市場調查報告書
商品編碼
1155447
在線洗衣服務全球市場規模、份額、行業趨勢分析報告:按服務類型(洗衣護理、乾洗、被褥清潔)、應用(住宅、商業)、區域展望和預測,2022-2028 年Global Online Laundry Services Market Size, Share & Industry Trends Analysis Report By Services Type (Laundry Care, Dry Clean and Duvet Clean), By Application (Residential and Commercial), By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,在線洗衣服務的全球市場規模預計將達到 1101 億美元,預測期內的複合年增長率為 28.4%。
Marketplace 和 onsite 是建議的業務形式。該平台的開發將使用戶能夠與各種洗衣商建立聯繫。市場運營商管理交易。為了協調向平台附屬洗衣店的送貨,該運營商收集有關您的偏好和位置的信息。在線企業主擁有的在線洗衣服務是他們發展當前業務的絕佳機會。
COVID-19 影響分析
在大流行期間,世界各地的所有行業都被關閉以遏制感染的傳播。因此,在線洗衣服務市場也不例外。大多數洗衣服務訂單來自住宅部門。然而,由於世界各地的消費者都被困在家裡,創造的就業機會越來越少。此外,當時消費者的健康和清潔意識強烈,這也是該領域增長放緩的一個因素。酒店的臨時關閉也對市場擴張產生了負面影響。如您所見,COVID-19 對洗衣服務的影響因客戶群而異。關閉企業和在家工作的趨勢肯定產生了負面影響。此外,還有關於互聯網服務的政府限制和指南。
市場驅動力
智能手機的普及和互聯網的高普及
智能手機的普及和互聯網世界的普及增加了在線洗衣服務等在線應用程序的使用。此外,在線洗衣服務提供的多種服務,例如免費上門服務,也是市場增長的主要因素。將衣服送到家門口可以節省時間和金錢。因此,使用在線洗衣服務對客戶來說是一種省時省錢的選擇。因此,在線洗衣服務市場受到技術意識和互聯網普及率不斷提高的推動。
公眾對綠色洗衣粉和新商業模式的認識不斷提高
市場和現場業務方式是兩種突出的業務佈局。即使是沒有私有設備的初創企業也可以利用市場。通過該平台,用戶可以連接到各個洗衣店。交易處理由市場運營商執行。為了計劃向網絡成員洗錢者的交付,該運營商匯總了有關用戶興趣和位置的數據。在線洗衣服務所有者俱有擴大公司規模的巨大潛力。更多在線服務的開放可能會促進在線洗衣服務市場的增長並增加客戶的興趣。
市場製約因素
成本高,規則/要求復雜
嚴格的法規、環保標準以及現代在線洗衣服務運營經驗的缺乏也在剝奪增長機會。令人擔憂的是洗衣服務中用水過多,許多經營者不使用回收流程。此外,用過的洗滌劑混合物含有有害化學物質和化合物,如漂白劑、合成香料、染料、SLS/SLES 等,如果不小心排放,會對周圍環境產生不利影響。這使得在線洗衣服務市場作為一項破壞環境的業務變得不可靠。
服務展望
在服務的基礎上,在線洗衣服務市場被細分為洗衣護理、乾洗和羽絨被清潔。到 2021 年,乾洗業務在在線洗衣服務市場中佔據了很大的收入份額。無法在家洗滌的時尚服裝和配飾用於打造現代服裝和套裝。此外,絲綢等精緻面料需要乾洗服務,因為處理不當會迅速且不可逆轉地損壞它們。因此,市場有望擴大。
應用展望
在線洗衣服務市場按用途分為住宅和商業。 2021 年,住宅部分在在線洗衣服務市場中佔據了最大的收入份額。由於對個人衛生和清潔的健康擔憂日益增加,消費者對專業清潔的偏好發生了轉變,從而使在線洗衣服務成為可能。同一部門還啟動了一個項目,以調查無組織部門。
區域展望
在線洗衣服務市場按地區分析,橫跨北美、歐洲、亞太地區和拉美。北美地區在 2021 年在線洗衣服務市場的收入份額最大。該地區越來越多的注重健康的消費者增加了對洗衣服務的需求。消費者對清潔產品的需求正在增長,尤其是在發達國家。預計美國消費者在洗衣護理方面的支出將會增加。
The Global Online Laundry Services Market size is expected to reach $110.1 billion by 2028, rising at a market growth of 28.4% CAGR during the forecast period.
Laundry services provided through digital platforms like websites or apps are termed as online laundry services. These services have established themselves as essential components of the service sector. Mobile laundry apps that are available on demand make washing more efficient, effective, and practical. These applications are available to customers for a variety of purposes, including pickup appointments and service evaluations. Customers require an easy-to-use service that enables prompt booking, pick-up, arrival at their door, and update monitoring.
Washing machines speed up and simplify labor, but they can also be very expensive to buy outright. The other option is then to go for any laundromat for cleaning clothes but these are still unviable for people who are busy. Online laundry leaning services for clothes and curtains are experts in providing the laundry with high-quality care. Different textiles are used to make various textile products, including clothing, towels, and curtains, which may need for various or specialized cleaning techniques. There are also many stains that cannot be safely cleaned at home without perhaps ruining the fabric. More providers now offer hotlines that can be used during work hours to have the laundry taken care of, making laundry delivery even more accessible. These services are certain to bring laundry on schedule and some are even accessible around-the-clock.
