市場調查報告書
商品編碼
1470794
飯店和飯店管理軟體市場:按產品、部署、組織規模、最終用戶 - 2024-2030 年全球預測Hotel & Hospitality Management Software Market by Product (Booking & Reservation Software, Customer Relationship Management Software, Event Management Software), Deployment (On-Cloud, On-Premises), Organization Size, End-User - Global Forecast 2024-2030 |
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預計 2023 年酒店及酒店管理軟體市場規模為 66.3 億美元,預計 2024 年將達到 70.6 億美元,2030 年將達到 105.4 億美元,複合年成長率為 6.83%。
飯店和飯店管理軟體包含專為住宿設施和飯店業設計的各種解決方案,旨在簡化業務、改善客戶服務並最佳化各種任務的管理。這些任務包括預訂、前台業務、客房服務安排、活動管理、庫存管理、賓客溝通等。該軟體旨在提供一個整合平台來有效管理業務、改善賓客體驗並增加收益。採用飯店和飯店管理軟體的一個主要驅動力是日益成長的自動化業務需求,以提高效率並減少人為錯誤。自動化使飯店能夠更順暢地管理預訂、入住和其他業務,為住宿提供更好的體驗。對個人化客戶體驗的日益重視正在推動對飯店和飯店管理軟體的需求。全球休閒和商務旅行不斷增加,推動了住宿設施和飯店服務的需求。飯店和飯店管理軟體的高實施成本以及隱私和安全問題正在阻礙市場成長。雲端運算、人工智慧(AI)和機器學習等技術在飯店和飯店管理軟體中的持續整合預計將創造市場成長機會。
主要市場統計 | |
---|---|
基準年[2023] | 66.3億美元 |
預測年份 [2024] | 70.6億美元 |
預測年份 [2030] | 105.4億美元 |
複合年成長率(%) | 6.83% |
產品使用物業管理系統來集中管理飯店營運的情況正在擴大。
物業管理系統 (PMS) 用於管理日常業務,例如住宿預訂、入住/退房、房間分配和申請。該軟體集中業務,使酒店員工可以輕鬆存取和管理資訊。客戶關係管理 (CRM) 系統專注於透過管理客戶互動、偏好和忠誠度計劃來增強賓客體驗。 CRM 系統可協助飯店個人化客戶服務、管理回饋並根據特定客戶群量身訂做行銷工作。通路管理系統對於管理線上銷售以及在不同預訂管道(例如飯店網站和線上旅行社 (OTA))保持一致的可用性和價格至關重要。通路經理可以透過策略通路合作夥伴關係幫助您避免超額預訂並最佳化收益。收益管理系統 (RMS) 軟體可協助飯店在正確的時間設定正確的房價。使用資料分析來預測需求、分析競爭並確定最佳定價策略以最大化收益。季節性和預訂模式等因素也被考慮。客房服務和維護管理軟體旨在簡化飯店內的客房服務和維護任務。它透過管理清潔計劃、了解客房狀況、管理清潔用品庫存以及快速回應維護請求來幫助提高客人滿意度。 POS(銷售點)系統用於管理與食品和飲料服務、水療服務以及飯店提供的其他輔助服務相關的交易。透過追蹤銷售、庫存和客戶訂單,讓您的飯店、餐廳、酒吧等保持平穩運作。活動管理軟體可協助您管理預訂、規劃活動和協調物流。簡化飯店部門之間以及與客戶之間的溝通,以確保活動成功。賓客回饋和聲譽管理工具可協助您追蹤和分析來自各種資訊來源(例如社群媒體和評論網站)的賓客評論。這使得飯店能夠了解客人的情緒、回應回饋並有效管理其線上聲譽。預訂軟體使飯店和住宿設施提供者能夠有效地管理預訂和預訂。它充當數位分類賬,實現即時可用性更新、住宿在線預訂的能力以及預訂確認流程的自動化。該軟體旨在減少人工工作量,最大限度地降低超額預訂的風險,並改善客戶的預訂體驗。
部署:雲端部署是可能的,因為它可以隨時隨地存取。
雲端上也稱為雲端基礎或 SaaS(軟體即服務),是一種交付模式,其中飯店和飯店管理軟體託管在供應商的伺服器上並透過網路存取。這意味著該軟體並未安裝在飯店內的本地電腦上,而是可以在線上使用。只要有網路連接,就可以隨時隨地存取該軟體。這對於在多個地點營運的連鎖酒店和酒店企業尤其有利。雲端解決方案通常具有訂閱模式,可以隨著時間的推移分攤成本,並允許您根據業務規模和使用需求進行擴展。通常,無需在硬體或基礎設施方面進行大量前期投資。本地部署是指在飯店或飯店企業實際所在地的電腦和伺服器上安裝和運行軟體的傳統模式。本地解決方案可以給人留下更高資料安全性的印象,因為您可以對伺服器進行實體控制,但它們要求企業積極管理和投資安全措施。本地軟體的初始投資是巨大的,包括許可、基礎設施和設置成本。此外,企業還必須承擔與維護、更新和硬體升級相關的持續成本。
區域洞察
在美洲,飯店和飯店管理軟體的採用很大程度上是由技術進步和大量連鎖飯店所推動的,特別是在美國、巴西、墨西哥和加拿大。雲端基礎的解決方案因其成本效益和擴充性而在該地區受到熱烈歡迎。推動該地區成長的關鍵因素包括對改善客戶服務的關注、對業務效率的需求以及將人工智慧和物聯網 (IoT) 技術整合到這些軟體解決方案中的趨勢。在亞太地區,飯店和飯店管理軟體市場正在快速成長,主要受到快速成長的旅遊業的推動,特別是在中國、印度和澳洲等國家。飯店和度假村數量的增加、可支配收入的增加和數位化普及是該地區的主要驅動力。此外,亞太地區的旅館經營者專注於改善賓客體驗和營運效率,進一步推動這些軟體解決方案的採用。由於歐洲、中東和非洲 (EMEA) 國家和文化的多樣性,該地區的飯店和飯店管理軟體市場也呈現多樣化。在歐洲、中東和非洲地區,歐洲處於領先地位,專注於永續性、合規性和提供個人化的賓客體驗,作為影響這些軟體解決方案採用的關鍵趨勢。中東地區,尤其是海灣地區的豪華和商務旅遊正在迅速成長,並且正在採用先進的管理軟體來滿足高服務標準。由於其不斷成長的旅遊業和基礎設施發展的需求,非洲被視為一個有前途的目的地。
FPNV定位矩陣
FPNV 定位矩陣對於評估飯店和飯店管理軟體市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對飯店和飯店管理軟體市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭力評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 飯店及飯店管理軟體市場的市場規模和預測是多少?
2.在飯店管理軟體市場的預測期間內,有哪些產品、細分市場、應用程式和領域需要考慮投資?
3.飯店管理軟體市場的技術趨勢和法規結構是什麼?
4.飯店及飯店管理軟體市場主要供應商的市場佔有率為何?
5. 進入飯店管理軟體市場的合適型態和策略手段是什麼?
[187 Pages Report] The Hotel & Hospitality Management Software Market size was estimated at USD 6.63 billion in 2023 and expected to reach USD 7.06 billion in 2024, at a CAGR 6.83% to reach USD 10.54 billion by 2030.
Hotel & hospitality management software constitutes a range of solutions designed specifically for the lodging and hospitality industry to streamline operations, enhance customer service, and optimize the management of various tasks. These tasks include reservations, front desk operations, housekeeping schedules, event management, inventory management, and guest communications. The software aims to provide an integrated platform to manage operations efficiently, improve guest experiences, and increase revenue. The growing need to automate operations to improve efficiency and reduce human error is a significant factor driving the adoption of hotel & hospitality management software. Automation enables hotels to manage reservations, check-ins, and other operations more smoothly, providing guests with a better experience. Growing emphasis on personalized customer experiences drives the demand for hotel & hospitality management software. The global increase in travel, both for leisure and business, has led to a higher demand for lodging and hospitality services. High implementation costs and privacy and security concerns with the hotel & hospitality management software hampers the market growth. The continuous integration of technology, including cloud computing, artificial intelligence (AI), and machine learning in hotel & hospitality management software is expected to create opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 6.63 billion |
Estimated Year [2024] | USD 7.06 billion |
Forecast Year [2030] | USD 10.54 billion |
CAGR (%) | 6.83% |
Product: Growing usage of property management systems for centralizing operations of hotels
Property management systems (PMS) are used to manage day-to-day activities such as guest bookings, check-ins/check-outs, room assignments, and billing. This software centralizes operations, making it easier for hotel staff to access and manage information. Customer relationship management (CRM) systems focus on enhancing the guest experience by managing customer interactions, preferences, and loyalty programs. They help hotels personalize guest services, manage feedback, and tailor marketing efforts to specific segments of their clientele. Channel management systems are crucial for managing online distribution and maintaining consistent availability and pricing across various booking channels such as hotel websites, and online travel agencies (OTAs). Channel managers help avoid overbookings and optimize revenue through strategic channel partnerships. Revenue management systems (RMS) software assists hotels in setting the right prices for their rooms at the right times. It uses data analytics to forecast demand, analyze competition, and determine optimal pricing strategies to maximize revenue. Elements such as seasonality and booking patterns are taken into consideration. Housekeeping & maintenance management software is designed to streamline the housekeeping and maintenance tasks within a hotel. They help schedule cleaning, track the status of rooms, manage the inventory of cleaning supplies, and attend to maintenance requests promptly to ensure guest satisfaction. Point of sale (POS) systems are used to manage transactions related to food and beverage services, spa services, and other ancillary services offered by the hotel. They ensure smooth operations in areas such as hotels, restaurants, and bars by tracking sales, inventory, and customer orders. Event management software helps manage bookings, plan events, and coordinate logistics. It simplifies communication between hotel departments and with clients to deliver successful events. Guest feedback & reputation management tools are instrumental in tracking and analyzing guest reviews from various sources, including social media and review sites. They enable hotels to understand guest sentiment, respond to feedback, and manage their online reputation effectively. Booking & reservation software enables hotels and accommodation providers to manage bookings and reservations efficiently. It serves as a digital ledger, allowing for real-time availability updates, online booking capabilities for guests, and the automation of booking confirmation processes. This software aims to reduce manual work, minimize the risk of overbooking, and improve the customer booking experience.
Deployment: High potential for on-cloud deployment as it helps to access from anywhere and at any time
On-cloud, often referred to as cloud-based or Software as a Service (SaaS), is a delivery model where the hotel and hospitality management software is hosted on the vendor's servers and accessed through the internet. This means the software is not installed on local computers within the hotel's premises and is available online. The software can be accessed from anywhere, at any time, as long as there is an internet connection. This is particularly beneficial for hotel chains and hospitality businesses that operate in multiple locations. Generally, on-cloud solutions follow a subscription model, which means the cost is spread out over time and can be scaled according to the size of the business or usage needs. There's usually no need for significant upfront investment in hardware or infrastructure. On-premises deployment refers to the traditional model of installing and running the software on the computers and servers physically located within the premises of the hotel or hospitality business. While on-premises solutions can offer a perception of greater data security due to the physical control over servers, it requires the business to actively manage and invest in its security measures. The initial investment for on-premises software can be substantial, covering licensing, infrastructure, and setup costs. Additionally, businesses are responsible for ongoing costs related to maintenance, updates, and hardware upgrades.
Regional Insights
In the Americas, the adoption of hotel & hospitality management software is highly driven by technological advancements and the presence of a large number of hotel chains, especially in the United States, Brazil, Mexico, and Canada. The region shows a strong preference for cloud-based solutions due to their cost-effectiveness and scalability. Key factors fueling growth in this region include a focus on improving customer service, the need for operational efficiency, and the increasing trend of integrating artificial intelligence and Internet of Things (IoT) technologies into these software solutions. The Asia-Pacific region is witnessing rapid growth in the hotel & hospitality management software market, attributed mainly to the burgeoning tourism industry, especially in countries including, China, India, and Australia. The increasing number of hotels and resorts, rising disposable incomes, and growing digital penetration are major drivers in this region. Additionally, the emphasis on enhancing guest experiences and operational efficiency by hoteliers in the APAC region further boosts the adoption of these software solutions. In Europe, the Middle East, and Africa (EMEA), the market for hotel & hospitality management software is diverse due to the wide range of countries and cultures within the region. Europe leads within the EMEA, with a strong emphasis on sustainability, regulatory compliance, and offering personalized guest experiences as key trends influencing the adoption of these software solutions. The Middle East, particularly the Gulf countries, is experiencing a surge in luxury and business tourism, which complements the adoption of advanced management software to meet high service standards. Africa shows promise due to its growing tourism sector and the need for infrastructure development.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Hotel & Hospitality Management Software Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Hotel & Hospitality Management Software Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Hotel & Hospitality Management Software Market, highlighting leading vendors and their innovative profiles. These include Aiosell Technologies Pvt. Ltd., Cisco Systems, Inc., Connecteam, eZee Technosys Pvt. Ltd., Guesty Inc., Hostaway Oy, Hotelogix India Pvt. Ltd., Infor Equity Holdings LLC, International Business Machines Corporation, Intertec Systems LLC, IRIS Software Systems, Microsoft Corporation, NEC Corporation, OpenHotel, Inc., Oracle Corporation, Protel Hotelsoftware GmbH, ResNexus, Sabre GLBL Inc., SAP SE, Schneider Electric, Siemens AG, StayNTouch, WinsarInfosoft Pvt.Ltd., and World Web Technologies Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Hotel & Hospitality Management Software Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Hotel & Hospitality Management Software Market?
3. What are the technology trends and regulatory frameworks in the Hotel & Hospitality Management Software Market?
4. What is the market share of the leading vendors in the Hotel & Hospitality Management Software Market?
5. Which modes and strategic moves are suitable for entering the Hotel & Hospitality Management Software Market?