市場調查報告書
商品編碼
1114889
雞尾酒混合器的全球市場規模、份額和行業趨勢分析報告:按產品(湯力水、蘇打水、生薑)、按分銷渠道(場內、場外)、按地區前景和預測2022-2028Global Cocktail Mixers Market Size, Share & Industry Trends Analysis Report By Product (Tonic Water, Club Soda, Ginger), By Distribution Channel (On-trade and Off-trade), By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,雞尾酒調酒器的全球市場規模預計將達到 146 億美元,在預測期內以 8.2% 的複合年增長率增長。
因此,為調酒師準備合適的雞尾酒組合可以大大提高服務高峰時段的運營效率。這種雞尾酒的名字來自新奧爾良克裡奧爾藥房 Antoine Peychaud 及其飲料。在 19 世紀中葉,Peychaud 在法國雞蛋杯中供應混合白蘭地雞尾酒。雞蛋杯在法語中被稱為“coquetiere”,Peychaud 飲酒者將其縮寫為“雞尾酒”。
隨著時間的推移,這個詞變得越來越美國化,最終變成了“雞尾酒”,從那時起這種用法一直在繼續。因此,“雞尾酒”一詞既指飲料,也指供應它的玻璃杯。此外,用戶需要一個平台來處理他們製作的所有飲料。該公司的酒吧庫存軟件 BinWise Pro 可以在這種情況下提供幫助。
借助這種端到端工具,企業可以確定理想的再訂購點,優先處理高需求商品並減少不受歡迎的商品。.雞尾酒時間有兩個含義:午餐和晚餐之間的時間,以及婚禮之後的時間。婚禮上的雞尾酒時間讓客人在等待晚餐時不會感到無聊,就像在酒吧或餐廳生意停滯不前一樣。
COVID-19 影響分析
飲料和攪拌機行業已經存在了很長時間,但在大流行期間顯著擴張,現在正在蠶食印度的市場份額。預計未來幾年的增長將超過葡萄酒和烈酒市場的總和。隨著對各種類型的混合器的需求增加,大流行期間家庭酒精使用量的增加在 RTD 和雞尾酒混合器行業創造了繁榮。隨著新品類的推出,每個品牌都以獨特的方案打開喉嚨,攪拌機已成為國內品牌的新進入熱潮。
市場增長因素
混合器的治療效果
最重要的是融入精神的東西,決定了它的健康價值。攪拌機是瘦腰的主要注意事項,但它們還有其他健康益處。天然薑汁啤酒和啤酒含有姜,姜具有許多藥用特性,包括抗噁心、抗炎、防腐、抗菌和抗病毒特性。此外,還含有鈣、鎂、磷、鉀、鈉、鐵、維生素A、C、E、B等多種營養成分。
更多的千禧一代和年輕人聚會
推動雞尾酒混合市場增長的主要因素之一是年輕一代對派對生活方式的廣泛接受。在接下來的幾年裡,隨著人們繼續喝更軟、更美味的飲料,雞尾酒糖漿市場預計會增長。隨著兒童成年,他們會經歷重大的身體、心理和生活方式的變化。飲酒與青春期和獨立的出現等發育階段有關。
市場製約因素
飲酒的影響
隨著消費者的健康意識增強,他們飲用的酒量正在減少,預計這將阻礙雞尾酒混合市場的擴張。飲酒會導致肝臟和心臟損傷、癌症和抑鬱症,預計所有這些都會阻礙雞尾酒混合物的市場增長。消費者現在正在尋找不僅能解渴,還能提供其他好處的飲料。大多數水果和飲料製造商正在通過將益生菌飲料納入其功能性飲料組合來擴展其產品線。
產品展望
雞尾酒調酒器市場按產品細分為湯力水、蘇打水、生薑等。 2021 年,蘇打水部門在雞尾酒市場的收入份額顯著增加。蘇打水對全球客戶日益增長的吸引力正在推動市場擴張。該部門的主要驅動力是在酒精飲料中大量使用雞尾酒混合產品,例如伏特加和杜松子酒。
分銷渠道前景
雞尾酒調酒器市場按分銷渠道分為場內和場外。交易部分將在 2021 年獲得雞尾酒市場最高的收入份額。這一類別包括在酒吧、餐館、酒店和夜總會等場所的現場消費,預計將刺激市場擴張。杜松子酒、白蘭地、卡沙卡酒、龍舌蘭酒、朗姆酒、伏特加和威士忌只是在各種雞尾酒中用作基礎成分以增強風味的酒精飲料的幾個例子。
地區概覽
按地區分析了北美、歐洲、亞太地區和 LAMEA 的雞尾酒調酒器市場。受英國、德國、法國、西班牙和意大利對酒精飲料的強烈接受和消費以及雞尾酒在消費者中越來越受歡迎的推動,歐洲地區在 2021 年的雞尾酒市場收入份額最高。此外,雞尾酒在歐洲地區越來越受歡迎,調酒師將優質滋補水與優質酒精品牌配對,這也促成了超豪華飲料的出現。
The Global Cocktail Mixers Market size is expected to reach $14.6 billion by 2028, rising at a market growth of 8.2% CAGR during the forecast period.
