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市場調查報告書
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1854769

體育贊助市場按類型、類別、激活時間、用途和運動類型分類——2025-2032年全球預測

Sports Sponsorship Market by Type, Category, Activation Timing, Application, Sport Type - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 183 Pages | 商品交期: 最快1-2個工作天內

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※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

預計到 2032 年，體育贊助市場將成長至 1,955 億美元，複合年成長率為 7.89%。

關鍵市場統計數據
基準年 2024 1064.4億美元
預計年份：2025年 1144.7億美元
預測年份 2032 1955億美元
複合年成長率 (%) 7.89%

運動贊助領域即將迎來一個充滿活力的新時代，創新和情感連結將推動品牌參與度達到前所未有的高度。

運動贊助領域正從簡單的球衣logo展示演變為身臨其境型品牌生態系統，旨在透過每個觸點提升粉絲參與。品牌不再滿足於靜態的曝光，而是尋求能夠與不同受眾產生情感共鳴的動態體驗。這一演變是由消費者期望的改變、技術的突破以及對真實性的日益追求共同推動的。贊助商正擴大將故事主導宣傳活動、個人化數位互動和目標主導舉措融入其中，以期與粉絲建立更深的聯繫。

展望2025年，運動贊助的價值提案已超越傳統指標。當今格局需要一種整體性的方法，包括數據主導的決策、無縫的全通路激活以及永續的夥伴關係。在本導言中，我們將探討這些根本轉變如何為品牌和版權所有者比以往任何時候都更加緊密地合作，共同創造令人難忘的體驗的新時代奠定基礎。了解這些核心動態將使相關人員能夠更好地應對這個充滿活力的生態系統中的機會和挑戰。

數位轉型、永續發展和以粉絲為中心的策略共同塑造了全球贊助夥伴關係。

近年來，隨著數位創新和消費者賦權的融合，體育贊助格局發生了翻天覆地的變化。即時數據分析技術的進步使品牌能夠更精準地衡量用戶參與度，從而將焦點從單純的品牌曝光轉向有意義的互動。同時，社群媒體和串流平台的普及化使得內容傳送更加民主化，贊助商可以透過各種個人設備和互動形式與粉絲互動。這種轉變促使粉絲追求更具沉浸感的體驗，迫使贊助商重新思考傳統的行銷方式。

同時，永續性已成為贊助策略的支柱之一。環境責任、社會影響和管治標準如今影響著夥伴關係決策和宣傳活動規劃。品牌正與版權擁有者合作，打造彰顯環保措施的活動，例如零廢棄物體育場、碳中和活動和社區主導的計畫。因此，與現代受眾價值觀相契合的贊助商能夠獲得競爭優勢，同時培養長期的品牌忠誠度。這種變革性的轉變凸顯了採用敏捷、以粉絲為中心的策略的必要性，而這種策略既要注重創新，又要以目標主導。

評估2025年推出的新關稅如何重塑供應鏈，進而推動在地化贊助活動和成本控制。

隨著2025年新關稅的實施，美國體育贊助領域的經濟格局發生了巨大變化。這些關稅針對多種進口體育用品、服裝和標誌材料，導致供應鏈策略和預算分配的調整。品牌面臨著不斷上漲的生產和物流成本，促使許多品牌重新評估其生產來源，尋求國內夥伴關係，並協商更靈活的供應商合約。

因此，贊助團隊紛紛調整策略，投資本地製作設施，並加速採用減少對實體進口依賴的數位化活動。這項轉變也使得創新活動設計更加重要，他們利用虛擬體驗和點播內容來抵消不斷上漲的物料成本。此外，週詳的方案規劃和靈活的合約結構也成為管理成本波動的關鍵工具。這些調整使贊助商能夠在應對關稅壓力的同時，保持品牌活動的完整性和影響力。

深入的市場區隔洞察揭示了涵蓋不同活化類型、時間安排和體育賽事的多樣化贊助機會。

深入分析市場細分，我們發現贊助機會構成了一個多元化的生態系統，涵蓋不同的活動類型和管道。對每種類型的檢驗表明，俱樂部和場館內的活動繼續支持本地粉絲互動，而數位活動則將品牌故事延伸至行動和社交平台，指示牌繼續發揮其在現場活動中提升品牌知名度的傳統作用。從體育場內的體驗式接待區到直播過程中的互動疊加層，每種類型都提供了獨特的接點。

同時，賽事贊助能讓冠名贊助商和二次性贊助商直接接觸到關鍵時刻。媒體贊助則利用了轉播權和數位內容生態系統，而冠名贊助則與高知名度賽事和頂級品牌緊密相連。時機也是關鍵因素：賽前活動透過預熱宣傳活動營造期待感，賽中活動捕捉賽事高潮，賽後活動則能持續引發粉絲討論，鞏固品牌好感。

此類贊助策略的發展可分為競技贊助和訓練贊助。競技贊助旨在將品牌與大型賽事的盛況和規模相結合，而訓練贊助則著重於運動員表現的支持和培養。此外，依運動類型分析市場，可以發現電子競技的影響力正日益增強，與傳統運動並駕齊驅。自行車和馬拉松等耐力型運動需要耐用的裝備和耐力主題的品牌宣傳，而拳擊、網球等個人項目則更注重運動員的個人故事。 F1和MotoGP等賽車運動的推廣活動能夠快速建立品牌聯想，而籃球、橄欖球等團隊運動則提供大眾化的集體體驗。這個全面的市場區隔框架為品牌提供了多種途徑，使其能夠客製化推廣策略並最大限度地提升品牌影響力。

透過分析區域動態，可以發現美洲、歐洲、中東和非洲以及亞太地區獨特的體育贊助趨勢。

區域分析揭示了區域差異如何影響運動贊助策略。在美洲，成熟的商業性模式和先進的數位基礎設施正在推動以數據分析、個人化內容和大學體育合作為重點的夥伴關係。該地區的品牌正利用其強大的體育生態系統，試點創新的粉絲互動模式，並在更廣泛推廣之前完善績效指標。

在歐洲、中東和非洲，足球和橄欖球等傳統體育項目在贊助組合中仍然佔據主導地位，這得益於對體育場館現代化和接待體驗的持續投入。該地區的贊助商正在努力平衡傳統與最尖端科技，透過整合擴增實境技術和身臨其境型球迷區，為歷史悠久的賽事注入新的活力。這些市場的政治和經濟多樣性也促使贊助商採用靈活的夥伴關係模式和在地化的通訊。

同時，亞太地區正經歷市場快速擴張和政府對體育項目的大力支持。板球、橄欖球和羽毛球的贊助需求激增，而電子競技和移動優先的行銷活動則充分利用了高網際網路普及率和年輕化人口結構的優勢。該地區的品牌正優先考慮可擴展的數位化行銷活動，並與政府機構進行策略合作，以擴大影響力並有效應對監管環境。

檢驗各大品牌的贊助策略，展現創新合作如何提升粉絲參與度並最大化影響力。

對主要企業贊助案例的分析揭示了它們在提升用戶參與度和最大化品牌影響力方面採取的不同策略。耐吉和阿迪達斯始終處於領先地位，它們將運動員的故事與尖端產品相結合，打造從基層賽事到全球錦標賽的完整敘事框架。與運動員和團隊的合作充分利用了他們獨特的個人品牌，從而提供能夠與目標受眾產生深刻共鳴的內容。

能量飲料和生活風格品牌正透過賽事主辦和社區錦標賽等方式，尤其是在電子競技和極限運動領域，開拓新的細分市場。著重內容創作和基層推廣，幫助品牌建立起忠實的粉絲群和持久的品牌認知度。同時，全球航空公司和金融服務公司持續大力投資頂級體育賽事的冠名贊助，利用款待、跨平台媒體版權和VIP體驗等資源，鞏固與客戶的高觸感關係。

技術贊助商已成為推動數位轉型的重要合作夥伴，他們提供連接解決方案、擴增實境體驗和效能分析工具，以提升場上表現和場下互動。這些企業策略展現了領導品牌如何透過創新保持競爭力、拓展互動管道，並為加盟商和球迷創造可衡量的價值。

為產業領導者制定切實可行的策略，以提升贊助投資報酬率、培養粉絲忠誠度並自信應對新興市場變革。

為了掌握新機遇，產業領導者應建立數位化優先的思維模式，優先考慮身臨其境型、數據主導的行銷活動。整合基於區塊鏈的票務系統、擴增實境濾鏡和個人化內容傳送，可以提升粉絲參與度，同時產生可執行的洞察。此外，將永續性指標納入贊助計劃，例如減少活動場館的碳排放和支持社區發展，將引起日益注重價值的受眾的共鳴。

我們也建議您拓展贊助組合，不僅涵蓋傳統運動項目，也要關注電競等快速成長的領域。建立靈活的預算模式和緊急機制，有助於您應對地緣政治變化、關稅調整和突發的市場波動。此外，與當地合作夥伴建立合作關係，並利用微型網紅的力量，可以幫助您更深入地滲透到目標區域，並與真正的受眾建立聯繫。

最後，實施一套與品牌整體目標相符的嚴格衡量框架，能夠幫助贊助商量化曝光量以外的投資報酬率。採用統一的儀錶板來追蹤互動、情感和轉換指標，可以讓決策者即時最佳化廣告曝光率，並持續提升績效。

一套嚴謹的調查方法，結合質性訪談、量化資料分析和競爭基準化分析，以提供可靠的洞見。

分析是基於嚴謹的調查方法，結合了第一手資料和第二手資料。第一手資料是透過對贊助商高階主管、版權方、賽事組織者和運動員代表的深度訪談收集的。此外，還透過對粉絲和觀眾的調查來了解他們不斷變化的偏好和參與行為，從而補充了這些定性見解。

二手研究包括對行業出版物、期刊和可靠資料庫的全面檢索，以確保研究結果基於最新發展動態和基準研究。量化資料分析採用統計方法揭示贊助投資與參與效果之間的相關性，而主題分析則揭示關鍵的敘事趨勢。

我們指南結構化的細分框架，根據贊助類型、類別、時間、用途和體育項目對贊助進行分類。所有研究結果均經過同行檢驗，並與先前的案例研究進行比對，以確保其準確性和有效性。這種三重方法確保了所提出的見解可靠且具有可操作性。

對體育贊助產業的轉變、關稅影響、市場區隔和策略發展路徑的全面結論

當前體育贊助格局的特點是技術快速普及、消費者期望不斷變化以及經濟逆風不斷演變。由於關稅導致製作成本上升，品牌正轉向本地化活動和數位管道，以在控制預算的同時保持影響力。同時，從活動類型到運動項目等不斷擴展的細分模式，為品牌提供了許多與目標受眾互動的策略途徑。

成熟市場強調數據主導的個人化，而新興市場則利用政府支持和行動優先的行銷活動。領先品牌證明，創新的故事講述、真實的運動員夥伴關係以及無縫整合的數位體驗是成功的關鍵。結合這些洞察，相關人員可以製定具有韌性、適應性強且以長期粉絲價值為中心的贊助策略。

展望未來，那些擁抱永續性、建立協作生態系統並實施即時衡量框架的行業領導者將更有可能取得成功。以目標為主導的舉措與身臨其境型技術的融合將繼續重新定義體育贊助的邊界，為品牌建立持久的情感聯繫並取得切實可見的商業成果開闢道路。

目錄

第1章：序言

第2章調查方法

第3章執行摘要

第4章 市場概覽

第5章 市場洞察

  • 更重視數位贊助與身臨其境型粉絲互動技術
  • 對數據驅動的贊助效果和受眾洞察的需求日益成長
  • NIL（姓名、形象和肖像權）合約的引入為大學運動創造了新的贊助機會。
  • 女性運動贊助的激增是由曝光、公平和品牌誠信所驅動的。
  • 電子競技作為青年贊助的重要平台的發展
  • 人們對永續性和以目標主導的體育贊助宣傳活動越來越感興趣
  • 運動員影響力人士擴大融入以社交為先的品牌故事敘述中
  • 在贊助活動中採用區塊鏈、NFT 和粉絲代幣
  • 金融科技和加密貨幣品牌正在迅速投資備受矚目的體育場館。
  • 區域聯賽擴張吸引全球贊助商進入當地球迷生態系統

第6章美國關稅的累積影響，2025年

第7章：人工智慧的累積影響，2025年

第8章：按類型分類的運動贊助市場

  • 振興俱樂部和場所
  • 數位激活
  • 符號

第9章：按類別分類的運動贊助市場

  • 服裝贊助
  • 活動贊助
  • 媒體贊助
  • 冠名贊助

第10章：按激活時機分類的運動贊助市場

  • 事件啟動
  • 活動後激活
  • 活動前激活

第11章 按應用分類的體育贊助市場

  • 比賽贊助
  • 培訓贊助

第12章：按運動類型分類的運動贊助市場

  • 電競
  • 耐力運動
    • 騎自行車
    • 馬拉松
  • 個人運動
    • 拳擊
    • 高爾夫球
    • 綜合格鬥
    • 網球
  • 賽車運動
    • 一級方程式賽車
    • MotoGP
  • 團隊運動
    • 棒球
    • 籃球
    • 蟋蟀
    • 足球
    • 橄欖球

第13章：按地區分類的運動贊助市場

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 歐洲、中東和非洲
    • 歐洲
    • 中東
    • 非洲
  • 亞太地區

第14章：按群體分類的運動贊助市場

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第15章：各國運動贊助市場

  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 英國
  • 德國
  • 法國
  • 俄羅斯
  • 義大利
  • 西班牙
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國

第16章 競爭格局

  • 2024年市佔率分析
  • FPNV定位矩陣，2024
  • 競爭分析
    • Adidas AG
    • Anheuser-Busch InBev SA/NV
    • Emirates Group
    • Hyundai Motor Company
    • Monster Beverage Corporation
    • Nike, Inc.
    • PepsiCo, Inc.
    • Puma SE
    • Qatar Airways Group, QCSC
    • Red Bull GmbH
    • Samsung Electronics Co., Ltd.
    • The Coca-Cola Company
    • The Procter & Gamble Company
    • Visa Inc.
    • Allianz Group
    • Mastercard Inc.
Product Code: MRR-957C47F93F03

The Sports Sponsorship Market is projected to grow by USD 195.50 billion at a CAGR of 7.89% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 106.44 billion
Estimated Year [2025] USD 114.47 billion
Forecast Year [2032] USD 195.50 billion
CAGR (%) 7.89%

Opening the Door to a Dynamic Era of Sports Sponsorship Where Innovation and Emotional Connection Drive Unprecedented Brand Engagement

The world of sports sponsorship has evolved from simple logo placements on jerseys to immersive brand ecosystems that drive fan engagement at every touchpoint. Brands are no longer content with static visibility; they demand dynamic experiences that resonate emotionally with diverse audiences. This evolution has been propelled by a confluence of shifting consumer expectations, technological breakthroughs and an intensified focus on authenticity. Sponsors are increasingly integrating narrative-driven campaigns, personalized digital activations and purpose-led initiatives to forge deeper connections with fans.

As we step into 2025, the value proposition of sports sponsorship has expanded beyond traditional metrics. The modern landscape demands a holistic approach encompassing data-driven decision-making, seamless omnichannel activations and sustainable partnerships. In this introduction, we explore how these foundational changes set the stage for an era where brands and rights holders collaborate more closely than ever to co-create memorable experiences. By understanding these core dynamics, stakeholders can better navigate opportunities and challenges within this dynamic ecosystem.

Witnessing the Convergence of Digital Transformation Sustainability and Fan-Centric Strategies Reshaping Sponsorship Partnerships Globally

In recent years, the sports sponsorship landscape has undergone a profound transformation, driven by the convergence of digital innovation and consumer empowerment. Advances in real-time data analytics have enabled brands to measure engagement more precisely, shifting the focus from mere visibility to meaningful interaction. At the same time, social media and streaming platforms have democratized content delivery, allowing sponsors to engage fans on personal devices and through interactive formats. These shifts have empowered fans to demand more immersive experiences, compelling sponsors to rethink their traditional playbooks.

Simultaneously, sustainability has emerged as a core pillar in sponsorship strategies. Environmental responsibility, social impact and governance standards now influence partnership decisions and campaign design. Brands are collaborating with rights holders to create activations that highlight eco-friendly initiatives such as zero-waste stadiums, carbon-neutral events and community-driven programs. Consequently, sponsors that align their values with those of modern audiences are seizing competitive advantage while fostering long-term brand loyalty. These transformative shifts underscore the need for agile, fan-centric approaches that embrace both technological innovation and purpose-driven execution.

Assessing How New Tariff Measures Introduced in 2025 Are Restructuring Supply Chains Driving Localized Sponsorship Activations and Cost Management

The introduction of new tariff measures in the United States during 2025 has reshaped the economic environment for sports sponsorship in profound ways. Imposed on a range of imported sports equipment, apparel and signage materials, these tariffs have led to a recalibration of supply chain strategies and budget allocations. Brands have encountered increased costs for production and logistics, prompting many to reconsider their manufacturing sources, explore domestic partnerships and negotiate more flexible supplier agreements.

As a result, sponsorship teams have adapted by investing in localized production facilities and accelerating the adoption of digital activations that are less reliant on physical imports. This shift has also placed a premium on creative event design, leveraging virtual experiences and on-demand content to offset rising material expenses. Moreover, careful scenario planning and agile contract structures have become essential tools for managing cost volatility. Through these adaptive measures, sponsors are mitigating tariff-driven pressures while maintaining the integrity and impact of their brand activations.

Unlocking Deep Market Segmentation Insights That Illuminate Diverse Sponsorship Opportunities Across Activation Types Categories Timings and Sport Disciplines

Deep market segmentation reveals a multifaceted ecosystem of sponsorship opportunities across different types of activations and channels. When examining based on type, one observes that club and venue activations continue to anchor local fan engagement while digital activations extend brand storytelling into mobile and social platforms, and signage maintains its classic role in reinforcing visibility during live events. Each type offers distinct touchpoints, from experiential hospitality zones within stadiums to interactive overlays during streamed broadcasts.

Exploring sponsorship through the lens of category highlights the strategic importance of apparel partnerships, which enable brands to integrate with athlete movements and merchandise, whereas event sponsorship provides title and secondary sponsors with direct association to key moments. Media sponsorship leverages broadcasting rights and digital content ecosystems, and title sponsorship commands top-tier brand alignment with high-profile competitions. Timing is another crucial dimension: pre-event activations build anticipation through teaser campaigns, in-event activations capture peak excitement, and post-event programs sustain fan conversation and goodwill.

Applications of these sponsorship strategies bifurcate into competition sponsorship, where brands align with the spectacle and scale of major tournaments, and training sponsorship, which emphasizes performance support and athlete development. Finally, dissecting the market by sport type underscores the growing influence of e-sports alongside traditional categories. Endurance sports such as cycling and marathons demand durable equipment and endurance-themed branding, while individual disciplines from boxing to tennis hinge on personal athlete narratives. Motorsports activations in Formula 1 and MotoGP fuel high-speed brand associations, and team sports from basketball to rugby offer mass-audience communal experiences. This comprehensive segmentation framework illuminates diverse pathways for brands to tailor their activation tactics and maximize resonance.

Analyzing Regional Dynamics to Reveal Unique Sports Sponsorship Trends That Vary Across Americas Europe Middle East Africa and Asia-Pacific Landscapes

Regional analysis underscores how geographic differences shape sports sponsorship strategies. In the Americas, commercial sophistication and advanced digital infrastructure have fostered partnerships that emphasize data analytics, personalized content and collegiate sports alliances. Brands in this region leverage robust sports ecosystems to pilot innovative fan engagement models and refine performance metrics before rolling them out more broadly.

Across Europe, the Middle East and Africa, heritage sports like soccer and rugby continue to dominate sponsorship portfolios, supported by growing investments in stadium modernization and hospitality experiences. Sponsors here balance tradition with cutting-edge technology, integrating augmented reality and immersive fan zones to rejuvenate long-standing competitions. Political and economic diversity across these markets further encourages sponsors to adopt flexible partnership structures and localized messaging.

Meanwhile, the Asia-Pacific landscape is characterized by rapid market expansion and strong government backing of sports initiatives. Cricket, rugby and badminton have seen surging sponsorship interest, while e-sports and mobile-first activations capitalize on high internet penetration and youthful demographics. Brands in this region prioritize scalable digital activations and strategic collaborations with government bodies to amplify reach and navigate regulatory landscapes effectively.

Exploring Key Corporate Sponsorship Strategies Demonstrating How Leading Brands Innovate Collaborate and Elevate Fan Engagement for Maximum Impact

An examination of leading corporate sponsorship players reveals distinct approaches to driving engagement and maximizing brand impact. Nike and Adidas remain at the forefront by integrating athlete storytelling with cutting-edge products, creating narrative arcs that extend from grassroots events to global championships. Their collaborations with individual athletes and teams tap into authentic personal brands, delivering content that resonates deeply with target audiences.

Energy drink and lifestyle brands are exploring niche segments through event ownership and community tournaments, particularly within e-sports and action sports. Their focus on content creation and grassroots activation has yielded loyal followings and sustained brand visibility. Meanwhile, global airlines and financial services firms continue to invest heavily in title sponsorships of premier sporting events, leveraging hospitality, cross-platform media rights and VIP experiences to solidify high-touch relationships with clients.

Technology sponsors have emerged as pivotal partners in driving digital transformation. By providing connectivity solutions, augmented reality experiences and performance analytics tools, they enhance both on-field performance and off-field engagement. These corporate strategies exemplify how leading brands are innovating to sustain relevance, diversify engagement channels and deliver measurable value to both rights holders and fans.

Crafting Actionable Strategies for Industry Leaders to Enhance Sponsorship ROI Foster Fan Loyalty and Navigate Emerging Market Disruptions with Confidence

To capitalize on emerging opportunities, industry leaders should adopt a digital-first mindset that prioritizes immersive and data-driven activations. Integrating blockchain-based ticketing, augmented reality filters and personalized content delivery can amplify fan engagement while generating actionable insights. Simultaneously, embedding sustainability metrics into sponsorship planning-from reducing carbon footprints at event venues to supporting community development-will resonate with increasingly values-driven audiences.

Leaders are also encouraged to diversify their sponsorship portfolios by including fast-growing segments like e-sports alongside traditional sports. Establishing flexible budget models and contingency frameworks will empower teams to pivot in response to geopolitical shifts, tariff changes or sudden market disruptions. Moreover, forging collaborative alliances with local partners and leveraging micro-influencers can unlock deeper regional penetration and authentic audience connections.

Finally, implementing rigorous measurement frameworks that align with overarching brand objectives will enable sponsors to quantify ROI beyond impression counts. By employing unified dashboards that track engagement, sentiment and conversion metrics, decision-makers can optimize activations in real time and ensure continuous performance improvement.

Detailing a Robust Research Methodology Integrating Qualitative Interviews Quantitative Data Analysis and Competitive Benchmarking to Ensure Rigorous Insights

This analysis is rooted in a rigorous methodology combining both primary and secondary research. Primary data was gathered through in-depth interviews with senior sponsorship executives, rights holders, event organizers and athlete representatives. These qualitative insights were complemented by targeted surveys of fans and spectators to capture shifting preferences and engagement behaviors.

Secondary research involved comprehensive reviews of industry publications, trade journals and reputable databases, ensuring that the latest developments and benchmark studies informed the findings. Quantitative data analysis employed statistical techniques to identify correlations between sponsorship investments and engagement outcomes, while thematic analysis uncovered key narrative trends.

A structured segmentation framework guided the categorization of sponsorship by type, category, timing, application and sport discipline. All findings underwent peer validation and cross-referenced against historical case studies to confirm accuracy and relevance. This triangulated approach ensures that the insights presented are both dependable and actionable.

Drawing Comprehensive Conclusions That Synthesize Industry Shifts Tariff Impacts Segmentation and Strategic Paths to Propel Sports Sponsorship Forward

The current sports sponsorship landscape is defined by accelerating technological adoption, shifting consumer expectations and evolving economic headwinds. As brands confront rising production costs driven by tariff measures, they are turning to localized activations and digital channels to preserve impact while managing budgets. At the same time, the proliferation of segmentation paradigms-spanning activation types to sport disciplines-offers an array of strategic pathways for targeted audience engagement.

Regional disparities further shape sponsorship dynamics, with mature markets focusing on data-driven personalization and emerging markets leveraging government support and mobile-first activations. Leading corporations demonstrate that success hinges on innovative storytelling, authentic athlete partnerships and seamless integration of digital experiences. By synthesizing these insights, stakeholders can craft sponsorship strategies that are resilient, adaptive and centered on long-term fan value.

Looking ahead, industry leaders who embrace sustainability, foster collaborative ecosystems and deploy real-time measurement frameworks will be best positioned to thrive. The convergence of purpose-driven initiatives and immersive technology will continue to redefine the boundaries of sports sponsorship, creating avenues for brands to forge lasting emotional connections and achieve tangible business outcomes.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Growing focus on digital sponsorships and immersive fan engagement technologies
  • 5.2. Rising demand for data-driven sponsorship performance and audience insights
  • 5.3. Adoption of NIL deals fueling new sponsorship opportunities in college sports
  • 5.4. Surge in women's sports sponsorship driven by visibility, equity, and brand alignment
  • 5.5. Expansion of esports as a dominant platform for youth-oriented sponsorships
  • 5.6. Growing interest in sustainability and purpose-led sports sponsorship campaigns
  • 5.7. Rising integration of athlete influencers into social-first brand storytelling
  • 5.8. Adoption of blockchain, NFTs, and fan tokens in sponsorship activations
  • 5.9. Surge in fintech and crypto brand investments in high-visibility sports properties
  • 5.10. Expansion of regional leagues attracting global sponsors to local fan ecosystems

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Sports Sponsorship Market, by Type

  • 8.1. Club & Venue Activation
  • 8.2. Digital Activation
  • 8.3. Signage

9. Sports Sponsorship Market, by Category

  • 9.1. Apparel Sponsorship
  • 9.2. Event Sponsorship
  • 9.3. Media Sponsorship
  • 9.4. Title Sponsorship

10. Sports Sponsorship Market, by Activation Timing

  • 10.1. In Event Activation
  • 10.2. Post Event Activation
  • 10.3. Pre Event Activation

11. Sports Sponsorship Market, by Application

  • 11.1. Competition Sponsorship
  • 11.2. Training Sponsorship

12. Sports Sponsorship Market, by Sport Type

  • 12.1. E-Sports
  • 12.2. Endurance Sports
    • 12.2.1. Cycling
    • 12.2.2. Marathons
  • 12.3. Individual Sports
    • 12.3.1. Boxing
    • 12.3.2. Golf
    • 12.3.3. MMA
    • 12.3.4. Tennis
  • 12.4. Motorsports
    • 12.4.1. Formula 1
    • 12.4.2. MotoGP
  • 12.5. Team Sports
    • 12.5.1. Baseball
    • 12.5.2. Basketball
    • 12.5.3. Cricket
    • 12.5.4. Football
    • 12.5.5. Rugby

13. Sports Sponsorship Market, by Region

  • 13.1. Americas
    • 13.1.1. North America
    • 13.1.2. Latin America
  • 13.2. Europe, Middle East & Africa
    • 13.2.1. Europe
    • 13.2.2. Middle East
    • 13.2.3. Africa
  • 13.3. Asia-Pacific

14. Sports Sponsorship Market, by Group

  • 14.1. ASEAN
  • 14.2. GCC
  • 14.3. European Union
  • 14.4. BRICS
  • 14.5. G7
  • 14.6. NATO

15. Sports Sponsorship Market, by Country

  • 15.1. United States
  • 15.2. Canada
  • 15.3. Mexico
  • 15.4. Brazil
  • 15.5. United Kingdom
  • 15.6. Germany
  • 15.7. France
  • 15.8. Russia
  • 15.9. Italy
  • 15.10. Spain
  • 15.11. China
  • 15.12. India
  • 15.13. Japan
  • 15.14. Australia
  • 15.15. South Korea

16. Competitive Landscape

  • 16.1. Market Share Analysis, 2024
  • 16.2. FPNV Positioning Matrix, 2024
  • 16.3. Competitive Analysis
    • 16.3.1. Adidas AG
    • 16.3.2. Anheuser-Busch InBev SA/NV
    • 16.3.3. Emirates Group
    • 16.3.4. Hyundai Motor Company
    • 16.3.5. Monster Beverage Corporation
    • 16.3.6. Nike, Inc.
    • 16.3.7. PepsiCo, Inc.
    • 16.3.8. Puma SE
    • 16.3.9. Qatar Airways Group, Q.C.S.C.
    • 16.3.10. Red Bull GmbH
    • 16.3.11. Samsung Electronics Co., Ltd.
    • 16.3.12. The Coca-Cola Company
    • 16.3.13. The Procter & Gamble Company
    • 16.3.14. Visa Inc.
    • 16.3.15. Allianz Group
    • 16.3.16. Mastercard Inc.

LIST OF FIGURES

  • FIGURE 1. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 13. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. ASEAN SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. GCC SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. EUROPEAN UNION SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. BRICS SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. G7 SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. NATO SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. SPORTS SPONSORSHIP MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 30. SPORTS SPONSORSHIP MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. SPORTS SPONSORSHIP MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CLUB & VENUE ACTIVATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CLUB & VENUE ACTIVATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CLUB & VENUE ACTIVATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CLUB & VENUE ACTIVATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CLUB & VENUE ACTIVATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CLUB & VENUE ACTIVATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY DIGITAL ACTIVATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY DIGITAL ACTIVATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY DIGITAL ACTIVATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY DIGITAL ACTIVATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY DIGITAL ACTIVATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY DIGITAL ACTIVATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SIGNAGE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SIGNAGE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SIGNAGE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SIGNAGE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SIGNAGE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SIGNAGE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPAREL SPONSORSHIP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPAREL SPONSORSHIP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPAREL SPONSORSHIP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPAREL SPONSORSHIP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPAREL SPONSORSHIP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPAREL SPONSORSHIP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY EVENT SPONSORSHIP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY EVENT SPONSORSHIP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY EVENT SPONSORSHIP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY EVENT SPONSORSHIP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY EVENT SPONSORSHIP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY EVENT SPONSORSHIP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MEDIA SPONSORSHIP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MEDIA SPONSORSHIP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MEDIA SPONSORSHIP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MEDIA SPONSORSHIP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MEDIA SPONSORSHIP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MEDIA SPONSORSHIP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TITLE SPONSORSHIP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TITLE SPONSORSHIP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TITLE SPONSORSHIP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TITLE SPONSORSHIP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TITLE SPONSORSHIP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TITLE SPONSORSHIP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY IN EVENT ACTIVATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY IN EVENT ACTIVATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY IN EVENT ACTIVATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY IN EVENT ACTIVATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY IN EVENT ACTIVATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY IN EVENT ACTIVATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY POST EVENT ACTIVATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY POST EVENT ACTIVATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY POST EVENT ACTIVATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY POST EVENT ACTIVATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY POST EVENT ACTIVATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY POST EVENT ACTIVATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY PRE EVENT ACTIVATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY PRE EVENT ACTIVATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY PRE EVENT ACTIVATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY PRE EVENT ACTIVATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY PRE EVENT ACTIVATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY PRE EVENT ACTIVATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COMPETITION SPONSORSHIP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COMPETITION SPONSORSHIP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COMPETITION SPONSORSHIP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COMPETITION SPONSORSHIP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COMPETITION SPONSORSHIP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COMPETITION SPONSORSHIP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TRAINING SPONSORSHIP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TRAINING SPONSORSHIP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TRAINING SPONSORSHIP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TRAINING SPONSORSHIP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TRAINING SPONSORSHIP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TRAINING SPONSORSHIP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY E-SPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY E-SPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY E-SPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY E-SPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY E-SPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY E-SPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CYCLING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CYCLING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CYCLING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CYCLING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CYCLING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CYCLING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MARATHONS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MARATHONS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MARATHONS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MARATHONS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MARATHONS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MARATHONS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BOXING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BOXING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BOXING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BOXING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BOXING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BOXING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY GOLF, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY GOLF, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY GOLF, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY GOLF, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY GOLF, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY GOLF, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MMA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MMA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MMA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MMA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MMA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MMA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TENNIS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TENNIS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TENNIS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TENNIS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TENNIS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TENNIS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FORMULA 1, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FORMULA 1, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FORMULA 1, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FORMULA 1, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FORMULA 1, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FORMULA 1, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTOGP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTOGP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTOGP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTOGP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTOGP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTOGP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASEBALL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASEBALL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASEBALL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASEBALL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASEBALL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASEBALL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASKETBALL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASKETBALL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASKETBALL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASKETBALL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASKETBALL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASKETBALL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CRICKET, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CRICKET, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CRICKET, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CRICKET, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CRICKET, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CRICKET, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FOOTBALL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FOOTBALL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FOOTBALL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FOOTBALL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FOOTBALL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FOOTBALL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY RUGBY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY RUGBY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY RUGBY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY RUGBY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY RUGBY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY RUGBY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 205. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 206. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 207. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 208. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 209. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2018-2024 (USD MILLION)
  • TABLE 210. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2025-2032 (USD MILLION)
  • TABLE 211. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2018-2024 (USD MILLION)
  • TABLE 212. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2025-2032 (USD MILLION)
  • TABLE 213. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 214. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 215. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
  • TABLE 216. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2025-2032 (USD MILLION)
  • TABLE 217. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2018-2024 (USD MILLION)
  • TABLE 218. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2025-2032 (USD MILLION)
  • TABLE 219. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2018-2024 (USD MILLION)
  • TABLE 220. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2025-2032 (USD MILLION)
  • TABLE 221. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2018-2024 (USD MILLION)
  • TABLE 222. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2025-2032 (USD MILLION)
  • TABLE 223. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2018-2024 (USD MILLION)
  • TABLE 224. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2025-2032 (USD MILLION)
  • TABLE 225. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 226. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 227. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 228. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 229. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2018-2024 (USD MILLION)
  • TABLE 230. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2025-2032 (USD MILLION)
  • TABLE 231. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2018-2024 (USD MILLION)
  • TABLE 232. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2025-2032 (USD MILLION)
  • TABLE 233. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 234. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 235. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
  • TABLE 236. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2025-2032 (USD MILLION)
  • TABLE 237. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2018-2024 (USD MILLION)
  • TABLE 238. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2025-2032 (USD MILLION)
  • TABLE 239. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2018-2024 (USD MILLION)
  • TABLE 240. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2025-2032 (USD MILLION)
  • TABLE 241. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2018-2024 (USD MILLION)
  • TABLE 242. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2025-2032 (USD MILLION)
  • TABLE 243. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2018-2024 (USD MILLION)
  • TABLE 244. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2025-2032 (USD MILLION)
  • TABLE 245. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 246. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 247. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 248. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 249. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2018-2024 (USD MILLION)
  • TABLE 250. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2025-2032 (USD MILLION)
  • TABLE 251. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2018-2024 (USD MILLION)
  • TABLE 252. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2025-2032 (USD MILLION)
  • TABLE 253. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 254. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 255. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
  • TABLE 256. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2025-2032 (USD MILLION)
  • TABLE 257. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2018-2024 (USD MILLION)
  • TABLE 258. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2025-2032 (USD MILLION)
  • TABLE 259. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2018-2024 (USD MILLION)
  • TABLE 260. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2025-2032 (USD MILLION)
  • TABLE 261. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2018-2024 (USD MILLION)
  • TABLE 262. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2025-2032 (USD MILLION)
  • TABLE 263. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2018-2024 (USD MILLION)
  • TABLE 264. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2025-2032 (USD MILLION)
  • TABLE 265. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 266. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 267. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 268. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 269. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2018-2024 (USD MILLION)
  • TABLE 270. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2025-2032 (USD MILLION)
  • TABLE 271. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2018-2024 (USD MILLION)
  • TABLE 272. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2025-2032 (USD MILLION)
  • TABLE 273. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 274. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 275. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
  • TABLE 276. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2025-2032 (USD MILLION)
  • TABLE 277. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2018-2024 (USD MILLION)
  • TABLE 278. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2025-2032 (USD MILLION)
  • TABLE 279. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2018-2024 (USD MILLION)
  • TABLE 280. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2025-2032 (USD MILLION)
  • TABLE 281. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2018-2024 (USD MILLION)
  • TABLE 282. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2025-2032 (USD MILLION)
  • TABLE 283. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2018-2024 (USD MILLION)
  • TABLE 284. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2025-2032 (USD MILLION)
  • TABLE 285. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 286. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 287. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 288. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 289. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2018-2024 (USD MILLION)
  • TABLE 290. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2025-2032 (USD MILLION)
  • TABLE 291. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2018-2024 (USD MILLION)
  • TABLE 292. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2025-2032 (USD MILLION)
  • TABLE 293. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 294. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 295. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
  • TABLE 296. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2025-2032 (USD MILLION)
  • TABLE 297. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2018-2024 (USD MILLION)
  • TABLE 298. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2025-2032 (USD MILLION)
  • TABLE 299. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2018-2024 (USD MILLION)
  • TABLE 300. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2025-2032 (USD MILLION)
  • TABLE 301. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2018-2024 (USD MILLION)
  • TABLE 302. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2025-2032 (USD MILLION)
  • TABLE 303. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2018-2024 (USD MILLION)
  • TABLE 304. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2025-2032 (USD MILLION)
  • TABLE 305. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 306. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 307. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 308. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 309. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2018-2024 (USD MILLION)
  • TABLE 310. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2025-2032 (USD MILLION)
  • TABLE 311. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2018-2024 (USD MILLION)
  • TABLE 312. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2025-2032 (USD MILLION)
  • TABLE 313. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 314. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 315. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
  • TABLE 316. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2025-2032 (USD MILLION)
  • TABLE 317. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2018-2024 (USD MILLION)
  • TABLE 318. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2025-2032 (USD MILLION)
  • TABLE 319. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2018-2024 (USD MILLION)
  • TABLE 320. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2025-2032 (USD MILLION)
  • TABLE 321. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2018-2024 (USD MILLION)
  • TABLE 322. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2025-2032 (USD MILLION)
  • TABLE 323. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2018-2024 (USD MILLION)
  • TABLE 324. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2025-2032 (USD MILLION)
  • TABLE 325. AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 326. AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 327. AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 328. AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 329. AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2018-2024 (USD MILLION)
  • TABLE 330. AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2025-2032 (USD MILLION)
  • TABLE 331. AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2018-2024 (USD MILLION)
  • TABLE 332. AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2