市場調查報告書
商品編碼
1466449
汽車軟體市場:按產品、應用、車輛和最終用戶分類 - 2024-2030 年全球預測Automotive Software Market by Product (Application Software, Middleware, Operating System), Application (Infotainment & Telematics, Powertrain, Safety System), Vehicle, End-User - Global Forecast 2024-2030 |
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預計2023年汽車軟體市場規模為256.1億美元,預計2024年將達289.9億美元,2030年將達到627.2億美元,複合年成長率為13.64%。
汽車軟體市場是一個充滿活力且快速發展的行業,對於車輛的現代化和增強至關重要。該市場包括對車輛駕駛和用戶體驗至關重要的各種應用和系統,包括引擎管理系統、資訊娛樂系統、連接解決方案、自動駕駛技術以及車輛管理和控制系統。對改善用戶體驗和舒適度的需求不斷成長,需要開發先進的資訊娛樂系統和連接功能。全球對電動車(EV)作為永續交通方式的推動也是一個主要推動力,這些車輛嚴重依賴軟體來管理電池系統、續航里程和整體性能。競爭格局是主要汽車製造商和新興科技公司的混合體。該領域的參與者正在積極投資研發以豐富其產品陣容,並將人工智慧 (AI) 和機器學習 (ML) 等最尖端科技整合到其汽車解決方案中。隨著對汽車軟體的依賴增加,網路安全威脅已成為一個主要問題,需要強大的安全解決方案。此外,軟體整合的複雜性以及不同汽車平台之間的標準化需求也為產業相關人員帶來了重大挑戰。人工智慧、機器學習和雲端運算等技術的快速進步,加上對電動和自動駕駛汽車的需求不斷成長,可能會克服挑戰並推動市場擴張。對更安全、更省油的車輛的監管核准也將促進對先進汽車軟體解決方案日益成長的需求。
主要市場統計 | |
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基準年[2023] | 256.1億美元 |
預測年份 [2024] | 289.9億美元 |
預測年份 [2030] | 627.2億美元 |
複合年成長率(%) | 13.64% |
提高車輛連接性、安全性和舒適性的應用軟體的進步加速
汽車產業的應用軟體是增強汽車功能的基礎。汽車資訊娛樂、自動駕駛軟體以及安全保障系統等項目在這一領域脫穎而出。對連結性、安全性和舒適性的需求正在推動這些領域的顯著成長。例如,IVI 在尋求優質娛樂、ADAS(高級駕駛輔助系統)和駕駛輔助應用程式的消費者中擁有強大的追隨者。由尖端人工智慧演算法提供支援的下一代自動駕駛軟體正在為自動駕駛汽車鋪平道路,這是推動汽車行業應用軟體領域發展的另一個重要趨勢。中間件是一種重要的中間軟體,可以實現不同汽車軟體應用程式之間的通訊和資料管理。該領域的核心是提供標準化介面和同步來管理分散式環境的複雜性。中間件包括資料庫中間件、以訊息為訊息的中間件和Web中間件,每種中間件都具有獨特的優勢,例如阻止漏洞和簡化偵錯。值得注意的是,車輛中擴大採用遠端資訊處理和物聯網 (IoT) 設備,使得中間件在實現無縫資料流和改善整體駕駛體驗方面變得更加重要。作業系統 (OS) 構成車輛軟體基礎設施的支柱。透過管理硬體資源並為軟體應用程式提供必要的服務,作業系統顯著影響車輛的效能和安全參數。
對防鎖死煞車系統 (ABS) 和穩定性控制系統等先進安全系統的需求不斷成長
資訊娛樂和遠端資訊處理領域已成為現代景觀的核心應用領域。該領域包括娛樂、互動以及車輛和服務商通訊功能等軟體功能。其中包括導航、多媒體串流、即時車輛診斷、免持連接以及用於遠端控制和軟體更新的遠端資訊處理服務。汽車軟體透過創新的引擎管理、變速箱控制和排放氣體控制應用徹底改變了動力傳動系統領域。其目的是最佳化能源使用並控制車輛運行以獲得最佳功率和效率。憑藉複雜的演算法和診斷,汽車動力系統系統可確保無縫運行,同時最大限度地提高燃油效率、減少碳排放並遵守嚴格的監管標準。安全系統是保護駕駛員、乘客和行人的軟體應用程式。基本零件包括防鎖死煞車系統(ABS)、穩定性控制系統、主動式車距維持定速系統、停車輔助和碰撞偵測系統。隨著世界各地的安全法規變得越來越嚴格,汽車製造商整合先進安全系統的壓力也越來越大。此外,精通科技的消費者在購買決策中更重視安全功能,這有助於汽車軟體市場中安全系統細分市場的成長。
將汽車軟體部署到自動駕駛和半自動小客車
商用車領域包含各種專為卡車、貨車和巴士等商務用量身訂做的軟體解決方案。效率、安全性和法規遵循是該領域的首要任務。提供路線最佳化、燃油管理和即時車輛追蹤功能的車隊管理軟體在此類別中很突出。小客車領域是由消費者對安全、資訊娛樂和便利性的需求所驅動的。 ADAS(高級駕駛員輔助系統)正在成為許多汽車的標準配備,並且需要先進的軟體來實現車道維持、主動式車距維持定速系統和防撞功能。整合導航、多媒體和智慧型手機連接的資訊娛樂系統嚴重依賴軟體來提供無縫的使用者體驗。車隊管理軟體也越來越受歡迎,提供車輛健康狀況監控和維護提醒功能。
在OEM領域部署客製化軟體解決方案以滿足產業需求
經銷商使用軟體進行庫存管理、客戶關係管理 (CRM)、金融和保險 (F&I) 處理以及銷售和行銷。我們為經銷商提供的軟體解決方案旨在簡化車輛銷售流程、管理服務業務並改善整體客戶購買體驗。 OEM正在利用軟體解決方案來應對挑戰,例如需要縮短產品開發週期、遵守法律規章以及使產品脫穎而出。 OEM汽車軟體跨越多個領域,包括設計和模擬、製造和供應鏈、車上用軟體和售後服務。
區域洞察
北美,特別是美國和加拿大,歷來一直處於汽車創新的前沿。該地區的汽車軟體市場是一個充滿活力的市場,其特點是車輛自動化、連網性和電動程度不斷提高。除了主要汽車製造商的存在之外,旨在普及的政府政策也正在推動市場成長。歐洲汽車軟體市場受到有關車輛安全和排放氣體的嚴格監管標準的推動。隨著歐盟 (EU) 注重環境永續性,對支援快速成長的電動車 (EV) 數量的電動車 (EV) 軟體解決方案的需求正在迅速增加。此外,歐洲強勁的汽車工業,包括大眾、拜仁汽車和梅賽德斯-奔馳等主要OEM,正在積極突破自動駕駛技術和軟體的極限。由於汽車產量的快速成長,亞太地區(APAC)被認為是汽車軟體市場成長最快的地區之一,特別是在中國、印度、日本和韓國。網路用戶和精通科技的消費者的激增正在加速對先進資訊娛樂系統的需求,推動該地區汽車軟體市場的成長。中國作為一個重要的汽車市場,已成為該地區市場動態的關鍵驅動力,在汽車電動和自動駕駛計劃方面進行了大量投資。
FPNV定位矩陣
FPNV定位矩陣對於評估汽車軟體市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對汽車軟體市場供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.汽車軟體市場規模及預測如何?
2.汽車軟體市場預測期內需要考慮投資的產品、細分市場、應用程式和領域有哪些?
3.汽車軟體市場的技術趨勢和法規結構是什麼?
4.汽車軟體市場主要廠商的市場佔有率為何?
5.進入汽車軟體市場的合適型態和策略手段是什麼?
[187 Pages Report] The Automotive Software Market size was estimated at USD 25.61 billion in 2023 and expected to reach USD 28.99 billion in 2024, at a CAGR 13.64% to reach USD 62.72 billion by 2030.
The automotive software market is a dynamic and rapidly evolving sector central to modernizing and enhancing vehicle capabilities. It encompasses a range of applications and systems integral to the operation and user experience of vehicles, such as engine management systems, infotainment systems, connectivity solutions, autonomous driving technologies, and vehicle management and control systems. The escalating demand for enhanced user experience and comfort has necessitated the development of sophisticated infotainment systems and connectivity features. The global push towards electric vehicles (EVs) as a sustainable transportation method is another significant driver, as these vehicles heavily rely on software for managing battery systems, range, and overall performance. The automotive software sector boasts a highly competitive landscape, constituted by a mix of established automotive giants and emerging technology firms. Players in this field aggressively invest in research and development to enhance their product offerings and integrate cutting-edge technologies such as artificial intelligence (AI) and machine learning (ML) into their automotive solutions. Cybersecurity threats are a substantial concern as the reliance on automotive software increases, necessitating robust security solutions. Furthermore, the complexity of software integration and the need for standardization across various automotive platforms also pose significant challenges for industry players. Rapid advancements in technology, such as AI, machine learning, and cloud computing, combined with the increasing demand for electric and autonomous vehicles, will likely help overcome challenges and support market expansion. Regulatory approval for safer and more fuel-efficient vehicles will also contribute to the growing need for advanced automotive software solutions.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 25.61 billion |
Estimated Year [2024] | USD 28.99 billion |
Forecast Year [2030] | USD 62.72 billion |
CAGR (%) | 13.64% |
Increasing advancement in application software to enhancing vehicle connectivity, safety, and comfort
Application software in the automotive industry is fundamental to enhancing vehicle functionalities. Programs such as in-vehicle infotainment, autonomous driving software, and safety & security systems feature prominently in this spectrum. They offer immense growth, driven by the need for connectivity, safety, and comfort. IVI, for instance, has observed immense popularity, with consumers demanding superior entertainment, advanced navigation systems, and driver assistance apps. With its cutting-edge AI algorithms, next-generation autonomous driving software is paving the way toward self-driving cars, another significant trend contributing to the evolution of the application software space in the automotive industry. Middleware is the vital intermediary software enabling communication and data management between different automotive software applications. Central to this segment is the provision of standardized interfaces and synchrony in managing the intricacies of distributed environments. Middleware includes database middleware, message-oriented middleware, web middleware, and others, each contributing distinct benefits such as vulnerability thwarting and simplified debugging. Notably, the increased adoption of telematics and Internet of Things (IoT) devices in automobiles has amplified the relevance of middleware for seamless data flow, thus enhancing the overall driving experience. The Operating System (OS) forms the backbone of an automobile's software infrastructure. By managing hardware resources and providing requisite services for software applications, OS significantly influences a vehicle's performance and safety parameters.
Rising demand for advanced safety systems such as anti-lock braking systems (ABS) and stability control systems
The infotainment and telematics segment has emerged as a core application area in the contemporary automotive software landscape. It encompasses software functionalities for entertainment, interaction, and vehicle-to-driver communication features. The components include navigation, multimedia streaming, real-time vehicle diagnostics, hands-free connectivity, and telematics services for remote control and software updates. Automotive software has revolutionized the powertrain segment with innovative engine management, transmission control, and emission control applications. The goal is to optimize energy usage and control the vehicle's operation for optimal power and efficiency. Through sophisticated algorithms and diagnostics, automotive powertrain software ensures seamless operation while maximizing fuel efficiency, reducing carbon emissions and adhering to stringent regulatory standards. The safety systems are software applications that protect drivers, passengers, and pedestrians. Integral components include anti-lock braking systems (ABS), stability control systems, adaptive cruise control, parking assistance, and collision detection systems. As safety regulations become more stringent around the globe, there is increasing pressure on automakers to integrate advanced safety systems. Furthermore, technologically savvy consumers emphasize safety features in their purchasing decisions, contributing to the growth of the safety systems segment within the automotive software market.
Deployment of automotive software in autonomous and semi autonomous passenger vehicle
The commercial vehicles segment incorporates a variety of software solutions tailored for vehicles used for business purposes, including trucks, vans, and buses. This segment prioritizes efficiency, safety, and compliance with regulations. Fleet management software is prominent in this category, offering route optimization, fuel management, and real-time vehicle tracking features. The passenger vehicle segment of the automotive software market is driven by consumer demand for safety, infotainment, and convenience features. Advanced Driver-Assistance Systems (ADAS) are becoming standard in many vehicles, requiring sophisticated software for lane keeping, adaptive cruise control, and collision avoidance functions. Infotainment systems, which integrate navigation, multimedia, and smartphone connectivity, rely heavily on software to provide a seamless user experience. Vehicle management software is also gaining traction, offering monitoring capabilities for vehicle health and maintenance reminders.
Deployment of bespoke software solutions across OEM sector to meet industry demand
Dealers employ software for inventory management, customer relationship management (CRM), finance and insurance (F&I) handling, and sales and marketing. Software solutions aimed at dealers are designed to streamline the vehicle sales process, manage service operations, and enhance the overall customer buying experience. OEMs are leveraging software solutions to address challenges such as shortened product development cycles, regulatory compliance, and the need for product differentiation. Automotive software for OEMs spans various domains, such as design and simulation, manufacturing and supply chain, in-vehicle software, and after-sales services.
Regional Insights
North America, particularly the United States and Canada, has historically been at the forefront of automotive innovation. The region's automotive software market is a vibrant space characterized by high levels of vehicle automation, connectivity, and electrification. The presence of major automotive players, coupled with favorable government policies aimed at promoting electric and autonomous vehicles, have catalyzed the market's growth. The European market for automotive software is underpinned by stringent regulatory standards concerning vehicle safety and emissions. The European Union's strong focus on environmental sustainability has led to a surge in the demand for electric vehicle (EV) software solutions to support a burgeoning fleet of EVs. In addition, Europe's robust automotive industry, with leading OEMs such as Volkswagen, Bayerische Motoren Werke AG, and Mercedes-Benz, is aggressively pushing the boundaries regarding autonomous driving technologies and software. Asia-Pacific (APAC) is recognized as one of the fastest-growing regions in the automotive software market due to the rapidly increasing vehicle production, particularly in China, India, Japan, and South Korea. The proliferation of internet users and tech-savvy consumers has accelerated the demand for advanced infotainment systems, facilitating the growth of the region's automotive software market. China, being the significant automotive market, is pivotal in driving the regional market dynamics with its hefty investments in vehicle electrification and autonomous driving initiatives.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Automotive Software Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Automotive Software Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Automotive Software Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Airbiquity Inc., ANSYS, Inc., Autodesk, Inc., BlackBerry Limited, CDK Global, Inc., Cox Automotive, Inc., Ford Motor Company, Fullbay, Inc., General Motors Company, Green Hills Software LLC, KPIT Technologies Limited, LeddarTech Inc., Microsoft Corporation, MontaVista Software, LLC, Nvidia Corporation, NXP Semiconductors N.V., Oracle Corporation, Renesas Electronics Corporation, Robert Bosch GmbH, SAP SE, Texas Instruments Incorporated, The Reynolds and Reynolds Company, Waymo LLC by Alphabet Inc., and Wipro Limited.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Automotive Software Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Automotive Software Market?
3. What are the technology trends and regulatory frameworks in the Automotive Software Market?
4. What is the market share of the leading vendors in the Automotive Software Market?
5. Which modes and strategic moves are suitable for entering the Automotive Software Market?