![]() |
市場調查報告書
商品編碼
1572194
B2B 市場研究市場:按產品、研究類型和最終用戶分類 - 2025-2030 年全球預測B2B Market Research Market by Offering (Branding Research, Competitor Research, Customer Research), Research Type (Primary, Secondary), End-user - Global Forecast 2025-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
根據預測,2023年B2B市場研究市值為749億美元,預計到2024年將達到809.3億美元,複合年成長率為8.47%,到2030年將達到1324.1億美元。
B2B 細分市場研究的重點是了解企業對企業市場,並包括對在這些行業中營運的公司的重要見解。 B2B 市場研究是對公司、商業交易和行業趨勢資料的系統性收集和分析,以促進策略決策。公司需要駕馭競爭格局、適應技術進步並為客戶提供量身定做的解決方案,這凸顯了這一需求。 B2B 市場研究可用於確定新興市場需求、基準化分析競爭對手並分析客戶滿意度,從而為產品開發、行銷策略和銷售方法提供資訊。最終用途產業利用這些資料來最佳化營運並增強客戶參與。
主要市場統計 | |
---|---|
基準年[2023] | 749億美元 |
預測年份 [2024] | 809.3億美元 |
預測年份 [2030] | 1324.1億美元 |
複合年成長率(%) | 8.47% |
關鍵的成長要素包括數位技術的進步,使資料的捕獲和解釋變得更加容易、電子商務的興起以及拓寬市場視野的全球化。潛在的機會存在於開拓的市場和領域,例如可再生能源和數位轉型服務。您可以利用分析和人工智慧工具來抓住這些機會,以獲得更深入的見解並形成策略夥伴關係,以增強您的服務產品。然而,市場波動、監管挑戰和文化差異等限制因素構成了重大障礙,需要適應性策略和區域理解。
新興市場的創新可以集中在開發預測分析工具、改進行銷自動化的人工智慧應用以及根據 Masu 日益重要的企業社會責任推廣永續解決方案等領域。我們還可以探索區塊鏈技術來提高 B2B 交易的透明度和安全性。 B2B 市場固有的複雜性和動態性要求公司不斷適應和創新。我們相信,投資於更深入了解其利基市場並能夠靈活有效地響應不斷變化的客戶需求的公司將會蓬勃發展。
市場動態:揭示快速發展的 B2B 市場研究市場中的關鍵市場洞察
B2B 市場研究市場正因供需的動態交互作用而轉變。了解這些不斷變化的市場動態可以幫助組織做出明智的投資決策、改善策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險,以及如何減輕消費行為及其對製造成本的影響及其對採購趨勢的影響。
波特的五力市場研究策略工具來駕馭市場
波特的五力架構是了解市場研究中競爭格局的重要工具。該框架為組織提供了評估競爭定位和探索策略機會的清晰方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢,解決弱點,避免潛在的挑戰,確保更強大的市場地位。
PESTLE分析:因應 B2B 市場研究市場的外部影響
外部宏觀環境因素在塑造 B2B 市場研究市場的績效動態發揮著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了駕馭這些力量所需的資訊。透過調查 PESTLE 因素,公司可以更了解潛在的風險和機會。這種分析可以幫助公司預測法規、消費者偏好和經濟趨勢的變化,並為他們做出積極主動的決策做好準備。
市場佔有率分析 市場研究 了解市場競爭狀況
B2B 市場研究市場中的詳細市場佔有率分析提供了對供應商績效的全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來確定競爭定位。該分析揭示了市場集中、細分和整合的趨勢,為供應商提供了製定策略決策所需的見解,以應對日益激烈的競爭。
FPNV 定位矩陣 市場研究 市場供應商績效評估
FPNV 定位矩陣是評估 B2B 市場研究市場供應商的重要工具。此矩陣允許業務組織根據商務策略和產品滿意度評估供應商,從而做出與其目標相符的明智決策。這四個象限使您能夠清晰、準確地分類供應商,以確定最能滿足您的策略目標的合作夥伴和解決方案。
策略分析與建議 B2B 市場研究繪製市場成功之路
B2B 市場研究 市場策略分析對於旨在加強其在全球市場的影響力的公司至關重要。透過審查關鍵資源、能力和績效指標,組織可以識別成長機會並努力改進。這種方法使您能夠克服競爭環境中的挑戰,利用新機會並取得長期成功。
1. 市場滲透率:對當前市場環境的詳細審查、主要企業的廣泛資料、對其在市場中的影響力和整體影響力的評估。
2. 市場開拓:辨識新興市場的成長機會,評估現有細分市場的擴張潛力,並提供未來成長的策略藍圖。
3. 市場多元化:分析近期產品發布、開拓地區、關鍵產業進展、塑造市場的策略投資。
4. 競爭評估與情報:徹底分析競爭格局,檢驗市場佔有率、業務策略、產品系列、認證、監理核准、專利趨勢、主要企業的技術進步等。
5. 產品開發與創新:重點在於有望推動未來市場成長的最尖端科技、研發活動和產品創新。
1.目前的市場規模和未來的成長預測是多少?
2. 哪些產品和地區提供最佳投資機會?
3.塑造市場的關鍵技術趨勢和監管影響是什麼?
4.主要廠商的市場佔有率和競爭地位如何?
5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼?
The B2B Market Research Market was valued at USD 74.90 billion in 2023, expected to reach USD 80.93 billion in 2024, and is projected to grow at a CAGR of 8.47%, to USD 132.41 billion by 2030.
Market research in the B2B sector focuses on understanding business-to-business marketplaces, providing insights vital for organizations operating within these industries. Defined by its scope, B2B market research involves the systematic collection and analysis of data about firms, commercial transactions, and industry trends that facilitate informed strategic decision-making. Its necessity is underscored by the need for firms to navigate competitive landscapes, adapt to technological advancements, and cater to business clientele with tailored solutions. The application of B2B market research spans the identification of emerging market demands, competitor benchmarking, and customer satisfaction analysis, which feed into product development, marketing strategies, and sales approaches. End-use industries harness this data to optimize operations and enhance customer engagement.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 74.90 billion |
Estimated Year [2024] | USD 80.93 billion |
Forecast Year [2030] | USD 132.41 billion |
CAGR (%) | 8.47% |
Key growth factors include advancements in digital technologies that facilitate data acquisition and interpretation, the rise of e-commerce, and globalization, which widens market horizons. Potential opportunities lie in untapped markets and sectors like renewable energy and digital transformation services. These opportunities can be seized by leveraging analytics and AI tools for deeper insights and by forging strategic partnerships to enhance service offerings. However, limitations like market volatility, regulatory challenges, and cultural differences pose significant hurdles, necessitating adaptive strategies and localized understanding.
Innovation in B2B markets could focus on areas such as developing predictive analytics tools, refining AI applications for marketing automation, and advancing sustainable solutions that align with the increasing emphasis on corporate social responsibility. Research could also explore blockchain technology for enhancing transparency and security in B2B transactions. The nature of the B2B market is inherently complex and shifting, requiring businesses to continually adapt and innovate. Companies poised for growth are those that invest in understanding their niche markets more profoundly and are agile enough to meet evolving client needs efficiently.
Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving B2B Market Research Market
The B2B Market Research Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.
Porter's Five Forces: A Strategic Tool for Navigating the B2B Market Research Market
Porter's five forces framework is a critical tool for understanding the competitive landscape of the B2B Market Research Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.
PESTLE Analysis: Navigating External Influences in the B2B Market Research Market
External macro-environmental factors play a pivotal role in shaping the performance dynamics of the B2B Market Research Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.
Market Share Analysis: Understanding the Competitive Landscape in the B2B Market Research Market
A detailed market share analysis in the B2B Market Research Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.
FPNV Positioning Matrix: Evaluating Vendors' Performance in the B2B Market Research Market
The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the B2B Market Research Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.
Strategy Analysis & Recommendation: Charting a Path to Success in the B2B Market Research Market
A strategic analysis of the B2B Market Research Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.
Key Company Profiles
The report delves into recent significant developments in the B2B Market Research Market, highlighting leading vendors and their innovative profiles. These include 360iResearch LLP, B2B International USA Inc., Borderless Access Pvt. Ltd., Deloitte Touche Tohmatsu Limited, Dynata, LLC, FieldworkHub Ltd., First Research by Dun & Bradstreet, Inc., Forrester Research, Inc., Gartner, Inc., Geo Strategy Partners, GfK SE, GlobalData PLC, Grand View Research, Inc., IMARC Services Private Limited, Innovate MR, LLC, INTAGE Inc., Ipsos Group, IQVIA Inc., Kantar Group, Kelton by Material Holdings, LLC, Kudos Research, MARKET PROBE INTERNATIONAL, INC., Marketsandmarkets Research Private Ltd., McKinsey & Company, Mindforce Research And Hiring Solutions Private Ltd, OvationMR, PricewaterhouseCoopers LLP, PureSpectrum Inc., Roots Research, S&P Global Inc., SIS International Research, Statista, Inc., The Nielsen Company (US), LLC., TRU Group, and Westat, Inc..
Market Segmentation & Coverage
1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.
2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.
3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.
4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.
5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.
1. What is the current market size, and what is the forecasted growth?
2. Which products, segments, and regions offer the best investment opportunities?
3. What are the key technology trends and regulatory influences shaping the market?
4. How do leading vendors rank in terms of market share and competitive positioning?
5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?