市場調查報告書
商品編碼
1466127
B2B 電子商務平台市場:按類型、按部署類型、按應用、按行業 - 2024-2030 年全球預測B2B eCommerce Platform Market by Type (Business-to-Business-to-Consumer (B2B2C), Distributors, Manufacturers), Deployment Type (Buyer-Oriented, Intermediary-Oriented, Supplier-Oriented), Application, Industry - Global Forecast 2024-2030 |
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B2B電商平台市場規模預計2023年為100.9億美元,2024年達到113.6億美元,預計2030年將達到221.8億美元,複合年成長率為11.90%。
B2B 電子商務平台是一個線上市場,企業可以在其中從其他企業和組織購買和銷售商品和服務。 B2B 電子商務平台可讓企業直接向其他企業銷售產品,與傳統的 B2B 銷售方式相比,買家和賣家可以更快、更有效率地控制庫存和付款。此外,平台通常具有分析工具和客戶服務支援等專門功能,以幫助其順利運作。世界各地企業對數位技術的快速採用、靈活支付方式的可用性以及跨境交易的便利性正在推動世界各地組織擴大使用 B2B 電子商務平台。然而,採購管理的複雜性和資料隱私問題可能會阻礙企業使用 B2B 電子商務平台。此外,B2B 電子商務平台的持續投資和技術進步預計將增加世界各地企業對 B2B 電子商務平台的採用。
主要市場統計 | |
---|---|
基準年[2023] | 100.9億美元 |
預測年份 [2024] | 113.6億美元 |
預測年份 [2030] | 221.8億美元 |
複合年成長率(%) | 11.90% |
製造商越來越青睞B2B電商平台來發展型業務
企業對企業、企業對消費者(B2B2C)透過消除B2B與B2C企業之間的中間商,讓企業與消費者直接接觸,將B2B模式轉變為消費者電子商務。分銷商與製造商密切合作,以提高產品知名度、增加銷售量並沿著配銷通路運輸產品。對於經銷商來說,B2B電子商務平台可以輕鬆快速搜尋產品、比較不同供應商之間的價格、查看供應商資料並快速下訂單。這些功能節省了經銷商的時間,使他們能夠專注於發展業務,而不是處理繁瑣的管理業務。批發電子商務涉及大量購買或銷售,而不是向個人消費者出售產品,因為使用 B2B 電子商務平台更容易找到批發商並以折扣價購買。 B2B 電子商務平台可以透過建立自訂登陸頁面和產品清單來幫助製造商更有效地展示其產品,以清晰且引人入勝的方式突出顯示每個產品的功能,從而幫助製造商發展業務。
部署類型:買家更採用 B2B 電子商務平台
以買家為導向的B2B電子商務平台是由供應商驅動的。這些平台致力於為客戶提供一種簡單有效的線上搜尋、比較和購買產品和服務的方式。在面向中介的部署平台中,Owner充當第三方系統,允許買家和賣家在平台上進行交易,允許供應商和賣家將他們的產品儲存在平台上,而買家和客戶則找到他們需要的產品和服務我們將為您介紹。在以供應商為導向的市場中,供應商很少,而買家卻很多。這種產品類型也稱為電子分銷或供應商名錄,涉及多個供應商根據買家需求確定產品價格。
應用:擴大 B2B 電子商務平台在中型企業的使用
B2B電子商務平台幫助大型企業簡化業務、降低成本、改善客戶體驗並開拓新市場。擁有電子商務平台的大公司可以找到更多的經銷商並增加銷售。中型企業擴大轉向 B2B 電子商務平台來接觸更廣泛的客戶群,增加產品選擇和庫存彈性,並簡化訂購、運輸和付款流程。中小型企業在這些平台上找到了巨大的成長機會,因為他們可以輕鬆列出和銷售他們的產品和服務並發展他們的業務。
擴大產業和政府機構使用 B2B 電子商務平台進行產品和服務採購
B2B 電子商務平台使航太和國防、汽車和運輸公司能夠快速、安全地與供應商、客戶和合作夥伴聯繫,購買零件、服務和軟體,並對申請、付款和運輸進行透明管理。 B2B 電子商務平台為建築師、建設公司和房地產開發人員提供了一種以具有競爭力的價格採購材料的便捷方式。此外,這些平台允許施工過程中的各個相關人員透過集中介面來了解計劃進展,從而促進協作。 B2B 電子商務平台透過自動化需求預測和庫存管理等多個流程,幫助消費品製造商和零售商提高整個供應鏈的效率。政府機構擴大利用B2B電子商務平台採購各部門所需的商品和服務。醫療機構依賴B2B電子商務平台訂購醫療用品、藥品、檢測試劑、檢測套組、醫院設備等。電子商務允許經銷商和製造商分析銷售、行銷、存貨周轉、客戶銷售效率、客戶參與度等的有效性。此外,製造商可以利用這些資料做出更好的業務決策。銀行、金融服務和保險、教育、能源和公共產業以及旅遊和酒店等各行業的營業單位也在利用 B2B 電子商務平台來支持業務成長。
區域洞察
由於美洲公司擴大採用數位解決方案以及電子商務平台開發商推出創新的 B2B 電子商務平台,B2B 電子商務平台市場正在不斷發展。亞太地區的 B2B 電子商務市場正在成長。這是由於政府努力實現整個商業部門的數位化,以及擴大使用 B2B 電子商務平台來獲取新客戶並提供以客戶為中心的服務。此外,人工智慧 (AI) 和機器學習等創新技術正被整合到 B2B 電子商務平台中,以最佳化供應鏈流程,並為亞太地區和國際客戶提供有價值的業務見解。採用數位技術來提高市場佔有率的成熟製造商的存在以及 B2B 電子商務平台發展的持續進步將加速 EMEA 地區企業對 B2B 電子商務平台的採用。多種支付選項和聊天機器人等尖端功能的引入也有望加速全球企業對 B2B 電子商務平台的使用。
FPNV定位矩陣
FPNV定位矩陣對於評估B2B電商平台市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一個綜合工具,可以對 B2B 電子商務平台市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.B2B電商平台市場規模及預測如何?
2.B2B電子商務平台市場預測期間需要考慮投資的產品、細分市場、應用程式和領域有哪些?
3.B2B電商平台市場的技術趨勢與法規結構是什麼?
4.B2B電商平台市場主要廠商的市場佔有率是多少?
5.進入B2B電商平台市場的合適型態與策略手段是什麼?
[185 Pages Report] The B2B eCommerce Platform Market size was estimated at USD 10.09 billion in 2023 and expected to reach USD 11.36 billion in 2024, at a CAGR 11.90% to reach USD 22.18 billion by 2030.
B2B eCommerce platforms are online marketplaces that enable businesses to buy and sell goods or services from other companies or organizations. The B2B eCommerce platform allows businesses to offer their products for sale directly to other businesses and allow buyers and sellers to manage inventory, accept payments, and engage in transactions more quickly and efficiently compared to traditional B2B sales methods. Additionally, platforms often feature specialized features such as analytics tools and customer service support to help ensure smooth operations. The surge in adoption of digital technologies by businesses worldwide, availability of flexible payment methods, and ease of cross-border transactions are expanding the use of B2B eCommerce platforms by organizations across the globe. However, complexities in managing procurement and data privacy concerns may prevent businesses from using B2B eCommerce platforms. Moreover, ongoing investments and technological advancements in B2B eCommerce platforms are expected to increase the adoption of B2B eCommerce platforms by businesses across the globe.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 10.09 billion |
Estimated Year [2024] | USD 11.36 billion |
Forecast Year [2030] | USD 22.18 billion |
CAGR (%) | 11.90% |
Type: Rising preference for B2B eCommerce platform among manufacturers to grow their businesses
Business-to-business-to-consumer (B2B2C) extends the B2B model to include eCommerce for consumers by taking out the middleman between the B2B and B2C entities, allowing the businesses to direct contact with the consumer. Distributors closely operate with manufacturers to bring visibility to their goods, increase sales, and move their products along the distribution channel. For distributors, B2B eCommerce platforms provide an easy approach to search for products quickly, compare prices across different suppliers, review vendor profiles, and place orders rapidly. All these features result in time-saving benefits for distributors, enabling them to focus more on expanding their business instead of handling tedious administrative tasks. Wholesale eCommerce includes bulk buying or selling instead of selling products to individual consumers, as it is easier for businesses to find wholesalers and buy at discounted prices using a B2B eCommerce platform. B2B eCommerce platforms are helpful for manufacturers to grow their businesses by facilitating them to showcase their products more effectively by creating custom landing pages or product listings that highlight the features of each product in a clear and engaging way.
