市場調查報告書
商品編碼
1466574
廣告和行銷市場:按類型和應用程式分類 - 2024-2030 年全球預測Advertising & Marketing Market by Type (Content Creation and Management, Digital Marketing, Public Relations), Application (Automotive, Education, Fashion & Beauty) - Global Forecast 2024-2030 |
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預計2023年廣告和行銷市場規模將達到9,007.5億美元,2024年將達到9,625.4億美元,預計2030年將達到14,586.1億美元,複合年成長率為7.12%。
廣告和行銷市場包括透過各種管道向目標受眾創建、傳播和分發促銷內容的解決方案。這些廣告和行銷平台的主要目的是向客戶介紹產品和服務,鼓勵他們嘗試和購買,並最終建立品牌忠誠度。廣告和行銷平台包括網路廣告、傳統媒體管道、戶外廣告、直效郵件宣傳活動、活動贊助、公共關係等。隨著越來越多的人透過智慧型手機、平板電腦和電腦等數位設備獲取訊息,以及數位化的進步,對廣告和行銷平台的需求不斷增加。隨著越來越多的公司專注於透過有針對性的社群媒體廣告/內容吸引潛在客戶,各種廣告和行銷平台的使用預計將會增加。然而,廣告和行銷平台使用中的隱私和安全問題正在阻礙市場成長。由於人工智慧和機器學習等先進技術的不斷整合,預計會出現市場成長機會,這些技術有助於分析消費行為、最佳化廣告預算和個人化內容以提高參與率。
主要市場統計 | |
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基準年[2023] | 9007.5億美元 |
預測年份 [2024] | 9625.4億美元 |
預測年份 [2030] | 1,458,610 百萬美元 |
複合年成長率(%) | 7.12% |
注重字體表現的公司擴大採用數位行銷
內容創建和管理的重點是開發有價值的訊息,吸引受眾,同時提高品牌知名度。數位行銷包括利用線上管道接觸潛在客戶的各種策略,例如搜尋引擎最佳化 (SEO)、按點擊付費 (PPC)、電子郵件行銷和行動行銷。擁有強大線上業務或以績效為導向的目標的公司可以從數位行銷技術中受益匪淺。公共關係 (PR) 旨在透過管理組織與相關人員的溝通來維持正面形象。社群媒體管理涉及在 Facebook、Twitter、Instagram 和 LinkedIn 等社群媒體平台上建立、發布和分析內容。想要直接與受眾互動或進行病毒式行銷宣傳活動的公司可以考慮這種方法。傳統廣告包括線下廣告方式,例如報紙雜誌上的平面廣告、廣告看板、廣播廣告和電視廣告。
應用:擴大時尚和美容行業廣告和行銷目標的涵蓋範圍
在汽車產業,廣告和行銷的重點是透過電視廣告、線上廣告和贊助等各種管道促銷。教育部門嚴重依賴廣告和行銷來吸引學生和推廣教育計畫。時尚和美容品牌正在使用影響力行銷作為接觸目標受眾的關鍵策略。 Instagram 等社群媒體平台已成為透過有影響力的人代言產品的重要管道。由於財務管理的敏感性,金融和銀行業在製作廣告宣傳時非常重視真實性。企業使用電子郵件行銷、社交媒體促銷和內容行銷等數位行銷策略來獲取新客戶並透過忠誠度獎勵計劃和類似的獎勵留住現有客戶。食品和飲料行業的廣告和行銷重點強調目標消費者的口味、品質和便利性。在醫療保健行業,廣告商優先考慮提高人們對醫療服務和產品的認知,並確保遵守監管準則。旅行和旅遊業依靠廣告宣傳具有競爭力的價格突出有吸引力的目的地和體驗來吸引潛在的旅行者。
區域洞察
美洲代表了廣告和行銷市場的新興格局,其特點是工業和商業部門的穩定成長以及對廣告的需求不斷成長,以提高對創新產品開發的認知。由於智慧型手機、平板電腦和智慧型裝置的日益普及,產品製造商擴大在數位廣告平台上展示其產品,以提高銷量和盈利,形成了美洲廣告和行銷市場的基礎。由於各公司擴大使用行動廣告和其他數位廣告系統以及網路用戶普及的不斷提高,亞太地區的廣告和行銷市場預計將出現成長。隨著中小企業(SME) 的不斷成長,以及透過數位廣告主動吸引和接觸更多消費者的關注度不斷提高,歐洲、中東和非洲(EMEA) 和亞太地區的廣告和行銷市場平台預計會發生這種情況。歐盟委員會(EC)表示,中小企業(SME)是歐洲經濟的支柱,佔歐盟所有企業的99%。中小企業就業人數約1億人,佔歐洲GDP的一半以上,在增加經濟各部門付加方面發揮關鍵作用。
FPNV定位矩陣
FPNV定位矩陣對於評估廣告行銷市場極為重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對廣告和行銷市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.廣告行銷市場的市場規模和預測是多少?
2. 在廣告和行銷市場預測期內,我們應該考慮投資哪些產品、細分市場、應用和領域?
3.廣告行銷市場的技術趨勢和法規結構是什麼?
4.廣告行銷市場主要廠商的市場佔有率是多少?
5.進入廣告行銷市場合適的型態和策略手段是什麼?
[188 Pages Report] The Advertising & Marketing Market size was estimated at USD 900.75 billion in 2023 and expected to reach USD 962.54 billion in 2024, at a CAGR 7.12% to reach USD 1,458.61 billion by 2030.
The advertising & marketing market includes solutions that help to create, communicate, and deliver promotional content to target audiences through various channels. The primary goal of these advertising and marketing platforms is to inform customers about products and services, persuade them to try or purchase those offerings, and ultimately establish brand loyalty. The advertising & marketing platforms include online advertising, traditional media channels, outdoor advertising, direct mail campaigns, event sponsorships, and public relations activities. Rising digital transformations with more people accessing information via digital devices such as smartphones, tablets, and computers are expanding the demand for advertising & marketing platforms. The growing focus among organizations toward reaching potential customers through targeted social media ads/content is expected to elevate the usage of various advertising & marketing platforms. However, privacy & security concerns with the usage of advertising & marketing platforms hamper the market growth. The growing integration of advanced technologies such as artificial intelligence and machine learning that help in analyzing consumer behavior, optimizing ad budgets, and personalizing content to improve engagement rates is expected to create opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 900.75 billion |
Estimated Year [2024] | USD 962.54 billion |
Forecast Year [2030] | USD 1,458.61 billion |
CAGR (%) | 7.12% |
Type: Growing adoption of digital marketing by performance-driven businesses
Content creation & management focuses on developing valuable information that engages audiences while building brand recognition. Digital marketing encompasses a range of tactics, such as search engine optimization (SEO), pay-per-click (PPC), email marketing, and mobile marketing, that leverage online channels to reach potential customers. Businesses with a strong online presence or aiming for performance-driven goals benefit significantly from digital marketing techniques. Public relations (PR) aims to maintain a favorable image by managing communication between an organization and its stakeholders. Social media management involves creating, publishing, and analyzing content on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. Businesses looking to engage directly with their audience or create viral marketing campaigns consider this approach. Traditional advertising encompasses offline advertising methods, including print ads in newspapers or magazines, billboards, radio spots, and TV commercials.
Application: Rising application of advertising & marketing across the fashion & beauty sector for reaching their target audience
In the automotive industry, advertising & marketing efforts focus on promoting vehicle sales through various channels, such as television commercials, online advertisements, and sponsorships. The education sector relies heavily on advertising & marketing to attract students and promote educational programs. Fashion & beauty brands utilize influencer marketing as a primary strategy for reaching their target audience. Social media platforms such as Instagram have become crucial channels for showcasing products through influencers who endorse them. Finance & banking industries emphasize trustworthiness when crafting their advertising campaigns due to the sensitive nature of financial management. Companies use digital marketing strategies such as email marketing, social media promotions, and content marketing to acquire new clients while retaining existing ones through loyalty rewards programs or similar incentives. Advertising & marketing within the food and beverage industry focus on emphasizing taste, quality, and convenience for target consumers. In the healthcare sector, advertisers prioritize raising awareness about medical services and products while ensuring compliance with regulatory guidelines. Travel & tourism companies rely on advertising campaigns that showcase enticing destinations or experiences at competitive prices to attract potential tourists.
Regional Insights
Americas represents a highly developing landscape for the advertising & marketing market characterized by steady growth in the industrial and commercial sectors with rising demand for advertisements to create awareness toward novel product development. The overgrowing penetration of smartphones, tablets, and smart devices encourages product manufacturers to launch their products over digital advertising platforms to boost sales and profitability, creating a platform for the advertising & marketing market in the Americas. Asia-Pacific region represents a growing landscape for the advertising & marketing market with the increasing usage of mobile and other digital advertising systems by various business enterprises combined with the increasing penetration of internet users. The rising presence of small and medium-sized enterprises (SMEs) with a growing focus on actively engaging, attracting, and reaching larger consumer bases through digital advertisements in the region is expected to create a platform for the advertising & marketing market in the EMEA and APAC region. According to the European Commission (EC), small and medium-sized enterprises (SMEs) are the backbone of Europe's economy, representing 99% of all European Union (EU) businesses. Around 100 million people are employed by small and medium-sized businesses (SMEs), which account for more than half of Europe's GDP and play a critical role in adding value to every economic sector.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Advertising & Marketing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Advertising & Marketing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Advertising & Marketing Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Adobe Inc., Amazon.com, Inc., Apple Inc., Bartle Bogle Hegarty, Inc. by Publicis Groupe S.A., BidVertiser, BuySellAds.com Inc., Daniel J. Edelman Holdings, Inc., Dentsu International Limited, E29 Marketing, LLC, Google LLC by Alphabet Inc., Havas SA by Vivendi SE, Mediaplus Group by Serviceplan Group SE & Co KG, Meta Platforms, Inc., Microsoft Corporation, Moburst Ltd., Mynt Agency, NextRoll, Inc., Omnicom Group Inc., One Media Group, One Media Marketing, OpenX Technologies Inc., Pinterest, Inc., Razorfish, LLC, Rheindigital GmbH, Salesforce, Inc., TBWA Worldwide Inc., The Interpublic Group of Companies, Inc., VCCP Madrid, Viola Communications, X Corp., Yahoo! Inc., and Zerotrillion.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Advertising & Marketing Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Advertising & Marketing Market?
3. What are the technology trends and regulatory frameworks in the Advertising & Marketing Market?
4. What is the market share of the leading vendors in the Advertising & Marketing Market?
5. Which modes and strategic moves are suitable for entering the Advertising & Marketing Market?