市場調查報告書
商品編碼
1466707
位置情報市場:按功能、服務和行業分類 - 2024-2030 年全球預測Location Intelligence Market by Function (Asset Management, Customer Management, Facility Management), Services (Consulting, System Integration), Vertical - Global Forecast 2024-2030 |
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預計2023年位置智慧市場規模為237.1億美元,預計2024年將達265.9億美元,2030年將達到533.1億美元,複合年成長率為12.26%。
位置情報市場是指利用地理資料為決策提供見解的技術和服務的開發、交易和利用的空間。該領域包括各種工具,包括地理資訊系統 (GIS)、全球定位系統 (GPS) 和位置分析。它應用於零售、房地產、城市規劃、交通和物流等多個領域。這些解決方案可應用於市場區隔、消費行為分析、位置、風險評估、供應鏈最佳化等。這些技術的最終用戶包括尋求競爭優勢的企業、專注於智慧城市規劃的政府以及尋求提高業務效率的組織。智慧型手機的普及、人工智慧的進步以及巨量資料可用性的不斷增加正在推動市場成長。此外,智慧城市計畫的推廣和5G技術的成熟正在加速對先進定位服務的需求。將機器學習演算法納入預測分析並將位置智慧整合到自動駕駛汽車中,為市場帶來了新的可能性。還有機會為企業開發道德、注重隱私的定位服務和即服務(LaaS) 模型。儘管具有潛力,位置智慧市場仍面臨與資料隱私問題、位置資料準確性以及管理和處理地理空間資料的技術複雜性相關的限制。監管挑戰和跨行業標準化的需求也阻礙了成長。對改進即時分析、位置資料處理的邊緣運算以及開發新的基於位置的行銷策略的投資將成為位置智慧市場業務成長創新的關鍵領域。還需要進行研究來加強資料隱私保護並制定地理空間資料的互通標準。
主要市場統計 | |
---|---|
基準年[2023] | 237.1億美元 |
預測年份 [2024] | 265.9億美元 |
預測年份 [2030] | 533.1億美元 |
複合年成長率(%) | 12.26% |
使用功能性位置智慧進行人力資源管理具有巨大的地理需求
位置智慧中的資產管理是利用地理資料來做出實體資產的取得、使用和維護的決策。這些平台使企業能夠可視化資產的位置、追蹤其狀況並最佳化維護路線。具有位置智慧的客戶管理分析客戶行為的地理模式,以改善服務交付和有針對性的行銷工作。在尋求最佳化商店位置和行銷宣傳活動的零售商和服務供應商中,客戶管理中對位置智慧的偏好尤其強烈。透過根據位置對客戶進行細分,您可以實現更個人化的參與並提高客戶滿意度。設施管理使用位置智慧來規劃、控制和管理設施位置和空間佈局,以提高業務效率。位置智慧可以提高安全性、合規性和體驗。位置智慧是首選,因為它可以透過最佳化空間使用和維護來顯著節省成本。位置智慧中的風險管理是指評估地理資料以了解和降低風險。金融機構、保險公司和政府機構更喜歡位置智慧來進行風險管理。這是為了幫助主動規劃並最大限度地減少因不可預見的情況而造成的潛在損失。此功能對於確保業務永續營運和公共至關重要。銷售和行銷最佳化利用位置智慧來提高銷售和行銷工作的定位和效率。此功能尤其受到擁有現場銷售團隊或在多個地區開展業務的公司的青睞,因為它可以使行銷宣傳活動符合當地的偏好和需求。使用位置智慧的勞動力管理根據地理需求策略性地安排和部署工人。具有現場服務需求的公司(例如公共和家庭服務)依靠此來確保正確的員工在正確的時間出現在正確的位置,從而最佳化旅行時間並提高服務水平,我很欣賞這項功能。
按行業分類:零售和運輸業在供應鏈管理中使用位置智慧工具呈指數級成長。
在銀行、金融服務和保險 (BFSI) 領域,位置智慧 (LI) 已成為最佳化風險管理、分店位置選擇和準確的客戶人口統計分析的重要工具。金融機構利用地理資料來引導市場動態、遵守監管規範並加強其安全框架。同時,保險公司依靠 LI 來加強申請處理並評估與自然災害相關的風險。更廣泛地說,LI 是城市發展、選舉策略、公共和國防規劃等政府業務的核心,並為備災、環境監測和公共設施的公平分配提供了寶貴的見解。在國防部門,LI為偵察、監視和情境察覺提供關鍵支持,在保護國家利益方面發揮關鍵作用。製造業和工業部門透過提高供應鏈效率、位置設施和追蹤資產從 LI 中受益。這種空間意識可以帶來更明智的物流決策,例如倉庫和生產單元的策略佈局。在媒體和娛樂產業,LI 提供目標廣告訊息、識別受眾叢集、支持活動主辦、審查票房收入並推動最佳化受眾參與度和收益的內容傳送策略。零售商和消費品公司利用LI來定位商店、了解消費行為、縮小分銷路線和銷售區域,並有效捕捉市場趨勢和消費者趨勢。通訊和 IT 產業使用 LI 來擴展網路、增強服務並部署蜂窩塔和資料中心等基礎設施,以確保卓越的服務交付並了解競爭市場格局。在運輸和物流行業,LI 提供路線和調度解決方案,可提高燃油效率、加快交貨速度並確保合規性。此外,在公共產業和能源領域,LI 在管理廣泛的資產組合、確保監管合規性和開拓資源發現、為電力、天然氣和水等基本服務提供基礎設施、簡化現場營運和開發方面發揮至關可再生的角色。
區域洞察
亞太地區是一個充滿活力的馬賽克市場,對技術基礎設施的大力投資和普及的行動連線對品牌和消費者互動產生了重大影響。該地區金融科技和行動付款正在迅速普及,改變了傳統的交易框架。中國正在加速數位化,對電子商務更加親和性,而日本則注重高品質和高科技偏好,以適應其老齡化人口。印度不斷壯大的中產階級正在推動消費品和數位服務的成長。在美洲,美國和加拿大是消費趨勢強勁的成熟市場。美國消費者以其消費能力和對創新的接受度而聞名,尤其是高科技和消費性電子產品,而加拿大人則優先考慮與根深蒂固的環境價值觀一致的永續和道德消費。全通路零售是這裡的基準策略,融合了數位購物和實體購物。在歐洲,在龐大而富裕的消費者群體對高品質產品的強烈需求的推動下,強力的資料保護法規指南了使用客戶資料的商務策略。在年輕的數位原生以及向電子商務和數位平台的適應性轉變的推動下,中東市場受到對奢侈品的偏好和敏銳的品牌意識的影響。在人口年輕化、行動裝置使用量增加以及向現代零售業態明顯轉變的推動下,非洲市場正在崛起。
FPNV定位矩陣
FPNV定位矩陣對於評估位置智慧市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對位置智慧市場中供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 位置智慧市場的市場規模與預測是多少?
2.在位置智慧市場的預測期間內,有哪些產品、細分市場、應用程式和領域需要考慮投資?
3. 位置智慧市場的技術趨勢和法規結構是什麼?
4.位置智慧市場主要廠商的市場佔有率為何?
5.進入位置智慧市場適合的型態和策略手段是什麼?
[189 Pages Report] The Location Intelligence Market size was estimated at USD 23.71 billion in 2023 and expected to reach USD 26.59 billion in 2024, at a CAGR 12.26% to reach USD 53.31 billion by 2030.
The market for location intelligence refers to the space in which technologies and services that leverage geographical data to provide insights for decision making are developed, traded and utilized. This spectrum encompasses a variety of tools, including Geographic Information Systems (GIS), Global Positioning Systems (GPS), and location analytics. It finds applications in diverse sectors such as retail, real estate, urban planning, transport, and logistics. These solutions are applied in market segmentation and consumer behavior analysis, site selection, risk assessment, and supply chain optimization. End-users of these technologies include businesses seeking competitive advantages, governments focused on smarter urban planning, and organizations aiming to enhance operational efficiencies. Proliferation of smartphone use, advancements in artificial intelligence, and the increasing availability of big data driving market growth. Additionally, the push for smart city initiatives and the maturation of 5G technology contribute to an accelerated demand for advanced location-based services. The incorporation of machine learning algorithms for predictive analytics and the integration of location intelligence in autonomous vehicles present new possibilities for the market. Opportunities also lie in the development of privacy-centric, ethical location services, and location-as-a-service (LaaS) models for businesses. Despite its potential, the location intelligence market faces limitations related to data privacy concerns, the accuracy of position data, and the technical complexity in managing and processing geospatial data. Regulatory challenges and the need for cross-industry standardizations also pose obstacles to growth. For business growth in the location intelligence market, investment in improving real-time analytics, edge computing for location data processing, and the development of new location-based marketing strategies are prime areas of innovation. Research is also needed in enhancing data privacy protections and creating interoperable standards for geospatial data.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 23.71 billion |
Estimated Year [2024] | USD 26.59 billion |
Forecast Year [2030] | USD 53.31 billion |
CAGR (%) | 12.26% |
Function: Workforce management using location intelligence is significant owing to the geographical need
Asset management in the context of location intelligence involves the use of geographical data to inform decisions related to the acquisition, use, and maintenance of physical assets. These platforms where businesses can visualize asset locations, track their conditions, and optimize routing for maintenance. Customer management using location intelligence involves analyzing geographic patterns in customer behavior to improve service offerings and target marketing efforts. Preference for location intelligence in customer management is particularly strong among retailers and service providers looking to optimize store locations and marketing campaigns. Segmenting customers based on location allows for more personalized engagement and improved customer satisfaction. Facility Management using location intelligence involves the planning, control, and management of a facility's location and spatial arrangement to improve operational efficiency. This function is critical for large organizations that operate multiple facilities, as well as events management, where location intelligence can improve safety, compliance, and experience. It is preferred due to its capability to save significant costs by optimizing space usage and maintenance. Risk Management in the context of location intelligence involves assessing geographical data to understand and mitigate risks. Financial institutions, insurance companies, and governments prefer location intelligence for risk management, as it aids in proactive planning and minimizes potential losses from unforeseen events. This function can be vital to ensure business continuity and public safety. Sales & marketing optimization leverages location intelligence to improve targeting and efficiency of sales and marketing efforts. This function is especially preferred by businesses with field sales teams or those that operate in multiple geographies, as it ensures that marketing campaigns are relevant to local tastes and demand. Workforce management using location intelligence involves the strategic scheduling and deployment of workers according to geographic needs. Businesses that have a need for field services, such as utilities or home services, show a high preference for this function to ensure that the right employee is in the right place at the right time, optimizing travel time and improving service levels.
