市場調查報告書
商品編碼
1466621
肉類包裝市場:按技術、肉類類型分類 - 2024-2030 年全球預測Fresh Meat Packaging Market by Technology (Modified Atmosphere Packaging, Vacuum Skin Packaging, Vacuum Thermoformed Packaging), Meat Type (Beef, Pork, Poultry) - Global Forecast 2024-2030 |
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預計2023年肉類包裝市場規模為39.9億美元,預計2024年將達41.8億美元,2030年將達到56.3億美元,複合年成長率為5.04%。
肉類包裝市場包括一系列用於新鮮肉類產品儲存和運輸的包裝解決方案。從真空緊縮包裝到調氣包裝,該市場旨在延長保存期限,保持肉類的新鮮度,並為零售商和消費者提供便利。市場使用多種包裝解決方案來滿足不同類型肉類的特定需求,包括牛肉、雞肉、豬肉和羊肉。肉類包裝也隨著有機和草飼肉類產品等新興市場領域的發展而變化,需要獨特的包裝敘述,以符合消費者人口統計的生態和品質偏好。先進包裝的成長要素包括包裝材料和包裝技術的技術進步、由於健康和衛生意識提高而導致消費者對包裝肉類的需求增加以及食品零售業的蓬勃發展。此外,消費者對便利性和更長保存期限的偏好不斷變化,以及肉類產品出口市場的強勁,也對市場擴張做出了重大貢獻。隨著消費者環保意識的增強,採用環保和生物分解性的包裝材料帶來了最近的商機。在不損害肉類完整性的情況下,減少塑膠使用並採用更高效的可回收材料的創新勢頭正在增強。此外,具有可追溯性選項、新鮮度指示器和即時監控功能的智慧包裝有可能透過提高產品安全性和消費者信心來徹底改變市場。減少包裝過程整體碳排放的研究以及與肉類加工商合作開發獨特的解決方案可以進一步擴大該行業。此外,與物聯網 (IoT) 設備整合的智慧包裝可以為消費者參與和供應鏈效率開闢新的維度。
主要市場統計 | |
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基準年[2023] | 39.9億美元 |
預測年份 [2024] | 41.8億美元 |
預測年份 [2030] | 56.3億美元 |
複合年成長率(%) | 5.04% |
科技真空熱成型包裝在零售包裝中的重要性日益增加
調氣包裝是一種用於延長生鮮食品(包括肉類)保存期限的技術。這個過程改變了包裝內的氣氛,減緩了導致脂肪腐敗和氧化的微生物的生長。這種包裝通常使用氮氣、二氧化碳和氧氣等氣體的混合物,其比例取決於所包裝的肉類的類型。當目標是在不使用防腐劑的情況下最大限度地延長產品的保存期限時,該技術是特別優選的。適用於需要更長保存期限和延長運輸時間的零售環境。真空緊縮包裝用可塑薄膜密封產品的整個表面,在其周圍形成第二層表皮。這有效地防止肉類暴露於氧氣,延長保存期限並保留產品的顏色、風味和質地。 VSP 是高級產品的首選,因為產品展示和視覺吸引力非常重要。它還允許在零售環境中進行垂直和創造性展示。真空熱成型包裝利用熱量將塑膠片材形成特定形狀,將產品放入其中,然後將其密封在襯紙中。密封過程中空氣被移除,在包裝內部形成真空。人們經常選擇這種方法,因為它具有成本效益,並且可以包裝各種尺寸和形狀的產品。它通常用於不需要像真空熱成型包裝那樣緊密的阻隔性的大量肉類或產品。
肉類類型:由於保存期限延長和消費者興趣,家禽業的需求增加。
牛肉包裝需要堅固的材料來防止污染並保持產品新鮮度。牛肉產業普遍需要真空包裝和調氣包裝(MAP)。這些方法有助於保留牛肉的顏色和質地,這對消費者的接受度非常重要。牛肉產品的價格波動和優質品質要求包裝能夠支持品牌差異化和高階定位。豬肉包裝通常需要適應多種產品的包裝策略,例如培根、火腿和新鮮切肉。密著包裝和外包裝薄膜在豬肉中很受歡迎,因為它們可以延長產品的保存期限並保持其視覺吸引力。由於市場上豬肉產品的競爭性質,成本效益和保護功能是豬肉包裝的主要需求偏好。家禽包裝需要保持最高水準的衛生並防止病原體傳播。包裝設計為防漏的,通常使用吸水墊片來處理液體。使用重疊或 MAP 技術的托盤包裝是首選,因為它可以延長保存期限和產品可見度。由於水產品極易腐爛,因此對水產品包裝有嚴格的要求。重點強調阻隔包裝,以防止氧氣遷移並維持受控環境。真空緊縮包裝(VSP)特別受歡迎,因為它可以顯著延長產品的保存期限並使產品看起來對消費者更具吸引力。由於水產品極易腐爛,因此對水產品包裝有嚴格的要求。重點是能夠防止氧氣遷移並維持受控環境的阻隔包裝。真空緊縮包裝(VSP)特別受歡迎,因為它可以顯著延長產品的保存期限並使產品看起來對消費者更具吸引力。
區域洞察
美洲地區,尤其是美國和加拿大的肉類消費量較高,導致肉類包裝市場日益成熟。該地區的消費行為受到每週雜貨購物文化的推動,有利於大量購買。市場正在投資真空密封、零售包裝,以延長肉類的保存期限。此外,美國市場處於採用主動包裝解決方案的前沿,這些解決方案整合了主動延長產品新鮮度的技術。亞太地區包括中國、日本和印度等快速發展的經濟體,對肉類包裝的需求正在加速成長。隨著中階的不斷擴大、都市化和健康意識的增強,消費者的需求越來越傾向於方便、衛生、持久的包裝解決方案。對食品安全的持續關注正在推動中國包裝技術的進步。最近的專利顯示了向生物分解性和智慧包裝材料的轉變,這些材料可以表明內容物的新鮮度。在素食者眾多的印度,人們非常重視適合家庭需求和偏好的小包裝,創造了多元化的市場。歐洲、中東和非洲 (EMEA) 地區的肉類包裝呈現出多樣化的景象。歐盟國家對食品包裝有嚴格的規定,迫使製造商在保持肉類品質的同時採用永續和創新的解決方案。消費者對永續性的擔憂推動了對可回收和生物分解性包裝材料的需求。歐洲國家的努力重點是減少塑膠使用和發展循環經濟模式。在中東,需求偏向奢侈品包裝,因為人們往往收入較高,更喜歡奢侈品。非洲肉類包裝市場仍在發展中,在改善分銷和儲存基礎設施方面存在潛在的成長機會。
FPNV定位矩陣
FPNV定位矩陣對於評估肉類包裝市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對肉類包裝市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.肉類包裝市場的市場規模與預測是多少?
2.在肉類包裝市場的預測期間內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.肉類包裝市場的技術趨勢和法規結構是什麼?
4.肉類包裝市場主要供應商的市場佔有率是多少?
5. 進入肉類包裝市場的合適型態和策略手段是什麼?
[191 Pages Report] The Fresh Meat Packaging Market size was estimated at USD 3.99 billion in 2023 and expected to reach USD 4.18 billion in 2024, at a CAGR 5.04% to reach USD 5.63 billion by 2030.
The fresh meat packaging market encompasses the range of packaging solutions utilized for preserving and transporting fresh meat products. From vacuum skin packaging to modified atmosphere packaging, this market aims to deliver extended shelf life, maintain the freshness of meat products, and provide convenience to both retailers and consumers. Within the market, the use of varied packaging solutions is tailored to meet the specific needs of different meat types such as beef, poultry, pork, and lamb. The fresh meat packaging also varies with emerging market segments such as organic and grass-fed meat products gaining traction, requiring distinctive packaging narratives that align with ecological and quality sentiments of the consumer base. Influential growth factors include technological advancements in packaging materials and techniques, increasing consumer demand for packaged meat driven by a rise in health and hygiene awareness, and the booming food retail industry. Additionally, evolving consumer preferences favoring convenience and longer shelf life, along with strong export markets for meat products, also significantly contribute to the market expansion. Recent opportunities stem from the adoption of eco-friendly and biodegradable packaging materials as consumers become more environmentally conscious. Innovations that reduce plastic use and incorporate efficient recyclable materials without compromising the integrity of meat products are gaining momentum. Additionally, smart packaging that features traceability options, freshness indicators, and real-time monitoring could revolutionize the market by enhancing product safety and consumer trust. Research into reducing the overall carbon footprint of packaging processes and collaborating with meat processors to develop tailored solutions can further industry expansion. In addition, smart and intelligent packaging that integrates with the Internet of Things (IoT) devices could open new dimensions for consumer engagement and supply chain efficiency.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 3.99 billion |
Estimated Year [2024] | USD 4.18 billion |
Forecast Year [2030] | USD 5.63 billion |
CAGR (%) | 5.04% |
Technology: Rising significance of vacuum thermoformed packaging in retail packaging
Modified atmosphere packaging is a technique used to extend the shelf life of fresh food products, including meat. The process involves altering the atmosphere within the packaging to slow down the growth of microorganisms and the oxidation of fats that can lead to spoilage. Such type of packaging typically uses a mixture of gasses such as nitrogen, carbon dioxide, and oxygen in proportions that are specific to the type of meat being packaged. The technique is particularly preferred when the goal is to maximize the product's shelf life without using preservatives. It is suitable for retailing environments where longer display times are desired, and transportation durations can be extended. Vacuum skin packaging involves sealing the product over its entire surface tightly against a formable film, creating a second skin around it. This effectively protects the meat from oxygen exposure, which results in a longer shelf life and preserves the color, flavor, and texture of the product. VSP is preferred for premium products where product presentation and visual appeal are crucial. It also allows for vertical and creative display possibilities in retail environments. Vacuum thermoformed packaging involves the use of heat to form a plastic sheet into a specific shape which is then sealed to a backing material after the product is placed within it. The air is removed during the sealing process, creating a vacuum inside the package. This method is often chosen for its cost-effectiveness and the ability to package a variety of product sizes and shapes. It's commonly used for larger quantities of meat or for products that may not require as stringent barrier properties as those provided by vacuum thermoformed packaging.
Meat Type: Rising demand from the poultry sector for extended shelf-life and consumers attractiveness
Beef packaging demands robust materials that can prevent contamination and maintain the freshness of the product. The need for vacuum packaging and modified atmosphere packaging (MAP) is prevalent in the beef segment. These methods help in preserving the color and texture of beef, which is crucial for consumer acceptance. Price volatility and the premium nature of beef products also necessitate packaging that can support brand differentiation and premium positioning. Pork packaging often requires packaging strategies that cater to diverse products such as bacon, ham, and fresh cuts. Skin packaging and overwrap films are popular for pork as they preserve the product's shelf life and maintain its visual appeal. Due to the competitive nature of pork products in the marketplace, cost-effectiveness along with protective features is a key need-based preference for pork packaging. Poultry packaging requires maintaining the highest levels of hygiene and preventing the spread of pathogens. The packaging is designed to be leak-proof and often uses absorbent pads to manage fluids. Tray packaging with overwrap and MAP technologies are preferred, as they allow for extended shelf life and visibility of the product. Seafood packaging has stringent requirements due to the highly perishable nature of seafood products. The focus is on barrier packaging that can prevent oxygen transfer and maintain a controlled environment. Vacuum skin packaging (VSP) is particularly popular as it can significantly extend the product's shelf life and present the product attractively to consumers. Seafood packaging has stringent requirements due to the highly perishable nature of seafood products. The focus is on barrier packaging that can prevent oxygen transfer and maintain a controlled environment. Vacuum skin packaging (VSP) is particularly popular as it can significantly extend the product's shelf life and present the product attractively to consumers.
Regional Insights
In the Americas, and the United States and Canada, in particular, there is a high consumption of meat products which has led to a matured market for fresh meat packaging. The consumer behavior in this region favors bulk purchases, driven by a culture of weekly grocery shopping. The market has seen investments in vacuum-sealed, case-ready packaging which extends the shelf life of fresh meat. Additionally, the U.S. market has been at the forefront of adopting active packaging solutions, integrating technology that actively extends the product's freshness. The Asia Pacific region, encompassing dynamically evolving economies such as China, Japan, and India, is displaying an accelerated demand for fresh meat packaging. As the middle class continues to expand, along with urbanization and growing health awareness, consumer needs are increasingly inclined towards convenient, hygienic, and enhanced shelf-life packaging solutions. In China, the constant worry about food safety has pushed for advancements in packaging technologies. Recent patents indicate a move towards biodegradable and smart packaging materials that can indicate the freshness of the contents within. India, with its significant vegetarian population, shows a varied market with more emphasis on smaller packaging sizes that align with family needs and preferences. The Europe, Middle East, and Africa (EMEA) region present a diverse landscape for fresh meat packaging. EU countries have stringent regulations in place regarding food packaging which compel manufacturers to adopt innovative solutions that are sustainable while maintaining meat quality. Consumer concerns over sustainability have seen a rise in the need for recyclable and biodegradable packaging materials. Initiatives across European countries focus on reducing plastics and developing circular economy models. In the Middle East, the demand is skewed towards premium packaging, due to high income and a propensity for luxury goods. Africa's fresh meat packaging market is still nascent, with potential growth opportunities in improving distribution and storage infrastructure.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Fresh Meat Packaging Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Fresh Meat Packaging Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Fresh Meat Packaging Market, highlighting leading vendors and their innovative profiles. These include Amcor PLC, Amerplast Ltd., Berry Global Group, Inc., Bio4Pack GmbH by TIPA LTD, Bollore SE, Cascades Inc., Coveris Management GmbH, DS Smith PLC, DuPont de Nemours, Inc., EasyPak LLC, Faerch A/S, Kureha Corporation, Mondi PLC, Pactiv Evergreen Inc., Reynolds Consumer Products Inc., Reynolds Group Limited, Sealed Air Corporation, Sealpac International BV, Smurfit Kappa Group PLC, Sonoco Products Company, SUDPACK Holding GmbH, ULMA Group, and Winpak Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Fresh Meat Packaging Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Fresh Meat Packaging Market?
3. What are the technology trends and regulatory frameworks in the Fresh Meat Packaging Market?
4. What is the market share of the leading vendors in the Fresh Meat Packaging Market?
5. Which modes and strategic moves are suitable for entering the Fresh Meat Packaging Market?