A cocktail is a mixed alcoholic beverage. Cocktails are often made with one or more spirits blended with tonic water, fruit juice, flavored syrup, or cream, or with a combination of spirits. Cocktails differ greatly between different parts of the world, and many websites post both unique recipes and their takes on more traditional and well-known cocktails.
Cocktails are sometimes known as "aperitifs," which are merely alcoholic beverages consumed before a meal to increase appetite. It is suitable as a starter or appetizer. Many bar patrons are familiar with a typical aperitif the cosmopolitan cocktail. The crew must be able to rapidly make beverages with excellent flavor and little wait time because many guests enjoy a cocktail before their meal or while sharing appetizers.
Because of this, having the appropriate cocktail mixes on hand for a bartender can greatly improve the efficiency of business during peak service periods. The Creole pharmacy Antoine Peychaud and the beverages used to serve in New Orleans are where the name "cocktail" originates. Peychaud used to serve mixed brandy cocktails in a French eggcup in the middle of the nineteenth century. Eggcup is known in French as coquetier, which Peychaud's patrons abbreviated to "cocktail."
This word was increasingly Americanized over time until it eventually became a "cocktail," and this usage has persisted ever since. As a result, the term "cocktail" can refer to both the beverage and the glass it is served in. Users also need a platform to handle all the drinks they make. Their bar inventory software, BinWise Pro, can help in this situation.
With the help of this thorough tool, a business can pinpoint an ideal reorder point and gradually phase out less popular products in favor of those in great demand. Cocktail hour has two meanings: the interval between lunch and dinner and the period following a wedding ceremony. Cocktail hour at weddings keeps guests occupied while waiting for dinner, much like in bars and restaurants when business is slow.
COVID-19 Impact Analysis
The industry for ready-to-drink beverages and mixers has always existed, but it expanded significantly during the pandemic and is currently robbing India of its market share. In the upcoming years, it is anticipated to grow to be bigger than the combined wine and spirits market. A rise in alcohol use at home during the pandemic resulted in a rise in the demand for various mixers, which in turn sparked a boom in the RTD and cocktail mixer sectors. The introduction of the new mixer's category, where each brand carved out its portion of the throat with distinctive offers, was prompted by the rush of new domestic brands into the segment.
Market Growth Factors
Mixers' Therapeutic Qualities
The most important thing to consider is typically what is being blended with the preferred spirit; this is typically what defines its overall health value. There are other health advantages as well, even though mixers are the major ones to watch when trying to reduce the waistline. Natural ginger beer or ale contains ginger, which has various medical benefits for health, including anti-nausea, anti-inflammatory, antiseptic, antibacterial, and antiviral effects. Additionally, it has a lot of nutrients like calcium, magnesium, phosphorus, potassium, sodium, iron, and vitamins A, C, E, and B.
Increasing Partying Among Millennials And Young People
One of the major factors driving the growth of the cocktail mixture market is the widely accepted party lifestyle among the young generation globally. In the upcoming years, the market for cocktail syrups is expected to rise due to the continued trend of drinking beverages with low alcohol content and a variety of tastes. Children experience significant physical, emotional, and lifestyle changes as they enter early adulthood. Alcohol usage has been linked to developmental stages such as puberty and growing independence.
Market Restraining Factors
Harmful Effects Of Drinking Alcohol
Drinking less alcohol is being encouraged by consumers' growing health consciousness, which is predicted to impede the market for cocktail mixture from expanding. The consumption of alcohol can cause liver and heart damage, cancer, and depression, all of which are predicted to impede the market growth for the cocktail mixture. Nowadays, consumers are looking for beverages that can provide extra benefits in addition to quenching their thirst. The majority of fruit and beverage firms are expanding their product lines by integrating probiotic beverages into their portfolio of functional beverages.
Product Outlook
On the basis of Product, the Cocktail Mixer Market is segmented into Tonic Water, Club Soda, Ginger, and Others. The club soda segment witnessed a significant revenue share in the cocktail market in 2021. Club soda's escalating appeal to customers around the world is boosting the market's expansion. The segment is primarily driven by the considerable use of cocktail mixer goods like vodka and gin in alcoholic beverages.
Distribution Channel Outlook
Based on the Distribution Channel, the Cocktail Mixer Market is bifurcated into On-trade and Off-trade. The on-trade segment procured the highest revenue share in the cocktail market in 2021. It is anticipated that the category, which comprises on-premise consumption in places like pubs, restaurants, hotels, and nightclubs, will spur market expansion. Gin, brandy, cachaca, tequila, rum, vodka, and whiskey are some examples of alcoholic beverages that are used as base ingredients in various cocktails to enhance flavor.
