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市場調查報告書
商品編碼
1830182
豪華飯店市場:依預訂管道、顧客類型、客房類別、價格分佈、入住時間和餐飲計畫分類-2025-2032 年全球預測Luxury Hotel Market by Booking Channel, Customer Type, Room Category, Price Tier, Stay Duration, Meal Plan - Global Forecast 2025-2032 |
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預計到 2032 年,豪華酒店市場規模將成長至 1,621.3 億美元,複合年成長率為 5.53%。
主要市場統計數據 | |
---|---|
基準年2024年 | 1053.9億美元 |
預計2025年 | 1112.4億美元 |
預測年份:2032年 | 1621.3億美元 |
複合年成長率(%) | 5.53% |
奢華酒店業正處於曲折點,其特徵是賓客期望值不斷提升、需求模式不斷轉變以及成本壓力不斷增加。數位化的提升、永續性需求的不斷成長以及競爭的不斷加劇,都在不斷提高服務交付和資產管理的標準。領導者必須將奢華和個人化服務的傳統特徵與效率、韌性和盈利等營運要素相協調。本報告首先將近期發展置於產業整體發展軌跡之中,並著重在哪些領域需要立即關注和投資才能產生最大的影響。
為了更好地理解這些動態,我們需要超越交易指標,並專注於塑造未來績效的結構性力量。客戶細分日益細分,分銷複雜性日益增加,供應商和業主面臨新的監管和交易風險。因此,業主、管理者和投資者的策略考量將日益側重於尋找漏洞、通路經濟效益和服務創新,將其視為永續優勢的決定因素。引言概述了本研究中使用的分析框架,強調了關鍵假設、主題重點以及相關人員必須解決的核心問題,以使他們的投資組合與新的現實保持一致。
本書探討了賓客行為和機構實踐的變化,並著眼於短期營運選擇和長期資本配置決策。此框架將幫助讀者理解後續章節,將觀察到的變化轉化為切實可行的洞察,從而更好地應對收益策略、成本管理和體驗差異化。
奢華酒店業正在經歷變革時期,重新定義服務設計、分銷和營運管治的競爭優勢。科技主導的個人化服務貫穿賓客旅程的每個環節,從抵達前的溝通、行動入住到動態的客房內體驗,創造了數位與實體無縫融合的期望。同時,永續性承諾正從行銷差異化因素轉變為營運的必要性,推動飯店在能源效率、減少廢棄物和負責任採購方面的資本投資,並對整修時間表和成本結構產生重大影響。
勞動力動態也在重塑服務模式。勞動力供應、技能短缺以及對更高價值員工培訓的需求,迫使營運商重新設計職位並採用技術來提高生產力。這種轉變與通路的調整同步發生。直接預訂計劃、會員生態系統和先進的收益管理旨在從仲介業者手中奪回利潤,同時保持覆蓋範圍。同時,資產策略正在轉向混合營運模式,在品牌管理與第三方管理或舉措專利權之間取得平衡,以最佳化資本和風險配置。
這些力量共同創造了一種新的競爭邏輯,即營運韌性、體驗差異化和通路經濟性驅動績效。最成功的營運商將是那些整合技術、永續性和人力資本投資,提供一致的賓客體驗,同時保持靈活調整定價和庫存策略以應對需求波動的營運商。
美國關稅將於2025年生效,其累積影響正波及那些依賴進口商品和國際供應鏈的豪華酒店的採購、營運預算和資本計劃。關稅上調將提高高價值日用品、特色食品和飲料、裝飾品以及高階整修中常用的某些建材的到岸成本。隨著供應商將更高的成本轉嫁給下游,採購團隊正在重新評估採購區域、協商長期契約,並尋找替代材料,以在維持客戶需求的同時降低成本。
除了直接的價格效應外,關稅還會改變資本計劃的彈性。如今,整修計劃需要審查供應商來源和進口關稅應急津貼,這可能會延長計劃工期,並對投資收益計算造成壓力。採用全球籌資策略或依賴國際專業工匠的飯店將面臨最嚴重的衝擊。飯店管理人員的實際應對措施是探索近岸外包方案、多元化供應商基礎,並建立包含關稅分攤條款和指數定價的採購契約,以緩解突如其來的成本衝擊。
在收益方面,資費帶來的成本壓力造成了利潤管理困境。業者可以透過調整費率、附加費或某些服務的優質化來選擇性地轉嫁部分成本,但這樣做可能會抑制價格敏感型細分市場的需求。企業和政府的差旅政策可能會進一步加劇本已保守的垂直行業的協商費率和合約量。因此,領導團隊正在優先考慮各種方案,以確定在不損害長期忠誠度和品牌認知度的情況下,透過成本吸收、目標價格上漲或營運效率來維持最佳地位的最佳方式。
深入的市場區隔揭示了需求、分銷和產品設計如何相互交織,從而在整個奢侈品組合中創造差異化的收益和營運動態。檢驗預訂管道發現,企業預訂行為分為企業合約和旅遊管理公司兩種,每種方式的預訂前置作業時間和價格敏感度各不相同;直接預訂透過客服中心、行動應用程式和網站進行;行動裝置的普及正在加速最後一刻和偶然購買模式的出現。線上旅行社作為廣泛的分銷管道,推動了需求的成長,但壓縮了淨價格;旅行社包括聯盟旅行社和獨立旅行社,他們透過精心策劃的套餐影響團體和休閒客流;批發商則充當高峰期和國際客源市場的批量庫存搬運者。
透過對客戶類型的細分,我們發現商務旅客和政府相關人員更重視可靠性和合約的確定性;團體旅客尋求協調一致的活動服務和多客房產品的一致性;休閒旅客則尋求客製化化的體驗和個性化的提升銷售機會,以證明其高昂的價格是合理的。豪華客房(分為高級客房和高級客房)的目標客戶是尋求持續奢華體驗的常旅客;標準客房(提供標準大床房和標準雙床房配置)的目標客戶是注重價值但對品牌忠誠的客人;套房(提供行政房、普通房和總統房配置)則提供提升銷售策略、舒適長住體驗和貴賓服務。
價格分佈——豪華、超豪華和超高階——決定了產品定位和預期服務強度,而入住時長模式——長期、中期和短期——則決定了便利設施套餐、客房清潔頻率和會員計劃福利。餐飲方案的選擇——從住宿加早餐到全膳、半膳或僅提供客房——會影響餐飲收益組合、廚房營運和交叉銷售機會。了解這些層級如何相互作用,營運商可以客製化分銷、定價和服務模式,從而針對不同的需求細分市場最佳化運轉率、每間可用客房平均收入和客戶滿意度指標。
美洲、中東和非洲以及亞太地區的業績促進因素和營運重點差異巨大,每個地區的需求模式、法規環境和採購考量也各不相同。在美洲,消費者流動性和城市旅遊業的成長支撐著主要門戶城市的需求,而國內旅遊動態和對體驗式休閒的關注則影響著產品開發和品牌整合。在某些市場,供應量的增加和競爭的加劇迫使營運商專注於提升客戶忠誠度並最佳化直銷管道以確保收益。
在歐洲、中東和非洲,傳統旅遊目的地與雄心勃勃的全新奢華酒店開發項目並存,複雜的監管環境(尤其是永續性標準和進口限制)正在影響資本投資計畫。中東仍然是超豪華投資和大規模體驗式服務的中心,而非洲部分地區則正經歷與商務旅行和資源產業活動相關的選擇性入口網站需求。在亞太地區,強勁的區域內流動性、先進的數位分銷生態系統以及二線城市的快速優質化影響著需求彈性,促使營運商部署在地化的服務模式和靈活的定價策略。
這些區域差異需要差異化的運作方法。行銷和忠誠度策略必須反映當地的獲客管道和旅客動機,資產重新定位決策必須考慮該地區的法律規範和長期需求基本面。將區域策略與全球品牌標準結合,營運商既能保持一致性,又能充分利用特定市場的成長潛力。
豪華酒店領域的主要企業正在採取一系列策略性手段,將品牌差異化、數位化和資本效率相結合,以維護和拓展其市場地位。領導者優先考慮直接關係管道,例如會員計畫和獨特的預訂體驗,減少對仲介業者的依賴,同時獲取豐富的賓客資料以實現個人化。對收益管理技術的投資,以及更細緻的定價和分銷控制,使營運商能夠在不損害品牌完整性的情況下最佳化通路組合和入住時長促銷活動。
在營運方面,各公司正在實現採購多元化,並與本地供應商建立策略合作夥伴關係,以降低國際關稅波動和航運中斷帶來的風險。在資本保全和快速進入市場是優先考慮因素的情況下,輕資產擴張模式(例如管理協議和軟品牌)受到青睞,而旗艦酒店則繼續獲得差異化資本投資,旨在實現體驗式創新和目的地互動。人力資本策略強調透過有針對性的獎勵、留任高觸感接觸互動,從而提供卓越的服務。
與生活方式和體驗合作夥伴建立策略聯盟,並精心策劃餐飲和健康項目,進一步提升產品差異化,並深化附加收益來源。這些企業級措施共同構成了可擴展的個人化服務、富有韌性的供應鏈以及靈活的營運模式,從而保障賓客體驗並約束財務紀律。
業界領導者應採取一系列切實可行的措施,在維護賓客體驗的同時,增強營運韌性和財務靈活性。首先,優先透過提升行動裝置和網站體驗、忠誠度獎勵以及有針對性的促銷活動來增加直接預訂量,從而擴大淨利率並提升賓客終身價值。同時,透過重新協商佣金結構並對所有中介關係實施嚴格的貢獻利潤率約束,完善通路合作關係。這種雙管齊下的方法將在保持核心分銷管道的同時,提高收入淨額的夥伴關係。
其次,透過建立供應商地理分佈圖、實施關稅差異條款以及製定融合國內外供應商的分階段採購計劃來強化籌資策略。將關鍵供應類別外包並建立策略供應商聯盟,將減少前置作業時間的波動性和關稅風險。第三,加速對能夠帶來可衡量生產力提升的技術的投資,例如非接觸式營運、人工智慧賦能的收益管理和整合的CRM系統,同時保留奢華飯店特有的高觸感服務元素。科技應該增強個人化,而不是取代人性主導的服務。
第四,將永續性納入資本和營運計劃,以滿足監管要求和賓客偏好,將能源效率提升和廢棄物減少轉化為長期成本節約。最後,運用情境規劃來模擬電價變化、需求衝擊和人事費用軌跡,幫助高階領導及時做出定價策略、整修時機和合約談判的決策。實施這些建議的高階主管可以保護淨利率,維護品牌股權,並在市場條件變化時成長。
本研究採用混合方法,結合一手資料和二手資料,旨在提供可靠且可操作的洞察。一手資料包括對業主、營運商、商務旅行買家和採購負責人的結構化訪談,以收集關於預訂行為、價格風險和資本規劃優先事項的第一手觀點。此外,我們還對收益管理和數位分銷從業人員進行了補充專家訪談,以提供有關通路經濟效益和個人化策略的營運細節。這些定性資訊與行業報告、貿易數據和監管通知進行了交叉引用,以確保研究背景和有效性。
定量分析運用了產業和營運指標,包括預訂管道組合、入住時長分佈和房型績效指標。我們運用了涵蓋預訂管道、客戶類型、房型、價格分佈、入住時長和餐飲計劃的細分框架,以突顯差異化模式及其對分銷、定價和產品設計的影響。區域分析則納入了影響各區域採購和需求動態的政策和供給側因素。
在整個研究過程中,我們的研究結果檢驗行業從業者和專家的反覆審核,以確保其實際相關性和準確性。考慮到資料粒度有限所帶來的局限性,我們建議需要進行物業或合約層面敏感度測試的客戶,下一步可以委託客製化分析。
總而言之,奢華酒店業必須應對賓客期望不斷提升、分銷經濟模式不斷演變以及外部成本壓力(例如價格主導的採購風險)等嚴峻形勢。這需要採取全面應對措施,在採購、定價和資本規劃方面增強韌性,同時保持奢華酒店標誌性的個人化服務、精心策劃的體驗和品牌完整性。成功的營運商能夠將策略意圖轉化為收益管理、供應鏈和賓客體驗系統等各環節的同步執行。
當務之急包括:加強直接溝通管道以保障利潤;建構多元化供應商網路以緩解進口成本波動;以及投資技術,在不影響服務品質的情況下提升個人化和營運效率。同時,將永續性融入資本計劃和營運流程將有助於滿足監管要求,並吸引日益挑剔的賓客。最後,基於情境的規劃必須成為標準做法,以便能夠快速、基於證據地應對價格調整、需求波動和勞動力市場變化。
透過果斷應對這些挑戰,飯店領導者不僅可以度過短期的混亂,還可以從繼續重視差異化、真實的奢華體驗的市場中獲得長期回報。
The Luxury Hotel Market is projected to grow by USD 162.13 billion at a CAGR of 5.53% by 2032.