The marketplace and on-site are the suggested business formats. The development of a platform enables users to connect with various washing providers. The operator of the marketplace manages transactions. To coordinate deliveries to laundries that are affiliated with the platform, this operator gathers information about users' preferences and whereabouts. Online laundry services, owned by online business owners, are a great opportunity for them to grow their current businesses.
COVID-19 Impact Analysis
Every industry in the world was shut down during the pandemic in order to stop the spread of infections. The online laundry service market was therefore not an exception to this. Most of the laundry services orders arose from the residential sector. But since consumers around the world stayed confined to their houses, not much work was generated. Because consumers were more concerned about their health and cleanliness at the time, this caused the sector to slow down. Additionally, hotels stayed closed for a while, which had a detrimental effect on the market's expansion. Therefore, depending on the clientele, COVID-19 had varying effects on laundry services. Closures of businesses and a move toward working from home most certainly had a negative impact on businesses. Furthermore, there are limitations and guidelines set by the government for internet services.
Market Driving Factors
Growing Popularity Of Smart Phones And High Internet Penetration
The use of online applications like online laundry services has expanded as a result of smartphones' rising popularity and high internet penetration across the world. One of the main factors influencing the market's growth is the variety of services offered by online laundry services, like the free pick-up and drop-off options. The decision to have the clothing delivered right to the customer's door saves both time and money. As a result, using online laundry services is a time- and money-saving option for customers. Therefore, the online laundry services market is being driven by rising technical awareness and internet penetration.
Increasing Public Awareness Of Green Laundry Detergents And New Business Models
The marketplace and on-site business methods are two prominent business layouts. Startups lacking their personal equipment can also use the market. Through a platform, users may connect to different washing providers. The transaction processing is done by the marketplace provider. In order to plan distribution to network-affiliated laundries, this operator compiles data regarding users' interests and locations. Online laundry service owners have a great potential to expand their companies. As more and more online services open up, they will propel the growth and interest of customers in the online laundry services market.
Market Restraining Factors
High Costs And Cumbersome Rules & Requirements
Strict regulations, environmental protection standards, and a lack of experience running modernized online washing services also minimize growth opportunities. Concerned bodies highlight the excessive use of water use in laundry services, as not many operators use any recycling processes. In addition, the used detergent mixed water is laden with harmful chemicals and compounds, like bleaches, synthetic fragrances, dyes, SLS/SLES which if not discharged carefully, could have detrimental effects on the surroundings. This lowers the credibility of online laundry services market to an environmental draining business.
Service Outlook
Based on service, the online laundry services market is categorized into laundry care, dry clean, and duvet clean. The dry clean segment procured a significant revenue share in the online laundry services market in 2021. Fashionable clothing and accessories that cannot be laundered at home are used to create modern clothing and outfits. Some sophisticated fabrics like silk also require dry cleaning services as mishandling them instantly damages the piece irretrievably. This can hasten market expansion.
Application Outlook
On the basis of application, the online laundry services market is divided into residential and commercial. The residential segment acquired the largest revenue share in the online laundry service market in 2021. Online washing services have been made possible by a shift in consumer preference toward professional cleaning due to growing health concerns around personal hygiene and cleanliness. In addition, businesses are starting up in the sector to investigate the unorganized sector.
Regional Outlook
Based on region, the online laundry services market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North American region recorded the maximum revenue share in the online laundry service market in 2021. The need for washing services has increased as a result of the region's expanding population of health-conscious consumers. Consumer demand for cleaning supplies is growing, especially in industrialized nations. Consumer expenditure on laundry care is anticipated to rise in the United States.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include ByNext, Inc., Rinse, Inc., Laundryheap Limited, Mulberrys Garment Care, UClean (UConcepts Solutions LLP), Elite DhobiLite™ Laundry Private Limited, IHATEIRONING, Washmen Laundry LLC, and LaundroKart (Kleenco on Demand Services Private Limited).
Strategies deployed in Online Laundry Services Market
May-2022: Laundryheap acquired Laundrapp, an online service provider of laundry and dry cleaning services. Following this acquisition, Laundryheap offered high-quality, reliable on-demand laundry services and expanded its reach in the UK market.
Mar-2022: Mulberrys announced the expansion of its geographical footprints by opening a franchise in Florida. Through this expansion, Mulberrys were enabled to provide eco-friendly dry cleaning and laundry services in the region.
Mar-2022: Rinse took over FlyCleaners, an app-based on-demand laundry and dry cleaning business operating in New York City. With this acquisition, the company aimed to increase its presence in New York in order to meet the consumer demands throughout the area.
May-2021: Rinse acquired ButlerBox, a provider of dry cleaning and laundry services located in Los Angeles, California. Through this acquisition, Rinse aimed to strengthen its prevalence in Los Angeles by leveraging the robust capabilities as well as customer base of ButlerBox.
Mar-2021: ByNext acquired WashBox, a Los Angeles-based laundry company. Through the acquisition, ByNext aimed to expand its footprint throughout the Los Angeles Market. The acquisition also helped in strengthening the company's position as a country leader in the home services sector.
Nov-2020: Rinse took over Dryv, a Chicago-based dry cleaning and laundry provider. Through the acquisition, Rinse expanded its reach in the Chicago market. Moreover, this acquisition also marked an important milestone within the growth strategy of Rinse.
Nov-2018: UClean collaborated with Chem-Dry, an American carpet cleaning and upholstery cleaning franchise chain. With this acquisition, UClean focused on delivering sanitizing and disinfecting services for homes in order to facilitate the healthiest conditions for people to live in.
Market Segments covered in the Report:
By Services Type
By Application
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures