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市場調查報告書

商品編碼

1935830

企業級RCS市場：2026-2030

RCS for Business Market: 2026-2030

出版日期: 2026年02月16日 | 出版商:

Juniper Research Ltd | 英文 | 商品交期: 最快1-2個工作天內

價格

簡介目錄

"到2027年，全球企業級RCS營收將達到30億美元－兩年內成長150%"

摘要

本報告對企業級RCS市場進行了詳細分析，該市場預計將在未來五年內快速增長，並清晰地闡述了未來兩年內湧現的最重要機會。本研究也分析了2026年影響市場發展的關鍵驅動因素，包括蘋果公司在iPhone上持續推廣企業級RCS、行動電信商加強支援力度以及第三方認證機構在全球市場日益增長的影響力。

本報告提供多種購買選項。這些選項包括對支援企業級RCS的行動用戶、訊息流量和相關收入的市場預測，並依用例和主要行業垂直領域進行了詳細細分。

該報告還包含對市場趨勢和機會的全面研究、包含主要供應商詳細分析的競爭格局排行榜，以及完整研究套件的大幅折扣。

本研究也為行動營運商提供建議，指導其在 2026 年如何成功進軍企業級 RCS 市場（優先考慮合作夥伴關係、有效實現盈利以及打擊日益猖獗的詐欺行為）。

本報告提供英文版本。

主要特點

市場動態：本報告深入分析了企業級 RCS 市場格局。報告評估了推動未來成長的關鍵因素，包括蘋果 iPhone 企業級 RCS 的持續推廣、新興的個人到應用程式 (P2A) 用例以及第三方認證機構在全球範圍內日益重要的作用。該報告還依地區評估了市場成長情況，並分析了影響主要市場採用率的因素。該研究還包含一個“未來領導者指數”，該指數評估了八家為企業級RCS提供運營商管理服務的供應商，並將每家供應商分為“未來領導者”、“細分領域專家”、“模擬器”或“早期供應商”。
關鍵洞察與策略建議：本報告深入分析了企業級RCS市場的關鍵發展機會、新興產業趨勢和核心洞察，並為利害關係人提供客製化的、可操作的策略建議。
產業預測基準：本報告提供了企業級RCS市場的市場規模和五年預測，包括支援企業級RCS的行動用戶數、總流量以及營運商和平台收入。
Juniper Research競爭格局排行榜：本報告評估了17家企業級RCS供應商的能力和容量。

市場趨勢與策略

第一章：關鍵趨勢與策略建議

主要趨勢
策略建議

第二章：未來市場展望

未來市場展望
- 蘋果在 iOS 裝置上部署 RCS
- 從簡訊遷移到企業級 RCS 的便利性
- 認證企業入駐流程的便利性
- P2A RCS
- 用於輔助行銷和推廣活動設計的工具數量不斷增加
- 人工智慧代理和對話自動化
- RCS 在商業流量中的區域成長
  - 北美
  - 拉丁美洲
  - 西部歐洲
  - 中歐和東歐
  - 遠東與中國
  - 印度次大陸
  - 亞太其他地區
  - 非洲和中東
- 市場細分與用例
- 推動企業採用 RCS 的策略
  - 將其他頻道的工具升級到 RCS
  - 改進分析
  - 遊戲化訊息頻道
  - 與廣告科技公司合作
  - 面向客戶支援用例的 P2A 模板
  - 透過入駐和驗證支持品牌
- 營運商如何最大限度地利用 RCS 為您的業務帶來效益的策略
  - 營運商需要透過策略定價與替代管道競爭
  - 防範欺詐
  - 營運商需要成為通路倡導者

第三章未來領導者指數：面向營運商的 RCS 管理服務

RCS 基礎設施提供者：公司簡介
- Gupshup (Dotgo)
- Infobip
- Interop Technologies
- Openmind Networks
- Sinch
- Tanla Platforms
- TelcoGuard
- TOMIA
方法論
限制解讀

競爭對手排行榜

第一章：Juniper Research 競爭對手排行榜

為何閱讀本報告？

第二章：供應商簡介

企業級 RCS：公司簡介
- CM.com
- Comviva
- GMS
- Gupshup
- Infobip
- LINK Mobility
- nativeMsg
- Proximus Global
- Sinch
- Smartping
- Soprano Design
- Syniverse
- Tata Communications
- Tanla Platforms
- Twilio
- Vibes
- Vonage
評估方法
局限性和解釋
相關研究

數據和預測

第一章要點與市場預測

企業級 RCS 市場概況及未來展望
- 概述及預測方法
- 企業級 RCS：已啟用使用者數量
- 企業級 RCS 流量：區域細分
- 企業級 RCS 流量：依用例劃分
- 企業級 RCS：營運商收入
- 企業級 RCS：平台收入

第二章：垂直行業細分

企業級 RCS：依垂直產業劃分的市場細分
預測方法：垂直產業細分
企業級 RCS 營收：零售與電子商務
企業級 RCS 收入：銀行與金融
企業級 RCS 收入：醫療保健
企業級 RCS 收入：旅遊與飯店
電信業者：RCS 用於企業流量

簡介目錄

'Operator RCS for Business Revenue to Reach $3 Billion Globally by 2027, Growing 150% in Two Years'

Overview

Our comprehensive RCS for Business research suite provides an in depth evaluation of a market poised for rapid expansion over the next five years. It equips stakeholders with clear insight into the most significant opportunities emerging over the next two years. This leading study also analyses the primary drivers shaping the RCS for Business landscape in 2026, including Apple's ongoing roll-out of RCS for Business on iPhones, increasing support from mobile operators, and the growing presence of third party verification authorities across global markets.

The report includes several different options that can be purchased separately. These include access to market forecasts for RCS Business–capable mobile subscribers, messaging traffic, and associated revenue; with detailed breakdowns by use case and key industry verticals.

It also includes a comprehensive study of the market trends and opportunities, as well as a Competitor Leaderboard document containing an extensive analysis of the major vendors in the market. The coverage can also be purchased as a full research suite; containing all these elements and including a substantial discount.

The study provides strategic recommendations for mobile operators on how to set themselves up for success with RCS for Business in 2026, including which partnerships to prioritise, how to monetise effectively, and how to stay ahead of emerging fraud.

All report content is delivered in the English language.

Key Features

Market Dynamics: delivers detailed insight into the RCS for Business landscape; evaluating the key drivers of future growth, including Apple's ongoing roll-out of RCS for Business on iPhones, emerging Person-to-Application (P2A) use cases, and the expanding role of third party verification authorities worldwide. The analysis includes regional assessments of market growth and the factors influencing adoption in key markets. The research also features a Future Leaders Index evaluating eight vendors providing RCS for Business operator-managed services; classified as Future Leaders, Niche Specialists, Emulators, or Early stage Vendors.
Key Takeaways & Strategic Recommendations: an in depth analysis of major development opportunities, emerging industry trends, and core findings within the RCS for Business market, accompanied by actionable strategic recommendations tailored for stakeholders.
Benchmark Industry Forecasts: this section provides market sizing and five year forecasts for the RCS for Business market, covering RCS for Business-capable mobile subscribers, total traffic volume, and revenue for both operators and platforms.
Juniper Research Competitor Leaderboard: key industry player capability and capacity assessment for 17 RCS for Business vendors, via the Juniper Research Competitor Leaderboard.

Market Trends & Strategies

1. Key Trends & Strategic Recommendations

1.1 Key Trends
1.2 Strategic Recommendations

2. Future Market Outlook

2.1 Introduction
2.2 Future Market Outlook
- Figure 2.1: RCS for Business Operator Revenue ($m), 2026-2030, Split by 8 Key Regions
- i. Apple's roll-out of RCS on iOS devices
- ii. The Ease of Migration for SMS to RCS for Business
- iii. Ease of Onboarding as a Verified Business
- iv. P2A RCS
- v. Growing Number of Support Tools for Designing Marketing and Promotional Campaigns
- vi. AI Agents and Conversational Automation
- 2.2.2 Regional Growth of RCS for Business Traffic
  - i. North America
    - Figure 2.2: RCS for Business-capable Mobile Subscribers in North America (m), 2024-2025
    - Figure 2.3: RCS Rich Carrier fees vs WhatsApp Authentication/Utility Prices ($), January 2026
    - Figure 2.4: RCS Rich Carrier fees vs WhatsApp Marketing Prices ($), January 2026
  - ii. Latin America
    - Figure 2.5: RCS for Business Operator Revenue in Latin America in 2026 ($m)
    - Figure 2.6: Number of Smartphones in Latin America Markets in 2026 (m), Split by iOS and Android
  - iii. West Europe
    - Figure 2.7: RCS for Business Traffic (m), Split by Key Markets in West Europe, 2026
  - iv. Central & East Europe
    - Figure 2.8: Proportion of Mobile Subscribers That Are RCS for Business-capable by End of 2025 (%), Split by Central & East Europe Countries
  - v. Far East & China
  - vi. Indian Subcontinent
    - Figure 2.9: RCS for Business-capable Subscribers India (m), 2024-2026
    - Figure 2.10: Limits on Total Initial Messages Businesses Can Send per User in India
    - Figure 2.11: Limits on Total Unique Users That Businesses Can Send Messages in India
  - vii. Rest of Asia Pacific
  - viii. Africa & Middle East
- 2.2.3 Market Verticals and Use Cases
- 2.2.4 Strategies to Increase Enterprise Adoption of RCS
  - i. Uplift Tools from Other Channels to RCS
  - ii. Improvements to Analytics
  - iii. Gamification of Messaging Channels
  - iv. Partnering with AdTechs
  - v. P2A Templates for Customer Support Use Cases
  - vi. Supporting Brands With Onboarding and Verification
- 2.2.5 Strategies for Operators to Maximise RCS for Business
  - i. Operators Must Compete With Alternative Channels by Pricing Strategically
  - ii. Stay Ahead of Fraud
  - iii. Operators Must Become Advocates for the Channel

3. Future Leaders Index: RCS Managed Services for Operators

Table 3.1: Juniper Research Future Leaders Index: RCS Managed Services for Operators
Figure 3.2: Juniper Research Future Leaders Index: RCS Managed Services for Operators 2026
Table 3.3: Juniper Research Future Leaders Index Positioning: RCS Managed Services for Operators
Table 3.4: Juniper Research Future Leaders Index Heatmap: RCS Managed Services for Operators
3.1 RCS Infrastructure Providers: Company Profiles
- 3.1.1 Gupshup (Dotgo)
  - i. Corporate Information
    - Figure 3.5: Gupshup's Acquisitions, 2021-present
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 3.1.2 Infobip
  - i. Corporate Information
    - Figure 3.6: Infobip's Acquisitions - April 2021 to Present
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 3.1.3 Interop Technologies
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 3.1.4 Openmind Networks
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 3.1.5 Sinch
  - i. Corporate
    - Figure 3.7: Sinch's Select Financial Information (SEKm), 2022-2024
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 3.1.6 Tanla Platforms
  - i. Corporate Information
    - Figure 3.8: Tanla Platforms' Select Financial Information (Indian Rupee Cr), FY24-FY25
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 3.1.7 TelcoGuard
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 3.1.8 TOMIA
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
3.2 Juniper Research Future Leaders Index: Assessment Methodology
3.3 Limitations & Interpretations
- Figure 3.9: Juniper Research Future Leaders Index: RCS Managed Services for Operators

Competitor Leaderboard

1. Juniper Research Competitor Leaderboard

1.1 Why Read This Report
- Table 1.1: Juniper Research Leaderboard: RCS Business Vendors Included & Product Portfolio
- Figure 1.2: Juniper Research Competitor Leaderboard: RCS for Business Vendors
- Table 1.3: Juniper Research Leaderboard: RCS for Business Vendors & Positioning

2. Vendor Profiles

2.1 RCS for Business: Company Profiles
- 2.1.1 CM.com
  - i. Corporate Information
    - Table 2.1: Relevant Acquisitions Made by CM.com, 2020-present
    - Table 2.2: CM.com's Select Financial Information (Euro-m), 2022-2024
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.2 Comviva
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.3 GMS
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.4 Gupshup
  - i. Corporate Information
    - Table 2.3: Gupshup's Acquisitions, 2021-present
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.5 Infobip
  - i. Corporate Information
    - Figure 2.4: Infobip's Acquisitions - April 2021 to Present
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.6 LINK Mobility
  - i. Corporate Information
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.7 nativeMsg
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths and Strategic Development Opportunities
- 2.1.8 Proximus Global
  - i. Corporate Information
    - Table 2.5: Proximus Global's Select Financial Information (Euro-m), FY23-FY24
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths and Strategic Development Opportunities
- 2.1.9 Sinch
  - i. Corporate
    - Table 2.6: Sinch's Select Financial Information (SEKm), 2022-2024
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.10 Smartping
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths and Strategic Development Opportunities
- 2.1.11 Soprano Design
  - i. Corporate
  - ii. Geographical Spread
    - Figure 2.7: Soprano Design's Global Reach and Support Network
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.12 Syniverse
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Customers & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.13 Tata Communications
  - Table 2.8: Tata Communications' Select Financial Information (Indian Rupee in crore), FY 2023-24 & FY 2024-25
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.14 Tanla Platforms
  - Table 2.9: Tanla Platforms' Select Financial Information (Indian Rupee Cr), FY24-FY25
  - v. Juniper Research's View: Key Strengths and Strategic Development Opportunities
- 2.1.15 Twilio
  - i. Corporate Information
    - Table 2.10: Twilio's Revenue Information 2022-2024
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.16 Vibes
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths and Strategic Development Opportunities
- 2.1.17 Vonage
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
2.2 Juniper Research Leaderboard Assessment Methodology
2.3 Limitations & Interpretations
- Table 2.11: Juniper Research Competitor Leaderboard Scoring Criteria: RCS for Business
2.4 Related Research

Data & Forecasting

1. Key Takeaways & Market Forecasts

1.1 RCS for Business Market Summary & Future Outlook
- 1.1.1 RCS for Business Market Summary Forecast Methodology
  - Figure 1.1: Forecast Methodology: RCS for Business Market Summary
- 1.1.2 RCS for Business-capable Subscribers
  - Figure & Table 1.2: RCS for Business-capable Subscribers (m), Split by 8 Key Regions, 2025-2030
- 1.1.3 RCS for Business Traffic: Regional Breakdown
  - Figure & Table 1.3: RCS for Business Messages (m), Split by 8 Key Regions, 2025-2030
- 1.1.4 RCS for Business Traffic: By Use Case
  - Figure & Table 1.4: RCS for Business Messages (m), Split by Use Case, 2025-2030
- 1.1.5 RCS for Business Operator Revenue
  - Figure & Table 1.5: Operator Revenue from RCS Business Traffic ($m), Split by Key Regions, 2025-2030
- 1.1.6 RCS for Business Platform Revenue
  - Figure & Table 1.6: RCS for Business Platform Revenue ($m), Split by 8 Key Regions, 2025-2030

2. Market Vertical Splits

2.1 RCS for Business: Market Vertical Splits
- 2.1.1 Forecast Methodology: Market Vertical Splits
- 2.1.2 Retail & eCommerce: RCS for Business Revenue
  - Figure & Table 2.1: Operator RCS for Business Revenue: Retail & eCommerce ($m), Split by 4 Use Cases, 2025-2030
  - Table 2.2: Operator RCS for Business Revenue: Retail & eCommerce ($m), Split by 8 Key Regions, 2025-2030
- 2.1.3 Banking & Finance: RCS for Business Revenue
  - Figure & Table 2.3: Operator RCS for Business Revenue: Banking & Finance ($m), Split by 4 Use Cases, 2025-2030
  - Table 2.4: Operator RCS for Business Revenue, Banking & Finance ($m), Split by 8 Key Regions, 2025-2030
- 2.1.4 Healthcare: RCS for Business Revenue
  - Figure & Table 2.5: Operator RCS for Business Revenue, Healthcare ($m), Split by 4 Use Cases, 2025-2030
  - Table 2.6: Operator RCS for Business Revenue, Healthcare ($m), Split by 8 Key Regions, 2025-2030
- 2.1.5 Travel & Hospitality: RCS for Business Revenue
  - Figure & Table 2.7: Operator RCS for Business Revenue, Travel & Hospitality ($m), Split by 4 Use Cases, 2025-2030
  - Table 2.8: Operator RCS for Business Revenue, Travel & Hospitality ($m), Split 8 Key Regions, 2025-2030
- 2.1.6 Telco: RCS for Business Traffic
  - Figure & Table 2.9: Operator RCS for Business Revenue, Telco ($m), Split by 4 Use Cases, 2025-2030
  - Table 2.10: Operator RCS for Business Revenue: Telco ($m), Split by 8 Key Regions, 2025-2030