KEY MARKET STATISTICS | |
---|---|
Base Year [2024] | USD 105.39 billion |
Estimated Year [2025] | USD 111.24 billion |
Forecast Year [2032] | USD 162.13 billion |
CAGR (%) | 5.53% |
The luxury hospitality sector is at an inflection point defined by accelerating guest expectations, shifting demand patterns, and intensified cost pressures. Rising digital adoption, heightened sustainability requirements, and an evolving competitive set have collectively raised the bar for service delivery and asset management. Leaders are asked to reconcile traditional hallmarks of exclusivity and personalized service with the operational imperatives of efficiency, resilience, and profitability. This report opens with a focused narrative that situates recent developments within the broader trajectory of the industry, emphasizing where immediate attention and investment will deliver the greatest impact.
Contextualizing these dynamics requires looking beyond transactional metrics to the structural forces shaping future performance. Guest segmentation is becoming more granular while distribution complexity grows, and suppliers and owners face new regulatory and trade exposures. Consequently, the strategic calculus for owners, operators, and investors now includes a sharper analysis of procurement vulnerability, channel economics, and service innovation as determinants of sustained advantage. The introduction lays out the analytic frame used throughout the study, highlighting key assumptions, thematic priorities, and the core questions stakeholders must address to align their portfolios with emerging realities.
Transitions in guest behavior and institutional practices are explored with an eye to both near-term operational choices and longer-term capital allocation decisions. This framing prepares the reader to engage with subsequent sections that translate observed shifts into actionable insights for revenue strategy, cost management, and experiential differentiation.
The luxury hotel landscape is experiencing transformative shifts that are redefining competitive advantage across service design, distribution, and operational governance. Technology-led personalization now permeates guest journeys, from pre-arrival communications and mobile check-in to dynamic in-room experiences, creating expectations for seamless digital-physical integration. Concurrently, sustainability commitments have moved from marketing differentiators to operational mandates, prompting capital investments in energy efficiency, waste reduction, and responsible sourcing that materially affect renovation timelines and cost structures.
Workforce dynamics are also reshaping service models. Labor availability, skills shortages, and the need for higher-value staff training have pushed operators to redesign roles and adopt productivity-enhancing technologies. These shifts are occurring alongside distribution recalibration: direct booking initiatives, membership ecosystems, and revenue management sophistication aim to reclaim margin from intermediaries while maintaining reach. Meanwhile, asset strategies are shifting toward hybrid operating models that balance brand control with third-party management or franchise arrangements to optimize capital deployment and risk allocation.
Taken together, these forces create a new competitive logic where operational resilience, experiential distinctiveness, and channel economics determine performance. The most successful operators will be those who integrate technology, sustainability, and human capital investments into coherent guest propositions while maintaining agility to adapt pricing and inventory strategies in response to demand volatility.
The cumulative impact of United States tariffs introduced in 2025 is reverberating across procurement, operating budgets, and capital projects for luxury hotels with exposure to imported goods and international supply chains. Tariff escalation increases the landed cost of high-value furnishings, specialty food and beverage items, decorative elements, and certain building materials commonly used in premium renovations. As suppliers pass increased costs downstream, procurement teams are reassessing sourcing geographies, negotiating longer-term contracts, and seeking alternative materials that preserve guest standards while limiting cost inflation.
In addition to direct price effects, tariffs alter the elasticity of capital projects. Renovation planning now requires added scrutiny of vendor origin and contingency allowances for import duties, which can extend project timelines and pressure return on investment calculations. Hotels with global procurement strategies or those that rely on specialized international artisans face the most acute disruption; they must balance brand consistency with pragmatic substitutions to preserve the guest experience. For operators, a pragmatic response has been to explore nearshoring options, diversify supplier bases, and structure procurement contracts that include tariff-sharing clauses or indexed pricing to mitigate sudden cost shocks.
On the revenue side, tariff-driven cost pressures create margin management dilemmas. Operators may selectively pass through some costs via rate adjustments, ancillary charges, or premiumization of certain services, but doing so risks dampening demand among price-sensitive segments. Corporate and government travel policies, already conservative in some verticals, may exert additional pressure on negotiated rates and contracted volumes. Consequently, leadership teams are prioritizing scenarios that identify where cost absorption, targeted price increases, or operational efficiency gains will best preserve positioning without undermining long-term loyalty and brand perception.
Insightful segmentation reveals how demand, distribution, and product design intersect to create differentiated revenue and operating dynamics across the luxury portfolio. When examining booking channels, corporate booking behavior divides between company contracts and travel management companies, each exhibiting different booking lead times and rate sensitivities; direct bookings occur through call centers, mobile apps, and websites, with mobile adoption accelerating last-minute and ancillary purchase patterns; online travel agencies operate as broad-reach distribution conduits that drive incremental demand but compress net rates; travel agents include both consortium and independent agents who influence group and leisure flows through curated packages; and wholesalers play a role in bulk inventory movement for peak periods and international feeder markets.
Customer type segmentation clarifies that business travelers and government travelers prioritize reliability and contract certainty, group travelers demand coordinated event services and multi-room product consistency, and leisure travelers seek curated experiences and personalized upsell opportunities that justify premium pricing. Room category distinctions further shape operational and revenue approaches, where deluxe rooms-distinguished by premium and superior tiers-target high-frequency guests seeking consistent luxury, standard rooms-offered as standard king and standard twin-serve value-conscious yet brand-loyal visitors, and suites-spanning executive, junior, and presidential configurations-anchor upsell strategies, long-stay comfort, and VIP provisioning.
Price tier stratification into luxury, ultra-luxury, and upper upscale frames product positioning and service intensity expectations, while stay duration patterns-extended stay, mid stay, and short stay-inform amenity packages, housekeeping cadence, and loyalty program benefits. Meal plan choices from bed and breakfast to full board, half board, and room-only configurations affect food and beverage revenue mix, kitchen operations, and cross-selling opportunities. Understanding how these layers interact enables operators to tailor distribution, pricing, and service models that optimize occupancy, average revenue per available room, and guest satisfaction metrics across distinct demand cohorts.
Regional performance drivers and operational priorities vary significantly across the Americas, Europe, Middle East & Africa, and Asia-Pacific, with each geography presenting distinct demand patterns, regulatory environments, and sourcing considerations. In the Americas, consumer mobility trends and urban tourism growth sustain demand in key gateway cities, while domestic travel dynamics and a focus on experiential leisure influence product development and branded partnerships. Supply growth in certain markets has heightened competition, prompting operators to emphasize loyalty activation and direct channel optimization to protect yields.
Across Europe, Middle East & Africa, legacy heritage destinations coexist with ambitious new-build luxury developments, and regulatory complexity-especially around sustainability standards and import regulations-shapes capital expenditure planning. The Middle East remains a focal point for ultra-luxury investments and large-scale experiential offerings, whereas parts of Africa are experiencing selective gateway demand tied to business travel and resource-sector activity. In Asia-Pacific, demand elasticity is influenced by strong intra-regional flows, sophisticated digital distribution ecosystems, and rapid premiumization in secondary cities, which drives operators to deploy localized service models and flexible pricing strategies.
These regional distinctions necessitate differentiated operational playbooks. Procurement and tariff exposure assessments must be region-specific, marketing and loyalty tactics should reflect local acquisition channels and traveler motivations, and asset repositioning decisions must weigh local regulatory frameworks and long-term demand fundamentals. By aligning regional tactics with global brand standards, operators can preserve consistency while capitalizing on market-specific growth vectors.
Leading companies in the luxury hotel segment are adopting a suite of strategic moves that combine brand differentiation, digital enablement, and capital efficiency to defend and expand market position. Top performers are prioritizing direct relationship channels, including membership programs and proprietary booking experiences, to reduce reliance on intermediaries while capturing richer guest data for personalization. Parallel investments in revenue management technology enable more nuanced pricing and distribution control, allowing operators to optimize channel mix and length-of-stay promotions without diluting brand integrity.
On the operational front, companies are pursuing procurement diversification and strategic partnerships with local suppliers to reduce exposure to international tariff volatility and shipping disruptions. Asset-light expansion models such as management contracts and soft brands are favored where capital preservation and rapid market entry are priorities, while flagship properties continue to receive differentiated capital investments aimed at experiential innovation and destination positioning. Human capital strategies emphasize service excellence through targeted training, retention incentives, and the use of technology to augment rather than replace high-touch interactions.
Strategic alliances with lifestyle and experience partners, coupled with curated F&B and wellness programming, further differentiate offerings and deepen ancillary revenue streams. Collectively, these company-level actions reflect a convergence around scalable personalization, resilient supply chains, and flexible operating models that preserve both guest experience and financial discipline.
Industry leaders should adopt a pragmatic set of measures that preserve guest experience while strengthening operational resilience and financial flexibility. First, prioritize direct booking growth through enhanced mobile and website experiences, loyalty incentives, and targeted promotions that increase margins and improve guest lifetime value. Meanwhile, refine channel partnerships by renegotiating commission structures and applying strict contribution-margin discipline to every intermediary relationship. This dual approach improves net revenue capture while maintaining essential distribution reach.
Second, strengthen procurement strategy by mapping supplier geographies, implementing tariff contingency clauses, and developing a tiered sourcing plan that blends local and international suppliers. Nearshoring critical supply categories and forging strategic supplier alliances will reduce lead-time volatility and tariff exposure. Third, accelerate investments in technology that deliver measurable productivity gains-contactless operations, AI-enabled revenue management, and integrated CRM systems-while protecting the high-touch service elements that define luxury hospitality. Technology should amplify personalization, not replace human-led moments of service.
Fourth, embed sustainability into capital and operational planning to meet regulatory expectations and guest preferences, linking energy efficiency upgrades and waste reduction to long-term cost savings. Finally, adopt scenario planning that models tariff shifts, demand shocks, and labor cost trajectories so senior leaders can make timely decisions about rate strategies, renovation timing, and contract negotiations. Executives who operationalize these recommendations will better protect margins, preserve brand equity, and capture growth as market conditions evolve.
This research integrates a mixed-methods approach combining primary stakeholder engagement with comprehensive secondary analysis to ensure findings are robust and actionable. Primary research included structured interviews with owners, operators, corporate travel buyers, and procurement leaders to capture firsthand perspectives on booking behavior, tariff exposure, and capital planning priorities. Supplementary expert interviews with revenue management and digital distribution practitioners provided operational nuance on channel economics and personalization strategies. These qualitative inputs were triangulated with industry reports, trade data, and regulatory notices to ensure context and validation.
Quantitative analysis relied on transactional and operational metrics where available, including booking channel mix, length-of-stay distributions, and room-type performance indicators, aggregated at a level that preserves confidentiality while enabling comparative insights. Segmentation frameworks were applied across booking channel, customer type, room category, price tier, stay duration, and meal plan to surface differentiated patterns and implications for distribution, pricing, and product design. Regional analysis incorporated policy and supply-side factors that influence procurement and demand dynamics in each geography.
Throughout the research process, findings were validated through iterative review with industry practitioners and subject matter experts to ensure practical relevance and accuracy. Limitations are acknowledged where data granularity is constrained, and recommended next steps include commissioning bespoke analyses for clients requiring property-level or contract-level sensitivity testing.
In conclusion, the luxury hotel sector must navigate a landscape marked by intensifying guest expectations, evolving distribution economics, and external cost pressures such as tariff-driven procurement risk. The path forward demands an integrated response that preserves the hallmarks of luxury-personalized service, curated experiences, and brand integrity-while embedding resilience into procurement, pricing, and capital planning. Operators that succeed will be those who convert strategic intent into synchronized execution across revenue management, supply chain, and guest experience systems.
Immediate priorities include reinforcing direct engagement channels to protect margin, diversifying supplier networks to mitigate import cost volatility, and investing in technology that enhances personalization and operational efficiency without eroding service quality. Concurrently, embedding sustainability into capital projects and operational routines will meet regulatory expectations and appeal to increasingly discerning guests. Finally, scenario-based planning must become standard practice to enable rapid, evidence-driven responses to tariff adjustments, demand fluctuations, and labor market shifts.
By acting decisively on these imperatives, hotel leaders can not only weather near-term disruptions but also position their portfolios to capture the long-term rewards of a market that continues to prize authentic, differentiated luxury experiences.