it is important to know which varieties to choose from. There is a widespread misunderstanding that smoothies are essentially low-calorie snacks. However, depending on their size and the ingredients they contain, several smoothies can contain more than 1,000 calories. In most cases, a smoothie with 200-300 calories and 10 grams of protein makes for an excellent snack.
Market Restraining Factors
Requirement for significant initial investment for a smoothie business
Employees are required to prepare fruit as well as other components for blending in smoothie enterprises. However, blenders cannot often process intact fruit pieces. Typically, employees must cut fruit using knives or other chopping devices, which requires expertise to prevent injuries. Although, even experienced workers might suffer injuries due to the pace of labor. If an employee is injured, the business must find temporary replacements and, if applicable, pay worker's compensation.
Product Outlook
Based on Product, the Smoothies Market is segregated into Fruit-based, Dairy-based, and Others. In 2021, the fruit-based segment acquired the largest revenue share of the smoothies market. The demand for fruit-based organic smoothies is anticipated to be fueled by rising investments in the food and beverage industry in the coming years. During the forecast period, the rising demand for vitamins and the need to curb sugar cravings would increase the sales of fruit-based products. In addition, this type of smoothie is rapidly gaining popularity as a result of the fact that they encompass various vitamins and nutrients, which are commonly found in fruits.
Distribution Channel Outlook
By Distribution Channel, the Smoothies Market is categorized into Restaurants, Smoothie Bars, and Supermarkets & Convenience Stores. In 2021, the smoothie bars segment witnessed a substantial revenue share of the smoothies market. The growth of this segment of the market is growing as a result of the increased availability of fruit-based as well as dairy-based tastes of superior quality. In addition, as the government is lifting all restrictions and bans from public eateries and other places, the consumption of smoothies from smoothie bars is rising rapidly. Owing to these factors, the growth of this segment of the market is being accelerated.
Regional Outlook
Region-Wise, the Smoothies Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, North America procured the biggest revenue share of the smoothies market. The growth of this segment of the market is increasing at a very rapid rate due to rising demand in developing countries across the region, such as Canada, the US, and Mexico. The increasing use of smoothies to maintain body metabolism is driving market expansion. Increasing research and development to acquire novel organic drinks is driving regional market expansion.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Wm. Bolthouse Farms, Inc., Barfresh Food Group, Inc., Ella's Kitchen Limited, innocent Limited, Jamba Juice Franchisor SPV LLC, Maui Wowi (Kahala Franchising, LLC), Smoothie King Franchises, Inc., Suja Life, LLC and Tropical Smoothie Cafe, LLC.
Strategies deployed in Smoothies Market
Sep-2022: Jamba teamed up with Revive Superfoods, a Canada-based company. Following this collaboration, Jamba aimed to expand its reach among Canadian customers in order to meet the rising demands.
Sep-2022: innocent drinks launched Blueberry Whizz, an addition to the super smoothie range of the company. Through this launch, the company aimed to offer more nutrient-based beverages to children with its vitamin D-added crushed veg and fruit as well as no sugar.
Aug-2022: Bolthouse took over Evolution Fresh, a subsidiary of Starbucks. Under this acquisition, the company aimed to expand and broaden its range of beverages through plant-powered and nutrient-dense smoothies and juices from Evolution Fresh. Moreover, this acquisition would also allow the company to include a complete range of organic and cold-pressed premium juices in its portfolio.
Feb-2022: Barfresh entered into an agreement with G&J Pepsi-Cola Bottlers, a Pepsi franchise bottler. Through this agreement, Barfresh aimed to shift from a pilot program to a complete rollout via its consumers.
Mar-2021: Innocent unveiled a range of Super Smoothies. The Tropical Light and Berry Light beverages aimed to offer 30% low natural sugar in contrast to its original line.
Apr-2020: Barfresh launched Twist & Go, a ready-to-drink bottled smoothie. Following this launch, the company aimed to meet the increasing demand for better taste from its customers.
Apr-2018: Maui Wowi Hawaiian Coffees & Smoothies rolled out the Tropical Fruit Smoothie, a new recipe with island flavor. With this launch, the company aimed to offer a true vacation in a cup with its limited-time blend, which is made up of dairy-free coconut base cream and encompasses a number of tropical fruit flavors.
Feb-2018: Bolthouse Farms released the B line of products, a range of lower sugar, super-premium refrigerated beverages. Through this launch, the company aimed to offer improved texture and taste along with nutritional benefits, including lower sugar as well as higher protein.
Market Segments covered in the Report:
By Product
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures