市場調查報告書
商品編碼
1115272
水增強劑全球市場規模、份額、行業趨勢分析報告:按產品類型、按分銷渠道(線下、在線)、按形式(液體、粉末)、按地區、展望和預測,2022-2028Global Water Enhancer Market Size, Share & Industry Trends Analysis Report By Product Type, By Distribution Channel (Offline and Online), By Form (Liquid and Powder), By Regional Outlook and Forecast, 2022 - 2028 |
預計到 2028 年,增水劑的全球市場規模將達到 45 億美元,在預測期內以 9.3% 的複合年增長率增長。
增水劑包裝和瓶子使儲存和運輸更容易、更方便。由於新的包裝技術和不斷擴大的零售分銷,增水劑市場正在擴大。由於營養飲料和健康補水的趨勢,市場正在增長。關於蘇打水和含糖軟飲料對健康的負面影響的知識增加,增加了對健康、營養飲料的需求。
增水劑攜帶方便,是一種廉價且實惠的補充飲食方式。由於對個人飲料的需求不斷增長,該行業正在擴張。由於消費源自植物的天然產品的趨勢不斷增加,增水劑領域的主要公司正在開發新產品。例如,Weight Watchers 於 2017 年 10 月為其忙碌的客戶推出了一種全天候的水增強劑,其中添加了維生素 C。
COVID-19 影響分析
製造和生產運營的暫停使業務陷入停頓,貿易和運輸的低迷完全擾亂了供應鏈。結果,公司很快就會遭受巨額損失。由於社會和經濟混亂,公司正面臨生存威脅。此外,我們還面臨勞動力短缺、運輸問題、供應問題、市場波動等各種困難。由於超市和零售店等分銷渠道的關閉,增水劑市場的銷售額和收入均出現下滑。供應鏈因貿易和生產限製而中斷。
市場增長因素
對更健康的蘇打水替代品不斷增長的需求推動了增長
今天,蘇打水和軟飲料的不健康程度已一目了然。由於碳酸飲料是導致體重增加和其他健康問題的主要原因,國家生物技術信息中心建議在其研究中減少消費。近年來,由於軟飲料名聲不佳,增水劑市場不斷擴大。此外,飲料中功能性添加劑的消費增長趨勢預計將增加對水增強劑的需求。對補水、健康和提神飲料的需求不斷增長是全球強化水市場的主要趨勢之一。
提高健康意識
健康意識的提高正在創造國際新趨勢。人們越來越意識到與飲用髒水相關的健康問題和風險。互聯網在提高人們對飲用水和純淨水重要性的認識方面發揮了非常重要的作用。此外,世界各國政府正在努力提高人們對清潔水的認識。一個人的健康狀況與他們是否使用乾淨的水直接相關,這是常識。因此,世界各地的人們越來越意識到他們消耗的水。
市場製約因素
發展中國家和不發達國家的低意識
在世界各地的不發達國家和新興國家,人們對增強水資源知之甚少。預計這將阻礙增強水市場的未來增長。它也比傳統的水更貴,這就是為什麼許多客戶猶豫購買它的原因。此外,發展中國家的低可支配收入使人們對購買此類奢侈品和特色商品猶豫不決。此外,由於加工程度高,缺乏營養價值。
按產品類型劃分的前景
按產品類型,濃縮水市場分為非營養型和營養型。到 2021 年,非營養部分將在增水劑市場佔據最高的收入份額。人工著色的飲料,有時被稱為非營養飲料,提供的卡路裡或營養成分很少。這些可能來自草藥、植物,甚至糖本身。它的味道比糖更甜,因此需要少量來調味食品和飲料。一些非營養飲料沒有被新陳代謝,幾乎完好無損地通過消化系統。
形態觀
增水劑市場按形式分為液體和粉末。到 2021 年,液體部分將在增水劑市場獲得最大的收入份額。液體形式的物品的廣泛接受和可及性是促成這一細分市場最大比例的主要因素之一。液態水增強劑更便於使用。大多數主要供應商,包括卡夫亨氏公司、Jel Sert 等,都提供液體形式的產品。
分銷渠道前景
按銷售渠道,增水劑市場分為線下和線上。在線部分在 2021 年的增水劑市場中取得了很大的收入份額。這是因為智能手機的使用量正在增加,這是由於互聯網的大量使用以及在線購物的網站和應用程序的結合。此外,包括亞馬遜和京東在內的多家電子商務運營商□□正在與零售商和增水產品製造商合作,通過在線渠道提供食品雜貨。
區域展望
按地區分析了北美、歐洲、亞太地區和 LAMEA 的增水劑市場。到 2021 年,北美地區將在增水劑市場佔據相當大的收入份額。隨著功能性飲料因其健康益處而越來越受歡迎,預計北美將出現強勁增長。客戶忙碌的現代生活方式推動了對提供快速補水和營養的產品的需求。領先的生產商專注於創造新產品,以幫助他們從該地區日益增長的健康補水趨勢中受益。
The Global Water Enhancer Market size is expected to reach $4.5 billion by 2028, rising at a market growth of 9.3% CAGR during the forecast period.
Water enhancers are flavor-rich concentrated formulations with added nutrients and additives that have various functions. A few drops at a time should be added to plain water when using these. These mixers give the water sweetness, flavor, and nourishment. In the upcoming years, it is projected that increased consumer awareness of the harmful health impacts of drinking carbonated and sugary beverages would increase the demand for water enhancers.
