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市場調查報告書
商品編碼
1857772
無密碼認證市場:按認證方法、行業垂直領域、部署類型、組件和組織規模分類 - 全球預測 2025-2032 年Passwordless Authentication Market by Authentication Method, Industry Vertical, Deployment Mode, Component, Organization Size - Global Forecast 2025-2032 |
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預計到 2032 年,無密碼認證市場規模將達到 597.1 億美元,複合年成長率為 22.97%。
| 關鍵市場統計數據 | |
|---|---|
| 基準年 2024 | 114.1億美元 |
| 預計年份:2025年 | 140.7億美元 |
| 預測年份 2032 | 597.1億美元 |
| 複合年成長率 (%) | 22.97% |
隨著各組織重新思考憑證的頒發、檢驗和撤銷方式,數位身分格局正經歷一場決定性的變革。日益複雜的欺詐手段、監管機構對強身份驗證的強制性要求以及用戶對密碼複雜性的不滿,共同促使無密碼方法成為身份和訪問管理策略討論的核心。本文將闡述各組織為何要摒棄密碼,轉而採用以使用者為中心的方法、設備無關憑證以及加密保障相結合的方案。
身分驗證格局正經歷顯著的變革,這主要受技術成熟、監管環境變化以及使用者期望轉變的驅動。現代身分驗證架構正從以密碼為中心的模式演變為分層式方法,該方法結合了裝置端加密驗證、生物特徵認證和安全性令牌交換。這種轉變反映了業界普遍認知到,安全性和便利性並非相互排斥,前提是標準和設備功能能夠正確匹配。
政策和貿易行動會對支撐身分驗證硬體和設備組件的經濟體和供應鏈產生重大影響。 2025年,新關稅和持續的貿易緊張局勢共同影響了依賴硬體的身份驗證因素(例如外部安全密鑰和專用生物識別感測器)的採購決策。關稅導致投入成本增加或前置作業時間採購受限,使得企業在某些類型的實體身分驗證設備方面面臨更高的單位成本和更長的交貨週期。
透過細緻的細分視角,我們可以發現,採用模式和技術優先順序會因身份驗證方法、產業、部署模式、元件配置和組織規模而異。從方法多樣性的角度審視各種方法——生物識別方法、魔法連結、透過電子郵件或簡訊發送的一次性密碼、推播通知、QR碼流程和安全金鑰——檢驗,每種方法都針對不同的可用性和威脅模型。生物辨識方法可進一步細分為臉部、指紋、虹膜和語音模式,每種模式都有其獨特的註冊、防欺騙和隱私方面的權衡。同樣,動態密碼方法的運作方式也會因一次性密碼是透過電子郵件還是簡訊發送而有所不同,這會影響其送達可靠性和網路釣魚風險。
區域動態正在影響全球無密碼技術的應用選擇和商業性路徑。在美洲,集中式雲端服務供應商、消費者行動裝置的普及以及鼓勵多因素認證的監管框架,都促進了設備原生生物識別技術和以行動裝置為中心的無密碼流程的快速試驗。這種環境有利於高度整合的行動SDK和雲端身分平台,這些平台優先考慮可擴展性和開發者體驗。
領先的技術供應商和專業供應商正透過平台整合、開發者工具和硬體創新相結合的方式,塑造無密碼生態系統的競爭格局。領先的平台公司正在將強大的身份驗證原語整合到作業系統和開發者框架中,從而降低應用程式開發者的整合難度,並實現大規模的設備端密鑰儲存和身份驗證。專業供應商則透過企業級管理主機、自適應身分驗證引擎以及用於傳統身分基礎架構的預先建置連接器來補充這些功能。
希望利用無密碼身份驗證的安全性和用戶體驗優勢的行業領導者應採取務實的分階段方法,使技術實施與組織能力和用戶群體相匹配。首先,為您的舉措計劃定義清晰的業務成果,例如減少憑證盜竊、提高用戶滿意度和簡化合規性彙報,並利用這些成果優先考慮能夠帶來可衡量價值的試點用例。其次,投資於基礎控制措施——設備身份驗證、針對高風險註冊的強身份驗證以及完善的密鑰管理實踐——以確保您的試點不僅展現便利性,而且能夠切實降低風險。
調查方法結合了技術分析、供應商情報、關鍵相關人員訪談以及標準和專利審查,旨在對無密碼認證趨勢和供應商能力進行全面評估。技術分析包括對認證流程、SDK 和認證機制的實際評估,檢驗有關互通性、延遲和加密原語的說法。供應商資訊則透過公開文件、產品演示以及與產品和工程團隊的直接溝通收集,以了解其藍圖和整合需求。
向無密碼認證的轉變是一個策略曲折點,它需要在提升安全性和改善用戶體驗之間取得平衡,但這需要技術、管治和採購等各方面的共同努力。優先考慮設備認證、保護隱私的生物辨識設計和互通性的組織將減少營運摩擦,並降低遭受基於憑證的攻擊的風險。同時,面對硬體採購挑戰和不斷變化的交易動態,供應鏈的韌性和供應商合約的靈活性已被證明至關重要。
The Passwordless Authentication Market is projected to grow by USD 59.71 billion at a CAGR of 22.97% by 2032.
| KEY MARKET STATISTICS | |
|---|---|
| Base Year [2024] | USD 11.41 billion |
| Estimated Year [2025] | USD 14.07 billion |
| Forecast Year [2032] | USD 59.71 billion |
| CAGR (%) | 22.97% |
The digital identity landscape is undergoing a decisive shift as organizations reassess how credentials are issued, verified, and retired. Rising fraud sophistication, regulatory obligations around strong authentication, and user frustration with password complexity are converging to place passwordless approaches at the center of identity and access management strategy discussions. This introduction frames why organizations are moving beyond passwords toward a combination of user-centric methods, device-bound credentials, and cryptographic assurance.
Across consumer-facing services and internal enterprise systems, the drivers for passwordless adoption include security hardening, improved user experience, and operational efficiencies that result from fewer help-desk resets and simplified credential lifecycle management. Moreover, advances in biometric accuracy, the ubiquity of secure elements in modern devices, and the maturation of authentication standards have reduced many of the implementation barriers that existed a few years ago. Consequently, decision-makers must balance usability, privacy, regulatory compliance, and supply-chain considerations as they design passwordless journeys.
In short, the transition to passwordless authentication is not merely a technical substitution; it represents a platform-level redesign of identity flows that intersects with device strategy, privacy engineering, and cross-organizational change management. Leaders should view passwordless as an integrative capability that affects customer experience, operational models, and vendor selection criteria.
The authentication landscape is experiencing transformative shifts driven by technological maturation, regulatory pressure, and changing user expectations. Contemporary authentication architectures are evolving from password-centric models to layered approaches that combine on-device cryptographic proofs, biometric verification, and secure token exchanges. These shifts reflect a broader industry recognition that security and convenience are not mutually exclusive when standards and device capabilities are properly aligned.
Concurrently, open authentication standards and improved interoperability between platforms are enabling more consistent and auditable passwordless flows. Adoption is also influenced by a rising preference for decentralized and privacy-preserving methods, such as on-device private key storage and selective disclosure of identity attributes. This move reduces centralized risk while supporting a more frictionless user journey.
Operationally, enterprises are rethinking identity governance to accommodate passwordless credentials, expanding their focus to include device lifecycle management, cryptographic key rotation, and incident response specific to non-passworded authentication events. As a result, organizations that prioritize foundational capabilities-device attestation, identity-proofing rigor, and cross-platform SDK integration-are better positioned to realize the security and experience benefits of passwordless models.
Policy and trade actions can materially affect the economics and supply chains that underpin authentication hardware and device components. In 2025, a combination of new tariffs and ongoing trade frictions has influenced procurement decisions for hardware-dependent authentication elements, such as external security keys and specialized biometric sensors. Where tariffs increased input costs or constrained cross-border sourcing, organizations faced higher unit costs and longer lead times for certain categories of physical authentication devices.
These dynamics amplified interest in deployment models that reduce reliance on cross-border hardware shipments, including greater adoption of cloud-based credential management and on-device security features embedded within locally sourced phones and laptops. Consequently, solution architects shifted emphasis toward methods that deliver cryptographic assurance without requiring additional peripheral devices, since software-first approaches and native biometric sensors can mitigate exposure to hardware supply disruptions and tariff-driven cost volatility.
At the same time, procurement teams reassessed total cost of ownership and contractual flexibility, negotiating clauses to address tariff pass-through and supplier diversification. Organizations also accelerated validation of alternative supply partners and re-evaluated certification requirements to avoid vendor concentration risks. Ultimately, the cumulative impact of tariffs in 2025 underscored the need for resilience in sourcing strategies and a preference for authentication designs that preserve user security and experience while limiting dependency on single-source hardware imports.
A nuanced segmentation view reveals how adoption patterns and technical priorities vary by authentication method, industry vertical, deployment mode, component composition, and organization size. When examined through the lens of method diversity-spanning biometric approaches, magic links, one-time passwords delivered by email or SMS, push notifications, QR code flows, and security keys-it becomes clear that each method maps to distinct usability and threat models. Biometric methods further differentiate by facial, fingerprint, iris, and voice modalities, each with unique enrollment, anti-spoofing, and privacy trade-offs. Similarly, one-time password methods exhibit operational differences depending on whether the OTP is issued via email or SMS, with implications for delivery reliability and phishing exposure.
Industry verticals also influence authentication choices, with financial services, government, healthcare, IT and telecom, and retail and ecommerce each imposing different regulatory constraints, user expectations, and transaction risk profiles. Deployment mode-cloud, on-device, or on-premises-affects latency, control, and integration cost, while choices between managed services and professional services versus packaged solutions shape total cost of ownership and operational burden. Finally, organization size matters: large enterprises often demand deep integration with legacy identity stacks and enterprise governance, whereas small and medium enterprises prioritize turnkey solutions that offer rapid time-to-value and minimal administrative overhead.
Taken together, these segmentation axes drive differentiated product roadmaps, implementation playbooks, and vendor engagement strategies. Understanding how these dimensions interact enables tailored authentication strategies that align technical design with business risk appetite and operational capabilities.
Regional dynamics shape both the technical choices and the commercial pathways for passwordless adoption across the globe. In the Americas, centralized cloud providers, strong consumer mobile penetration, and an emphasis on regulatory frameworks that encourage multifactor assurance support rapid experimentation with device-native biometrics and mobile-centric passwordless flows. This context favors tightly integrated mobile SDKs and cloud identity platforms that prioritize scalability and developer experience.
Across Europe, the Middle East, and Africa, diverse regulatory regimes and privacy sensitivities lead to a more cautious, compliance-first posture. Here, enterprises often emphasize data locality, privacy-preserving designs, and robust identity-proofing to satisfy sectoral regulators and cross-border data transfer constraints. These requirements encourage hybrid deployment models that blend on-device cryptography with regionally operated cloud services.
In the Asia-Pacific region, high-volume consumer use cases, widespread smartphone adoption, and government-led digital identity initiatives drive demand for scalable, low-friction passwordless experiences. Market participants in this region frequently prioritize frictionless onboarding, support for multiple biometric modalities attuned to local user behavior, and strong integration with national identity schemes where they exist.
Overall, regional priorities determine which authentication methods and deployment modalities gain traction, and they influence vendor go-to-market strategies, compliance approaches, and partnership models.
Leading technology providers and specialist vendors are shaping the competitive contours of the passwordless ecosystem through a mix of platform integration, developer tooling, and hardware innovation. Large platform companies are integrating strong authentication primitives into operating systems and developer frameworks, thereby lowering integration friction for app developers and enabling on-device key storage and attestation at scale. Specialist vendors complement these capabilities with enterprise-grade management consoles, adaptive authentication engines, and prebuilt connectors for legacy identity infrastructure.
