市場調查報告書
商品編碼
1471234
二次性門票市場:按類型、定價模式、應用分類 - 2024-2030 年全球預測Secondary Tickets Market by Type (Offline Platform, Online Platform), Pricing Model (Auction-Based, Dynamic Pricing, Fixed Pricing), Application - Global Forecast 2024-2030 |
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預計2023年二次性門票市場規模為414.8億美元,預計2024年將達449.8億美元,2030年將達到742.1億美元,複合年成長率為8.66%。
二次性門票是指從第三方或售後市場購買的門票,而不是直接從官方活動組織者或主要門票零售商處購買的門票,適用於音樂會、體育比賽、戲劇或其他現場娛樂活動等活動。此類交易發生在允許主要票務供應商轉售最初出售的門票的平台或市場。二次性市場允許個人或組織出售他們以前購買但不再使用的門票,或者他們希望出售用於商業目的的門票。在數位轉型的推動下,這個市場在過去十年中經歷了顯著成長。線上平台簡化了門票的購買和銷售,使更多人更容易獲得門票。然而,票價上漲(門票售價明顯高於票面價格)以及詐欺門票風險等問題引起了消費者的焦慮。儘管存在這些挑戰,二級門票分銷市場仍然存在許多機會。對於賣家來說,這是一個收回對不再可用的門票的投資的機會,而對於買家來說,這是獲得已售完的活動門票或選擇以前不可用的特定座位的好處。此外,區塊鏈和數位身分等先進技術的整合可以進一步提高交易的安全性和透明度,解決與市場相關的一些主要問題,並為娛樂和活動產業提供支持,可以為相關人員提供巨大的潛力。
主要市場統計 | |
---|---|
基準年[2023] | 414.8億美元 |
預測年份 [2024] | 449.8億美元 |
預測年份 [2030] | 742.1億美元 |
複合年成長率(%) | 8.66% |
線上平台在二次售票的快速採用
二次性市場的線下票務平台是指首次發行後以實體地點和傳統方式買賣門票的平台。此類平台包括實體門票經銷商、活動場地附近的實體售票亭以及透過實體聚會進行的私人交易。這種方法通常涉及現金交易,儘管有時直接進行電子付款。與線上平台相比,線下平台的重要特徵包括可以立即實際擁有門票、買家和賣家之間直接談判以及接觸到更廣泛的受眾,這是因為這是一個困難的市場。二次售票線上平台是個人和組織可以買賣門票的數位市場或網站。這些平台可以透過桌上型電腦、筆記型電腦、平板電腦和智慧型手機訪問,使您能夠在全球擴展門票交易。例如專門的門票轉售網站、線上分類廣告、社交媒體市場群組和競標網站。線上平台的優點包括賣家擁有更廣泛的受眾,買家更容易搜尋和比較價格,以及增強的安全功能,例如支付處理、數位票據傳輸和買家保護政策。此外,這些平台通常會提供賣家評論和評級,有助於打造更透明的市場。
演唱會門票購買應用中二次性門票使用的演變
音樂會的二次性門票允許歌迷購買一級市場上已售出的演出門票,即使在首次銷售結束後也可以繼續入場。這個市場特別適合舉辦備受期待的著名藝術家音樂會,門票常常供不應求。買家應該注意,價格可能會根據需求、藝術家受歡迎程度以及活動日期的臨近而有很大差異。電影票的二級市場不如其他類別普及。這主要是由於電影在多個場所放映數週的性質,使得它們不那麼罕見。然而,首映式、特別放映、電影節等對門票的需求可能會特別高,而且可用的門票數量可能有限。在這種情況下,二次性門票為愛好者提供了另一種進入方式。表演藝術包括戲劇、芭蕾舞和歌劇等各種活動。廣受好評的作品的門票,尤其是著名場館的巡迴門票或有限演出的門票,往往最終會出現在次市場上。價格根據演出的受歡迎程度、場地的聲望和座位位置而有所不同。二次性門票讓您可以觀看已售出的演出並獲得更好的座位。二級門票市場對於體育賽事來說利潤豐厚,尤其是高風險的比賽和錦標賽。
區域洞察
受強勁的娛樂業以及對體育、音樂會和其他現場活動的高需求的推動,美洲佔據了全球二級門票市場的大部分。在美國,越來越多的消費者為了方便而轉向線上平台和行動應用程式轉售門票,儘管對價格透明度和真實性的擔憂仍然存在。最近的努力集中在利用區塊鏈和其他技術來使交易更加安全可靠。美國各地政府正在採取措施規範市場,以保護消費者免受過高價格的影響,並確保門票轉售的公平性。在歐盟 (EU),二級門票市場因國家而異,但通常受到歐盟範圍內注重消費者保護的法規的指導。儘管採用數位票務和行動應用程式的趨勢不斷成長,但市場仍然分散,國家法律影響著消費行為。在娛樂和體育基礎設施投資增加的推動下,中東地區顯示出成長潛力,特別是在阿拉伯聯合大公國和沙烏地阿拉伯。該地區的消費者往往更喜歡奢華和獨特的體驗。由於智慧型手機普及和網路普及率不斷提高,非洲的二級票務市場前景看好。在新興中階和可支配收入增加的推動下,亞太地區的二級市場正在迅速擴張。高度數位化的市場在該國的線上平台上佔有重要地位。最近的法規旨在打擊假票和價格破壞行為。
FPNV定位矩陣
FPNV定位矩陣對於評估二次性門票市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一個綜合工具,可以對二次性門票市場上的供應商現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.二次性門票市場規模及預測如何?
2.在二次性門票市場的預測期內,有哪些產品、細分市場、應用程式和領域需要考慮投資?
3.二次性門票市場的技術趨勢和法規結構是什麼?
4.二次性門票市場主要廠商的市場佔有率為何?
5.進入二次性門票市場的合適型態和策略手段是什麼?
[197 Pages Report] The Secondary Tickets Market size was estimated at USD 41.48 billion in 2023 and expected to reach USD 44.98 billion in 2024, at a CAGR 8.66% to reach USD 74.21 billion by 2030.
Secondary tickets, in the context of events such as concerts, sports, theater, and other live entertainment, refer to tickets purchased not directly from the official event organizer or primary ticket outlet however from a third party or aftermarket. These transactions occur on platforms or marketplaces that enable the resale of tickets sold initially by the primary ticketing vendors. The secondary market allows individuals or entities to sell previously purchased tickets but can no longer use or wish to sell for profit. This market has experienced significant growth over the past decade, facilitated by the digital transformation. Online platforms have simplified buying and selling these tickets, making them more accessible to a broader audience. However, issues such as price inflation, where tickets are sold at remarkably higher prices than their face value, and the risk of fraudulent tickets pose consumer concerns. Despite these challenges, the secondary ticket market presents numerous opportunities. For sellers, it offers a chance to recoup investments on tickets they can no longer use, while buyers benefit from the availability of tickets to sold-out events or the option to select specific seats that were previously unavailable. Moreover, integrating advanced technologies such as blockchain and digital identification can further enhance the security and transparency of transactions, addressing some of the primary concerns associated with the market and offering significant potential for stakeholders within the entertainment and event industries.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 41.48 billion |
Estimated Year [2024] | USD 44.98 billion |
Forecast Year [2030] | USD 74.21 billion |
CAGR (%) | 8.66% |
Type: Burgeoning adoption of online platforms for secondary ticket sales
Offline ticket platforms in the secondary market refer to physical locations or traditional methods through which tickets are bought and sold after their initial release. These platforms include brick-and-mortar ticket resellers, physical ticket booths near event venues, and private transactions facilitated through physical meetups. This method often involves cash transactions, although electronic payments may occur in person. The critical characteristics of offline platforms include the potential for immediate physical possession of tickets, direct negotiation between buyer and seller, and a market that is less accessible to a broad audience compared to online platforms. Online platforms for secondary ticket sales are digital marketplaces and websites where individuals or entities can buy and sell tickets. These platforms can be accessed through desktop computers, laptops, tablets, or smartphones, facilitating a global reach for ticket transactions. Examples include specialized ticket resale websites, online classified advertisements, social media marketplace groups, and auction sites. The advantages of online platforms include a wider audience for sellers, the ability for buyers to search for and compare prices easily, and enhanced security features such as payment processing, digital ticket transfer, and buyer protection policies. Additionally, these platforms often provide reviews and ratings of sellers, contributing to a more transparent marketplace.
Application: Evolving utilization of Secondary tickets for concert ticket purchase
Secondary tickets for concerts enable fans to purchase tickets to performances that might have been sold out through the primary market, allowing access even after initial sales have ended. This market is particularly popular for highly anticipated concerts featuring renowned artists, where ticket demand often surpasses the available supply. Buyers should be aware of the fluctuations in pricing, which can significantly vary based on demand, artist popularity, and proximity to the event date. The secondary market for movie tickets is less prevalent than other categories, primarily due to the nature of movie screenings, which are available over several weeks and at numerous venues, reducing scarcity. However, there may be exceptions for premieres, special screenings, or film festivals where tickets might be in high demand and limited availability. In these instances, secondary tickets offer an alternative for enthusiasts to gain access. Performing Arts includes various events such as theater productions, ballets, and operas. Tickets for highly acclaimed productions, especially those in well-known venues or limited engagement tours, often find their way into the secondary market. Prices vary based on the show's popularity, the venue's prestige, and seat location. Secondary tickets allow enthusiasts to access sold-out performances or secure preferable seating arrangements. The secondary ticket market significantly benefits sports events, particularly high-stakes games or championships.
Regional Insights
Americas holds a significant portion of the global secondary ticket market, driven by a robust entertainment industry and a high demand for sports, concerts, and other live events. Consumers in the U.S. increasingly turn to online platforms and mobile apps for ticket resales due to convenience, though concerns regarding pricing transparency and authenticity remain. Recent initiatives focus on leveraging blockchain and other technologies to enhance transaction security and trust. The government across America has taken steps to regulate the market, aiming to protect consumers from exorbitant prices and ensure fairness in ticket resales. In the European Union, the secondary ticket market varies by country but is generally guided by EU-wide regulations focusing on consumer protection. There is a rising trend towards adopting digital tickets and mobile applications, though the market is still fragmented, with various national laws impacting consumer behavior. The Middle East shows potential for growth, particularly in the UAE and Saudi Arabia, driven by increasing investments in entertainment and sports infrastructure. Consumers here show a preference for luxury and exclusive experiences. Africa's secondary ticket market shows promise due to the increasing penetration of smartphones and internet penetration. The Asia Pacific secondary ticket market is rapidly expanding, fueled by a burgeoning middle class and increasing disposable incomes. The highly digital market has a strong presence in domestic online platforms. Recent regulations aim to crack down on counterfeit tickets and price gouging.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Secondary Tickets Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Secondary Tickets Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Secondary Tickets Market, highlighting leading vendors and their innovative profiles. These include Ace Ticket Worldwide, Inc., AXS Group LLC, Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG & Co. KGaA, Eventbrite, Inc., Eventfrog AG, FEVER LABS, INC., Gametime United, Inc., LIVE NATION WORLDWIDE, INC., Lyte, Inc., PIA Corporation, RSVPify, LLC, ScoreBig, SeatGeek, Inc., SEE Group Limited, Ticket Software LLC, Ticket Transfer, TicketIQ, LLC, Ticketmaster, TicketSmarter, TicketSwap B.V., TickPick LLC, Twickets Ltd., Viagogo AG, and Vivid Seats LLC.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Secondary Tickets Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Secondary Tickets Market?
3. What are the technology trends and regulatory frameworks in the Secondary Tickets Market?
4. What is the market share of the leading vendors in the Secondary Tickets Market?
5. Which modes and strategic moves are suitable for entering the Secondary Tickets Market?