Because they are being used more frequently in a variety of market areas, including sports drinks, flavored seltzer, and energy drinks, water enhancers are becoming a more widespread trend in retail. Modern customers are becoming more interested in water enhancers as the desire for portable, handy drinks rises. When compared to other beverage mixes like powdered drinks and frozen concentrates, enhancers require much less preparation.
Packs or bottles for water enhancers make storage and transportation easier and more convenient. The market for water enhancers is rising as a result of new packaging technologies and expanding retail distribution. The market is expanding mostly because of the trend toward nutritarian drinking and healthy hydration. The desire for nutritious drinks that offer health advantages is being fueled by the increased knowledge of the harmful health impacts of carbonated beverages and sugary soft drinks.
Water enhancers offer portable, cheap nutrition since they are easy to transport. The industry is expanding because of the rising demand for personalized drinks. Key players in the water enhancer area are developing new goods as a result of the growing trend toward ingesting natural products derived from plants. For instance, Weight Watchers introduced all-natural water enhancers for clients who are on the go in October 2017 and fortified them with vitamin C.
COVID-19 Impact Analysis
Manufacturing and production operations have stopped, which has caused a slowdown in business, and inactive trade and transportation have entirely disrupted the supply chain. As a result, businesses can soon incur sizable losses. Businesses are at risk of facing existential challenges as a result of the social and economic turmoil that has been brought about. Other difficulties they now face include labor shortages, transportation problems, supply problems, and market volatility. The market for water enhancers has seen a decline in sales and revenue due to the closure of distribution channels like supermarkets and retail outlets. Trade restrictions and restricted production have caused the supply chain to be disrupted.
Market Growth Factors
Growing Demand For Healthier Carbonated Drink Alternatives To Fuel Growth
Today, it is pretty clear how unhealthy carbonated or soft drinks are. Because they are the primary contributor to increasing body weight and other health problems, the National Center for Biotechnology Information has advised reducing consumption in its study. The market for water enhancers has grown as a result of the unfavorable reputation that soft drinks have gained in recent years. Additionally, it is anticipated that the growing trend of ingesting functional additives in beverages would increase the demand for water enhancers. The growing desire for hydrating, healthful, and refreshing drinks is one of the key trends in the worldwide enhanced water market.
Rising Health Consciousness
New trends have emerged internationally as a result of health-conscious consumers. People are becoming more aware of health issues and the risks associated with drinking dirty water. The Internet has been very important in raising awareness of water and the importance of drinking pure water. Additionally, governments from all around the world have been working hard to raise awareness of clean water. It is common knowledge that a person's well-being is directly correlated with their use of clean water. As a result, people all across the world are becoming more conscious of the water they consume.
Market Restraining Factors
Low Awareness In Developing And Underdeveloped Nations
In undeveloped & emerging nations all across the world, there is virtually little understanding about enhanced water. This factor is anticipated to impede the enhanced water market's future growth. Additionally, because enhanced water is more expensive than conventional water, many customers are hesitant to buy this novel product. The bulk of individuals in developing nations have fewer disposable cash, which deters them from selecting such upscale and distinctive goods. Furthermore, because it has undergone extensive processing, enhanced water lacks some nutritional value.
Product Type Outlook
Based on the Product Type, the Water Enhancer Market is segmented into Non-Nutritional and Nutritional. The non-nutritional segment acquired the highest revenue share in the water enhancer market in 2021. Artificial color drinks, sometimes known as non-nutritional, provide little to no calories or nutrients. They might come from herbs, plants, or even sugar itself. Smaller amounts are required for flavoring meals and beverages because they have a sweeter flavor than sugar. Some non-nutritional drinks do not undergo metabolization, which means they virtually pass through the digestive system undamaged.
Form Outlook
Based on Form, the Water Enhancer Market is divided into Liquid and Powder. The liquid segment procured the largest revenue share in the water enhancer market in 2021. The widespread acceptance and accessibility of items in the liquid form are one of the main factors causing this segment to account for the biggest proportion. Liquid water enhancer is more portable to use. The majority of the major suppliers, including the Kraft Heinz Company, Jel Sert, and others, offer liquid forms of their products.
Distribution Channel Outlook
By distribution channel, the Water Enhancer Market is segmented into Offline and Online. The online segment registered a significant revenue share in the water enhancer market in 2021. Due to the growing use of smartphones as a result of significant internet usage combined with websites and applications for online shopping. Additionally, several e-commerce businesses, including Amazon and JD.com, are collaborating with retailers and makers of water enhancer goods to offer groceries through their online channels.
Regional Outlook
Region wise, the Water Enhancer Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region acquired a substantial revenue share in the water enhancer market in 2021. The increased popularity of functional beverages due to their health benefits is expected to result in significant growth in North America. The need for goods that deliver quick hydration and nutrients is being driven by customers' busy modern lifestyles. The major producers are concentrating on creating new products that will allow them to profit from the region's expanding healthy hydration trend.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include PepsiCo, Inc., Nestle S.A., The Coca Cola Company, The Kraft Heinz Company, Keurig Dr Pepper, Inc., AriZona Beverages Company LLC, Mondelez International, Inc., 4C Foods Corp., and The Jel Sert Company.
Market Segments covered in the Report:
By Product Type
By Distribution Channel
By Form
Powder
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures