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市場調查報告書
商品編碼
1593968

行銷雲端平​​台市場:按類型、產業分類 - 2025-2030 年全球預測

Marketing Cloud Platform Market by Type (B2B, B2C), Industry (Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance) - Global Forecast 2025-2030

出版日期: | 出版商: 360iResearch | 英文 194 Pages | 商品交期: 最快1-2個工作天內

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2023年行銷雲平台市場規模為196.5億美元,預計2024年將達231.8億美元,複合年成長率為18.04%,預計到2030年將達到627.7億美元。

行銷雲端平​​台整合了各種數位行銷工具和服務,以簡化跨多個管道(包括電子郵件、社群媒體、行動裝置和網路)的行銷流程。這項技術需要深入了解消費行為和數位行銷趨勢,以推動資料主導的決策和個人化的消費者參與。其應用程式涵蓋零售、金融、醫療保健和電子商務等行業,幫助企業管理宣傳活動、改善客戶體驗並追蹤行銷投資報酬率。行銷雲端平​​台市場受到數位行銷採用率不斷提高、巨量資料分析需求不斷增加以及社群媒體用戶快速成長等因素的支持。這些平台幫助企業將資料轉化為可行的見解、最佳化客戶旅程並確保一致的品牌通訊。人工智慧和機器學習的興起正在推動預測分析和客戶偏好預測等創新能力,為即時決策和宣傳活動自動化創造了巨大的機會。然而,高昂的初始投資成本、資料安全問題以及需要熟練人員管理複雜技術給市場成長帶來了挑戰。為了克服這些障礙,公司可以探索一些領域的創新,例如透過人工智慧主導的分析來提高個人化、行銷工具的無縫整合以及強大的資料安全措施。市場的本質是高度動態的, 銷售團隊、Adobe 和Oracle等主要企業處於領先地位,需要持續創新和適應性。尋求成長的企業必須專注於整合高階分析、改善跨通路消費者體驗並確保遵守資料保護條例。新興企業可以透過為中小企業提供具有成本效益的解決方案來抓住機會。透過這種方式,在解決限制和障礙的同時利用這些槓桿可以幫助組織有效地利用行銷雲平台。

主要市場統計
基準年[2023] 196.5億美元
預測年份 [2024] 231.8億美元
預測年份 [2030] 627.7億美元
複合年成長率(%) 18.04%

市場動態:針對快速發展的行銷雲平台市場揭示的關鍵市場洞察

行銷雲平台市場正因供需的動態交互作用而轉變。了解這些不斷變化的市場動態可以幫助組織做出明智的投資決策、改善策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險,並了解消費行為及其對製造成本的影響,並更清楚地了解對採購趨勢的影響。

  • 市場促進因素
    • 資料量增加
    • 對影片、報導、資訊圖表和電子郵件等內容行銷的需求不斷增加
    • 增加社群媒體行銷和行銷自動化的使用
    • 改善客戶數位體驗的需求日益增加
  • 市場限制因素
    • 資料隱私和安全問題
    • 頻寬和連線問題
  • 市場機會
    • 在行銷雲平台中更多採用分析
    • 行動行銷平台的出現
  • 市場挑戰
    • 系統整合問題
    • 行銷雲平台初期成本高

波特五力:駕馭行銷雲端平​​台市場的策略工具

波特的五力架構是了解行銷雲端平​​台市場競爭格局的關鍵工具。波特的五力框架為評估公司的競爭地位和探索策略機會提供了清晰的方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢,解決弱點並避免潛在的挑戰,從而確保更強大的市場地位。

PESTLE分析:了解行銷雲端平​​台市場的外部影響

外部宏觀環境因素在塑造行銷雲端平​​台市場的績效動態方面發揮著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了應對這些影響所需的資訊。透過調查 PESTLE 因素,公司可以更了解潛在的風險和機會。這種分析可以幫助公司預測法規、消費者偏好和經濟趨勢的變化,並為他們做出積極主動的決策做好準備。

市場佔有率分析 了解行銷雲平台市場競爭格局

行銷雲端平​​台市場的詳細市場佔有率分析可以對供應商的績效進行全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來揭示其競爭地位。該分析揭示了市場集中、分散和整合的趨勢,為供應商提供了製定策略決策所需的洞察力,使他們能夠在日益激烈的競爭中佔有一席之地。

FPNV定位矩陣行銷雲端平​​台市場供應商績效評估

FPNV 定位矩陣是評估行銷雲端平​​台市場供應商的關鍵工具。此矩陣允許業務組織根據供應商的商務策略和產品滿意度評估供應商,從而做出符合其目標的明智決策。這四個象限使您能夠清晰、準確地分類供應商,並確定最能滿足您的策略目標的合作夥伴和解決方案。

策略分析和建議繪製行銷雲平台市場的成功之路

對於旨在加強其在全球市場的影響力的公司來說,行銷雲端平​​台市場的策略分析至關重要。透過審查關鍵資源、能力和績效指標,公司可以識別成長機會並努力改進。這種方法使您能夠克服競爭環境中的挑戰,利用新的商機,並取得長期成功。

本報告對市場進行了全面分析,涵蓋關鍵重點領域:

1. 市場滲透率:對當前市場環境的詳細審查、主要企業的廣泛資料、對其在市場中的影響力和整體影響力的評估。

2. 市場開拓:辨識新興市場的成長機會,評估現有領域的擴張潛力,並提供未來成長的策略藍圖。

3. 市場多元化:分析近期產品發布、開拓地區、關鍵產業進展、塑造市場的策略投資。

4. 競爭評估與情報:徹底分析競爭格局,檢驗市場佔有率、業務策略、產品系列、認證、監理核准、專利趨勢、主要企業的技術進步等。

5. 產品開發與創新:重點在於有望推動未來市場成長的最尖端科技、研發活動和產品創新。

我們也回答重要問題,幫助相關人員做出明智的決策:

1.目前的市場規模和未來的成長預測是多少?

2. 哪些產品、區隔市場和地區提供最佳投資機會?

3.塑造市場的主要技術趨勢和監管影響是什麼?

4.主要廠商的市場佔有率和競爭地位如何?

5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼?

目錄

第1章 前言

第2章調查方法

第3章執行摘要

第4章市場概況

第5章市場洞察

  • 市場動態
    • 促進因素
      • 資料量不斷成長
      • 對影片、報導、資訊圖表和電子郵件等內容行銷的需求正在上升
      • 增加社群媒體行銷和行銷自動化的使用
      • 改善客戶數位體驗的需求日益成長
    • 抑制因素
      • 資料隱私和安全問題
      • 頻寬和連線問題
    • 機會
      • 行銷雲平台中更採用分析
      • 行動行銷平台的出現
    • 任務
      • 系統整合問題
      • 行銷雲平台初期成本高
  • 市場區隔分析
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社群
    • 技術的
    • 合法地
    • 環境

第6章行銷雲端平​​台市場:按類型

  • 對於企業
  • B2C

第7章行銷雲端平​​台市場:依產業分類

  • 航太和國防
  • 汽車/交通
  • 銀行、金融服務和保險
  • 建築、建築、房地產
  • 消費品/零售
  • 教育
  • 能源/公共產業
  • 政府和公共部門
  • 醫療保健和生命科學
  • 資訊科技
  • 製造業
  • 媒體與娛樂
  • 通訊
  • 旅遊/酒店業

第8章美洲行銷雲端平​​台市場

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美國

第9章亞太行銷雲端平​​台市場

  • 澳洲
  • 中國
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 菲律賓
  • 新加坡
  • 韓國
  • 台灣
  • 泰國
  • 越南

第10章 歐洲、中東、非洲行銷雲端平​​台市場

  • 丹麥
  • 埃及
  • 芬蘭
  • 法國
  • 德國
  • 以色列
  • 義大利
  • 荷蘭
  • 奈及利亞
  • 挪威
  • 波蘭
  • 卡達
  • 俄羅斯
  • 沙烏地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公國
  • 英國

第11章競爭格局

  • 2023 年市場佔有率分析
  • FPNV 定位矩陣,2023
  • 競爭情境分析
  • 戰略分析和建議

公司名單

  • Adobe Inc.
  • Cision US, Inc.
  • CM Group
  • FICO
  • GreenRope, LLC
  • HubSpot, Inc.
  • International Business Machines Corporation
  • LeadSquared Inc.
  • MediaMath, Inc.
  • Nielsen Holdings PLC
  • Optimove Inc.
  • Oracle Corporation
  • Redpoint Global Inc.
  • Salesforce, Inc.
  • SAP SE
Product Code: MRR-437896AA3C28

The Marketing Cloud Platform Market was valued at USD 19.65 billion in 2023, expected to reach USD 23.18 billion in 2024, and is projected to grow at a CAGR of 18.04%, to USD 62.77 billion by 2030.

A Marketing Cloud Platform integrates various digital marketing tools and services to streamline the marketing process across multiple channels, including email, social media, mobile, and web. This technology necessitates a deep understanding of consumer behavior and digital marketing trends, facilitating data-driven decisions and personalized consumer engagement. Its applications span across sectors such as retail, finance, healthcare, and e-commerce, helping businesses manage campaigns, enhance customer experience, and track marketing ROI. The market for Marketing Cloud Platforms is buoyed by factors like the rising adoption of digital marketing, increasing demand for big data analytics, and the surge in social media users. These platforms help companies convert data into actionable insights, optimize customer journeys, and ensure cohesive brand messaging. The advent of AI and machine learning is propelling innovative features such as predictive analytics and customer preferences forecasting, creating notable opportunities in real-time decision-making and campaign automation. However, the market growth is challenged by high initial investment costs, data security concerns, and the need for skilled personnel to manage complex technologies. Businesses could explore innovation in areas such as enhanced personalization through AI-driven analytics, seamless integration of marketing tools, and robust data security measures to overcome these barriers. The nature of the market is highly dynamic, with companies like Salesforce, Adobe, and Oracle leading advancements, necessitating continuous innovation and adaptability. For businesses seeking growth, the focus should be on integrating advanced analytics, improving cross-channel consumer experiences, and ensuring compliance with data protection regulations. Startups can capture opportunities by offering cost-effective solutions for small and medium enterprises. Thus, tapping into these avenues while addressing the limitations and barriers can empower organizations to leverage Marketing Cloud Platforms effectively.

KEY MARKET STATISTICS
Base Year [2023] USD 19.65 billion
Estimated Year [2024] USD 23.18 billion
Forecast Year [2030] USD 62.77 billion
CAGR (%) 18.04%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Marketing Cloud Platform Market

The Marketing Cloud Platform Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Growing volume of data
    • Growing need for content marketing such as videos, articles, infographics, and emails
    • Increased use of social media marketing and marketing automation
    • Growing need for improved customer digital experience
  • Market Restraints
    • Data privacy and security concerns
    • Bandwidth and connectivity issues
  • Market Opportunities
    • Increased adoption of analytics in marketing cloud platform
    • Emergence of mobile marketing platform
  • Market Challenges
    • System integration issues
    • High initial cost of marketing cloud platform

Porter's Five Forces: A Strategic Tool for Navigating the Marketing Cloud Platform Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Marketing Cloud Platform Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Marketing Cloud Platform Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Marketing Cloud Platform Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Marketing Cloud Platform Market

A detailed market share analysis in the Marketing Cloud Platform Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Marketing Cloud Platform Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Marketing Cloud Platform Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Marketing Cloud Platform Market

A strategic analysis of the Marketing Cloud Platform Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Marketing Cloud Platform Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Cision US, Inc., CM Group, FICO, GreenRope, LLC, HubSpot, Inc., International Business Machines Corporation, LeadSquared Inc., MediaMath, Inc., Nielsen Holdings PLC, Optimove Inc., Oracle Corporation, Redpoint Global Inc., Salesforce, Inc., and SAP SE.

Market Segmentation & Coverage

This research report categorizes the Marketing Cloud Platform Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Type, market is studied across B2B and B2C.
  • Based on Industry, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Growing volume of data
      • 5.1.1.2. Growing need for content marketing such as videos, articles, infographics, and emails
      • 5.1.1.3. Increased use of social media marketing and marketing automation
      • 5.1.1.4. Growing need for improved customer digital experience
    • 5.1.2. Restraints
      • 5.1.2.1. Data privacy and security concerns
      • 5.1.2.2. Bandwidth and connectivity issues
    • 5.1.3. Opportunities
      • 5.1.3.1. Increased adoption of analytics in marketing cloud platform
      • 5.1.3.2. Emergence of mobile marketing platform
    • 5.1.4. Challenges
      • 5.1.4.1. System integration issues
      • 5.1.4.2. High initial cost of marketing cloud platform
  • 5.2. Market Segmentation Analysis
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Marketing Cloud Platform Market, by Type

  • 6.1. Introduction
  • 6.2. B2B
  • 6.3. B2C

7. Marketing Cloud Platform Market, by Industry

  • 7.1. Introduction
  • 7.2. Aerospace & Defense
  • 7.3. Automotive & Transportation
  • 7.4. Banking, Financial Services & Insurance
  • 7.5. Building, Construction & Real Estate
  • 7.6. Consumer Goods & Retail
  • 7.7. Education
  • 7.8. Energy & Utilities
  • 7.9. Government & Public Sector
  • 7.10. Healthcare & Life Sciences
  • 7.11. Information Technology
  • 7.12. Manufacturing
  • 7.13. Media & Entertainment
  • 7.14. Telecommunication
  • 7.15. Travel & Hospitality

8. Americas Marketing Cloud Platform Market

  • 8.1. Introduction
  • 8.2. Argentina
  • 8.3. Brazil
  • 8.4. Canada
  • 8.5. Mexico
  • 8.6. United States

9. Asia-Pacific Marketing Cloud Platform Market

  • 9.1. Introduction
  • 9.2. Australia
  • 9.3. China
  • 9.4. India
  • 9.5. Indonesia
  • 9.6. Japan
  • 9.7. Malaysia
  • 9.8. Philippines
  • 9.9. Singapore
  • 9.10. South Korea
  • 9.11. Taiwan
  • 9.12. Thailand
  • 9.13. Vietnam

10. Europe, Middle East & Africa Marketing Cloud Platform Market

  • 10.1. Introduction
  • 10.2. Denmark
  • 10.3. Egypt
  • 10.4. Finland
  • 10.5. France
  • 10.6. Germany
  • 10.7. Israel
  • 10.8. Italy
  • 10.9. Netherlands
  • 10.10. Nigeria
  • 10.11. Norway
  • 10.12. Poland
  • 10.13. Qatar
  • 10.14. Russia
  • 10.15. Saudi Arabia
  • 10.16. South Africa
  • 10.17. Spain
  • 10.18. Sweden
  • 10.19. Switzerland
  • 10.20. Turkey
  • 10.21. United Arab Emirates
  • 10.22. United Kingdom

11. Competitive Landscape

  • 11.1. Market Share Analysis, 2023
  • 11.2. FPNV Positioning Matrix, 2023
  • 11.3. Competitive Scenario Analysis
  • 11.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Adobe Inc.
  • 2. Cision US, Inc.
  • 3. CM Group
  • 4. FICO
  • 5. GreenRope, LLC
  • 6. HubSpot, Inc.
  • 7. International Business Machines Corporation
  • 8. LeadSquared Inc.
  • 9. MediaMath, Inc.
  • 10. Nielsen Holdings PLC
  • 11. Optimove Inc.
  • 12. Oracle Corporation
  • 13. Redpoint Global Inc.
  • 14. Salesforce, Inc.
  • 15. SAP SE

LIST OF FIGURES

  • FIGURE 1. MARKETING CLOUD PLATFORM MARKET RESEARCH PROCESS
  • FIGURE 2. MARKETING CLOUD PLATFORM MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 11. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. UNITED STATES MARKETING CLOUD PLATFORM MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 13. UNITED STATES MARKETING CLOUD PLATFORM MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 15. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. MARKETING CLOUD PLATFORM MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 19. MARKETING CLOUD PLATFORM MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. MARKETING CLOUD PLATFORM MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. MARKETING CLOUD PLATFORM MARKET DYNAMICS
  • TABLE 7. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY B2B, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY B2C, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY AEROSPACE & DEFENSE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY ENERGY & UTILITIES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INFORMATION TECHNOLOGY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TELECOMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 24. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 25. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 26. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 27. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 28. ARGENTINA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 29. ARGENTINA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 30. BRAZIL MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 31. BRAZIL MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 32. CANADA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 33. CANADA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 34. MEXICO MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 35. MEXICO MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 36. UNITED STATES MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 37. UNITED STATES MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 38. UNITED STATES MARKETING CLOUD PLATFORM MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 39. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 40. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 41. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 42. AUSTRALIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 43. AUSTRALIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 44. CHINA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 45. CHINA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 46. INDIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 47. INDIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 48. INDONESIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 49. INDONESIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 50. JAPAN MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 51. JAPAN MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 52. MALAYSIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 53. MALAYSIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 54. PHILIPPINES MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 55. PHILIPPINES MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 56. SINGAPORE MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 57. SINGAPORE MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 58. SOUTH KOREA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 59. SOUTH KOREA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 60. TAIWAN MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 61. TAIWAN MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 62. THAILAND MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 63. THAILAND MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 64. VIETNAM MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 65. VIETNAM MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 66. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 67. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 68. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 69. DENMARK MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 70. DENMARK MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 71. EGYPT MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 72. EGYPT MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 73. FINLAND MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 74. FINLAND MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 75. FRANCE MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 76. FRANCE MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 77. GERMANY MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 78. GERMANY MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 79. ISRAEL MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 80. ISRAEL MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 81. ITALY MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 82. ITALY MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 83. NETHERLANDS MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 84. NETHERLANDS MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 85. NIGERIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 86. NIGERIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 87. NORWAY MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 88. NORWAY MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 89. POLAND MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 90. POLAND MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 91. QATAR MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 92. QATAR MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 93. RUSSIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 94. RUSSIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 95. SAUDI ARABIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 96. SAUDI ARABIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 97. SOUTH AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 98. SOUTH AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 99. SPAIN MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 100. SPAIN MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 101. SWEDEN MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 102. SWEDEN MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 103. SWITZERLAND MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 104. SWITZERLAND MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 105. TURKEY MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 106. TURKEY MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 107. UNITED ARAB EMIRATES MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 108. UNITED ARAB EMIRATES MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 109. UNITED KINGDOM MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 110. UNITED KINGDOM MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 111. MARKETING CLOUD PLATFORM MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 112. MARKETING CLOUD PLATFORM MARKET, FPNV POSITIONING MATRIX, 2023