市場調查報告書
商品編碼
1471224
時尚零售市場:按產品、分銷管道和最終用戶分類 - 2024-2030 年全球預測Fashion Retailing Market by Product (Bag & Accessories, Clothing & Apparel, Footwear), Distribution Channel (Offline Mode, Online Mode), End-User - Global Forecast 2024-2030 |
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預計2023年時尚零售市場規模為960.8億美元,預計2024年將達到1,024.9億美元,2030年將達到1,527.7億美元,複合年成長率為6.84%。
時尚零售是向終端消費者銷售時尚產品的商業企業。它涉及從製造商向消費者銷售服裝、配件和鞋類的業務流程。它涉及各種活動,例如選擇、購買、分銷和推銷時尚產品。由於消費者時尚趨勢的變化和線上零售技術的進步,時尚零售業務正在全球擴張。國際品牌進入新市場、名人對消費者時尚偏好的影響,以及永續和道德時尚的興起,正在為世界各地的時尚零售業創造巨大的機會。然而,人事費用上升和時尚潮流變化可能會對時尚零售業產生負面影響。此外,電子商務和行動商務的快速成長,以及AR和VR技術在時尚購物中的出現,預計將推動全球時尚零售市場的成長。
主要市場統計 | |
---|---|
基準年[2023] | 960.8億美元 |
預測年份 [2024] | 1024.9億美元 |
預測年份 [2030] | 1527.7億美元 |
複合年成長率(%) | 6.84% |
產品:服飾服飾在時尚零售通路的高普及
市場對箱包和配件的偏好圍繞著奢華風格、耐用性、環保性和物有所值。時尚客戶重視服飾的獨特性、品質和個性化。顧客通常想要適合他們獨特風格和預算的舒適服裝。時尚界的鞋類主要注重舒適度、耐用性、風格和價格。在鞋類領域,對運動服飾品牌的需求保持穩定,顯示人們對與舒適性和性能相關的設計有強烈的偏好。
分銷管道:由於方便,客戶對線上分銷管道的偏好日益增加。
線下模式(主要是實體店)一直是時尚零售的傳統形式,滿足消費者對觸覺體驗、現場指導和即時滿足的需求。在線下模式下,百貨公司、單體店、暢貨商店等子品類提供多樣化的購物體驗,包括多樣化的品牌展示、獨特的產品和折扣價格。另一方面,隨著數位化的提高和網路普及的提高,時尚零售的線上模式正在蓬勃發展。線上模式迎合了注重數位化的消費者,他們重視便利、廣泛的選擇和客製化體驗。
終端用戶:女裝品類時尚零售產品需求龐大
嬰兒群體由 14 歲以下的個體組成。幼兒群體與快時尚趨勢密切相關,因為他們的體型和風格偏好正在迅速變化。偏好主要基於必要性,舒適性、耐用性和價格起著重要作用。隨著人們對整裝儀容和風格的興趣日益濃厚,男士時尚零售品類也發生了顯著的變化。在需求和偏好的驅動下,風格、品質、合身性和品牌聲譽名列前茅。女裝零售涵蓋從休閒服飾到奢華時裝等多種類別。有幾個因素影響著這個多元化的群體,包括追隨趨勢、道德價值、舒適度和負擔能力。
區域洞察
由於消費群體廣泛且多樣化、購買力高以及對時尚潮流的強烈關注,美洲時尚零售市場正在不斷發展。一些國內品牌不斷創新,推動快時尚和數位購買體驗在美洲的採用。歐洲擁有倫敦、巴黎和米蘭等時尚之都,引領的潮流對世界產生影響。中東和非洲地區的時尚意識消費者群體不斷成長,消費者擴大透過精品店和數位平台轉向奢侈時尚購物。對紡織品製造、產品創新和本土品牌推廣的投資是推動美洲時尚零售成長的關鍵舉措。
由於時尚消費者數量的不斷增加以及奢侈品和快時尚市場的快速發展,亞太地區的市場格局正在擴大。此外,創新行銷策略和新客製化趨勢的採用預計將推動全球時尚零售市場的成長。
FPNV定位矩陣
FPNV定位矩陣對於評估時尚零售市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對時尚零售市場供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該細分市場競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、碎片化主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:包括新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:包括對未來技術、研發活動和突破性產品開發的見解。
1. 時尚零售市場的市場規模與預測為何?
2. 在時尚零售市場的預測期內,我們應該考慮投資哪些產品和應用?
3. 時尚零售市場的技術趨勢和法規結構是什麼?
4.時尚零售市場主要廠商的市場佔有率是多少?
5.進入時尚零售市場合適的模式和策略手段是什麼?
[196 Pages Report] The Fashion Retailing Market size was estimated at USD 96.08 billion in 2023 and expected to reach USD 102.49 billion in 2024, at a CAGR 6.84% to reach USD 152.77 billion by 2030.
Fashion retailing is the commercial enterprise selling fashion products to the end consumer. It includes business processes involved in selling apparel, accessories, and footwear from manufacturers to consumers. It encompasses a range of activities, including the selection, purchase, distribution, and merchandising of fashion goods. Changing consumer fashion trends and technological advancements in online retailing are expanding fashion retailing operations globally. The introduction of international brands into new markets, celebrity influence on consumer fashion preferences, and the rise of sustainable and ethical fashion are creating immense potential for fashion retail worldwide. However, the high cost of labor acquisition and changing fashion trends may adversely impact the fashion retaining sector. Moreover, the exponential growth in eCommerce and mCommerce and the advent of AR and VR technologies in fashion shopping are expected to encourage the growth of the fashion retailing market worldwide.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 96.08 billion |
Estimated Year [2024] | USD 102.49 billion |
Forecast Year [2030] | USD 152.77 billion |
CAGR (%) | 6.84% |
Product: High penetration of clothing and apparel across fashion retailing channels
Market preferences for bags and accessories mostly revolve around luxurious styles, durability, eco-friendliness, and value for money. Fashion customers value uniqueness, quality, and personalization in clothing and apparel. Customers often seek comfortable clothes that fit their unique style and budget. The footwear of the fashion industry primarily leans towards comfort, durability, style, and price. The footwear segment sees a steady demand for sportswear brands, indicating a high preference for comfort and performance-related designs.
Distribution Channel: Growing customer preference for online distribution channels due to their convenience characteristics
The offline mode, primarily brick-and-mortar stores, has been the traditional form of fashion retailing, catering to consumer needs for tactile experiences, onsite guidance, and instant gratification. Under offline mode, subcategories such as departmental, standalone, and outlet stores provide varying shopping experiences, from diverse brand displays to unique offerings and discounted rates. On the other hand, with the advent of digitalization and increased internet penetration, the online mode of fashion retailing has flourished. Online mode caters to digitally-savvy consumers who value convenience, wide-ranging options, and customized experiences.
End-User: Significant demand for various fashion retailing products by the women's category
The children's segment comprises individuals up to 14 years of age. The children group is closely associated with the fast fashion trend due to rapidly changing sizes and style preferences. The preferences are primarily necessity-based, with comfort, durability, and price playing essential roles. The men's category in fashion retail has evolved significantly with a growing interest in personal grooming and style. Driven by needs and preferences, style, quality, fit, and brand reputation rank high. Women's fashion retailing encompasses various categories, from casual wear to luxury fashion. Several factors, including trend-following, ethical values, comfort, and affordability, influence this diverse group.
Regional Insights
The fashion retailing market is evolving in the Americas owing to the broad and diverse consumer base, high purchasing power, and a strong inclination towards fashion trends. Several homegrown brands are continually innovating, driving the adoption of fast fashion and digital buying experiences in the Americas. Europe, encompassing key fashion hub cities including London, Paris, and Milan, sets trends that resonate around the globe. eCommerce is growing rapidly in the EU, making significant investments in online fashion retail platforms. The Middle East and Africa region have an increasingly fashion-conscious consumer base, and consumers are increasingly inclined toward luxury fashion shopping through boutiques and digital platforms. Investments in textile manufacturing, product innovation, and promotion of local brands are key initiatives driving the growth of fashion retail in the Americas.
The Asia Pacific region represents a growing landscape for the fashion retailing market owing to the rise in fashion consumer base and rapidly evolving luxury and fast fashion markets in the region. Besides, the adoption of innovative marketing strategies and emerging customization trends are anticipated to propel the growth of the fashion retailing market worldwide.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Fashion Retailing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Fashion Retailing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Fashion Retailing Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, ASOS plc, Boohoo Group PLC, Burberry Group plc, Chanel S.A., Christian Dior SE, Gap Inc., Gildan Activewear SRL, Golden Lady Company S.p.A., H & M Hennes & Mauritz AB, Hanesbrands Inc., Hermes International S.A., Inditex, S.A., Jockey International, Inc., Kering, LEVI STRAUSS & CO., LVMH, NIKE Inc., Prada S.p.A., PVH Corp., Ralph Lauren Corporation, The Swatch Group Ltd., Uniqlo Co., Ltd., and VF Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Fashion Retailing Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Fashion Retailing Market?
3. What are the technology trends and regulatory frameworks in the Fashion Retailing Market?
4. What is the market share of the leading vendors in the Fashion Retailing Market?
5. Which modes and strategic moves are suitable for entering the Fashion Retailing Market?