Meanwhile, hardware manufacturers and security key vendors continue to innovate around form factor, tamper resistance, and standards compliance, ensuring that physical tokens meet enterprise durability and usability expectations. Service providers and systems integrators translate these capabilities into practical deployments, addressing custom identity-proofing, regulatory reporting, and complex legacy migrations. Collectively, this ecosystem fosters a competitive environment where open standards, cross-vendor interoperability, and solid developer experience are pivotal differentiators.
Enterprise buyers should evaluate vendors on their ability to demonstrate real-world interoperability, provide robust integration support for both cloud and on-premises identity architectures, and maintain transparent roadmaps for standard adherence, privacy controls, and incident response. Those criteria separate vendors that can support complex enterprise rollouts from those better suited to straightforward, low-touch deployments.
Industry leaders seeking to capitalize on the security and experience gains of passwordless authentication should adopt a pragmatic, phased approach that aligns technical implementation with organizational capability and user segments. Begin by defining clear business outcomes for passwordless initiatives, such as reductions in credential theft, improvements in user satisfaction, or simplified compliance reporting, and use those outcomes to prioritize pilot use cases that deliver measurable value. Next, invest in foundational controls-device attestation, strong identity-proofing for high-risk enrollments, and robust key management practices-so that pilots demonstrate not only convenience but also demonstrable risk reduction.
As pilots progress, integrate learnings into governance, expand cross-functional training for security and product teams, and codify runbooks for incident scenarios that are specific to passwordless credentials. Procurement should prioritize vendors that provide clear interoperability guarantees, modular deployment options, and contractual terms that preserve migration flexibility. Finally, incorporate user research into design iterations to balance security controls with acceptable friction, ensuring that adoption scales without eroding user engagement.
Taken together, these actions converge on a repeatable delivery model that moves organizations from isolated proofs of concept to enterprise-grade, auditable passwordless deployments while preserving operational resilience and user trust.
The research methodology integrates technical analysis, vendor intelligence, primary stakeholder interviews, and standards and patent review to produce a rounded assessment of passwordless authentication trends and supplier capabilities. Technical analysis included hands-on evaluation of authentication flows, SDKs, and attestation mechanisms to verify claims around interoperability, latency, and cryptographic primitives. Vendor intelligence was gathered through public documentation, product demonstrations, and direct dialogues with product and engineering teams to understand roadmaps and integration requirements.
Primary stakeholder interviews spanned security architects, identity engineers, product leads, and procurement professionals across multiple industries, capturing operational challenges, regulatory considerations, and real-world deployment experiences. Standards and patent reviews contextualized vendor innovations within prevailing authentication protocols and emerging privacy-preserving techniques. Wherever possible, findings were validated across multiple sources to ensure consistency and to identify areas where vendor claims diverged from implementer experience.
The methodology emphasized transparency, reproducibility, and practitioner-focused validation, enabling the report's conclusions to be grounded in observable behavior, technical verification, and cross-industry operational insights rather than reliance on single-source assertions.
The transition to passwordless authentication represents a strategic inflection point that combines security improvement with better user experiences, but it requires deliberate planning across technology, governance, and procurement domains. Organizations that prioritize device attestation, privacy-preserving biometric design, and interoperability will reduce operational friction and limit exposure to credential-based attacks. At the same time, supply-chain resilience and vendor contract flexibility proved essential in the face of hardware sourcing challenges and shifting trade dynamics.
To succeed, enterprises must treat passwordless initiatives as cross-functional transformation programs rather than isolated IT projects. This involves coordinating identity governance, product design, risk management, and vendor management to ensure pilots scale into sustainable, auditable authentication platforms. When executed thoughtfully, passwordless architectures can lower friction for legitimate users while raising the bar for attackers, contributing to both improved security posture and enhanced customer experience.
In conclusion, passwordless adoption is a multi-dimensional agenda that delivers the greatest value when technical choices are aligned with regulatory constraints, procurement resilience, and clear business outcomes. Organizations that adopt a staged, evidence-driven approach will be best positioned to realize tangible benefits while managing implementation risk.