Regional Outlook
Region-wise, the Cocktail Mixer Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe region garnered the highest revenue share in the cocktail market in 2021. due to the strong acceptance and consumption of alcoholic beverages in the United Kingdom, Germany, France, Spain, and Italy as well as the expanding popularity of the cocktail among consumers. Additionally, the creation of super-premium drinks has been aided by the growing popularity of cocktails in the European region, where bartenders have begun combining premium tonic water with high-end alcohol brands.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Fever-Tree Drinks PLC, The Coca Cola Company, Keurig Dr Pepper, Inc., Britvic PLC, Fentimans Ltd., White Rock Products Corporation, Three Cents Ltd, Thomas Henry GmbH, East Imperial Beverages Corporation, and Round The Cocktails Private Limited (Bartisans).
Recent Strategies deployed in Cocktail Mixers Market
Partnerships, Collaborations and Agreements:
Jun-2022: The Coca-Cola Company signed a brand authorization agreement with Constellation Brands, an American producer, and marketer of beer, wine, and spirits. Through this agreement, the companies aimed to introduce FRESCA Mixed, a line of full-flavored, spirit-based ready-to-drink cocktails in the United States. Additionally, FRESCA Mixed would demand customers exploring for fuller-flavoured backgrounds and higher-quality RTD cocktails to stand between restoring hard seltzers and full-flavored bar cocktails.
Product Launches and Product Expansions:
Jun-2022: London Essence, a subsidiary of Britvic introduced Crafted Lemonade Mixer. The new mixture incorporates the citric bite of lemon with a stimulating hit of zesty lime. Additionally, The flavour is further uplift by the juicy roundness of kumquat and a little wrench of orange for a perfectly balanced aftertaste.
Apr-2022: The London Essence, subsidiary of Britvic unveiled Pink Grapefruit Soda. The addition of the Pink Grapefruit Soda into London Essence crafted soda collection has been beautifully orchestrated to produce a symphony of fragrance and taste by combining crisp and spicy high notes with spicy undertones, notably the upsurge of lime leaf distillate which provides a distinction to the sharp grapefruit for the ideal finishing note.
Mar-2022: Britvic mixers launched fruity twist with pink Raspberry Tonic. The new tonic with crisp tones and refreshed citrus cues would resume helping operators elevate experiences for customers when it comes to picking their mixers out of the home. In addition to gin and flavoured tonics being the number one mixer and spirit for clients, Pink Raspberry Tonic is a perfect complement for platforms to count to their mixers capacity.
Feb-2022: Britvic introduced Pink Raspberry Tonic to complete its Elderflower variant. The premier launch to the authorized channel sees the new raspberry flavour delivering crisp tones and fresh citrus cues that would continue to assist operators to upgrade experiences for customers when it reaches to picking their mixers out of the residence.
Jun-2021: Fever-Tree launched Fever-Tree Distillers Cola, a special recipe of naturally sourced ingredients. The new Cola contains Tahitian limes, Caribbean kola nuts, and a sample of distilled botanicals and spices, including Madagascan vanilla and Jamaican pimento berries. Additionally, cola is complex and rich in flavour, with the excellent level of sweetness to complete and upgrade rums and whiskeys from the best distilleries.
May-2021: Fentimans unveiled a new range of 200ml mixers and tonics. The new range would also contain Fentimans versatile content of flavoured and coloured tonics, appropriate for pairing with a wide range of spirit varieties. Additionally, the renewed aim to tap into the increasing flavour of long mixed drinks and better fulfil the demands of its clients, striving more major serves and better versatility of varities.
Apr-2021: Fever-Tree introduced Fever-Tree Sparkling Lime & Yuzu. The new product is developed to easily mix with premium tequilas and vodkas, the largest value and quickly rising spirits categories. Moreover, Fever-Tree Sparkling Lime & Yuzu has been skilfully created with the finest organic sourced components.
Apr-2021: Britvic launched the first-ever flavoured tonic with an Elderflower complement to its coverage. The new range would capitalize on the rising popularity of elderflower, especially as gin and flavoured tonic is the number one mixer and spirit blend for customers.
May-2020: Fever-Tree unveiled Fever-Tree Sparkling Pink Grapefruit, its first mixer created especially for the American customer. The new Grapefruit is moving out nationally, uses organic sourced components, and is perfect for vodka-driven Spritzes, tequila-powered Palomas, along with its own as a zero-ABV refresher.
Acquisitions and Mergers:
Jun-2022: Keurig Dr. Pepper completed the acquisition of Atypique, a non-alcoholic, ready-to-drink brand. Under this acquisition, Atypique would propel the boundaries of the ready-to-drink market by delivering outside-the-box, beyond-the-normal-standard products, and this collaboration would allow the label to resume doing simply that.
May-2021: Britvic acquired Plenish, the plant-based milk, cold-pressed juices, and shots business. This acquisition is closely linked with Britvic's method of building a suite of soft-drinks labels for every customer experience and its priority on accessing new areas in the soft drinks variety.
Geographical Expansions:
Feb-2022: Fever-Tree expanded its geographical footprint by establishing its outlet in South Korea. This expansion is a chance for the label to link with Sojo, the world's second-largest alcohol variety behind beer.
Market Segments covered in the Report:
By Product
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures