市場調查報告書
商品編碼
1466135
企業健康市場:按服務、最終用戶、類別和交付模式分類 - 2024-2030 年全球預測Corporate Wellness Market by Service (Fitness, Health Risk Assessment, Health Screening), End-user (Large Scale Organizations, Medium Scale Organizations, Small Scale Organizations), Category, Delivery Model - Global Forecast 2024-2030 |
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預計2023年企業健康市場規模為524.3億美元,預計2024年將達585.6億美元,2030年將達1,145.2億美元,複合年成長率為11.80%。
企業健康是改善和整合員工在職場環境中的整體健康和福祉的整體方法。這項努力包括旨在鼓勵更健康的生活方式、減輕壓力、提高生產力和預防疾病的各種計劃和政策,從而降低醫療保健和保險成本。企業健康計劃包括健康教育、健康檢查、體重管理計劃、現場健身計劃、支持心理健康的資源等。這些計劃的目標是培養一種有益於員工和整個組織的健康文化。由於人們對健康問題的認知不斷提高以及健康勞動力的好處,企業健康市場正在不斷成長。不斷上漲的醫療保健成本促使雇主投資於健康舉措,以減少保費和因病缺勤,這也推動了市場擴張。然而,這個市場面臨一些挑戰,包括不一致的計畫有效性和員工敬業度。對個人健康資料的隱私擔憂也限制了員工參與這些計劃。儘管存在這些阻礙因素,遠距工作的日益成長正在為員工可以從任何地方訪問的數位健康解決方案開闢新途徑。科技的進步也使得複雜的健康計畫的實施成為可能,包括資料分析、穿戴式裝置和客製化的健康干預措施,為市場成長創造了新的機會。
主要市場統計 | |
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基準年[2023] | 524.3億美元 |
預測年份 [2024] | 585.6億美元 |
預測年份 [2030] | 1145.2億美元 |
複合年成長率(%) | 11.80% |
服務:壓力管理和戒菸計畫的重要性日益增加
企業健康計畫中的健身計畫旨在為員工提供各種活動,以刺激身體活動、改善整體健康並降低慢性病風險。這些健身服務包括健身房會員資格、現場健身課程、個人訓練、健身追蹤應用程式等。健康風險評估(HRA)是評估員工潛在健康風險和當前健康狀況的工具。這些評估通常包括一份涵蓋您的生活方式、病歷、家族病史等的問卷。企業健康檢查包括由醫療專業人員進行的醫學測試,以識別潛在的健康問題並在問題變得嚴重之前提醒員工。醫療篩檢可以降低醫療費用並改善員工健康。營養和體重管理計劃是企業健康的重要組成部分,重點關注健康的飲食習慣、體重管理策略和行為改變。這些計劃通常包括註冊營養師、個人化飲食計劃和飲食干預。企業健康戒菸計畫旨在幫助員工戒菸並降低吸菸相關疾病的風險。這些計劃通常包括諮詢、藥物和支持小組。壓力管理計劃的重點是幫助員工識別壓力源、有效管理壓力並培養健康的心理狀態,以減少與壓力相關的健康問題的發生。這些計劃包括正念課程、瑜伽、心理健康日以及接觸心理健康專業人員等活動。
最終用戶:大型組織對一套服務的需求不斷增加
大型組織通常擁有數千名員工。這些組織對企業健康計畫的需求是由吸引頂尖人才、降低醫療成本和提高生產力的競爭壓力所驅動的。大型組織通常更喜歡結合健康風險評估、現場健身計劃、壓力管理課程、營養諮詢等的綜合解決方案。擁有數百到數千名員工的中型組織尋求平衡預算限制與有效的健康解決方案。這些組織將優先考慮能夠展示明確投資回報的項目,並專注於生物辨識篩檢、心理健康支持和健身挑戰等核心項目。員工少於 100 名的小型組織用於健康舉措的預算有限,但認知到健康舉措可以帶來的價值。他們往往更喜歡經濟高效、靈活的計劃,這些計劃不需要廣泛的監督,並且可以涵蓋基本的健康和保健服務。
類別:高度偏好提供全面健康服務的健身和營養顧問
健身和營養顧問透過提供個人化健康指導、設計健康計劃和舉辦研討會,在企業健康中發揮著至關重要的作用。這些顧問根據員工獨特的人口統計和需求概況確定計劃的優先順序,以鼓勵積極的生活方式和健康的飲食習慣。特別值得注意的是對肥胖管理、慢性病預防和減輕壓力的高需求。組織和雇主越來越重視員工的健康,並認知到員工健康與生產力之間的關聯。健康計劃擴大被納入注重預防措施的社會福利計劃中,例如現場健身中心、健康檢查和人體工學評估。透過方面福祉的心理健康層面,心理治療師已成為企業福祉不可或缺的一部分。心理治療師列出了諮商服務、壓力管理計劃以及對行為健康問題的支持。隨著工作壓力持續增加,對這些服務的需求顯著增加。
交付模式:人們越來越偏好異地交付模式,以提供更廣泛的健康選擇。
異地計劃是指在場外提供的健康服務。這些項目通常透過健身房、水療中心和專科診所等設施網路提供。當公司提供現場設施的實體空間有限或員工分佈在多個地點時,他們可能更喜歡場外健康計劃。當您想要提供現場設施無法提供的廣泛健康選擇時,也可以選擇異地健康計劃。公司內部計劃在公司場所進行。其中包括內部健身房、冥想室和健康診所等設施。現場專案通常提供健身課程、健康檢查和營養諮詢等服務。此類計劃通常受到在中心位置工作的許多員工的組織的青睞。現場計劃可以培養社區意識,讓健康活動更容易進行,從而提高參與率並改善員工健康。
區域洞察
以美國為首的美洲地區企業健康市場正在強勁成長。慢性病的迅速增加和對預防性醫療保健措施的重視是推動該地區引入服務的關鍵因素。該地區的企業實體對建立專注於心理健康、壓力管理和健身的健康計劃表現出濃厚的興趣。在對職場健康促進的監管支持和心理健康意識提高的推動下,歐洲、中東和非洲企業健康舉措的採用顯著成長。中東顯示出潛力,許多組織推出健康計劃作為其員工保留策略的一部分。儘管非洲的企業健康市場仍處於發展的早期階段,但經濟狀況的逐步變化和企業文化的逐步轉變為促進員工健康提供了巨大的成長潛力。在亞太地區,企業健康計畫在日本、澳洲和印度尤其受歡迎。快速發展的企業部門和不斷增加的外國投資正在創造有利於健康計畫發展的環境。此外,對非傳染性疾病是公共衛生問題的認知以及對整體健康的關注正在推動該行業向前發展。科技主導的舉措在該地區尤為突出,亞洲工人的數位化參與率很高。
FPNV定位矩陣
FPNV 定位矩陣對於評估企業健康市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對企業健康市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該細分市場競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、碎片化主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:包括新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估及資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行綜合評估。
5. 產品開發與創新:包括對未來技術、研發活動以及突破性產品開發的見解。
1. 企業健康市場的市場規模與預測為何?
2.在企業健康市場的預測期內,我們應該考慮投資哪些產品和應用?
3.企業健康市場的技術趨勢和法規結構是什麼?
4.企業健康市場主要供應商的市場佔有率為何?
5. 進入企業健康市場的適當型態和策略手段是什麼?
[191 Pages Report] The Corporate Wellness Market size was estimated at USD 52.43 billion in 2023 and expected to reach USD 58.56 billion in 2024, at a CAGR 11.80% to reach USD 114.52 billion by 2030.
Corporate wellness is a holistic approach to improving and integrating the overall health and well-being of employees within a workplace environment. This initiative encompasses various programs and policies that are designed to encourage healthier lifestyles, reduce stress, enhance productivity, and prevent illnesses, which in turn can lead to a decrease in healthcare and insurance costs. Corporate wellness programs can include health education, medical screenings, weight management programs, on-site fitness programs, and resources that support mental health. The aim of these programs is to foster a supportive culture of health that benefits both employees and the organization as a whole. The corporate wellness market is growing owing to rising awareness of health issues and the benefits of a healthy workforce. Escalating healthcare costs prompts employers to invest in wellness initiatives to reduce insurance premiums and sickness-related absenteeism, also propelling market expansion. However, the market faces several challenges, such as variability in program effectiveness and employee engagement. Privacy concerns over personal health data can also limit the participation of employees in these programs. Despite the restraining factors, an ongoing shift towards remote work opens new avenues for digital wellness solutions that employees can access from anywhere. Technological advancements also enable the delivery of sophisticated wellness programs with data analytics, wearables, and customized health interventions, further presenting new opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 52.43 billion |
Estimated Year [2024] | USD 58.56 billion |
Forecast Year [2030] | USD 114.52 billion |
CAGR (%) | 11.80% |
Service: Rising emphasis on stress management and smoking cessation programs
Fitness programs within corporate wellness initiatives are designed to offer employees a range of activities that stimulate physical activity, improve overall health, and reduce the risk of chronic diseases. These fitness services can involve gym memberships, on-site fitness classes, personal training, and access to fitness-tracking apps. Health risk assessments (HRAs) are tools used to evaluate the potential health risks and the current health status of employees. These assessments typically involve questionnaires that cover lifestyle, medical history, and family history. Health screenings in the corporate setting involve medical tests performed by healthcare professionals that can identify and inform employees about potential health issues before they become severe. Health screenings can result in reduced healthcare costs and improved employee health outcomes. Nutrition and weight management programs are vital components of corporate wellness that focus on a wholesome diet, weight management strategies, and behavioral change. These programs often include access to dietitians, personalized meal plans, and dietary interventions. Smoking cessation programs within corporate wellness aim to support employees in quitting smoking, thereby reducing their risk of smoking-related diseases. These programs typically include counseling, medication, and support groups. Stress management programs focus on helping employees identify stressors, manage stress effectively, and cultivate a healthy mental state to reduce the incidence of stress-related health problems. These programs include activities such as mindfulness sessions, yoga, mental health days, and access to mental health professionals.
End-user: Growing demand for a full suite of services from large scale organizations
Large scale organizations typically have a significant number of employees, often in the thousands. The need for corporate wellness programs in these organizations is driven by the competitive pressure to retain top talent, reduce healthcare costs, and enhance productivity. Comprehensive solutions that offer a mix of health risk assessments, onsite fitness programs, stress management courses, and nutrition counseling are often preferred by large scale organizations. Medium scale organizations with a workforce ranging from a few hundred to a few thousand employees seek to balance budget constraints with effective wellness solutions. They prioritize programs that can demonstrate a clear return on investment, focusing on core offerings such as biometric screenings, mental health support, and fitness challenges. Small scale organizations, often with fewer than a hundred employees, have limited budgets for wellness initiatives but recognize the value they can bring. They tend to prefer cost-effective, flexible programs that can cover fundamental health and wellness services without requiring extensive oversight.
Category: Higher preferences for fitness and nutrition consultants offering comprehensive wellness services
Fitness and nutrition consultants play a pivotal role in corporate wellness by offering personalized health guidance, designing wellness plans, and conducting workshops. These consultants prioritize programs based on the unique demographic and need profiles of employees to encourage active lifestyles and healthy eating habits. Notably, they address the high demand for obesity management, chronic disease prevention, and stress reduction. Organizations and employers are increasingly prioritizing the wellness of their workforce as they recognize the link between employee health and productivity. Wellness programs are being integrated into benefits packages with a focus on preventative measures, such as in-house fitness centers, health screenings, and ergonomic assessments. Psychological therapists are integral to corporate wellness by addressing the mental health aspect of well-being. They provide counseling services, stress management programs, and support for behavioral health issues. As work-related stress continues to rise, the demand for these services has grown significantly.
Delivery Model: Growing preferences for an offsite delivery model owing to a broader range of wellness options
Offsite corporate wellness programs refer to wellness services delivered outside of the company's premises. These programs are often provided through a network of facilities such as gyms, spa centers, or specialized clinics. Companies may prefer offsite wellness programs when there is limited physical space for onsite amenities or when the workforce is distributed across multiple locations. It is also a choice when seeking to provide a wide array of wellness options that cannot be feasibly housed within the company's facilities. Onsite corporate wellness programs are conducted within the company's premises. These may include facilities such as in-house gyms, meditation rooms, or health clinics. Onsite programs often offer services like fitness classes, health screenings, and nutritional counseling. These programs are typically preferred by organizations with a large number of employees working from a central location. Onsite programs can foster a sense of community and make wellness activities more accessible, which can increase participation rates and potentially lead to improved health outcomes for employees.
Regional Insights
The Americas, particularly the United States, have seen robust growth in the corporate wellness market. The proliferation of chronic diseases and a growing emphasis on preventive healthcare measures have been major factors driving the adoption of these services in the region. Corporate entities in the region are exhibiting heightened interest in establishing wellness programs focused on mental health, stress management, and fitness. Europe in EMEA shows significant growth in the adoption of corporate wellness initiatives, spurred by regulatory support for workplace health promotion and the rising awareness about mental health. The Middle East is showing potential, with many organizations initiating wellness programs as a part of their employee retention strategies. Africa is still at a developing stage in the corporate wellness market but presents considerable growth potential in the coming years owing to the incremental changes in economic conditions and the gradual shift in corporate culture towards employee well-being. The APAC region is experiencing robust adoption of corporate wellness programs, particularly in Japan, Australia, and India. Rapidly evolving corporate sectors and increasing foreign investments have fostered a conducive environment for the growth of wellness programs. Moreover, the recognition of non-communicable diseases as a public health concern and the focus on holistic health are propelling the industry forward. Technology-driven wellness initiatives are particularly prominent in the region, with a high rate of digital engagement among the Asian workforce.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Corporate Wellness Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Corporate Wellness Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Corporate Wellness Market, highlighting leading vendors and their innovative profiles. These include Aduro, Inc., Anthem, Inc., Bupa Wellness Pty Ltd., Central Corporate Wellness, ComPsych Corporation, Corehealth Technologies Inc., Corporate Fitness Works, Inc., Exos Corporation, Fitbit, Inc., Health Fitness Corporation, HealthifyMe Wellness Private Limited, Kinema Fitness, Laboratory Corporation of America Holdings, Limeade, Marino Wellness, Medcan Clinic, Premise Health, Quest Diagnostics Incorporated, Sharecare, Inc., SOL Integrative Wellness Centre, TELUS Health, TotalWellness, Truworth Wellness, Virgin Pulse, Inc., Vitality Works, WellRight, Wellsource, Inc., WellSteps, and Wellworks For You.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Corporate Wellness Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Corporate Wellness Market?
3. What are the technology trends and regulatory frameworks in the Corporate Wellness Market?
4. What is the market share of the leading vendors in the Corporate Wellness Market?
5. Which modes and strategic moves are suitable for entering the Corporate Wellness Market?