市場調查報告書
商品編碼
1471396
牙膏市場:按類型、分銷管道、最終用戶分類 - 2024-2030 年全球預測Toothpaste Market by Type (Herbal, Sensitive Teeth, Teeth Whitening), Distribution Channel (Offline, Online), End-User - Global Forecast 2024-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
預計2023年牙膏市場規模為347.6億美元,預計2024年將達369.9億美元,2030年將達到542.8億美元,複合年成長率為6.57%。
牙膏是一種凝膠或糊劑,旨在幫助維持和改善口腔健康和衛生。它有助於預防蛀牙和口臭等常見口腔健康問題,在口腔清潔用品中發揮重要作用。由於消費者口腔衛生意識的提高以及使產品更容易獲得的電子商務平台的興起,牙膏銷售量在全球範圍內不斷成長。然而,生產牙膏所需材料的成本波動會對牙膏的成本產生負面影響。此外,創新草藥和有機牙膏的推出預計將推動全球個人對牙膏產品的採用。
主要市場統計 | |
---|---|
基準年[2023] | 347.6億美元 |
預測年份 [2024] | 369.9億美元 |
預測年份 [2030] | 542.8億美元 |
複合年成長率(%) | 6.57% |
草本型牙膏需求增加
草本牙膏迎合了注重天然、環保和有效口腔清潔用品解決方案的消費者。這些配方由苦楝、丁香、尤加利和薄荷等有機成分組成,融合了健康和永續性。敏感牙膏是針對牙齒敏感的人銷售。這些牙膏採用硝酸鉀和氟化亞鐵等成分配製而成,可緩解不適並強化琺瑯質。牙齒美白牙膏主要針對想要增強牙齒美觀的消費者,而牙齒美白牙膏含有溫和的研磨劑和研磨劑,可以去除表面污漬。草本牙膏迎合需要溫和口腔護理的具有健康和環保意識的消費者,而敏感牙齒牙膏則迎合需要針對牙齒敏感進行針對性護理的消費者。牙齒美白牙膏主要迎合追求美感吸引力的消費者。
銷售管道:牙膏線下分銷通路大銷
在線下模式下,牙膏產品通常透過超級市場、百貨公司、藥局等到達消費者手中。實體店顧客數量的快速成長很大程度上得益於便捷的體驗。消費者在做出購買決定之前可以觸摸、看到和聞到產品。線上分銷管道消除了地理界限,並以具有競爭力的價格提供各種產品。網際網路的普及和電子商務的發展導致網上牙膏購買量的增加。傳統上,牙膏分銷是透過線下管道進行的。然而,疫情以來,消費者行為已從線下網路購物。彈性、便利性以及跨平台比較價格的能力推動消費者網路購物。線下分銷的優勢是人際互動,極大影響消費者的決策。
最終用戶:兒童創新牙膏配方正在興起
成人消費者通常會使用牙膏進行多用途口腔護理,包括預防蛀牙、照顧牙齦、美白牙齒、預防口臭、去除牙垢。影響兒童牙膏選擇的主要因素是口味。品牌將有趣的設計和人物融入其包裝中,使刷牙更具吸引力。先進的包裝 成人優先考慮具有先進口腔保護功能的多功能牙膏,而兒童則傾向於口味宜人且包裝精美的產品。
區域洞察
在美洲,由於氟化物塗布標準更加嚴格以及主動牙科護理的趨勢,牙膏市場正在不斷發展,對治療性牙膏的需求不斷增加。在歐洲,對優質牙膏的需求強勁,並且正在開發口味和品質得到改善的牙膏。目前的措施包括包裝永續性,以符合歐洲地區的環境法規,以及推動牙膏的重大創新。在中東和非洲,由於牙齒衛生意識的提高以及對宣傳現代口腔清潔用品益處的投資,牙膏銷量不斷成長。生活方式的改變、口腔衛生意識和強大的自然療法傳統正在推動亞太地區牙膏的生產和使用。此外,根據個人需求客製化牙膏配方預計將推動全球牙科市場的成長。
FPNV定位矩陣
FPNV定位矩陣對於評估牙膏市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對牙膏市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 牙膏市場的市場規模與預測是多少?
2.在牙膏市場預測期內需要考慮投資的產品、細分市場、應用和領域有哪些?
3. 牙膏市場的技術趨勢和法規結構是什麼?
4.牙膏市場主要廠商的市場佔有率是多少?
5.進入牙膏市場適合的型態和策略手段是什麼?
[196 Pages Report] The Toothpaste Market size was estimated at USD 34.76 billion in 2023 and expected to reach USD 36.99 billion in 2024, at a CAGR 6.57% to reach USD 54.28 billion by 2030.
Toothpaste is a type of gel or paste that is crafted to assist in maintaining and improving oral health and hygiene. It plays a crucial role in oral care routines by facilitating the prevention of common oral health problems, including tooth decay and bad breath. Increasing consumer awareness about oral hygiene and the rise of e-commerce platforms facilitating easy product accessibility are expanding toothpaste sales globally. However, the fluctuating cost of the materials required for toothpaste production may adversely influence the cost of toothpaste. Moreover, the introduction of innovative herbal and organic toothpaste is expected to encourage the adoption of toothpaste products by individuals globally.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 34.76 billion |
Estimated Year [2024] | USD 36.99 billion |
Forecast Year [2030] | USD 54.28 billion |
CAGR (%) | 6.57% |
Type: Proliferating demand for herbal toothpaste
Herbal toothpastes cater to consumers that prioritize natural, eco-conscious, and effective oral care solutions. These formulations constitute organic ingredients such as neem, clove, eucalyptus, and mint, providing a fusion of health and sustainability. Toothpaste for sensitive teeth is marketed towards individuals with sensitive teeth; these toothpastes are formulated with ingredients including potassium nitrate and stannous fluoride to alleviate discomfort and strengthen tooth enamel. Teeth whitening toothpastes are primarily focused on consumers seeking to enhance their dental aesthetic, teeth whitening toothpastes contain mild abrasives and polishing agents to remove surface stains. Herbal toothpastes cater to health and environmentally-conscious individuals with mild oral care needs, whereas toothpastes for sensitive teeth serve those needing targeted care for dental sensitivity. Teeth whitening toothpastes primarily cater to consumers aiming for enhanced cosmetic appearance.
Distribution Channel: Significant sales of toothpaste through offline distribution channels
In the offline model, toothpaste products generally reach consumers through supermarkets, department stores, and pharmacies, among others. The surge in the physical store clientele is largely due to the tangibility of the experience. Consumers can touch, see, and even smell products before finalizing the purchase, which often offers a sense of certainty and trustworthiness in their selections. The online distribution channel eliminates geographical boundaries, offering various products at competitive prices. High internet penetration and growth in e-commerce have led to an increase in online toothpaste purchases. The offline channel traditionally dominated toothpaste distribution. However, since the pandemic, there has been a significant shift in consumer behavior from offline to online shopping. The flexibility, convenience, and ability to compare prices across platforms encourage consumers towards online shopping. Offline distribution offers the benefit of personal interaction, which can influence consumer decisions considerably.
End-User: Emerging popularity of innovative toothpaste formulations for children
Adult consumers generally use toothpaste that serves multipurpose oral care, such as cavity prevention, gum care, teeth whitening, breath freshening, and tartar control. The main factor influencing the children's toothpaste choice is the flavor. Brands incorporate fun designs and characters on the packaging to make brushing more appealing. Adults prioritize multifunctional toothpaste with advanced oral protection, while children lean towards products offering pleasant flavors and engaging packaging.
Regional Insights
The toothpaste market is evolving in the Americas owing to the stringent fluoride standards and the inclination of individuals towards proactive dental care, raising demand for therapeutic toothpaste in the region. In Europe, significant demand for premium toothpaste has led to the development of toothpaste with improved taste and high quality. Current initiatives include sustainability in packaging to comply with the European region's environmental regulations, driving substantial innovations in toothpaste. In the Middle East and Africa, rising dental hygiene awareness and investment in promoting the benefits of modern oral care practices are expanding toothpaste sales in the region. Changing lifestyles, awareness regarding oral hygiene, and deep-rooted tradition for natural remedies encourage the production and use of toothpaste in the APAC region. Besides, the formulation of toothpaste catering to the specific needs of individuals is anticipated to propel the growth of the tooth market worldwide.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Toothpaste Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Toothpaste Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Toothpaste Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Amway Corporation, Arbonne International LLC, Avon Products, Inc., Bentodent, BioMin Toothpaste, Church & Dwight Co., Inc., Clean Bite, LLC, Colgate-Palmolive Company, D.R. Harris & Co Ltd, Dabur Ltd., GlaxoSmithKline PLC, Haleon Group, Handi-Craft Company, Himalaya Wellness Company, Lion Corporation, Ludovico Martelli SpA, OJOOK Inc., OraLine Kids, Sunstar Suisse S.A., Terra & Co., The Procter & Gamble Company, Tom's of Maine, Inc., and Unilever PLC.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Toothpaste Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Toothpaste Market?
3. What are the technology trends and regulatory frameworks in the Toothpaste Market?
4. What is the market share of the leading vendors in the Toothpaste Market?
5. Which modes and strategic moves are suitable for entering the Toothpaste Market?