Vertical: Retail and transportation sectors exponentially use location intelligence tool for the supply chain management
In the Banking, Financial Services, and Insurance (BFSI) sector, Location Intelligence (LI) has become an indispensable tool for optimizing risk management, informing site selection for branches, and enabling precise customer demographic analysis. Financial institutions employ geographic data to navigate market dynamics, adhere to regulatory norms, and fortify security frameworks. Insurance companies, on the other side, apply LI to enhance claims processing and to evaluate risks pertinent to natural catastrophes. More broadly, LI is central to government operations such as urban development, election strategizing, public safety, and defense planning, offering invaluable insights for disaster readiness, environmental surveillance, and the equitable allocation of public amenities. In the defense domain, LI provides critical support for reconnaissance, surveillance, and situation awareness, playing a key role in safeguarding national interests. The manufacturing and industrial sectors reap benefits from LI by honing supply chain efficiency, deciding on facility sites, and tracking assets. This spatial awareness translates to smarter logistics decisions, such as the strategic positioning of warehouses and production units. Within media and entertainment, LI informs targeted adverts, locates audience clusters, aids in event organization, and scrutinizes box office returns, driving content distribution strategies that optimize viewer engagement and revenue generation. Retail and consumer goods enterprises leverage LI for store placement, understanding consumer behavior, and refining distribution routes and sales areas, effectively capturing market trends and consumer inclinations. The telecommunications and IT industries harness LI for network expansion, service enhancement, and infrastructural positioning, including cell towers and data centers, thus ensuring superior service delivery and assessing the competitive market topography. In transportation and logistics, LI underpins routing and scheduling solutions, improving fuel efficiency, expediting deliveries, and ensuring regulatory adherence. Moreover, in the utilities and energy sector, LI plays a pivotal role in managing extensive asset portfolios, ensuring regulatory compliance, and pioneering resource discovery, advancing infrastructure maintenance for essential services like electricity, gas, and water, streamlining fieldwork, and guiding renewable energy site planning.
Regional Insights
The Asia-Pacific region stands as a vibrant market mosaic, with the robust investment in technology infrastructure, manifest in widespread mobile connectivity, which profoundly impacts the interaction between brands and consumers. The region is witnessing a surge in fintech and mobile payment adoption, altering traditional transaction frameworks. China excels with an accelerated push towards digitization and a robust e-commerce affinity, while Japan distinguishes itself with an emphasis on premium quality and high-tech preferences to accommodate its aging demography. India's burgeoning middle class is fueling growth in consumer goods and digital services sectors. In the Americas, the US and Canada reflect mature markets with robust consumer dynamics-US consumers are well-known for their spending capacity and receptiveness to innovation, especially in tech and consumer electronics, while Canadians prioritize sustainable and ethical consumption in alignment with deep-seated environmental values. Omnichannel retail stands as a benchmark strategy here, marrying the digital and physical shopping realms. In Europe, rigorous data protection statutes guide business strategies in customer data usage, against a backdrop of substantial demand for quality goods driven by a sizable and affluent consumer base. Middle Eastern markets are shaped by a penchant for luxury and a keen awareness of branding, coupled with an adaptive move towards e-commerce and digital platforms, spurred by a youthful, digital-native populace. Africa's market is on the ascent, propelled by a young demographic, growing mobile usage, and a clear transition to modern retail formats.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Location Intelligence Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Location Intelligence Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Location Intelligence Market, highlighting leading vendors and their innovative profiles. These include ALTERYX, INC., Autodesk, Inc., Connectbase, ESRI Inc., Kinetica DB Inc., Kymeta Corporation, Microsoft Corporation, Mitsubishi Electric Corporation, Navizon, Inc., Pitney Bowes, Inc., PlaceIQ, Inc., Qlik Sense, Qualcomm Technologies, Inc., Risk Management Solutions, Inc., Robert Bosch GmbH, SAP SE, Scribble Maps, Siemens AG, SuperMap Software Co., Ltd., Targomo Casafari GmbH, TIBCO Software Inc., TomTom International BV, Trimble, Inc., and Woodlands Digital Technologies.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Location Intelligence Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Location Intelligence Market?
3. What are the technology trends and regulatory frameworks in the Location Intelligence Market?
4. What is the market share of the leading vendors in the Location Intelligence Market?
5. Which modes and strategic moves are suitable for entering the Location Intelligence Market?