Deployment Type: Expanding adoption of buyer-oriented B2B eCommerce platform
Buyer-oriented B2B eCommerce platforms are driven by suppliers. These platforms strive to provide customers with an easy and efficient way to locate, compare, and buy goods or services online. In an intermediary-oriented deployed platform, the owner acts as a third-party system allowing buyers and sellers to transact on their platform, enabling the suppliers or vendors to present their products on the platform while the buyers or the clients find the products or services they need. While in supplier-oriented marketplaces, there are a few suppliers and many buyers. This type is also called eDistribution or supplier directory, dictated by several suppliers who put out the prices of their products based on the buyers' needs.
Application: Increasing application of B2B eCommerce platform in Midsized Businesses
B2B eCommerce platforms have helped large businesses streamline their operations, reduce costs, improve customer experience, and gain access to new markets. Large businesses with eCommerce platforms can find more distributors, allowing them to increase their sales. Midsized businesses increasingly turn to B2B eCommerce platforms as they access a more extensive customer base, expanded product selection and availability flexibility, and streamlined ordering, shipping, and payment processes. Small businesses find significant growth opportunities with these platforms as they let them list, market, and sell their products or services with ease & help grow their business.
Industry: Growing usage of B2B eCommerce platform in government & public sector for procuring goods and services
B2B eCommerce platforms enable aerospace & defense and automotive & transportation companies to quickly and securely connect with suppliers, customers, and partners to purchase parts, services, and software and manage invoices, payments, and shipments transparently. B2B eCommerce platforms provide architects, construction firms, and real estate developers a convenient way to procure materials at competitive rates. Furthermore, these platforms facilitate collaboration between various stakeholders in the construction process by allowing them to track project progress through a centralized interface. B2B eCommerce platforms facilitate consumer goods companies and retailers to increase efficiency throughout their supply chains by automating several processes, such as demand forecasting and inventory management. Government agencies increasingly leverage B2B eCommerce platforms for procuring goods and services required by various departments within government organizations and public sector organizations such as hospitals or schools operating under government contracts or agreements. Healthcare organizations use B2b eCommerce platforms for ordering medical supplies, pharmaceuticals, laboratory reagents, testing kits, and hospital equipment. With the help of eCommerce, distributors and manufacturers analyze the effectiveness of sales, marketing, inventory turns, the effectiveness of customer sales, and engagement of customers. In addition, manufacturing industries can utilize this data to make better business decisions. Business entities across industries, including banking, financial services & insurance, education, energy & utilities, and travel & hospitality, also utilize B2B eCommerce platforms to support their business growth.
Regional Insights
The B2B eCommerce platform market is evolving in the Americas owing to the rising adoption of digital solutions by businesses in the region and the introduction of breakthrough B2B eCommerce platforms by eCommerce platform developers. The B2B eCommerce market is growing in the APAC region due to the government initiatives for digitalization across the business sector and increasing use of B2B eCommerce platforms to avail new customers and provide customer-centric services. Additionally, innovative technologies such as artificial intelligence (AI) and machine learning are amalgamating into B2B eCommerce platforms to optimize supply chain processes and provide valuable business insights to APAC and international customers. The presence of well-established manufacturing industries employing digital technologies to increase their market presence and ongoing advancements in the development of B2B eCommerce platforms are accelerating the use of B2B eCommerce platforms by businesses in the EMEA region. Besides, introducing cutting-edge features such as multi-payment options and chatbots is anticipated to encourage business organizations' use of B2B eCommerce platforms worldwide.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the B2B eCommerce Platform Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the B2B eCommerce Platform Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the B2B eCommerce Platform Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Alibaba Group Holding Limited, Amazon.com, Inc., BigCommerce Pty. Ltd., CS-Cart, Digital River Inc., DreamingCode, Inc., eBay Inc., Ecwid by Lightspeed, Elastic Path Software Inc, HubSpot, Inc., IndiaMART InterMESH Ltd., International Business Machines Corporation, Intershop Communications AG, Intuit Inc., KIBO Software, Inc., Loaded Commerce, LLC, nopCommerce, OpenCart, Optimizely, Inc., Oracle Corporation, Oro, Inc., Paya, Inc. by Nuvei Corporation, Pepperi Ltd., PrestaShop SA, Salesforce, Inc., Sana Commerce EMEA B.V., SAP SE, Shift4 Payments, Inc., Shopify Inc., Udaan, Unilog Content Solutions, WooCommerce, Inc., and Zoey, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the B2B eCommerce Platform Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the B2B eCommerce Platform Market?
3. What are the technology trends and regulatory frameworks in the B2B eCommerce Platform Market?
4. What is the market share of the leading vendors in the B2B eCommerce Platform Market?
5. Which modes and strategic moves are suitable for entering the B2B eCommerce Platform Market?