市場調查報告書
商品編碼
1471042
木地板和強化地板市場:按產品、模式、建築類型、分銷管道、應用 - 全球預測 2024-2030Wood & Laminate Flooring Market by Product (Laminate Flooring, Wood Flooring), Pattern (Chevron, Thin, Traditional), Installation Type, Distribution Channel, Application - Global Forecast 2024-2030 |
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2023年木地板和強化地板市場規模預計為593.1億美元,預計2024年將達到628.4億美元,2030年將達到919.1億美元,複合年成長率為6.45%。
地板是一種由木材製成的產品,因其強度和美觀而用作地板材料。木材因其環保特性、耐用性和可修復性而成為常見的地板材料。強化地板是指透過貼合加工熔合在一起的多層合成地板產品。透明保護層下有感光層,模擬木材。地板和強化地板的應用主要包括住宅、商業和工業空間。不斷變化的美學偏好推動了對地板和強化地板產品的各種風格、飾面和紋理的需求。此外,人們對環保和永續材料的日益偏好導致人們越來越關注綠色建築材料。然而,原物料價格的波動會影響生產成本和盈利。此外,嚴格的環境法規可能會限制製造中某些化學品和材料的使用,這可能會影響生產效率和成本。然而,主要參與者正在投資探索先進的製造技術和工藝,例如 3D 列印,以創建客自訂的紋理和設計,並減少環境污染的影響。更耐用、更永續性和更具成本效益的新型複合材料的開發可能會進一步導致對地板和強化地板的需求增加。
主要市場統計 | |
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基準年[2023] | 593.1億美元 |
預測年份 [2024] | 628.4億美元 |
預測年份 [2030] | 919.1億美元 |
複合年成長率(%) | 6.45% |
消費者對產品美觀的偏好正在推動強化木地板的採用
強化木地板是一種合成地板材料,旨在模仿實木的外觀。強化地板由塑合板木質基材和透明的耐磨層和圖像層組成。強化地板因其性價比高、耐用、易於維護而深受消費者歡迎。工程木材由塑膠和木纖維製成,但其使用壽命不如實木家具。塑膠強化地板防水,不易出現凹痕、刮痕和污漬。木地板包括各種由木材製成的產品,包括實木和工程木板。每塊木板的自然特性、溫暖和獨特的設計使地板成為許多消費者的追捧選擇。楓木地板因其耐用性和獨特的天然紋理圖案(通常呈現出微妙的波浪和捲曲)而備受追捧。紅橡木地板以其溫暖的色彩和獨特的紋理圖案而聞名,使其成為廣泛使用的經典地板材質。紅色調與淺棕色混合,具有豐富、百搭的外觀,適合傳統和現代環境。白橡木地板以其強度、彈性和防潮性而聞名,非常適合潮濕地區。
圖案 擴大採用美觀的 V 形圖案
地板和強化地板中的 V 形圖案的特徵是形成線性鋸齒形圖案的“V”形。 V 形圖案很受歡迎,因為它們創造了永恆、經典的設計美感,同時創造了更多空間的錯覺。薄木板地板 在木質地板和強化木地板中使用薄木板通常是指寬度小於 3 英寸,被認為可以提供更傳統和經典的外觀。傳統地板或強化地板是指沿直線鋪設的地板,每塊木板沿其長度接觸下一塊木板,創造出簡單、經典的外觀。寬木板地板通常由至少 3 英寸寬的木板製成,因其質樸、現代的外觀而越來越受歡迎。寬木板減少了地板上的接縫數量,使其看起來更開放、更整潔,非常適合讓大空間或小房間感覺更大。
施工類型 在人流量大的區域採用無膠卡扣施工
這是用黏劑將地板材料直接固定在基材上的施工方法。使用榫槽系統將黏劑均勻地塗布到底層地板的下側和木板的下側,以便於塗抹和牢固黏合。無膠卡扣施工方法將瓷磚連接起來,形成無縫且穩定的地板材料。無膠 ClickLock 地板採用榫槽系統,確保強化木地板牢固地固定到位。無膠 ClickLock 系統減少了地板安裝時間,可用於教室等人流量大的區域。釘釘法是將地板直接釘在基層上的施工方法。此外,也要注意確保施工後釘子幾乎看不見。膠合結構使用黏劑將地板或強化地板黏合到底座上。
通路:由於世界日益數位化,網路商店的趨勢日益成長。
地板專賣店、家居中心、建材批發商等線下門市歷來是實木及強化地板產品的經銷核心。顧客往往更喜歡實體門市,因為他們可以看到、觸摸和比較真實的產品,這是做出地板購買決策的重要因素。隨著世界數位化的不斷提高,網路商店已成為地板和強化地板產品的重要分銷管道。線上管道包括由製造商和零售商經營的直接面對消費者的電子商務網站以及第三方線上市場。網路商店提供了更廣泛的選擇、在家購物的便利性以及具有競爭力的價格,同時降低了與實體店相關的管理成本。
應用領域商業領域多元應用
商業區包括辦公室、商店、醫院、學校和飯店等各種設施,營造出溫馨宜人的氛圍,為商業和公共空間帶來正面的印象。商業設施選擇地板和強化地板是因為它們易於維護、耐用且美觀。工業層壓板旨在承受繁忙的人流、衝擊和化學品洩漏。地板技術的進步已經允許引入適合某些輕工業應用的耐用層壓板選項。在住宅環境中,木質地板和強化木地板因其美觀、腳下舒適以及多功能性而被廣泛使用,以補充各種室內設計方案。強化地板因其成本效益、廣泛的設計選項以及相對易於安裝而成為住宅應用的首選。
區域洞察
美國和加拿大是美洲地區地板和強化地板重要且重要的市場。美洲地區消費者需求的特徵是對品質和永續性的強烈偏好。隨著主要地板材料製造商專注於擴大生產能力和分銷網路,美洲地區正在迎來重大投資。在 EMEA(歐洲、中東和非洲)地區,木質地板和強化木地板市場呈現出向高品質和精心設計的產品發展的趨勢。同時,中東地區快速成長的建築業,尤其是酒店業,對優質地板的需求不斷增加。在中國和印度等國家不斷壯大的中產階級和日益都市化的推動下,亞太地區的地板和強化地板市場正在強勁成長。住宅和商業房地產建設活動的激增正在加劇亞太地區對地板和超耐磨地板解決方案的需求。
FPNV定位矩陣
FPNV 定位矩陣對於評估木地板和強化木地板市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對木地板和強化地板市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.木地板和強化地板市場的市場規模和預測是多少?
2.在木地板和強化地板市場預測期內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.木地板和強化地板市場的技術趨勢和法規結構是什麼?
4.木地板和強化地板市場主要供應商的市場佔有率是多少?
5. 進入木地板和強化地板市場合適的型態和策略手段是什麼?
[197 Pages Report] The Wood & Laminate Flooring Market size was estimated at USD 59.31 billion in 2023 and expected to reach USD 62.84 billion in 2024, at a CAGR 6.45% to reach USD 91.91 billion by 2030.
Wood flooring refers to any product produced from timber that is designed for use as flooring, either to provide strength or aesthetic appeal. Wood is a common flooring material due to its environmental profile, durability, and restorability. Laminate flooring refers to a multi-layer synthetic flooring product fused together through a lamination process. It simulates wood with a photographic layer under a clear protective layer. Applications of wood and laminate flooring primarily include residential, commercial, and industrial spaces. Changes in aesthetic preferences have boosted the demand for various styles, finishes, and textures in wood and laminate flooring products. Additionally, increasing preference for eco-friendly and sustainably sourced materials is shifting the focus toward green building materials. However, volatility in raw material prices can affect production costs and profitability. Additionally, stringent environmental regulations may restrict the use of certain chemicals or materials in manufacturing, affecting production efficiency and cost. However, major players are investing in exploring advanced manufacturing technologies and processes, such as 3D printing, to create custom textures and designs and reduce the impact of environmental pollution. Developing new composite materials for enhanced durability, sustainability, and cost-effectiveness can further lead to greater demand for wood and laminate flooring.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 59.31 billion |
Estimated Year [2024] | USD 62.84 billion |
Forecast Year [2030] | USD 91.91 billion |
CAGR (%) | 6.45% |
Product: Preference of consumers for aesthetic appeal driving adoption of laminate flooring
Laminate flooring is a synthetic floor covering designed to mimic the appearance of real wood. It consists of a particleboard wood base associated with an image layer in addition to a transparent wear layer. Laminate flooring is highly favoured among consumers for its cost-effectiveness, durability, and ease of maintenance. Engineered wood is made using both plastic content and wood fiber but doesn't last as long as solid wood furniture. Plastic laminate flooring is waterproof and not susceptible to dents, scratches, or staining. Wood flooring encompasses a variety of products made from timber, either as solid wood or engineered planks. The natural characteristics, warmth, and unique design of each plank make wood floors a sought-after option for many consumers. Maple wood flooring is highly sought after for its durability and distinctive natural grain patterns, which often exhibit subtle waves and curls. Red oak wood flooring is a classic and widely used flooring material due to its warm tones and pronounced grain patterns. The wood showcases a reddish tint mixed with light brown, giving it a rich and versatile appearance that fits well with both traditional and contemporary settings. White oak wood flooring is renowned for its strength, resilience, and resistance to moisture, making it an ideal choice for areas that are prone to humidity.
Pattern: Increasing adoption of chevron pattern for aesthetic appeal
The Chevron pattern in wood and laminate flooring is characterized by its "V" shape, forming a straight zigzag pattern. Chevron patterns are preferred to achieve a timeless and classic design aesthetic while also providing the optical illusion of an expanded space. The use of thin planks in wood and laminate flooring refers to the width of the planks that typically measure less than 3 inches in width and are considered to provide a more traditional and classic look. Traditional wood and laminate flooring refers to floors laid in straight lines, with each plank touching the next along its length, creating a simple and classic look. Wide plank flooring typically features planks that are greater than 3 inches in width, and is becoming increasingly popular for its rustic and modern look. Wide planks reduce the number of seams on a floor, creating a more open and less cluttered look, ideal for large spaces or making a small room feel more spacious.
Installation Type: Adoption of glueless-click installation in high foot-traffic areas
In a glue-down floor installation, the timber flooring is fixed down directly to the subfloor using an adhesive. An even layer of bonding agent is applied to the floor substrate and the back of the plank, and a tongue and groove system is used, which makes for an easier installation and secure joining. The glueless-click installation consists of interlocking tiles that fit together to create a seamless and stable floor covering. Glueless click-lock flooring makes use of a tongue and groove system to ensure that the planks of laminate wood flooring fit together tightly and securely. The glueless click-lock system reduces floor installation time and can be used in high foot traffic, such as in classrooms. The nailed-down installation process involves nailing the flooring directly to a wood subfloor. Care is also taken to ensure that the nails are nearly invisible after installation. The glue-down installation method involves the use of an adhesive to adhere wood and laminate flooring to its base.
Distribution Channel: Rising inclination towards online stores due to surging digitalization worldwide
Offline stores including specialized flooring retailers, home improvement stores, and wholesale building materials outlets have traditionally been the cornerstone for the distribution of wood & laminate flooring products. Customers often prefer offline stores due to their ability to see, feel, and compare the actual products, which is a critical aspect of the flooring purchase decision. Online stores have emerged as a significant distribution channel for wood and laminate flooring products due to rising digitalization worldwide. Online channel encompasses direct-to-consumer e-commerce websites operated by manufacturers or retailers, as well as third-party online marketplaces. Online stores offer access to a wider range of products, convenience of shopping from home, and often competitive pricing due to reduced overhead costs associated with physical stores.
Application: Diverse applications in commercial sector
The commercial sector encompasses a broad range of facilities, including offices, retail spaces, hospitals, schools, and hotels that provide a warm, inviting atmosphere, contributing to a positive impression of a business or public space. Within the commercial sector, wood and laminate flooring are chosen for their ease of maintenance, durability, and aesthetic appeal. The industrial-grade laminates are designed to withstand heavy foot traffic, impacts, and chemical spills. The advancements in flooring technology have enabled the introduction of highly durable laminate options suitable for some lighter industrial applications. In residential settings, wood and laminate flooring are widely used due to their aesthetic appeal, comfort underfoot, and versatility in complementing various interior design schemes. Laminate flooring is a preferred choice for residential applications due to its cost-effectiveness, wide array of design options, and relative ease of installation.
Regional Insights
The United States and Canada are important and significant markets for wood and laminate flooring in the Americas region. Consumer needs in the Americas region are characterized by a strong preference for quality and sustainability. The Americas region has seen significant investments with major flooring manufacturers focusing on expanding their production capabilities and distribution networks. In the EMEA region, the wood and laminate flooring market displays a preference for high-quality, design-oriented products. The Middle East, on the other hand, shows demand for luxury wood flooring options in the burgeoning construction sector, particularly in the hospitality industry. The Asia Pacific region is witnessing robust growth in the wood and laminate flooring market, driven by the rising middle class and increased urbanization in countries such as China and India. The surge in construction activities, both residential and commercial, has escalated the demand for wood and laminate flooring solutions in the APAC region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Wood & Laminate Flooring Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Wood & Laminate Flooring Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Wood & Laminate Flooring Market, highlighting leading vendors and their innovative profiles. These include AHF, LLC, ALSAPAN SAS, Barlinek SA, Beaulieu International Group, Boral Timber Flooring, British Hardwoods, Burroughs Hardwoods, Inc., Classen Floor Systems Sp. z o.o., Daiken Corporation, Der International Flooring Co., Ltd, Formica Group, FRITZ EGGER GmbH & Co. OG, Greenlam Industries, Hamberger Industriewerke GmbH, Kahrs Group, Kastamonu Entegre, LL Flooring, Inc., M. KAINDL GmbH, Mannington Mills, Inc, MeisterWerke Schulte GmbH, Menard, Inc., Mohawk Industries, Nature Wood Floors, Pergo Flooring, Power Dekor, Samling Group of Companies, Shaw Industries Group, Inc., SWISS KRONO AG, Tarkett S.A., and The L&L Company.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Wood & Laminate Flooring Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Wood & Laminate Flooring Market?
3. What are the technology trends and regulatory frameworks in the Wood & Laminate Flooring Market?
4. What is the market share of the leading vendors in the Wood & Laminate Flooring Market?
5. Which modes and strategic moves are suitable for entering the Wood & Laminate Flooring Market?