市場調查報告書
商品編碼
1467960
商業印刷市場:按類型、應用分類 - 2024-2030 年全球預測Commercial Printing Market by Type (Digital Printing, Flexographic Printing, Gravure Printing), Application (Advertising, Packaging, Publishing) - Global Forecast 2024-2030 |
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預計2023年商業印刷市場規模為4.6618億美元,預計2024年將達4.8659億美元,2030年將達6.2962億美元,複合年成長率為4.38%。
商業印刷是生產大量專業印刷品的過程,例如小冊子、雜誌、書籍、海報等,也包括包裝印刷。商業印刷服務提供比內部生產更快的周轉時間,使客戶能夠在不犧牲品質的情況下快速交貨材料。多年來,這種大規模印刷使企業和組織能夠製作可用於促銷和廣告宣傳的自訂作品,以在競爭中脫穎而出。隨著數位技術的興起,商業印刷業正在經歷市場變化。包裝的重要性日益增加,不僅適用於出版和廣告業,也適用於最終用戶領域,正在創造對商業印刷的需求。然而,列印耗材和技術的高成本嚴重阻礙了產業的成長。商業印刷技術的進步和改進以及智慧包裝和數位印刷的整合為企業提供了利用其更大市場佔有率的機會。
主要市場統計 | |
---|---|
基準年[2023] | 46618萬美元 |
預測年份 [2024] | 48659萬美元 |
預測年份 [2030] | 6.2962 億美元 |
複合年成長率(%) | 4.38% |
不斷進步改進型彈性凸版印刷技術
彈性凸版印刷可用於吸收性和非吸收性材料,例如賽珞玢、鋁箔、紙板、塑膠和金屬。主要用於包裝零售袋、信封、紙張、報紙、糖果零食包裝紙、標籤紙等。凹版印刷是凹版印刷的一種,它使用雕刻滾筒從充滿墨水的孔中創建圖像。該工藝可對顏色密度進行出色的控制,並產生細節Sharp Corporation的高品質印刷品。由於成本效益高且生產速度快,常用於大量印刷。商業網版印刷涉及使用濃墨在材料上印刷圖形,用於製作客製化服裝、畫布、藝術品、海報等。平版膠印是報紙、書籍、雜誌、文具、海報和小冊子商業印刷最廣泛使用的方法之一。此方法可提供穩定的輸出和高品質的色彩再現,但設定時間比數位技術更長。使用數位印刷機的商業印刷是使用數位印刷技術製作小冊子和名片等印刷材料的過程。這種列印方法利用電腦和專用軟體快速且經濟高效地產生高解析度輸出。大尺寸列印,也稱為寬幅列印,用於列印彈出式廣告、廣告看板、壁紙等。
應用包裝產業的擴張推動商業印刷的採用
在廣告中,商業印刷用於印刷小冊子、傳單、海報、標誌和其他促銷材料。包裝印刷包括印刷食品容器、食品和飲料等產品標籤,以及用於運輸貨物的紙箱。飲料罐、食品容器、藥品等需要詳細的圖形和文字,能夠承受運輸和儲存過程中的磨損。此外,商業印刷也用於出版業生產書籍和雜誌。可變資料印刷 (VDP) 等數位技術使公司能夠根據目標受眾客製化每件商品,同時仍保持足夠低的成本以實現大量生產。
區域洞察
由於印刷媒體的持續流行,亞洲商業印刷市場正在成長,印刷媒體支持了印度、中國、日本和韓國的出版和廣告業。亞太地區電子商務的快速成長加速了對帶有資訊標籤的包裝的需求。原料和印刷油墨等消耗品的高可得性使生產能夠利用該地區的規模經濟。在美洲,商業數位印刷在圖書出版領域的採用引人注目,並且正在經歷高速成長。該市場也受到提供高品質印刷技術和客製化商業印刷服務的公司的推動。隨著各國政府努力實現淨零目標,歐洲正朝著更永續的商業印刷經濟邁進。對促銷材料和線上手冊等個人化印刷材料的需求不斷成長,特別是在德國、義大利和法國,也促進了歐洲商業印刷的商業化。
FPNV定位矩陣
FPNV定位矩陣對於評估商業印刷市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對商業印刷市場供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.商業印刷市場的市場規模和預測是多少?
2.商業印刷市場預測期內需要考慮投資的產品、細分市場、應用和領域有哪些?
3.商業印刷市場的技術趨勢和法規結構是什麼?
4.商業印刷市場主要廠商的市場佔有率為何?
5.進入商業印刷市場合適的型態或策略手段是什麼?
[188 Pages Report] The Commercial Printing Market size was estimated at USD 466.18 million in 2023 and expected to reach USD 486.59 million in 2024, at a CAGR 4.38% to reach USD 629.62 million by 2030.
Commercial printing is the process of creating large volumes of professionally printed documents, such as brochures, magazines, books, and posters, along with package printing. Commercial printing services are able to deliver faster turnaround times compared to in-house production, which allows customers to have their materials delivered quickly without sacrificing quality. Over the years, this large-scale printing has enabled businesses and organizations to create custom pieces that can be used in promotions or advertising campaigns that will aid them in standing out from the competition. With the rise of digital technology, the commercial printing industry is experiencing a shift in its market. The increasing importance of packaging across end-user sectors, as well as its use in the publishing and advertising industries, has created a demand for commercial printing. However, the high costs of printing consumables and technology remain a significant restraint on the growth of the industry. Advancements and improvements in commercial printing technologies and the emerging amalgamation of smart packaging and digital printing present opportunities for companies to capitalize on a larger market presence.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 466.18 million |
Estimated Year [2024] | USD 486.59 million |
Forecast Year [2030] | USD 629.62 million |
CAGR (%) | 4.38% |
Type: Ongoing advancements to improve flexographic printing technologies
Flexography can be used on both absorbent and non-absorbent materials, including cellophane, foil, cardboard, plastic, and metal. It is mostly used for packaging such as retail bags, envelopes, paper, newspapers, sweet wrappers, and label stock. Gravure printing is a form of intaglio (indentation) printing that uses an engraved cylinder to create images from ink-filled wells. This process provides excellent control over the color density and produces high-quality prints with sharp details. It is often used for large print runs due to its cost-effectiveness and fast production speeds. Commercial screen printing involves printing graphics at scale using thick inks placed on top of the material, and it is used to create custom clothing, canvasses, artwork, posters, and more. Offset lithography is one of the most widely used methods of commercial printing of newspapers, books, magazines, stationery, posters, and brochures. This method results in consistent output with high-quality color reproduction but requires longer setup times compared to digital technology. Commercial printing using digital printers is a process of producing printed materials, such as brochures or business cards, using digital printing technology. This method of printing involves utilizing a computer and specialized software to create high-resolution output quickly and cost-effectively. Large-format printing, also called wide-format printing, is used to print pop-up displays, billboards, wallpapers, and others.
Application: Expansion of packaging industries driving the adoption of commercial printing
In advertising, commercial printing is used to print brochures, flyers, posters, billboards, and other promotional materials. Packaging printing includes labels for products, such as food containers and beverages, as well as printed cartons used to transport goods. Items such as beverage cans, food containers, and pharmaceuticals require detailed graphics and text that can withstand wear and tear during transport or storage. Moreover, commercial printing is also used to produce books and magazines for the publishing industry. Digital techniques such as variable data printing (VDP) can enable companies to customize each item to their target audiences while keeping the cost low enough for large copies.
Regional Insights
The Asia commercial printing market is growing, driven by the sustainable popularity of print media in India, China, Japan, and South Korea in support of their publishing and advertising industry. The exponential growth of eCommerce in the Asia-Pacific region has accelerated the need for packaging with informative labels. The high availability of raw materials and consumables, such as inks for printing, has enabled the region to offer economies of scale production. The Americas sector has tremendously adopted commercial digital printing for the book publishing sector, which is experiencing a high degree of growth. The market is also aided by the availability of high-quality printing technologies and players providing customized commercial printing services. Europe is moving towards a more sustainable commercial printing economy, as the governments are working toward a net-zero goal. The rising demand for personalized printed materials, such as promotional materials or online brochures, particularly in Germany, Italy, and France, has also contributed to commercial printing commercialization in Europe.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Commercial Printing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Commercial Printing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Commercial Printing Market, highlighting leading vendors and their innovative profiles. These include ABC Printing Company, ACME Printing, Canon Inc., Cimpress PLC, ColorArt, Dai Nippon Printing Co., Ltd, Duncan Print Group, Eastman Kodak Company, Elanders AB, Firespring, Gorham Printing, Inc., Hall Commercial Printing, Jostens, Inc., Lagardere SCA, LSC Communications US, LLC, Minuteman Press, Multi-Color Corporation, Park Printing, Inc., Quad/Graphics, Inc., Quebecor Inc., Raksul Inc., Taylor Communications, Inc., The Evolution Group, The Imagine Group, LLC, The Magazine Printing Company, The Print Authority, Toppan Inc., Transcontinental Inc., WestRock Company, and Xerox Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Commercial Printing Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Commercial Printing Market?
3. What are the technology trends and regulatory frameworks in the Commercial Printing Market?
4. What is the market share of the leading vendors in the Commercial Printing Market?
5. Which modes and strategic moves are suitable for entering the Commercial Printing Market?